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Search Intent
Create content based on the
query's intent: informational,
Navigational, Commercial.
Transactional.
Title Tags & Meta

Description
Title tags must contain the

target keyword and be concise

but descriptive. The Meta

Description is a brief summary

of the page's content
Image

Optimisation
Use JPEG for images
without text. Use PNG for
images with text. Or switch
to WebP. Compress images
and add an Alt Text.
Page Speed
Analyse the website's
loading speed with Google's
PageSpeed Insights and
follow recommendations.
Internal Linking
Internal linking can boost
ranking. Use SEMrush's
"Internal Linking Report" to
find out how to improve
internal linking.
Organic Backlinks
Earn organic backlinks from
authoritative sites that signal
to Google the site's authority
over the target keyword.

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  • 1. Search Intent Create content based on the query's intent: informational, Navigational, Commercial. Transactional. Title Tags & Meta Description Title tags must contain the target keyword and be concise but descriptive. The Meta Description is a brief summary of the page's content Image Optimisation Use JPEG for images without text. Use PNG for images with text. Or switch to WebP. Compress images and add an Alt Text. Page Speed Analyse the website's loading speed with Google's PageSpeed Insights and follow recommendations. Internal Linking Internal linking can boost ranking. Use SEMrush's "Internal Linking Report" to find out how to improve internal linking. Organic Backlinks Earn organic backlinks from authoritative sites that signal to Google the site's authority over the target keyword.