The updates to Facebook promotional guidelines comes with very specific permissions, giving brands more freedom to host contest and giveaways, while adding a layer of restrictions to protect Facebook users from invasive marketing efforts.
Everything You Need To Know About Facebook HashtagsAttention
Facebook's introduction of hashtags now amplifies the reach of content posted on the platform and adds a new element to the search functionality within Graph Search. Brands can now track conversations easier across Facebook, Twitter and Instagram and reach users outside of their direct circle of fans. This POV will examine how Facebook hashtags are used and what they mean for marketers and brands.
Rewriting the Rules of Global Social MediaAttention
Last week, Facebook announced the rollout of Global Pages, allowing brands to
seamlessly establish one, centralized global identity. Fresh off of their 1 billion user
milestone, Global Pages confirms that Facebook is investing in the brand and consumer
experience by allowing brands to create one overarching global community for fans and
brands alike
In our October Innovations report, we went through the marketing loop and identified our favorite examples from the month along the customer journey.
As expected, we saw a surge in all things mobile. Research from Gartner provided significant projections for the next two years in the growth of smartphone & tablet activity, and brands have jumped onboard, targeting consumers through in-app mobile ads and in-store consideration tactics. In our report, we highlighted the Honda campaign in Zynga’s Scramble With Friends mobile game, Target’s use of QR codes for secretive holiday toy shopping and Kraft’s experimentations with NFC in groceries across the Bay Area.
Also to note, we saw both DisneyStore.com and Rent the Runway refresh their ecommerce sites, just in time for holiday season, and Red Bull make a splash across the globe with one of the biggest brand moments of the year — Stratos.
Check back on our blog soon, as we’ll be recapping this year’s Black Friday and Cyber Monday research & news in our next report!
Everything You Need To Know About Facebook HashtagsAttention
Facebook's introduction of hashtags now amplifies the reach of content posted on the platform and adds a new element to the search functionality within Graph Search. Brands can now track conversations easier across Facebook, Twitter and Instagram and reach users outside of their direct circle of fans. This POV will examine how Facebook hashtags are used and what they mean for marketers and brands.
Rewriting the Rules of Global Social MediaAttention
Last week, Facebook announced the rollout of Global Pages, allowing brands to
seamlessly establish one, centralized global identity. Fresh off of their 1 billion user
milestone, Global Pages confirms that Facebook is investing in the brand and consumer
experience by allowing brands to create one overarching global community for fans and
brands alike
In our October Innovations report, we went through the marketing loop and identified our favorite examples from the month along the customer journey.
As expected, we saw a surge in all things mobile. Research from Gartner provided significant projections for the next two years in the growth of smartphone & tablet activity, and brands have jumped onboard, targeting consumers through in-app mobile ads and in-store consideration tactics. In our report, we highlighted the Honda campaign in Zynga’s Scramble With Friends mobile game, Target’s use of QR codes for secretive holiday toy shopping and Kraft’s experimentations with NFC in groceries across the Bay Area.
Also to note, we saw both DisneyStore.com and Rent the Runway refresh their ecommerce sites, just in time for holiday season, and Red Bull make a splash across the globe with one of the biggest brand moments of the year — Stratos.
Check back on our blog soon, as we’ll be recapping this year’s Black Friday and Cyber Monday research & news in our next report!
Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.
Appbistro + TabSite Joint Webinar "Five Misconceptions when marketing your Fa...appbistro
Joint Webinar presented on Aug. 17th, 2011 with Appbistro & TabSite: "Five Misconceptions about Marketing on your Facebook Fan Page"
Please visit us to discover the best applications and most comprehensive reviews to help you find the best solutions for your Facebook Fan Page:
www.appbistro.com
@appbistro
www.tabsite.com
@tabsite
3 New Facebook Promotional Engagement ModelsTom Edwards
The white paper outlines three new promotional engagement models that Facebook now supports based on recent changes to the promotional guidelines. It can be used as a resource when mapping client objectives to the ideal promotional engagement model, including making the call between an app vs. responsive News feed strategy or how hashtag promotions differ on Facebook vs. other platforms such as Twitter, Instagram and Vine.
A slightly updated version of the Facebook Marketing webinar given to AMA, WOMMA and BMG in the summer of 2010.
Includes best practices for Facebook community management, Facebook advertising, and use (samples) of custom Facebook applications comped or developed by Room 214 under the 214 Apps brand.
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
Social Vantage - Social Media Marketing StrategySocial Vantage
Social Vantage provides a comprehensive social media marketing strategy to help your business generate high quality content to increase engagement and build high quality advertisements to convert to customers.
Using facebook fanpages for your businessIvan Aliku
Using Facebook fanpages for business requires you to create a fanpage and invite friends or existing customers to like it. Promoting your page is simple and easy to start with as they have provided many flexible options and packages that can suit the budget for many businesses. In few steps, let’s take a look into some ways we can use Facebook for your businesses;
Liveworld POV new FaceBook features for brandsLiveWorld
Facebook presented a number of changes that the company positions as natural outgrowth of its perspective that “Stories are more powerful than Ads, and a Brand Page is where the brand creates stories that fans then share and create mini-stories on top of.”
Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.
Appbistro + TabSite Joint Webinar "Five Misconceptions when marketing your Fa...appbistro
Joint Webinar presented on Aug. 17th, 2011 with Appbistro & TabSite: "Five Misconceptions about Marketing on your Facebook Fan Page"
Please visit us to discover the best applications and most comprehensive reviews to help you find the best solutions for your Facebook Fan Page:
www.appbistro.com
@appbistro
www.tabsite.com
@tabsite
3 New Facebook Promotional Engagement ModelsTom Edwards
The white paper outlines three new promotional engagement models that Facebook now supports based on recent changes to the promotional guidelines. It can be used as a resource when mapping client objectives to the ideal promotional engagement model, including making the call between an app vs. responsive News feed strategy or how hashtag promotions differ on Facebook vs. other platforms such as Twitter, Instagram and Vine.
A slightly updated version of the Facebook Marketing webinar given to AMA, WOMMA and BMG in the summer of 2010.
Includes best practices for Facebook community management, Facebook advertising, and use (samples) of custom Facebook applications comped or developed by Room 214 under the 214 Apps brand.
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
Social Vantage - Social Media Marketing StrategySocial Vantage
Social Vantage provides a comprehensive social media marketing strategy to help your business generate high quality content to increase engagement and build high quality advertisements to convert to customers.
Using facebook fanpages for your businessIvan Aliku
Using Facebook fanpages for business requires you to create a fanpage and invite friends or existing customers to like it. Promoting your page is simple and easy to start with as they have provided many flexible options and packages that can suit the budget for many businesses. In few steps, let’s take a look into some ways we can use Facebook for your businesses;
Liveworld POV new FaceBook features for brandsLiveWorld
Facebook presented a number of changes that the company positions as natural outgrowth of its perspective that “Stories are more powerful than Ads, and a Brand Page is where the brand creates stories that fans then share and create mini-stories on top of.”
1. AttentionPOV
Facebook Promotions Update
September, 2013- Jennifer Hirst
Updates Overview
The updates to Facebook promotional guidelines comes with very specific permissions,
giving brands more freedom to host contest and giveaways, while adding a layer of
restrictions to protect Facebook users from invasive marketing efforts.
How Brands Can Host Promotions:
- Commenting on a page post
Example: “Share with us a quote that inspires you. We’ll giveaway a t-shirt to 3 of
our favorites.”
- Liking a page post
Example:“Once we reach 10,000 Likes, we’ll giveaway a ticket to the Super Bowl
to one lucky winner.”
- Messaging the page
Example: “Message us a photo where you’re #lovinglife and we’ll message you
back a code for a free New York Guide app!”
How Brands CANNOT Host Promotions:
- Tag people in an attached asset
Example: “Tag three friends in this image to enter them to win a free summer
cosmetics gift set!”
2. Facebook Promotion Rules Update 2
- Asking fans to share the post
Example:“Share this post with three friends and we’ll send you a sample of our
new body lotion!”
Third Party Apps
Although third-party apps may not be used as often for simple giveaways and contests
due to prohibitive cost, there are still benefits to using them, as illustrated below.
Why they’re still beneficial
- Collecting data
Whether it’s growing your email marketing list or collecting information about
your fans, apps can be a great way to integrate data collection with your
promotion.
- Incentivize fans to share the offer with their friends
Having fans share a brand post on their walls not only allows brands to spread
awareness to users’ friends, it also turns fans into brand advocates.
- Like-gate to enter contest
Combining a contest on the wall with a Facebook ad for fan acquisition is a potent
combination. To lower the drop-off rate, using a third party to install a Like-Gated
tab is a time-tested solution.
- Legal rules
Third parties are experienced at making sure the promotion is abiding by lawful
operation. Third party vendors will help the brand navigate legal components such
as official rules, offer terms and eligibility requirements.
- A visually robust branded experience
A more branded, visually robust experience is available with the use of third party
apps, including implementation of interactive design.
Conclusion
3. Facebook Promotion Rules Update 3
The ability to independently host promotions is a cost-effective and powerful way to promote the
brand on the Timeline. We suggest optimizing the Facebook content strategy to include recurring
contests and giveaways.
In general, Facebook is moving in the direction of bringing advertising from the background to the
forefront, enabling Facebook Pages to take on the look and feel of a marketing tool, rather than
protecting the notion that it is an extension of the personal profile. This view is supported by the
recent changes on the platform of: the allowance of 20% text within cover photos; theability to
giveaway products and hold contests on the timeline; and activation of in-stream e-commerce widgets.
We anticipate a series of ad products to be released in the near future supporting the outwardly
marketing-focused brand pages.
--
Jennifer is a manager at Attention specializing in content development as well as crafting and
implementing strategic social media marketing. Her experience includes a vast portfolio o clients including
Mattel, Seventh Generation, Calvin Klein and Pepperidge Farm.