The document discusses how pay-per-click (PPC) advertising allows advertisers to track the actual results and return on investment of an ad campaign, unlike traditional media where results must be estimated. PPC advertising allows spending less to reach more customers actively searching, tracking customized targets across demographics and locations. The key advantage is PPC places ads only in front of interested customers, while traditional media spends more guessing who may see ads.

2. Imagine
If you could buy a Magazine or Newspaper Ad and knew exactly
how many people saw it.
A Billboard or TV Commercial and knew how many people
“acted” upon on it !
You could actually determine your actual Return On Investment !

3. With Traditional Media you are charged for
the best estimate
of how many people
are likely to access an ad
and may or may not see it.
Never mind read it
OR
Act on it !
It is all based on numbers-
from subscriptions and circulations,
to ‘best guess’ extrapolations from surveys
and other forms of monitoring.
NONE OF THESE can give you actual “Tracked” Results !

4. That is where the Internet comes in.

5. It is the only Medium that can actually
track when your ad has been
“Acted Upon”

6. One of the Web’s best ways to guarantee results is “PPC”, or . . .

7. Pay-per-Click

8. Traditional Advertising:
or
Pay-per-Click:

9. Traditional Advertising:
You can Spend More Money looking for Less Customers.
or
Pay-Per-Click:
You can Spend Less Money to get More Customers

10. Traditional Advertising:
You can Spend More Money looking for Less Customers.
or
Pay-Per-Click:
You can Spend Less Money to get More Customers

11. Traditional Advertising:
You can Spend More Money looking for Less Customers.
or
Pay-Per-Click:
You can Spend Less Money to get More Customers
Looking for YOU!

12. It’s like not seeing the forest for the trees…

13. Traditional Advertising is guessing what trees to look behind
And WHEN?!?

14. Eventually you will find your target…

15. But, where else are they hiding?

16. Pay-per-Click lets people Look for YOU !

18. Different Demographics…

19. Specialized Targets…

20. On their OWN time…

21. At there OWN pace…

23. When Your Market Grows …

24. They’ve ALREADY
Been There,
Looking !

25. Remember the Best Part…
Unlike Traditional Advertising, Pay-per-Click
Can Be TRACKED!
We only put Ads in front of
people who are looking for you
(or your Product or Service).

26. Traditional Advertising:
You can Spend More Money looking for Less Customers.
Pay-Per-Click:
You can Spend Less Money to get More Customers
Looking for YOU!

27. Top Paid Organic Paid

28. Pay-Per-Click / NOT Banner Ads:

29. Pay-Per-Click / Ad Variations:
(Actual Client Results)
Very Important Key Words as
devised and created by David.
www.RobGlennieConsulting.com
Very Important Key Words as
devised and created by Rob.
www.RobGlennieConsulting.com
Very Important Key Words as
devised and created by David.
www.RobGlennieConsulting.com
Aside from the Consulting and Setup FEE, we make
NO Money what so ever on what you spend per Month with Google.
(So there is no reason for us to increase your Account Budget.)

30. Pay-Per-Click / The Bottom Line:
• Where you did NOT show up before on a Google Search, you DO Now!
• For $1500 Consulting and Setup FEE
• And Average starting at $500+ per Month Google Account (it’s Up to You!)
• You show up, on average, in the Top 4 on Each Page !
• UNLIKE Other Search Engine Marketing Companies – we make NO Markup!
NO Money what so ever on what you spend per Month with Google.
(So there is incentive for us to increase your Account Budget
OR
Overbid your Account.)

31. Pay-Per-Click / Rob Glennie Consulting:
Thank you for the Opportunity
To Present to You Today !
~Rob Glennie and David Wass
So… Let’s get Clicking !