Since third-party cookies have been disabled from Google Chrome and most of the search engines, businesses need to focus on a more direct approach to engage with their customers. This first-party approach can be divided into four steps. First, build a marketing approach that focuses on a direct relationship between the brand and its customers. Second, invest in a secure database that guarantees data privacy and allows data clean-up on request. Third, utilise Global Site Tag Manager to track website traffic and conversions (don't forget to add both cookie and privacy notifications). And finally, invest in a first-party privacy approach that builds on a long-lasting relationship between the brand and its customers.

1. How to get ready for a more private web
(third party cookies have been blocked to prevent information from being stored
without the user consent)
Businesses need to create a direct
relationship with their customers and clearly
state how data is stored and processed.
CONNECT WITH CUSTOMERS
Integration of the business website with
Google's Global Site Tag allows first-party
cookie to track traffic and conversions.
ADD GLOBAL SITE TAG
first-party data must be maintained
cleaned up, and connected within the
internal systems.
KEEP DATA SAFE
Invest in first-party privacy to increase
operational efficiency, reduce the sales
cycle, and create brand loyalty.
INVEST IN PRIVACY