Not getting the results you want from your paid Facebook Ads? I'll show you the 5 actionable steps you can take today to set up your account, define a clear goal, target your best future customers, create an ad that solves a "morphine" pain, and measure your performance for on-the-fly adjustments. I've spent tens of thousands of dollars on Facebook — so you're learning from a real practitioner. Learn more about Matt Woods: http://mattwoods.us Learn more about McMahon Marketing: https://mcmkt.com/

1. HOW TO CREATE YOUR
FIRST FACEBOOK AD
(THAT ACTUALLY WORKS)
Matt Woods

2. Why Facebook Ads?
Google fulfills your customer’s demands.
Facebook creates demand (without interrupting.)
Vs.

3. FB Advertising = Experimentation
Expect to constantly learn,
adjust, and improve.

4. 1. Set up your account
2.Define a SMART goal
3.Target your best future customers
4.Create an ad that solves a “morphine” pain
5.Measure performance and tweak to perfection
5 STEPS TO ACTUAL FB AD RESULTS

5. Set up your account
1

6. What you’ll need
• Facebook Page
• Ad Account + Payment Method
• Budget of $5/day

7. Get Started

8. Define a SMART Goal2

9. What’s my 1 most important result?
How will I track it?
How much $ can I afford to spend?

11. Set Goal
Target + Budget
Capture Attention

12. Get Started

13. Get Started

14. Recommended Objectives for Businesses
• Web clicks —> Landing page
• Post engagement —> Giveaways/Content
• Video Views —> Retargeting
• Page Likes —> Grow your audience

15. Target your best future customers
3

16. Custom Audiences: Website
Visitors & Email Subscribers
Lookalike Audiences & Video
Retargeting
Interests & Demographics
Good!
Amazing!
(If big enough)
Just Okay.

17. How do I make a Custom Audience?
Website Visitors Email List
Install the Facebook
Pixel on your website
Upload your list in .cvs
or connect Mailchimp

18. PICK THE RIGHT AUDIENCE SIZE
Typically bigger than 1-5,000
Typically smaller than 100,000…
Start with 10-40,000 for a 30-day campaign.

20. WHY THAT SIZE?
Costs skyrocket when people see the exact
same ad more than 2 times.

21. Interests + Demographics
• Location
• Age
• Gender
• Languages
• Relationship
• Education
• Work
• Financial
• Home
• Ethnic Affinity
• Generation
• Parents
• Politics (U.S. only)
• Life Events
• Interests
• Behaviors
• Connections

22. The Placement
settings you
want 90% of
the time.

23. BUDGET
No less than $5/day
per ad set

24. Create irresistible ads4

25. STEAL FROM THE
PROFESSIONALS

27. Successful ads appeal to…
Dreams: “I can’t wait to see my boss’ face when I show him that
jaw-dropping report.”
Goals: “I want to hit my goal of 10,000 website visitors this year.”
Fears: “I’m afraid that I’m not tech-savvy enough to figure out
Facebook Ads.”
Frustrations: “I’m frustrated that my Facebook Ads aren’t
producing the results I’ve seen from my competitors.”

28. ADDRESS A MORPHINE-LEVEL PAIN,
IGNORE BABY ASPRIN PROBLEMS

29. Pick your format

30. Upload 3-5 images
Check Pexels & Unsplash for free photos

31. Enter your text, URL, & call to action
Think “Tweet-
length” text.
Spend lots of
time on the
headline.

32. Always use trackable
UTM links in ads.

33. Putting it all
together

34. Measure &
tweak to
perfection
5

35. Numbers to Watch
• Results (Are they close to your goal?)
• Spent (How much $ per action?)
• Click-Through rate (CTR = <1%)

36. Use “Performance and Clicks” for links

37. 1. Set up your account
2.Define a SMART goal
3.Target your best future customers
4.Create an ad that solves a “morphine” pain
5.Measure performance and tweak to perfection
5 STEPS TO ACTUAL FB AD RESULTS