The data in your booking engine data should be used to build confidence in your property.
Your booking engine is just one piece of the puzzle.
However, it is more than just a source of bookings. The data it provides should be a central part of your conversion strategy, with its ability to highlight guest’s patterns and as a strategic tool in your sales strategy.
If you’re looking to grow your conversions, data is your friend. OTAs are mining the data from their booking engine, and you have access to equally rich data. Use it, and get that competitive edge.
A 5 Step Guide to Email Retargeting: Overcome Hotel Booking Abandonment!Net Affinity
Booking abandonment plagues hoteliers everywhere. Numbers in the range of 81% abandonment are often quoted, despite all the time and money poured into driving traffic to hotel websites and encouraging bookings. Email retargeting is a way to overcome this.
Properly done, email retargeting can see conversion rates of over 30%. That's 30% of your abandoned bookings reclaimed, all with a simple email!
How do Hotels Grow Rates? 5 Strategies for SuccessNet Affinity
The annual budget season for hotels has come around again! For dedicated sales teams, this means deep planning and foresight to improve the past year’s successes and overcome potential failures. A big part of this planning is tackling the challenge of rate growth while also driving direct bookings.
Our goal today is to provide 5 successful approaches to rate growth we’ve come across in our work. We’ve been in the trenches, and we hope these tactics will be relevant, successful approaches for your hotel.
6 Ways to Conquer Mobile Cart AbandonmentNet Affinity
Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that in the UK alone £2.7 billion in the travel industry was lost last year after consumers failed to complete a booking.
Usability is one of the core problems facing hotels and users alike. One third of visitors report that apps or mobile sites are too slow to load. Navigation and payment process were also featured as reasons for abandonment, with screen size issues blamed by 21%.
If mobile weren’t such a strong and growing channel, mobile cart abandonment might be a minor issue. However, with mobile traffic surpassing desktop for many hotels, it’s anything but minor. As of September 2016, our clients saw 51% of their traffic on average coming from mobile. So how do you ensure you’re giving users the best mobile experience to maximise conversion?
Here are our mobile experts’ top 6 tips to reduce mobile cart abandonment!
Landing Pages Turn Paid Traffic Into Serious RevenueNet Affinity
Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings.
You can always simply drop your paid traffic onto your website’s homepage, but you’ll risk losing a lot of interest and focus straight away. Landing pages have a single message for a single campaign, so they’ve focused on converting the traffic that lands there.
Landing pages allow you to send the right message to the right person at the right time.
However, there are a few do’s and don’ts to cover with your landing pages.
Today, we’re going to take you through a few Do’s for your landing pages, and a couple Don’ts.
Attribution Models: The secret ways guests discover your hotelNet Affinity
As digital marketing gets more sophisticated, the topic of attribution models has come up over and over in conversations with clients: every hotel wants to know what, where and how their guests are booking online. When you fully understand your online conversions, you can make better decisions when doing something as complex as allocating budgets, or as simple as going through a report.
Attribution is one of the trickiest aspects of the industry: in a world where each and every user is interacting with your brand through a multitude of channels, it becomes very difficult to properly assign the correct value to each channel.
So, most of the time, we end up using the simplest attribution model available in order to at least have something to base our conclusions on.
We aim to clarify some of the concepts behind successful attribution models.
Keep Your Room Rates in Check: How to Fight Rate DisparityNet Affinity
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website – that’s not good! So what can hotels do?
This presentation will cover:
1. The impact of rate disparity on your hotel’s bottom line
2, Causes of rate disparity
3. How hotels can combat rate disparity and encourage direct bookings
Let’s get started.
11 Things to Look For in a Hotel Booking Engine ProviderNet Affinity
What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without?
From our perspective, your hotel booking engine provider should be giving you a highly flexible, fully controllable, feature-rich solution, along with in-depth reporting and a team to support you.
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others?
We wanted to demonstrate how to build and analyze successful rate plans, with 4 examples of the most profitable rate plans hotels typically offer, along with a breakdown of why they’re valuable and how to use them.
