Marketing Collaterals created keeping in mind - High Involvement and Low Involvement product focused.

1. DAISY DEKA
Social Media Portfolio

2. ◦ Experience
◦ Marketing Lead, Applied
◦ Social Media Volunteer, Save the Children
◦ Marketing Director, Rural Retail Challenge
◦ Communications Officer, Government of India
◦ Education
◦ Master of Marketing Communication, Westminster
◦ Master of Arts, Jamia Millia Islamia
◦ Expertise
◦ Social Media Management
◦ Content Management
◦ Digital Marketing Management

3. CONTENT
DEVELOPMENT

4. Collateral Series
Series used to create long-term association with
company’s offerings which is to remove bias from
recruitment without obvious branding; Target
Channels: Facebook, Instagram
 Photoshop
 Canva
 Illustrator
 Photography

5. Collateral Series
Series targeted at more engaged customer who are
familiar with the company; Note the use of company
logo
Target Channels: LinkedIn, Twitter
 Photoshop
 Expert Sourcing

6. Events Collateral
Bright attractive infographic and banner used to
drive offline traffic through online (social media);
Note the use of CTA
Target Channels: Facebook, Instagram
 Photoshop
 Photography
 Partner-marketing

7. High Involvement Content
Informative content for customers who seek
additional information; Also powerful for customer
retention (value added content)
Target Channels: LinkedIn, Twitter
 Photoshop
 Data oriented

8. Tweet-Sizing
Repurposing content from blogs and other channels
to create social media friendly content
Target Channels: Twitter
 Photoshop
 Data-oriented

9. CAMPAIGNS

10. Volunteer Retention Campaign
Social media content aimed at a very specific target
segment and demographic; Important to build
segment profile first
Target Channels: Instagram
 Photoshop
 Canva
 Leaflet type design

11. ‘Fashion Revolution’ Sales Campaign
Social Media campaign coordinated with sales
campaign to increase in-store footfall
Target Channels: Instagram
 Photoshop
 Canva
 Photography

12. Corporate Social Responsibility
Campaign highlighting ethical sourcing, consumer
concerns and sustainability drive
Target Channels: Instagram
 Photoshop
 Canva
 Photography

13. CEO Thought Leadership
CEO’s commentary on participation in major forums
or endorsement of third party content
Target Channels: Twitter, LinkedIn
 Photoshop
 Canva
 Photography

14. Pride Month Instagram Series Part 1 of 2
Social Media must address contemporary social
issues. Choice of channel is very critical for
messaging.
Target Channels: Instagram
 Canva
 Photography

15. Pride Month Instagram Series Part 2 of 2
Story telling techniques through Instagram to
engage users.
Target Channels: Instagram
 Photography

16. SPECIAL PROJECTS

17. Local Influencer Campaign
Organising influencer store visit to capture on social
media increasing engagement
Target Channels: Instagram
 Photoshop
 Canva
 Photography

18. Using Fashion Influencers for Endorsements
Product endorsement strategy reflected on SM
pages of the company and the influencers
Target Channels: Twitter, LinkedIn
 Photoshop
 Canva
 Photography

19. Blog Marketing
Maintaining a blog helps in channelling traffic from
social media, increasing engagement and creating
shareable content
Target Channels: All channels
 Content strategy
 Blog Management
 Content Curation

20. Integration for E-commerce Website
Creating cross traffic through main website on all
social media channels is important for e-commerce
businesses
Target Channels: All

21. YouTube Video Marketing
Social media friendly shareable video to integrate
across channels; another source to collect audience
feedback
Target Channels: YouTube and others
Documentary on Freedom Song Promotional Video for National Book Trust
 i-movie
 Arriflex
 Video Editing

22. Daisy Deka
daisydekamcrc@gmail.com
+44 7780 177369
September, 2018