Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees. Employer Branding: 1- What Is It? 2- How To Develop An Employer Brand 3- Enhancing An Employer Brand From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?

1. Employer Branding
Presented by: Jason Bahamundi
January 14, 2016

2. About Me
• DMNmedia is the marketing
solutions group for The Dallas
Morning News
• Account Executive for DMNmedia
specializing in Recruitment
Marketing
• Endurance Athlete
– Blogger at Cook Train Eat Race
– Brand Ambassador for FlapJacked
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3. What I’ll Cover
• Definition of Employer Branding
• How To Develop An Employer Brand
• Enhancing An Employer Brand
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4. Who Is This?
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5. How About This Company?
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6. Can You Identify This Company?
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7. 7
What Does This Logo Stand-For?

8. Definition Of Employer Branding
• Employer branding is the process of
promoting a company, or an
organization, as the employer of
choice to a desired target group, one
which a company needs and wants to
recruit and retain.
• Employer brand is "the image of
your organization as a ‘great place to
work’ in the mind of current
employees and key stakeholders in
the external market (active and
passive candidates, clients,
customers and other key
stakeholders).
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9. How To Develop An Employer Brand
• It starts within the company and
expands to the outside world via
employees with a consistent and
continuously shaped message.
• Is there an Encompass
recruitment tagline or vision
statement that each candidate
hears upon the first contact all
the way through to hire?
• Ways To Develop
– Tagline
– Email Signature
– Content Marketing
• Social Media
• Video
– Marketing Materials
• Direct Mail
• Flyers
• Promotional Items
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10. How Do You Enhance Your Employer Brand?
• Who Are The Leaders Of The Company
– How do they lead? What is their style?
• Values & Beliefs
– How does the company impact their clients’ lives?
• Current Employees ‘On Display’
– Who will a candidate be working with?
• Unique Value Proposition
– Why should they work for the company?
– How will this UVP affect them AND their social circle?
• Fun Factor
– How does the company create team chemistry? Example> Top 100 Picture on
DallasNews.com
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11. Thank You!
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Jason Bahamundi
Account Executive
214.977.7859 | office
214.356.6656 | mobile
jbahamundi@dmnmedia.com
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