A 5 Step Guide to Email Retargeting: Overcome Hotel Booking Abandonment!Net Affinity
Booking abandonment plagues hoteliers everywhere. Numbers in the range of 81% abandonment are often quoted, despite all the time and money poured into driving traffic to hotel websites and encouraging bookings. Email retargeting is a way to overcome this.
Properly done, email retargeting can see conversion rates of over 30%. That's 30% of your abandoned bookings reclaimed, all with a simple email!
How do Hotels Grow Rates? 5 Strategies for SuccessNet Affinity
The annual budget season for hotels has come around again! For dedicated sales teams, this means deep planning and foresight to improve the past year’s successes and overcome potential failures. A big part of this planning is tackling the challenge of rate growth while also driving direct bookings.
Our goal today is to provide 5 successful approaches to rate growth we’ve come across in our work. We’ve been in the trenches, and we hope these tactics will be relevant, successful approaches for your hotel.
6 Ways to Conquer Mobile Cart AbandonmentNet Affinity
Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that in the UK alone £2.7 billion in the travel industry was lost last year after consumers failed to complete a booking.
Usability is one of the core problems facing hotels and users alike. One third of visitors report that apps or mobile sites are too slow to load. Navigation and payment process were also featured as reasons for abandonment, with screen size issues blamed by 21%.
If mobile weren’t such a strong and growing channel, mobile cart abandonment might be a minor issue. However, with mobile traffic surpassing desktop for many hotels, it’s anything but minor. As of September 2016, our clients saw 51% of their traffic on average coming from mobile. So how do you ensure you’re giving users the best mobile experience to maximise conversion?
Here are our mobile experts’ top 6 tips to reduce mobile cart abandonment!
Landing Pages Turn Paid Traffic Into Serious RevenueNet Affinity
Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings.
You can always simply drop your paid traffic onto your website’s homepage, but you’ll risk losing a lot of interest and focus straight away. Landing pages have a single message for a single campaign, so they’ve focused on converting the traffic that lands there.
Landing pages allow you to send the right message to the right person at the right time.
However, there are a few do’s and don’ts to cover with your landing pages.
Today, we’re going to take you through a few Do’s for your landing pages, and a couple Don’ts.
Attribution Models: The secret ways guests discover your hotelNet Affinity
As digital marketing gets more sophisticated, the topic of attribution models has come up over and over in conversations with clients: every hotel wants to know what, where and how their guests are booking online. When you fully understand your online conversions, you can make better decisions when doing something as complex as allocating budgets, or as simple as going through a report.
Attribution is one of the trickiest aspects of the industry: in a world where each and every user is interacting with your brand through a multitude of channels, it becomes very difficult to properly assign the correct value to each channel.
So, most of the time, we end up using the simplest attribution model available in order to at least have something to base our conclusions on.
We aim to clarify some of the concepts behind successful attribution models.
Keep Your Room Rates in Check: How to Fight Rate DisparityNet Affinity
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website – that’s not good! So what can hotels do?
This presentation will cover:
1. The impact of rate disparity on your hotel’s bottom line
2, Causes of rate disparity
3. How hotels can combat rate disparity and encourage direct bookings
Let’s get started.
11 Things to Look For in a Hotel Booking Engine ProviderNet Affinity
What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without?
From our perspective, your hotel booking engine provider should be giving you a highly flexible, fully controllable, feature-rich solution, along with in-depth reporting and a team to support you.
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others?
We wanted to demonstrate how to build and analyze successful rate plans, with 4 examples of the most profitable rate plans hotels typically offer, along with a breakdown of why they’re valuable and how to use them.
Hotel Marketing Benchmark #10 - Virtual reality, Chatbots, AI, hotel industry...HotelMarketingNews
The 10th edition of the Hotel Marketing Benchmark covers recent updates, new marketing technologies, some opinions about the shifts happening in the hotel marketing industry. We've gathered some great and fun marketing initiatives of the last few month and highlight some of the future technology trends we expect will soon come to be game changers in the industry.
