1) SIME DARBY BERHAD is a leading Malaysian conglomerate operating in various sectors including plantations, property, and motors. They place importance on succession management and developing leadership skills. 2) CELSIM was asked to design a strategy leadership program to equip senior managers with tools to lead strategic transformations and foster an innovative, high-performance culture. The program focused on strategic choice, implementation, and leveraging organizational capabilities. 3) The solution involved online learning, business simulations, and action learning projects to help participants develop strategic options for SIME DARBY management consideration. The program helped senior managers gain confidence and skills to identify new strategic ideas and lead effective business project implementation.