Gobstopper seeks to revolutionize reading for kids through an interactive e-reading platform. Their vision is for 10 million kids to read 10 books per year using Gobstopper within 10 years. They argue traditional books are outdated and do not engage students. Gobstopper aims to enhance the reading experience with questions, media, gaming elements, and social features to make reading more interactive and fun for students. It also provides teachers with analytics and tools to track student progress. The founders have relevant experience and they have begun piloting the platform in classrooms.

2. Our Mission:
Gobstopper seeks to
revolutionize the reading lives of kids.
Our Vision:
10 years from now,
10 million kids will read
10 books a year on
Gobstopper.

3. Books are a 15th
century technology.
They don’t provide
feedback. They
aren’t interactive.
Reading 1.0 Is Broken
By 12th
grade,
only 21% of
students read
regularly.
“when . . .the majority of
your class go home and
blog about how much they
hate
[the assigned book], it
starts
to seem like a Fahrenheit
451-style plot to destroy
people's interest in
reading.” 1
1
from “4 Ways High School Makes You Hate Reading” (
http://www.cracked.com/blog/4-ways-high-school-makes-you-hate-reading )
21%

4. Reading 2.0 Rocks
+ Questions, quizzes,
and rich media
literally
jump out of the text
+ Reading is
supercharged
with the best of gaming
and social.
+ Gobstopper
is browser-based,
mobile optimized,
and lives in
the cloud.
+ Real-time
feedback and
right-time
instruction is
provided as
students
read.

5. Reading 2.0 is Teaching on Steroids
+ Crowd-sourced
marketplace
for
curricule
ts
+
Curricule
ts and
reports
are aligned
to Common Core.
+ Teachers can
easily create their
own “curriculet” layer.
+ Teachers
receive interactive
daily reporting.
+ Radically enhanced
teacher workflow.

6. Enabling Trends
475%growth in
Young
Adult
ebook
sales from
2011 to
2012.
“Half of 9-17 year-olds say
they would read more books for fun
if they had greater access to ebooks
— a 50% increase since 2010.”
+50%of high school
students
in the US own
a smartphone.
55%of schools
already
implement
BYOD (Bring
Your Own
Device)
programs.

7. Filling a Big Gap
is
streamlinin
g
behavior
management
is
fixing
the
data
pipe
is tearing
down
classroom
walls
is
revolutio
nizing how
books are
bought,
taught,
and read
in schools
is flipping
Math
instruction
is simplifying
video-based
instruction
is bringing
social to
K-12

8. Reading 1.0
Book Sales
$3.8B
2012 Annual
Revenue
Secondary School
Students
(including homeschool
students)
Significant Market Opportunity
Reading 1.0
Products
& Services
$7.76
BSIIA pegged
non-hardware
related
elearning
revenue for
2012
Reading 2.0
Addressable Market
$290
M
2011 Annual
Revenue
just for
Scholastic &
Accelerate
Reader
32M
3.2MTeachers &
Home School
Parents
Market Fundamentals:

9. Mauricio Alvarez | Co-Founder and CTO
+ Co-Founder and CTO of ZangZing, a photo sharing
company
+ Managing Director of Next Stage LLC, a seed
investment firm
+ Deputy CTO for BEA Systems (now part of
Oracle Corporation)
+ Co-Founder and VP of Engineering for The
Theory Center (Acquired by BEA Systems)
+ MS in Computer Science from Cornell University
Jason Singer | Co-Founder and CEO
+ Entrepreneur-in-Residence at New
Schools Venture Fund
+ Founder & Principal of two nationally
recognized KIPP schools
+ Co-Founder & VP of Bus Dev, FairAir -
Market Exchange for Airline Tickets
+ Co-Founder & Executive Director, CHALK -
Youth Development Agency
Marika Ismail | Lead Curriculum Developer
+ Veteran English and
Composition teacher
+ MFA in Creative Writing from
the University of Michigan
+ Published poet
Sean Neden | Lead Software Engineer
+ Front-end and UX specialist
+ Senior Software Developer for
GoDaddy
+ Founder of NoSweaters.com
+ BA in Computer Information
Systems from DeVry University
A Phenomenal Team

10. Revenue Assumptions

11. Notable Current Investors:
+ Reed Hastings,
CEO of NetFlix
+ New Schools
Venture Fund
+ Jennifer Moses &
Ron Beller
Raising Our Seed+ Round
$365
K
Amount of
convertibl
e debt
raised to
date
$1M
Goal
for
close
of seed+
round.
Major Milestones Acheived:
+ Pilot in 6 classrooms
with > 400 students
+ March 1st
beta launch
+ Robust full-featured
product
+ Over 1000 teacher
users in 3rd
month
Seed Round Milestones:
+ 12 months of
runway
+ Commerce
platform
complete
+ 100 books with
curriculets
+ Book rentals
operational
+ iOS and Android
apps launched
+ 100 school site
licenses sold
+ 1000 paid