There is a lot happening now, the industry seems to be on a threshold shifting from the big disruption of the last decade into a new disruptive trend in the coming decade.
Will hotels be at the forefront of that shift? These are questions we always ask ourselves. After so many changes in the last few years it is time to get ahead of change rather than just following what has happened in the past.
We hope you enjoy the read.
SMX Advanced 2015 Presentation on Converting the Mobile Visitor Margot da Cunha
Seventy-four percent of mobile consumers use a search engine as part of their research process. Ninety-three percent of people who use their phone to search go on to make a purchase. You prospects likely check their phones upon waking up, waiting for the train, and while scarfing down a turkey sandwich during their lunch break. It’s OK to admit that we’re all addicted to our smartphones. In May of 2015 Google even announced that mobile searches have surpassed desktop! But yet marketers suck at converting the mobile visitor... Learn how to address the misconceptions about mobile PPC and convert more traffic with ahead-of-the-game tactics to give your mobile audience what they want.
The Ultimate Guide to Programmatic Display Advertising - Bryan DuffinBryan Duffin
What is programmatic display? Should I use it? What strategies can be used with it? How can I know which programmatic tool is right for my business? Does programmatic get a bad rap?
Something I put together after hearing Ron Conway's feedback on trends he's investing in. After seeing Fred Wilson's comments, I figured it was time to quickly update with AVC and post for your viewing pleasure.
Extreme Marketing Makeover: Life After InvocaInvoca
Invoca's call intelligence platform has serious potential to impact your marketing...not to mention your bottom line. We're not talking a mild spruce. We're talking a total transformation - your marketing an analytics will never look better.
To learn more, visit www.invoca.com
This is presentation that was showcased during the 3rd Azerbaijan Tourism Forum that took place in Baku in Fairmont Baku Flame Towers Hotel in 2018. The topic is "Rate Disparity. So Now What?"; A Revenue Management & Digital Marketing Perspective.
How Hollywood Got Display Advertising All WrongJohn Lee
The display ad industry is vast and ever-expanding. It also gets a bad rap due to confusion, misinformation and a lack of understanding. This session breaks down programmatic display, analyzes the concerns around ad blockers and explores some of the latest and greatest in display.
Hotel Marketing Benchmark #10 - Virtual reality, Chatbots, AI, hotel industry...HotelMarketingNews
The 10th edition of the Hotel Marketing Benchmark covers recent updates, new marketing technologies, some opinions about the shifts happening in the hotel marketing industry. We've gathered some great and fun marketing initiatives of the last few month and highlight some of the future technology trends we expect will soon come to be game changers in the industry.
There is a lot happening now, the industry seems to be on a threshold shifting from the big disruption of the last decade into a new disruptive trend in the coming decade.
Will hotels be at the forefront of that shift? These are questions we always ask ourselves. After so many changes in the last few years it is time to get ahead of change rather than just following what has happened in the past.
We hope you enjoy the read.
SMX Advanced 2015 Presentation on Converting the Mobile Visitor Margot da Cunha
Seventy-four percent of mobile consumers use a search engine as part of their research process. Ninety-three percent of people who use their phone to search go on to make a purchase. You prospects likely check their phones upon waking up, waiting for the train, and while scarfing down a turkey sandwich during their lunch break. It’s OK to admit that we’re all addicted to our smartphones. In May of 2015 Google even announced that mobile searches have surpassed desktop! But yet marketers suck at converting the mobile visitor... Learn how to address the misconceptions about mobile PPC and convert more traffic with ahead-of-the-game tactics to give your mobile audience what they want.
The Ultimate Guide to Programmatic Display Advertising - Bryan DuffinBryan Duffin
What is programmatic display? Should I use it? What strategies can be used with it? How can I know which programmatic tool is right for my business? Does programmatic get a bad rap?
Something I put together after hearing Ron Conway's feedback on trends he's investing in. After seeing Fred Wilson's comments, I figured it was time to quickly update with AVC and post for your viewing pleasure.
