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PORTER’S 5 FORCES 
MODEL & VALUE CHAIN 
AZIRAH BINTI ZAINOL – GP02428
 The world's largest producer of sustainable palm oil, with 82% of its production certified 
sustainable, and is one of the world’s largest listed palm oil companies, producing about 2.47 
million tonnes or 5% of the world’s crude palm oil (CPO) output annually 
 Upstream Operation 
 the development of oil palm plantations 
 cultivation of oil palm 
 management of estates 
 milling of fresh fruit bunches (FFB) for CPO and crude 
palm kernel oil (CPKO) 
 Downstream Operation 
 encompassing the manufacture and distribution of oils and fats 
products to biodiesels, oleochemicals, and nutraceuticals 
 Contributions in developing and pioneering best management 
practices in the oil palm industry and in many instances, assisted in commercialising them
Porter’s Five Forces 
Threat of 
New Entry 
Competitive 
Rivalry 
(sunflower oil, mustard 
oil & olive oil) 
Buyer Power 
Threat of 
Substitution 
Supplier 
Power 
Give an importance to maintain the 
relationship with customers by providing 
products according to their needs and 
necessary technical assistance. In the 
palm oil industry the bargaining power 
of customers is high, because the 
product in different prices and quality 
is available in the market. 
• Degree of dependency upon existing channels 
of distribution 
• Buyer volume 
• Ability to backward and forward integration 
• Buyer price sensitivity 
The existence of close substitute products increases 
the propensity of customers to switch to alternatives in 
response to price increases. 
• Buyer propensity to substitute - The demand for palm oil is 
declining due to availability of alternative edible oils, at very low 
prices. 
• Perceived level of product differentiation 
SIME Plantation always maintains good 
supplier relationship by providing a sense 
of commitment to the supplier. It creates 
a networking businesses with them for the 
future needs and to determine how best to 
satisfy those needs by working together. 
• Economies of product differences - Palm oil is differentiated on 
the basis of quality and price 
• Learning curve advantages - SIME Plantation is a leader in 
research & development (R&D) and always introduce new 
technology to capture the market. 
• Government policies
SWOT Analysis
Code of Business 
Conduct 
defines the standards of 
behaviour expected of 
all Directors and 
employees of SIME 
Plantation, and where 
applicable, 
counterparts and 
business partners 
Anti-Corruption 
takes a zero-tolerance 
approach towards 
bribery and corruption, 
and are committed to 
behaving professionally, 
fairly and with integrity 
in all our business 
dealings and 
relationships 
Labour Practices 
aims to be an employer 
of choice. SIME 
Plantation committed 
to equal opportunity for 
the workforce and do 
not tolerate 
discrimination on any 
grounds. The company 
respect its employees’ 
legal rights with respect 
to freedom of 
association and aim to 
maintain an open and 
effective relationship 
with its employees 
Human Rights 
respect for fundamental 
human rights, which 
governs SIME 
Plantations’ operations, 
outlines the standard of 
behaviour expected of 
the Directors, 
employees, 
counterparts and 
business partners, and 
standards adopted by 
respective business 
divisions, such as the 
Roundtable on 
Sustainable Palm Oil 
(RSPO) by its Plantation 
Division. 
Value Chain

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PORTER'S 5 FORCES MODEL & VALUE CHAIN

  • 1. PORTER’S 5 FORCES MODEL & VALUE CHAIN AZIRAH BINTI ZAINOL – GP02428
  • 2.  The world's largest producer of sustainable palm oil, with 82% of its production certified sustainable, and is one of the world’s largest listed palm oil companies, producing about 2.47 million tonnes or 5% of the world’s crude palm oil (CPO) output annually  Upstream Operation  the development of oil palm plantations  cultivation of oil palm  management of estates  milling of fresh fruit bunches (FFB) for CPO and crude palm kernel oil (CPKO)  Downstream Operation  encompassing the manufacture and distribution of oils and fats products to biodiesels, oleochemicals, and nutraceuticals  Contributions in developing and pioneering best management practices in the oil palm industry and in many instances, assisted in commercialising them
  • 3.
  • 4.
  • 5. Porter’s Five Forces Threat of New Entry Competitive Rivalry (sunflower oil, mustard oil & olive oil) Buyer Power Threat of Substitution Supplier Power Give an importance to maintain the relationship with customers by providing products according to their needs and necessary technical assistance. In the palm oil industry the bargaining power of customers is high, because the product in different prices and quality is available in the market. • Degree of dependency upon existing channels of distribution • Buyer volume • Ability to backward and forward integration • Buyer price sensitivity The existence of close substitute products increases the propensity of customers to switch to alternatives in response to price increases. • Buyer propensity to substitute - The demand for palm oil is declining due to availability of alternative edible oils, at very low prices. • Perceived level of product differentiation SIME Plantation always maintains good supplier relationship by providing a sense of commitment to the supplier. It creates a networking businesses with them for the future needs and to determine how best to satisfy those needs by working together. • Economies of product differences - Palm oil is differentiated on the basis of quality and price • Learning curve advantages - SIME Plantation is a leader in research & development (R&D) and always introduce new technology to capture the market. • Government policies
  • 7. Code of Business Conduct defines the standards of behaviour expected of all Directors and employees of SIME Plantation, and where applicable, counterparts and business partners Anti-Corruption takes a zero-tolerance approach towards bribery and corruption, and are committed to behaving professionally, fairly and with integrity in all our business dealings and relationships Labour Practices aims to be an employer of choice. SIME Plantation committed to equal opportunity for the workforce and do not tolerate discrimination on any grounds. The company respect its employees’ legal rights with respect to freedom of association and aim to maintain an open and effective relationship with its employees Human Rights respect for fundamental human rights, which governs SIME Plantations’ operations, outlines the standard of behaviour expected of the Directors, employees, counterparts and business partners, and standards adopted by respective business divisions, such as the Roundtable on Sustainable Palm Oil (RSPO) by its Plantation Division. Value Chain