We explore Silverstone's social media to date. Providing insights throughout into the competition, the basics, a content/brand territory strategy and some innovative campaign concepts.
Enterprise Social Media Strategy (free marketing template)unfunnel
This Social Media Strategy Template is designed to help enterprise marketing teams develop strategies for social media, and gain insights into the vision each channel has moving forward...so you can optimize ahead of the curve.
Following the guide will help to ensure consistent messaging and branding, and offer guidance on how to monitor and maintain engaging corporate social media programs.
BlogWell Chicago Social Media Case Study: Alberto Culver, presented by Stephe...SocialMedia.org
In their BlogWell case study, "Making the Most Out of Facebook for Brands," Alberto Culver's Global Director of Interactive Marketing, Stephen Strong, and Director of Integrated Marketing Communication, Brandy Ruff, shared how they're driving engagement on Facebook.
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BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
Informative PPT that gives a thumb nail sketch of what Local Ad Link does, for more information go to www.rollix.localadlink.net and learn how it can help your business.
Enterprise Social Media Strategy (free marketing template)unfunnel
This Social Media Strategy Template is designed to help enterprise marketing teams develop strategies for social media, and gain insights into the vision each channel has moving forward...so you can optimize ahead of the curve.
Following the guide will help to ensure consistent messaging and branding, and offer guidance on how to monitor and maintain engaging corporate social media programs.
BlogWell Chicago Social Media Case Study: Alberto Culver, presented by Stephe...SocialMedia.org
In their BlogWell case study, "Making the Most Out of Facebook for Brands," Alberto Culver's Global Director of Interactive Marketing, Stephen Strong, and Director of Integrated Marketing Communication, Brandy Ruff, shared how they're driving engagement on Facebook.
--
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
Informative PPT that gives a thumb nail sketch of what Local Ad Link does, for more information go to www.rollix.localadlink.net and learn how it can help your business.
This presentation was given 7-29-10 to the Pittsburgh SEMPO group. We discussed the economic value of FANS and how to calculate the returns on Facebook campaigns.
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...SocialXpand
Socialxpand Reviews has plenty of positive reviews for their good work and fewer complaints about their hard work and they always get new contracts for their business. Here socialxpand explains about different strategies and also about internet marketing.
The updates to Facebook promotional guidelines comes with very specific permissions, giving brands more freedom to host contest and giveaways, while adding a layer of restrictions to protect Facebook users from invasive marketing efforts.
8 Golden Rules For Sure-Fire Success with Facebook AdsArik Hanson
This presentation, from the Solo PR Summit 2014, focuses on guidelines and best practices shared by Arik Hanson, principal, ACH Communications, around Facebook advertising.
Advertisers are looking to reach many different audiences with their message. Many of these endeavors focus on leasing audiences as is the case with TV. In Facebook, we have the ability to purchase media which drives users to Like your brand. This represents an owned audience. Once this action occurs, you as a marketer now have the ability to talk to your audience on a regular basis, extracting incremental media value each time. It also opens up secondary re-engagement opportunities that you can’t get anywhere else. Our solution only charges you when a user “Likes” your brand so we take all the guess work out of the initial audience acquisition process.
Paid Search Full Court Press: Integrating Paid Search into Your Wider Marketi...Anvil Media, Inc.
Too often placed in the performance marketing silo, paid search has the potential to amplify all of your marketing efforts both digital (earned, owned, and shared) and traditional (TV, radio, events).
Anvil's Paid Media Strategist, Pascal Inderabudhi (@pasc) walks through tactics and strategies to take your paid search strategy from being a role player to MVP, and shows how to use the channel to amplify your other marketing efforts through:
Cross-channel research
Keyword applications for social, radio, TV
Targeting tactics for digital and traditional
Creative messaging uses cross-channel
If you're looking to beef up your digital paid media efforts, do not hesitate to contact Anvil today! www.anvilmedia.com
A brief presentation of my social media experience, including projects and companies I have worked for on community development, social media and content marketing.
Social media is a popular tool for public relations and customer service, but what about using it to drive sales? In this session, we will explore how different social channels can be used to (1) target qualified users and (2) drive sale online. Specifically, we will cover:
1. Social Media for SEO: search delivers the highest ROI online, and the right blend of (1) social content strategy, and (2) social news optimization can help your brand rank on targeted keywords.
2. Facebook for Ecommerce: brands can now integrate their inventory into their Facebook Page and drive sales directly from Facebook; learn about this functionality and its best practices.
3. Facebook Ads: advertising on Facebook allows brands to “hyper-target” users according to demographics, as well as leverage their social graph / personal network to increase conversions.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
This presentation was given 7-29-10 to the Pittsburgh SEMPO group. We discussed the economic value of FANS and how to calculate the returns on Facebook campaigns.
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...SocialXpand
Socialxpand Reviews has plenty of positive reviews for their good work and fewer complaints about their hard work and they always get new contracts for their business. Here socialxpand explains about different strategies and also about internet marketing.
The updates to Facebook promotional guidelines comes with very specific permissions, giving brands more freedom to host contest and giveaways, while adding a layer of restrictions to protect Facebook users from invasive marketing efforts.
8 Golden Rules For Sure-Fire Success with Facebook AdsArik Hanson
This presentation, from the Solo PR Summit 2014, focuses on guidelines and best practices shared by Arik Hanson, principal, ACH Communications, around Facebook advertising.
Advertisers are looking to reach many different audiences with their message. Many of these endeavors focus on leasing audiences as is the case with TV. In Facebook, we have the ability to purchase media which drives users to Like your brand. This represents an owned audience. Once this action occurs, you as a marketer now have the ability to talk to your audience on a regular basis, extracting incremental media value each time. It also opens up secondary re-engagement opportunities that you can’t get anywhere else. Our solution only charges you when a user “Likes” your brand so we take all the guess work out of the initial audience acquisition process.