Extreme Marketing Makeover: Life After InvocaInvoca
Invoca's call intelligence platform has serious potential to impact your marketing...not to mention your bottom line. We're not talking a mild spruce. We're talking a total transformation - your marketing an analytics will never look better.
To learn more, visit www.invoca.com
This is presentation that was showcased during the 3rd Azerbaijan Tourism Forum that took place in Baku in Fairmont Baku Flame Towers Hotel in 2018. The topic is "Rate Disparity. So Now What?"; A Revenue Management & Digital Marketing Perspective.
How Hollywood Got Display Advertising All WrongJohn Lee
The display ad industry is vast and ever-expanding. It also gets a bad rap due to confusion, misinformation and a lack of understanding. This session breaks down programmatic display, analyzes the concerns around ad blockers and explores some of the latest and greatest in display.
As 2016 comes to an end, it's time to start planning how to best spend your marketing budget in 2017. Darlene Rondeau (Leonardo) and Tim Peter (Tim Peter & Associates) discuss the 4 biggest hotel marketing trends for 2017.
How To Make The Most Out of Enterprise DataSnapShot
CHAT 2016 - China Hotel And Tourism Conference Presentation by Stefan Tweraser. SnapShot Hotel Analytics CEO Stefan Tweraser explains how business leaders can make the most out of the data available to them.
What does it take to engage hearts and minds in argument? This power point was made for a day's workshop with Cherry Creek English teachers on this topic.
Martin Griffin Supporting School and EducationMartin Griffin
Martin Griffin cares about education. He is a top class educational Consultant and he wants to support schools in California. About his experience He worked as a chief academic officer and worked with the Palos Verde Unified School District.
يمكن اعتبار زمن مابعد الحرب العالمية الثانية نقطة البدء فى مسار الدرس المعرفى للحركات الاجتماعية فقد عرفت السنوات الأولى لما بعد الحرب احتداما قويا للنقاش السوسيولوجى والسياسي بشأن تفسير الفعل الاحتجاجى الذى تمارسه هذه الحركات.
ان البحث فى تاريخ الحركة الاجتماعية سيقود حتما نحو البدء الانسانى وتحديدا نحو مختلف الحركات الاحتجاجية التى عرفتها المجتمعات الانسانية فى الأزمنة القديمة فالحركة الاجتماعية فى بعدها الاحتجاجى تعد ممارسة قديمة فى التاريخ البشرى، الا ان استعمالها كمفهوم نظرى يظل حديثا فقد كان على قارئى اللحظات التاريخية الاحتجاجية ان ينتظروا سنة 1842 لينحت لورينز فون ستاين مصطلح الحركة الاجتماعية للدلالة على اشكال وصيغ الاحتجاج الانسانى الرامية الى التغيير واعادة البناء.
فالتاريخ البشرى يعج بالكثير من الحركات الاجتماعية الباصمة لمسارات من التحول والتجاوز، التى لا يمكن القفز عليها بأى حال من الاحوال فى سياقات سوسيولوجية اللواقعة الاحتماعية.ذلك ان ثورة الغبيد بقيادة سبارتاكوس ضد سلطة روما وغيرها من ثورات الفلاحين والعمال والنساء فى القرون الاخيرة تؤشر كلها على حركات اجتماعية يراد من ورائها صوغ مجتمعية جديدة وبناء أسلوب حياة مختلف عما سبق ومع ذلك تظل القرون الثلاثة الاخيرة من التاريخ الانسانى من اقوى اللحظات التى مهدت لصياغة المفهوم الجديد للحركات الاجتماعية، وذلك اعتبارا على ماعرفته من ثورات مهمة وحاسمة لقد كانت الثورة الانكليزية سنة 1698 والثورة الامريكية سنة 1776 والثورة الفرنسية سنة 1789 والثورة البلشفية سنة 1917 ثورات ساهمت بمقدار ما فى تجذير الفعل الاحتجاجى وتطوير اشكاله وممارساته وجعله وهو الأهم ،مثار تساؤلات معرفية من قارات علمية متعددة.
