A survey and statistical Analysis of Customer's Behavior and amount of time they spend in the mall.

2. Agenda
 Malls Visited
 About Malls
 Statistical Data on Survey
 Conclusion

3. Malls Visited
 Mani Square
 South City Mall
 Forum

4. Mani Square
 Located in Kolkata
 Owned by Mani Group
 Operational from June 2008
 More than 250 stores

5. South City Mall
 Located in Kolkata
 Opened since January, 2008
 Largest mall in Eastern India
 134 stores

6. Forum
 Located in Kolkata
 Owned by Rahul saraf
 Opened in 2003

7. Statistical Analysis(Male to Female
Ratio)
 Total Female Visitor in Manisquare : 8
 Total Male Visitor in Manisquare : 10
 Total Female Visitor in South City : 8
 Total Male Visitor in South City : 13
 Total Female Visitor in Forum : 4
 Total Male Visitor in Forum : 7

8. Total Number Customers
Mode = Male

10. Ages of Customer
Class Interval Frequency(Fi) Midpoint(Xi) XiFi (Xi-X)2 Cf
0-20 13 10 130 556.96 13
20-40 21 30 630 12.96 34
40-60 10 50 500 268.96 44
60-80 6 70 420 1324.96 50
∑Fi = 50 ∑XiFi =1680 ∑(Xi-X)2=2163.84
Mean=33.6 Mode=28.42 Median=24.8
Variance =(∑(Xi-X)2)/49=44.16
Standard Deviation =((∑(Xi-X)2)/49) 1/2= 6.64529909
Quartile Deviation=14.4425
Coefficient of Variation=Standard Deviation/mean=0.192

11. Age of Customer(Median using
graph)
0
10
20
30
40
50
60
0- 20 20-40 40-60 60-80
More
than
Less
Than

13. Time Spent
Class Interval Frequency(Fi) Midpoint(Xi) XiFi (Xi-X)2 Cf
0--1 0 0.5 0 7.0756 0
1--2 9 1.5 13.5 2.7556 9
2--3 13 2.5 32.5 0.4356 22
3--4 18 3.5 63 0.1156 40
4--5 6 4.5 27 1.7956 46
5--6 4 5.5 22 5.4756 50
∑Fi = 50 ∑XiFi =158 ∑(Xi-X)2=17.65
Mean=3.16 Mode=3.294 Median=3.06
Variance =(∑(Xi-X)2)/49=0.36
Standard Deviation =((∑(Xi-X)2)/49)1/2= 0.6
Quartile Deviation=3.096
Coefficient of Variation=Standard Deviation/mean=0.189

14. 0
10
20
30
40
50
60
0-1 1--2 2--3 3--4
More Than
Less Than

16. Amount Spent
Class Interval Frequency(Fi) Midpoint(Xi) XiFi (Xi-X)2 Cf
0-2000 28 1000 28000 2433600 28
2000-4000 11 3000 33000 193600 39
4000-6000 7 5000 35000 5953600 46
6000-8000 2 7000 14000 19713600 48
8000-10000 2 9000 18000 41473600 50
∑Fi = 50 ∑XiFi
=128000
∑(Xi-X)2=17.65
Mean=2560 Mode=1217.39 Median=1000
Variance =(∑(Xi-X)2)/49=1423836.735
Standard Deviation =((∑(Xi-X)2)/49)1/2= 1193.246301
Quartile Deviation=1476.47
Coefficient of Variation=Standard Deviation/mean=0.466111836

17. Amount Spent(Median using
graph)
0
10
20
30
40
50
60
0-2000 2000-4000 4000-6000 6000-8000 8000-10000
Less than
More than

18. Most Visited Shops(Top 10)
Mode = Spencer

19. Most Items Bought(Top 10)
0
2
4
6
8
10
12
14
16
18
Number of Items bought
Number of
Items…
Mode=Jeans

20. Conclusion
 More male customers
 Age group 0f 20-40 visits mall more
 Most customer spends 3.24 hrs(approx)
 Most customer spend around Rs 1217
 Spencer is the most visited
 Jeans was the most sold item

21. Thank you