This document summarizes the opportunities for developers to create and sell apps through Barnes & Noble's NOOK store. It outlines that Barnes & Noble has a large retail and digital presence in books and media, and that the tablet and ebook markets are growing rapidly. It promotes the ability for developers to reach millions of Barnes & Noble customers, earn significant revenue from top-selling apps, and benefit from promotional opportunities both in-store and through Barnes & Noble's digital platforms.

1. AThriving New
Digital Business
The Developer Opportunity
with Barnes & Noble

2. 22
The eReading
Revolution is
Here

3. We Know
Readers
3

4. 4
Barnes & Noble –
World’s Largest
Bookstore
1,300+ Retail
Outlets in 50 States
2M+
UniqueTitles Sold
EachYear4

5. 5
We Know
Digital
5

6. 6
Newsstand eBooks Kids Picture
Books Apps
Most Advanced Digital
Reading Platform

7. 7
Market Opportunity is
Exploding
Tablet Market is 2.5x
Larger,Year overYear
• Android grew 3.4x vs
iOS grew 2.1x
Source: Engadget, 01/26/2012 from data by Strategy Analytics
http://www.engadget.com/2012/01/26/strategy-analytics-apple-still-owns-tablet-market-but-android/
Q4 ‘10 Q4 ‘11
OthersMicrosoftAndroidApple iOS

8. 8
Rave Reviews!
“Pure, instant tactile joy”
Gizmodo, 11/17/11
“Great design and fast
performance”
Fortune 2011
“Best e-ink reader.”
CNET, 6/1/2011
“Readers’ Choice for
eBook Readers”
PC Magazine 2011

9. 9
AWinning
Platform
…more than 14% of voters said they
would buy the NOOK from Barnes &
Noble. Only 5.6% of voters said they
would buy Amazon's Kindle Fire.
- February 24th, 2012
”
“

10. 10
Social
Prolific
Voracious
Passionate

11. 11
Hello I’m
1-2Books Purchased
per Month
38Years Old
Reading for me
is about pure
enjoyment, escaping
& feeling inspired
“ “
Technology
should be simple
It just has to
“work”
“ “

12. 12
Let’sTalk about
“…apps are the company’s
fastest-growing content
area…entertainment, movies,
games, kids.”
Barnes & Noble CEO,William Lynch, Feb 21, 2012

13. 13
ShowingYou the
Money
Top-selling Apps
grossing over
$100K within first 30
days and over $1M
since launch
Apps Sales 4-10x
over other app stores
“Working with the B&N Nook Developer Team has been a wonderful
experience and amazing income opportunity.”
Darren Murtha, CEO - Murtha Design Inc.
“Sales have been very good compared to other stores. A lot of
other stores we get buried in hundreds of thousands of apps, many of
them poorly built.....”
Keith Pichelman, Co-founder and CEO, Concrete Software, Inc.
“The Nook and the BN store have been a huge blessing to our small indie
studio. We have our games on all the major app stores, but the sales on
the Nook account for around 50% of our total revenue. It would be
tremendously difficult to keep making games if we didn't have
the revenue from the BN sales.”
Brock Henderson, Partner – Elevate Entertainment
“We found a real business partner in Barnes & Noble….As a publisher, our
partners get their apps noticed, sales exceed expectations and our
customers are delighted.”
Brett Gough, CEO - Toy Studio

14. 14
Curated
High Quality
App Experience
5-star Reviews
Epicurious
“I love all the great recipes…
this is the best app I have!!!.
Plants vs. Zombies
“Keep up these new game releases.
B&N you’re doing an awesome job.”
The Lorax
“Very good book! I like the colors
and how interactive it is.”
WordWith Friends
“Great fun and play at your
own pace!”
OregonTrail
“One of the best games
on my nook.”
It’s a Small World
“This is so cute! Our grandchildren
will absolutely love this.”
Pocket Express
“All I could ask for at
my fingers tips!”
QuickOffice Pro
“Best app I’ve downloaded so far.”

15. 15
Source: http://www.zdnet.com/blog/open-source/the-new-ipads-great-but-whats-wrong-
with-a-good-inexpensive-android-tablet/10544?tag=content%3bselector-blogs
Here’s what I use my tablets for:
Reading e-books, watching Netflix and
Hulu Plus videos; listening to music;
playing some games; and lightweight
Web browsing and writing.That’s it.
Guess what? For my purposes, I use
my NookTablet about nine times
as often as I do my iPads.
Steven J.Vaughan-Nichols 2/24/12
“
“

16. 16
Types of Apps
Communications Productivity
Education Learning & DevelopmentKids
Media Games Food and Wine
ShoppingHealth and Fitness Fashion Home and Garden Travel

17. 17
Types of Apps
Communications Productivity
Education Learning & DevelopmentKids
Media Games Food and Wine
ShoppingHealth and Fitness Fashion Home and Garden Travel

18. 18
Barnes & Noble is
No.1 in Kids
38% of picture book market
37% of juvenile category
95% of US moms
age 18-45 live within
15 minutes of a B&N
87K in-store events
We Are All about
Family and Kids

19. 19
DeployYour
Apps Quickly
with OurTools
and Resources
Benefits
Market and Sell to
Millions of
Customers

20. 20
Our Doors are
Open toYou
Unmatched
Visibility and Exposure

21. 21
AppVideo on
In-store Signage

22. 22
Cross-promotions can help app developers gain
exposure in an extremely crowded app market.
They can encourage Barnes & Noble customers
to buy NOOK tablets and regularly return to
the stores to receive bonuses inside apps or to
buy goods related to the software.
”
“

23. 23
Your
App
Here

24. 24
Let’s Change the
Future of Reading
Together
Get Coding:
https://nookdeveloper.com
Get Social:
@NOOKDeveloper
@simon_a_walker