Whitepaper - 8 Steps to Improve Hotel Demand ForecastingDuetto
The clearer the picture you have of upcoming demand, the better you can prepare accordingly in many phases of operation, from staffing to marketing to pricing. Forecasting is a complex discipline and can be overwhelming at first, but it can be broken down into simple steps.
With the addition of multiple OTAs with various pricing and commission models, as well as a shrinking booking window, having an accurate demand forecast is the first step to better pricing and more profits.
In this whitepaper you can read 8 tips for improving your hotel demand forecasting.
Duane Forrester
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
How Machine Learning is Changing the Landscape of Search, Discovery and Engagement
Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success.
Whitepaper - Beginner's Guide to Hotel Revenue ManagementDuetto
Revenue management has become synonymous with managing rates, but it is really much more and the first step to a comprehensive revenue strategy.
If you don’t know who your customers are and when they’re coming, it’s hard to properly manage your property and set rates to maximize profits. By using basic approaches to segment, forecast and price, operators can run their hotels more efficiently and profitably.
In this whitepaper you can read how you can get started with revenue management today by taking a few simple steps.
Ladera Digital Marketing Analytics ProjectSarah McGowan
Project based off the review a website. Established recommendations for an overall measurement strategy
for Ladera and make a recommendation to begin marketing using AdWords.
How to Find Your Ideal Guest with Google Analytics Net Affinity
Supercharging your hotel's conversion rate by analysing large chunks of data can be a tough nut to crack. How do you convert all that data into the kind of numbers you really want—bookings?
Thankfully, there are lots of very powerful and cost-effective tools on the market which can give you far deeper insight into how and why our marketing activities are working. One of the most important ones you can have in your toolkit is a customer persona.
Here, we'll teach you how they can help you, how to build them and how to use them.
How to Find Your Ideal Guest with Google AnalyticsNet Affinity
Supercharging your hotel's conversion rate by analysing large chunks of data can be a tough nut to crack. How do you convert all that data into the kind of numbers you really want—bookings?
Thankfully, there are lots of very powerful and cost-effective tools on the market which can give you far deeper insight into how and why our marketing activities are working. One of the most important ones you can have in your toolkit is a customer persona.
Here, we'll teach you how they can help you, how to build them and how to use them.
These slides were presented during the SEMrush webinar "Storytelling with Data". You can view the video and read the transcript here >>> https://www.semrush.com/webinars/storytelling-with-data/
Leveraging the power of Marketing Automation for Sales FunnelsRoy Selbach
Pitchdeck for the Inclusive Prosperity Financial Summit 2019 in Manila, the Philippines.
There’s an urgent need for a more sophisticated approach, in terms of marketing automation & lead generation funnels
7 steps for an increased sales-rate success:
1. Define target audience
2. Develop converting landing page
3. Promote your product/service
4. Retarget visitors
5. Drive conversions
6. Run through nurture streams
7. Close the deal
Need an extra hand with your sales/marketing efforts?
We are a Result-driven Digital Agency based in Hong Kong & Manila. We embrace the power of analytical methods & technologies to always deliver the best possible outcomes for all your digital marketing campaigns.
www.eoi.digital
10 things you didn't know about the New Payments PlatformIndue Limited
With the NPP now alive and kicking goals across Australia, we thought it timely to share with you some insights you may not yet know about Australia's newest payments platform!
Building a Powerful On-demand Service Booking PlatformiScripts
Service marketplace industry has undergone a sea change with the progress in technology. Creating a service booking platform requires a solid business model and customer intuitive features. Let's see more about launching an on-demand service booking business here.
Introduction presentation to a new travel software and marketing platform for hotels, lodges, tour operators, DMCs, destinations, tourist boards and attractions to share images, videos and documents to their business contacts and staff and to all members of the SquirelFish network. We are in development stage and looking for people to use the system for free so as to test it and provide feedback whilst enjoying its benefits for free.
Do you want to get more out of your webinar? Is your webinar not performing? We have a few quick fixes for you, to enhance your performance almost immediately.
