Utilizing Social Media in Your #omnichannelstrategy:
📢 Enhance Brand Awareness: Initiate brand introduction to a fresh audience.
🌱 Cultivate Engagement: Distribute free content catering to your intended audience.
📩 Generate Leads: Motivate the target demographic to engage with your social channels or website.
Factors for Selecting Social Media Channels in an Omnichannel Approach:
🔁 Alignment with Audience and Brand Identity: Ensure the social platform resonates with both your audience and brand persona.
🔀 Platform Traits: Consider the unique attributes of each social media platform.
Here are the four key steps to consider when creating a marketing strategy. First, the business needs to identify the audience that satisfies its objectives and goals and the product that matches the audience's needs and aspirations. Second, the content that would answer the audience's queries. Once created, the content will be promoted on the relevant channels, while also considering the query's intent (from navigational to transactional intent). Finally, no marketing strategy would be completed without data analysis that leads to an actionable feedback loop.
Since third-party cookies have been disabled from Google Chrome and most of the search engines, businesses need to focus on a more direct approach to engage with their customers. This first-party approach can be divided into four steps. First, build a marketing approach that focuses on a direct relationship between the brand and its customers. Second, invest in a secure database that guarantees data privacy and allows data clean-up on request. Third, utilise Global Site Tag Manager to track website traffic and conversions (don't forget to add both cookie and privacy notifications). And finally, invest in a first-party privacy approach that builds on a long-lasting relationship between the brand and its customers.
Here are 3 of the latest additions to Search. Search can be done via text or image. If a user search for "Shopping + Product name", SERP will display maps to locate nearby stores, relevant ads, and product images. Finally, Google shopping ads have turned images into browsable experiences.
Align the Marketing Strategy to Business ObjectivesStefania Borchia
To deliver marketing results that bring in business objectives, the first step is to clearly define those objectives. That means that after a business objective has been defined (use the S.M.A.R.T. chart), that objective should be translated into an audience the business wants to connect to. If, for example, a business wants to sell its offering into a new market, the latter will be defined by an audience having a clear identity. Such identity could include demographic, sociographic, and behavioural traits. Those traits will help the marketing team design a marketing campaign that caters to the audience's identity (such as messaging, value proposition, promotion, price, and marketing channel).
Branding should always align with marketing and business objectives. And to do that, we need to keep into consideration how familiar the audience is with the brand. The less familiar the audience is the longer it will take to convert. Once a brand has built its audience, a long-term image campaign will help the business turn its customers into long-term customers and brand advocates.
When creating an SEO report, you should include three levels of analysis. The first one is tactical. It summarises what has been done. It should consist of on-page SEO, keywords, organic traffic, content marketing and link-building activities. The second one is about results (aka conversions) and what marketing has achieved. It should include direct and assisted (micro/macro) conversions, and especially the marketing's ROI. The last one is the strategic level. What still needs to be done and what should be done based on prior results.
6 tips on how to improve on-page technical SEO. Besides creating content that satisfies the query's intent, an SEO page will present:
- meta-tags that encourage the user to click on the link
- a page that loads fast on every device (below 3s)
- content that satisfies the query
- images whose content can be understood by search engines
- Internal links to help the user find additional content
- Backlinks to show the page's higher E.A.T. (Expertise, Authoritativeness, and Trustworthiness) compared to other sites
Utilizing Social Media in Your #omnichannelstrategy:
📢 Enhance Brand Awareness: Initiate brand introduction to a fresh audience.
🌱 Cultivate Engagement: Distribute free content catering to your intended audience.
📩 Generate Leads: Motivate the target demographic to engage with your social channels or website.
Factors for Selecting Social Media Channels in an Omnichannel Approach:
🔁 Alignment with Audience and Brand Identity: Ensure the social platform resonates with both your audience and brand persona.
🔀 Platform Traits: Consider the unique attributes of each social media platform.
Here are the four key steps to consider when creating a marketing strategy. First, the business needs to identify the audience that satisfies its objectives and goals and the product that matches the audience's needs and aspirations. Second, the content that would answer the audience's queries. Once created, the content will be promoted on the relevant channels, while also considering the query's intent (from navigational to transactional intent). Finally, no marketing strategy would be completed without data analysis that leads to an actionable feedback loop.