Paid Search Full Court Press: Integrating Paid Search into Your Wider Marketi...Anvil Media, Inc.
Too often placed in the performance marketing silo, paid search has the potential to amplify all of your marketing efforts both digital (earned, owned, and shared) and traditional (TV, radio, events).
Anvil's Paid Media Strategist, Pascal Inderabudhi (@pasc) walks through tactics and strategies to take your paid search strategy from being a role player to MVP, and shows how to use the channel to amplify your other marketing efforts through:
Cross-channel research
Keyword applications for social, radio, TV
Targeting tactics for digital and traditional
Creative messaging uses cross-channel
If you're looking to beef up your digital paid media efforts, do not hesitate to contact Anvil today! www.anvilmedia.com
A brief presentation of my social media experience, including projects and companies I have worked for on community development, social media and content marketing.
Social media is a popular tool for public relations and customer service, but what about using it to drive sales? In this session, we will explore how different social channels can be used to (1) target qualified users and (2) drive sale online. Specifically, we will cover:
1. Social Media for SEO: search delivers the highest ROI online, and the right blend of (1) social content strategy, and (2) social news optimization can help your brand rank on targeted keywords.
2. Facebook for Ecommerce: brands can now integrate their inventory into their Facebook Page and drive sales directly from Facebook; learn about this functionality and its best practices.
3. Facebook Ads: advertising on Facebook allows brands to “hyper-target” users according to demographics, as well as leverage their social graph / personal network to increase conversions.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Integrating social media and search strategiesJasmine Sandler
2011 Presentation Created and Delivered by Jasmine Sandler, President, Agent-cy Online Marketing for the ASM audience and teleconference February 201. The presentation shares how social media is and will continue to affect Search Marketing and how brand marketers must approach this change.
Social media optimization (SMO) refers to the process of using social media platforms and their various features to increase the visibility and reach of a website or a particular piece of content. This can be achieved through a variety of techniques, such as creating and sharing relevant and engaging content, using hashtags and keywords, and interacting with users through comments and messages. The ultimate goal of SMO is to drive traffic to a website or piece of content and to increase brand awareness and engagement on social media platforms. By optimizing their social media presence, businesses and organizations can build relationships with their target audience, generate leads and sales, and improve their overall online presence and reputation.
Social media optimization (SMO) is the process of using social media channels to attract visitors and increase the visibility of a website or a brand. It is an important aspect of digital marketing that can help businesses reach a wider audience, generate leads, and drive website traffic.
Table of content:
1. Key Elements of SMO.
2. Goals and objectives of Social media Optimization.
3. Advantages of Social Media Optimization (SMO)
4. Best practices and tips
5. Conclusion
Social Media Strategy Prerequisites and SegmentationRandi Priluck
These slides cover three things you must do before you plan and execute a social media marketing strategy. Specifically, the focus is on setting goals, segmenting markets and discovering targets. The slides include some exercises and videos. The presentation is perfect for teaching social media marketing and a good social media teaching resource.
Made to accompany Social Media & Mobile Marketing Strategy from Oxford University Press.
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
overview about digital marketing, tools how to be success on digital marketing, to optimize your strategy in digital marketing, read & learn google analytics data, website optimization, search engine optimization
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. Why social media?* Opportunity to broadcast & engage Fans of the brand are 28% more likely to repeat purchase 68% - more likely to recommend brands they’ve liked 44% follow fan pages friends have liked *Data highlighted above is from Syncapse Corp’s The Value of a Facebook Fan: An Empirical View, published in June 2011.
3. What social can do for Silverstone Increase traffic to website Specifically target experience enthusiasts Improve relationship with brand, two-way Brand awareness Improve communication channels Support overall business objectives Additional channel Get a share of the voice and influence
8. A Potential 3 Point Plan Get house in order – cover the basics Day to Day & Brand Territory content Campaigns and broader business objectives
9. Facebook - The basics Add Like buttons to web content iFrames Shop function online Maximise SEO in about and info Inclusion within all print and e-marketing Polling function Drive traffic to areas of site
10. Twitter, Flickr & YouTube - The basics The bio The appearance Develop key “Power Twitter,” influencers Follower strategy Brand mentions – monitor Develop channel for video content Integrate into online & offline Hashtags
11. Day to day content Develop response/engagement strategy Internal and external Tie-ins with broader business objectives and marketing activity Develop brand territory areas Polling – workshop with marketing function Calendar specific i.e. Father’s Day
14. Initial Campaign Concepts Additional brand awareness, outside our fan base – making it shareable and expanding fan base. Retweets, posts and shares. Two campaigns a year, 6 months per campaign Track Icon Fantasy Racer TrackStar
15. Track Icon: Real-time Driver Competition Aim: Competitive nature of track day experiences will increase engagement and WOM.
16. Fantasy Racer A fantasy style game, where fans of Superbikes, MotoGP and F1 pick their winners.
17. TrackStar Game Share and post scores on Silverstone QR code inclusion Winner gets laps with their favourite driver at F1 GP Aim to increase followings on Facebook/ Twitter
18. Summary Guidelines crucial Initial basics need covering first Content-driven strategy Aim to increase brand value/association Commercial edge key – likely to change Campaign concepts developed
OpportunitiesBe more content focusedTo tell the Silverstone story – the passion for motorsport.Clear query and engagement strategyWhat they’re doing wellHave a presenceAlton Towers and Butlins – great landing pages Drayton built up following in only 6 monthsAre engaging with rich media content– especially Brands and Thruxton with Tiff Needell (under utilised).With Silverstone aiming to become entertainment venue with a racing pedigree which should lend itself to a stronger following.