Customers demand individualized and engaging experiences. So when you understand your customer’s journey and take a customer-first approach to marketing, it’s a win-win. This interactive session will give you an in-depth view into the world of CX, as well as simple strategies to get started in building a CX program and becoming your customer’s advocate.
Similar to 6 Ways to Use Your Booking Engine Data to Boost Direct Bookings (20)
How to plan for the GDPR, the new data protection legislation. All the essential information you need right now to understand what it is and how to start planning for it.
5 Key Trends for Modern Revenue ManagementNet Affinity
The first in a two-part series, this slideshare will take you through 5 of the most important trends in revenue management today. This isn't about the timeless fundamentals - instead, it's about the key forces changing the field, and how revenue managers can adapt and grow with them.
Killer Copywriting Tips for Email Marketing - For HoteliersNet Affinity
Today, you’ll learn how to craft a killer subject line that will make sure your emails get opened and your open rates increase. We'll also show you how to master email content to increase your direct bookings.
Our audience is smarter than ever when it comes to digital communications. Today’s consumers are more connected and have higher expectations than ever before.
With messages overflowing in your prospects’ inboxes, it’s easy to understand why the majority are ignored or end up in the trash—so how can you make your newsletter stand out in the inbox and convert?
Let's find out.
Booking Patterns for Independent HotelsNet Affinity
Net Affinity’s booking engine processes and analyses tons of bookings every day. Looking at that data, we realized we’re sitting on a whole lot of information on booking patterns for independent hotels: the pile of gold beneath the mountain of numbers. So, we decided to do a little digging.
Today, we’re sharing, for free, the most interesting booking patterns of the last quarter of a million bookings to go through our booking engine.
Homepage copy: it’s easy to do, but it’s hard to do right.
Finding language that is interesting and reflects your hotel’s unique features is difficult enough. When you add in the challenge of writing about your hotel in a compelling way, without overusing adjectives or underusing punctuation, it can feel like a job more suited to a Pulitzer winner than a hotelier.
The challenge can be overcome, though. With a few basic guidelines to follow and an added twist of your own hotel’s personality, you can create homepage copy that draws in guests and makes them want more.
We’ve created a guide to great copy that resonates with your guests, creates vivid mental pictures and draws on their emotions.
Check it out!
“How can I get more bookings and more revenue?”
This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge.
The challenge becomes even greater when you’re immersed in managing the day-to-day operations of your hotel. It’s hard to see the forest for the trees, sometimes – or, for a more appropriate metaphor, it’s hard to see the battlefield when you’re busy in the trenches.
This presentation will briefly lift you out of the trenches by providing you with 18 tips that’ll help you get more bookings and boost your hotel revenue. Take a look at a map of the whole battlefield and find out where your strongest and weakest points are.
Let’s go.
What is design, and why does it matter?
Design is where form meets function, and it's key to your digital marketing efforts. In today's presentation, you'll learn what design is, how it fits into converting your website visitors into paying customers, and about the importance of landing pages. We'll also dive deep into ways you can use design for conversion.
Find out how to design your hotel website to make the best experience for potential guests.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Show drafts
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
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Opendatabay - Open Data Marketplace.pptxOpendatabay
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5. Your booking engine is how you let your
guests search for availability and book
directly—and the more intuitive your engine
is, the more conversions you’ll gather.
Your booking engine can work for you
through:
- Your own website
- Your mobile website
- Completing meta search bookings
- Social media sites like Facebook that
facilitate direct bookings
6. Behind the curtain, though, it lets you gather
important guest information.
You’ll get information on stay dates,
inventory types booked, and other key
information. Your booking engine is a gold
mine of information: dig deep and get
demand patterns, lead time information,
search patterns, customer insights and,
ultimately, more conversions.
7. Integrate your booking engine data with
your demand forecasting and sales strategy,
where it can enhance forecasting
performance and conversions.
A C T I O N P O I N T
8.
K N O W W H E N
P R I C E & V A L U E
A F F E C T
C O N V E R S I O N
9. As hoteliers, you have to know when price
plays a bigger part in converting than value.