Since third-party cookies have been disabled from Google Chrome and most of the search engines, businesses need to focus on a more direct approach to engage with their customers. This first-party approach can be divided into four steps. First, build a marketing approach that focuses on a direct relationship between the brand and its customers. Second, invest in a secure database that guarantees data privacy and allows data clean-up on request. Third, utilise Global Site Tag Manager to track website traffic and conversions (don't forget to add both cookie and privacy notifications). And finally, invest in a first-party privacy approach that builds on a long-lasting relationship between the brand and its customers.
Here are 3 of the latest additions to Search. Search can be done via text or image. If a user search for "Shopping + Product name", SERP will display maps to locate nearby stores, relevant ads, and product images. Finally, Google shopping ads have turned images into browsable experiences.
Align the Marketing Strategy to Business ObjectivesStefania Borchia
To deliver marketing results that bring in business objectives, the first step is to clearly define those objectives. That means that after a business objective has been defined (use the S.M.A.R.T. chart), that objective should be translated into an audience the business wants to connect to. If, for example, a business wants to sell its offering into a new market, the latter will be defined by an audience having a clear identity. Such identity could include demographic, sociographic, and behavioural traits. Those traits will help the marketing team design a marketing campaign that caters to the audience's identity (such as messaging, value proposition, promotion, price, and marketing channel).
Branding should always align with marketing and business objectives. And to do that, we need to keep into consideration how familiar the audience is with the brand. The less familiar the audience is the longer it will take to convert. Once a brand has built its audience, a long-term image campaign will help the business turn its customers into long-term customers and brand advocates.
When creating an SEO report, you should include three levels of analysis. The first one is tactical. It summarises what has been done. It should consist of on-page SEO, keywords, organic traffic, content marketing and link-building activities. The second one is about results (aka conversions) and what marketing has achieved. It should include direct and assisted (micro/macro) conversions, and especially the marketing's ROI. The last one is the strategic level. What still needs to be done and what should be done based on prior results.
6 tips on how to improve on-page technical SEO. Besides creating content that satisfies the query's intent, an SEO page will present:
- meta-tags that encourage the user to click on the link
- a page that loads fast on every device (below 3s)
- content that satisfies the query
- images whose content can be understood by search engines
- Internal links to help the user find additional content
- Backlinks to show the page's higher E.A.T. (Expertise, Authoritativeness, and Trustworthiness) compared to other sites
Here are three steps you can take to increase the conversion rate in a Google Ads campaign: change match type, keep the Negative Keywords list updated, and pause non-converting keywords.
How to bid more for pre-defined business audiencesStefania Borchia
Every business targets an audience defined by behavioural, psychological or demographical traits. However, 20% of such an audience represents 80% of the business (Pareto principle). Therefore, to increase the ROI of any business, marketing campaigns should focus more on delivering results from that 20%. To achieve such results in Google Ads, marketers can take advantage of the Rules feature. They can create an automated rule that increases the bidding by a percentage of choice (I recommend between 20 and 50%) when a pre-defined audience triggers the query (to create the audience, use the Audience Manager feature).
How to choose the right KPI based on the marketing goal.pdfStefania Borchia
Every marketing activity should be designed with a specific goal in mind - that goal should bring the business closer to one of its objectives. To keep track of how close marketing is to delivering such objectives, pre-defined KPIs should be selected based on the marketing activity. In this presentation, I summarise 4 marketing goals and their corresponding KPIs.
Here are four steps to help you manage SEO content creation. First, choose your core (or pillar) keywords, create additional content around those core keywords, check what competitors are doing to rank in first spots, and create a list of content pieces that improve upon your competitors. And finally, deliver content in a format that satisfies your business branding guidelines, the original query, and Google algorithm (technical SEO).
Here are 3 steps on how to start keyword analysis. In short, an effective SEO strategy should focus on business-related keywords and solve SEO issues accordingly.
When choosing keywords to rank for, consider only keywords that make sense for your business and audience.
Do not try to rank for every possible keyword that could describe your product or service.
The "What If Analysis" functionality in Excel finds the best possible scenario based on available data points. Use it to find the best price to optimise revenue and profit.
Marketing strategy: How to improve mobile shopping experienceStefania Borchia
Here are four tips on how to improve a mobile shopping experience: prevent scrolling fatigue, include autofill, mention (if present) the additional benefits in the product's description, bring the product to life with high-quality images.
