Both Kerrang! and Top of the Pops magazines cater to a young audience and aim to advertise affordable products. They both focus on the personal lives of musicians but to different degrees depending on the artist's age and gender. Both magazines use visually engaging layouts with many images and minimal text to attract youth readers, and emphasize new or trending artists through their coverage.

1. Similari'es
Between
Kerrang!
And
TOTPs
Demographic
and
psychographic
detail
of
how
Kerrang
and
Top
of
the
Pops
en'ce
the
shared
conven'ons
of
their
audience.

2. • Both
magazines
cater
for
a
young
audience-­‐
where
the
majority
of
their
disposable
income
would
be
reliant
upon
the
parental
income.
Thus,
both
magazines
need
to
adver'se
products
that
would
be
affordable
within
a
'ght
spending
bracket.
• Both
magazines
apply
the
popular
conven'on
on
focusing
in
on
the
personal
aspect
of
the
featured
ar'st,
but
however,
to
different
extents
in
term
of
age
and
gender
(which
will
be
discussed
in
the
differences
specifica'on).

3. • Commonly
used
in
youth-­‐affiliated
magazines,
both
magazines
apply
high-­‐
maintenance
layout
designs
using
collaged
imagery
and
splashes,
using
mostly
un-­‐insighNul
or
liOle
verbal
detail
of
the
content.
• Rela'ng
back
to
the
previous
point,
buzzwords
(effec've
through
the
use
of
being
short
and
snappy)
are
used
to
sum
up
and
posi'vely
reinforce
a
cover
story
by
making
it
appear
more
exci'ng.
These
are
usually
highly
exaggerated
on
the
cover
to
make
an
uninteres'ng
story
seem
en'cing
to
a
young,
naive
audience.
• Youths
are
typically
swayed
by
visual
texts
more
than
any
other
age
group.
So
typically,
to
gain
the
intended
market
they
need
to
make
the
cover
appear
as
modernis'c
and
aOrac've
as
possible.
A
variety
of
large,
capitalized
typefaces
are
used
in
both
magazines
to
help
‘pull’
all
the
imagery
together
by
using
verbal
as
tools
for
colour
consistency
and
structure,
and
the
language
that
is
used
(in
short-­‐worded
puffs
and
buzzwords)
for
false
en'cement
to
make
the
content
seem
as
exci'ng
as
the
layout.
Large,
bold
texts
also
help
to
create
an
illusion
that
more
is
going
on
in
the
page
and
that
the
magazine
is
spread
out
in
terms
of
being
text-­‐propor'oned,
when
in
fact
it
is
a
bare
minimum.
Visual
texts
are
used
to
sell
the
cover
to
a
young
audience.

4. • Both
markets
of
the
magazine
aim
to
sell
the
majority
of
the
magazine
supplies
to
an
audience
of
youths
who
are
living
in
urban
loca'ons-­‐
where
crazes
are
most
apparent
and
more
youths
share
the
same
cultural
values
of
what
appears
and
sounds
good.
The
cultural
values
conducted
in
the
magazines
applica'ons
are
catered
to
a
more
specific
yet
wider
market,
thus
urban
city
loca'ons
would
help
gain
more
profit
and
creditability
than
in
low-­‐maintenance
areas.
• Both
readerships
can
generally
be
catergorized
to
share
modernis'c
perspec'ves
due
to
the
heavy
applica'on
and
important
reinforcement
of
up
and
coming
new
ar'sts.
An
older
celebrity
would
only
been
featured
if
it
was
s'll
relevant
to
an
on-­‐going
phase
among
youths
or
they
have
form
of
comeback,
such
as
a
new
image
or
album.
Reinforcement
of
new
icons
are
generally
more
apparent
in
Top
of
the
Pops
as
some
of
the
Kerrang
readership
may
have
popular
shared
musical
icons
from
the
past
such
as
The
Beatles,
or
Metallica-­‐
but
would
generally
be
only
featured
in
special
edi'ons
or
ar'cles.