In some cases, price is king, and it’s the only
factor in the mix.
10. However, at other times, what guests
perceive as the value can be more important:
uniqueness can trump price.
For example, if demand is high for the city
because a concert is in town, the price can be
secondary. If your hotel is a luxury property,
the guest’s decision will be more about the
product than the price.
11. Along with building solid customer personas,
your booking engine can help.
Tips on the next slide:
S O . . . W H A T D O E S
' V A L U E ' M E A N T O Y O U R
G U E S T S ?
12. Look at which packages are the most
popular, and then look at their price points
and what you offer with them.
Look at less popular options, too: where
they too expensive for what they were
offering for most people, or did they not
offer enough for the price?
A C T I O N P O I N T
13.
L O O K A T R A T E
P L A N L E A D
T I M E S :
14. Find out which rate plans convert furthest in
advance, and what the common
characteristics of these tariffs are. For
example, have a look at which ones are:
- Multi-night offers
- Packages
- Discount stay and save rates
Knowing which types perform best will help
you to convert more guests with more
relevant offers.
15. If you discover that customers are more likely
to convert based on value further in advance,
work with that information instead of
randomly running a sale or simply reducing
rate.
Use your booking engine information to define
the settings of your tariffs: find optimum days
to set advanced purchase rate plans.
A C T I O N P O I N T
16.
L O O K A T
I N V E N T O R Y T Y P E
L E A D T I M E S
17. Think about digging even deeper, and review
the lead time conversion rate of your
various inventory types.
Use this information to determine
distribution strategy of your most popular
inventory types. This will maximise direct
conversion rates.
19. Look to your booking engine to give you a
better understanding of the geographical
characteristics of your key geographic
markets. For example, your booking engine
can tell you the type of tariffs that people in
different countries and regions book most
often.
20. What do guests from different areas prefer?
Identify common characteristics, like:
Length of stay
Board Basis
Pre-Paid Vs Flexible Rate
All of this data gives a real, big-picture view
based on real data. Use that data to create
specific content for specific visitors to your
site.
21. You can set about targeting these potential
guests with specific offers at specific times
of the year. To do that, use the data you
have on peak search and booking times for
your key geographical markets throughout
the year.
A C T I O N P O I N T
23. You should be using one or a combination of
your PMS, Channel Manager and booking
engine to review overall booking patterns.
These are critical.
One of your booking engine’s key strengths is
accurately tracking the overall pattern of
searches for future dates. Looking at forward
demand is as key as historical data is.
Revenue management is an essential part of
your hotel’s conversion rate strategy—don’t
neglect it!
24. The real value, though, is all in the level of
detail that you look at. Don’t simply take the
data at face value—look at:
- Searches patterns for midweek and weekends
- Bookings patterns for midweek and
weekends
- Conversion rate for midweek and weekends
A C T I O N P O I N T
26. Compare these future demand and booking
stats along with your no availability data.
If you can, also review this data for each
individual day of the week. It may not be the
most exciting thing, but this level of data
mining gives you insight into key
opportunities.
For example, you’ll see where things like
holding out for two night stay reservations
will boost your revenue.
27. Look at your no availability data in detail.
Examine the dates with high levels of no
availability, and examine the number of direct
bookings compared to other channels.
Highlight the demand and conversion rate on
this date, and do the math: with a little more
availability on your own site, how many more
direct bookings could you potentially have
converted?
A C T I O N P O I N T
28. T H E D A T A I N Y O U R
B O O K I N G E N G I N E
D A T A S H O U L D B E
U S E D T O B U I L D
C O N F I D E N C E I N Y O U R
P R O P E R T Y .
29. A T N E T A F F I N I T Y , W E ' R E E X P E R T S I N
H O T E L T E C H N O L O G Y A N D C O N V E R S I O N
R A T E G R O W T H F O R H O T E L S . I F Y O U ' V E G O T
Q U E S T I O N S , E M A I L U S A T
S A L E S @ N E T A F F I N I T Y . C O M
T H A N K Y O U !