Marketing strategy - How to choose the (right) marketing channelsStefania Borchia
This is how you choose the right channel for your marketing campaign based on how well the business ranks organically. And what to do when the organic ranking is low or null due to the target audience lack of knowledge of the market solution.
Excel tips: How to use Conditional Formatting TablesStefania Borchia
In this presentation, I will show you how to create a table in Excel using the Conditional Formatting option and how to take advantage of their default functionalities.
How to use the SUMIF and AVERAGEIF formulas. SUMIF formula sums all the cells from one column that fulfils a pre-defined condition. AVERAGEIF formula finds the average among all the cells from one column that fulfils a pre-defined condition.
We also introduce SUMIFS and AVERAGEIFS formulas. These formulas calculate the total or the average (respectively) of all the cells from one column that fulfil multiple pre-defined conditions OR multiple columns that fulfil one pre-defined condition.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Here are three steps you can take to increase the conversion rate in a Google Ads campaign: change match type, keep the Negative Keywords list updated, and pause non-converting keywords.
How to bid more for pre-defined business audiencesStefania Borchia
Every business targets an audience defined by behavioural, psychological or demographical traits. However, 20% of such an audience represents 80% of the business (Pareto principle). Therefore, to increase the ROI of any business, marketing campaigns should focus more on delivering results from that 20%. To achieve such results in Google Ads, marketers can take advantage of the Rules feature. They can create an automated rule that increases the bidding by a percentage of choice (I recommend between 20 and 50%) when a pre-defined audience triggers the query (to create the audience, use the Audience Manager feature).
How to choose the right KPI based on the marketing goal.pdfStefania Borchia
Every marketing activity should be designed with a specific goal in mind - that goal should bring the business closer to one of its objectives. To keep track of how close marketing is to delivering such objectives, pre-defined KPIs should be selected based on the marketing activity. In this presentation, I summarise 4 marketing goals and their corresponding KPIs.
Here are four steps to help you manage SEO content creation. First, choose your core (or pillar) keywords, create additional content around those core keywords, check what competitors are doing to rank in first spots, and create a list of content pieces that improve upon your competitors. And finally, deliver content in a format that satisfies your business branding guidelines, the original query, and Google algorithm (technical SEO).
Here are 3 steps on how to start keyword analysis. In short, an effective SEO strategy should focus on business-related keywords and solve SEO issues accordingly.
When choosing keywords to rank for, consider only keywords that make sense for your business and audience.
Do not try to rank for every possible keyword that could describe your product or service.
The "What If Analysis" functionality in Excel finds the best possible scenario based on available data points. Use it to find the best price to optimise revenue and profit.
Marketing strategy: How to improve mobile shopping experienceStefania Borchia
Here are four tips on how to improve a mobile shopping experience: prevent scrolling fatigue, include autofill, mention (if present) the additional benefits in the product's description, bring the product to life with high-quality images.
Marketing strategy - How to choose the (right) marketing channelsStefania Borchia
This is how you choose the right channel for your marketing campaign based on how well the business ranks organically. And what to do when the organic ranking is low or null due to the target audience lack of knowledge of the market solution.
Excel tips: How to use Conditional Formatting TablesStefania Borchia
In this presentation, I will show you how to create a table in Excel using the Conditional Formatting option and how to take advantage of their default functionalities.
How to use the SUMIF and AVERAGEIF formulas. SUMIF formula sums all the cells from one column that fulfils a pre-defined condition. AVERAGEIF formula finds the average among all the cells from one column that fulfils a pre-defined condition.
We also introduce SUMIFS and AVERAGEIFS formulas. These formulas calculate the total or the average (respectively) of all the cells from one column that fulfil multiple pre-defined conditions OR multiple columns that fulfil one pre-defined condition.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to remove Placements from Smart Campaigns in Google Ads
1. Google Ads: How to exclude websites
from Smart Campaigns
Tool and Settings > Shared Library > Placement Exclusion List
If your Smart Campaign is displayed on irrelevant (or harmful) websites, click on
Tool and Settings, then on Placement Exclusion List (under Shared Library)
Create Placement Exclusion List
In "Name List" add the name of your new exclusion list.
Add Placement Exclusion
Type in Search the name of the site you want to exclude. Alternatively, click on
one of the list options (YouTube channels, YouTube videos, Websites, Apps, App
Categories) and then type the name of the site you want to exclude.