A location-based technology solution that allows you to connect with visitors from the moment they enter your premises. Get actionable insights into customer behavior and drive mobile customer engagements.

1. Discover Actionable
Customer Insights &
Drive Engagement
Using Proximity MX™
A location analytics and engagement Platform

2. 2COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED
The Online & Offline Disconnect
You know everything about your customer’s
online behavior even though you’re only
interacting with them through a computer
or mobile screen. But if the same customer
walks in through your door, you know
absolutely nothing about him.
This gap in understanding severely limits
your ability to offer a seamless and
consistent experience across channels.
That’s why you need an effective tool to
map on-premise behavior with what you
already know.

3. 3COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED
Blending Online & Offline Worlds
In a digital environment, one of the best way to
know your customers is through data analytics.
Understanding the customer’s patterns and
behaviors can unlock valuable insights that will
help sales and marketing attract new customers
and retain existing ones.
But it’s not just about digital. Combining the
physical location strategy with digital strategies
results in a holistic view of the customer.

4. 4COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED
So, how do enterprises blend
digital & physical worlds?

5. 5COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED
Enter Proximity MX™
Customer Analytics & Engagement Tool For
Physical Spaces.
Proximity MX™ enables you to connect and
identify customers from the moment they enter
your premises, using their smart phones. It gives
you a truly holistic view of each customer by
integrating customers’ location data with your
enterprise systems and allows you to deliver
personalized engagement in order to achieve true
customer delight.

6. 6COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED
Digital Marketing In Real-time
Seamlessly integrate at‐location customer data
with backend enterprise and CRM systems using
Proximity MX™. Through location data, gain real-
time actionable insights about customers’ at-
location behavior, analyze behavior patterns and
deliver customized content and offers, all while
the customer is still present at your premises!
Deliver data‐driven marketing programs with
strong ROI metrics, all in real-time!

7. 7COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED
How Proximity MX™ Works?
A customer walks into
your premises at a
particular location.
Wi-Fi access-points
‘read’ his/her smart
phone and determine
his history of visiting
your premises.
If it’s his/her first visit, he/she
gets a captive portal asking for
his phone number, email or
loyalty card number (for free
Wi-Fi or loyalty points).
That’s it! Proximity MX starts gathering
analytics based on customer’s past and
present location behavior at the premises.
It will identify that customer every time
he/she walks into any of your locations in
the future.

8. 8COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED
How Proximity MX™ Works?
Armed with rich at-location customers
behavioral data and insights, you can now
deliver personalized engagements to them.
Use SMS, Email, App notifications, and
Smart Captive Portals™ to directly engage
customers using Proximity MX

9. 9COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED
Proximity MX™ Features
Uses WiFi and Beacons to
acquire or associate the
customer’s digital device
identity by location and capture
information
Provides deep insights into
customer behavior by profile,
persona, location, and
enterprise identity
Enables multi‐channel mobile
engagement (SMS, Email, App
Notifications and Smart Captive
Portals™)
Unlocks valuable at-location
customer insights to gain a 360
degree view of customers for
physical retargeting across
online channels.
Integrates seamlessly with
backend enterprise, CRM &
loyalty systems

10. 10
About July Systems
Founded in 2001, we are pioneers in mobile experience
and engagement platforms. Through a process of
continuous innovation we have stayed ahead of the
curve in a fast changing mobile landscape. We’re now
on a mission to digitize physical spaces through our
latest product Proximity MX, a SaaS tool that provides
WiFi analytics and mobile customer engagements for
physical spaces.
Connect with us:
www.julysystems.com | Facebook | Twitter | LinkedIn

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THANK YOU