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Social media portfolio
by Olga Hermann
Developed multiple Facebook, Instagram, andTwitter
based promotions for Blizzard Entertainment,Virto
Commerce, and Bruno and Olga
Key Objectives
 Improved customer retention, created substantial
growth in community engagement and loyalty
 increased brand recognition and improved brand
reputation
 promoted trial, purchase intent, and content reach
 Developed Facebook and Instagram strategies to drive engagement,
increase customer retention, and expand total fan base size
 Increased Facebook and Instagram fan base reach, daily impressions and
brand affinity
 Developed branded and non-branded social media content, blog articles
and polls and engaging Instagram content (images/videos)
 Gathered and created analysis of customer feedback
Key Objectives
 Drove an increase in Bruno&Olga’s instagram fan base by 20.7k in a 12
month period
 IncreasedVirto Commerce’s number of active sales leads acquired by
over 200 per month and improved brand recognition in the industry
 Increased overall Blizzard games brand impressions by nearly 50% since
implementation of sharable fan-created content
 Implemented the influencer program within Russian speaking
community to support the regional community growth for Blizzard
Entertainment games
 Managed influencer selection, outreach and relationship
 Executed Facebook content page featuring influencer created content
 Leveraged influencer content across social channels
 Developed and executed a number of contests, polls and fan content
appreciation campaigns to encourage gamer community growth on
Facebook, as well as company blogs and forums
 Created exclusive content for company blogs and actively engaged the
gamers community through company forums
Olga Hermann - social media portfolio
Olga Hermann - social media portfolio
Olga Hermann - social media portfolio
Olga Hermann - social media portfolio
Olga Hermann - social media portfolio
Olga Hermann - social media portfolio
Olga Hermann - social media portfolio

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Olga Hermann - social media portfolio

  • 2. Developed multiple Facebook, Instagram, andTwitter based promotions for Blizzard Entertainment,Virto Commerce, and Bruno and Olga Key Objectives  Improved customer retention, created substantial growth in community engagement and loyalty  increased brand recognition and improved brand reputation  promoted trial, purchase intent, and content reach
  • 3.  Developed Facebook and Instagram strategies to drive engagement, increase customer retention, and expand total fan base size  Increased Facebook and Instagram fan base reach, daily impressions and brand affinity  Developed branded and non-branded social media content, blog articles and polls and engaging Instagram content (images/videos)  Gathered and created analysis of customer feedback Key Objectives  Drove an increase in Bruno&Olga’s instagram fan base by 20.7k in a 12 month period  IncreasedVirto Commerce’s number of active sales leads acquired by over 200 per month and improved brand recognition in the industry  Increased overall Blizzard games brand impressions by nearly 50% since implementation of sharable fan-created content
  • 4.
  • 5.  Implemented the influencer program within Russian speaking community to support the regional community growth for Blizzard Entertainment games  Managed influencer selection, outreach and relationship  Executed Facebook content page featuring influencer created content  Leveraged influencer content across social channels  Developed and executed a number of contests, polls and fan content appreciation campaigns to encourage gamer community growth on Facebook, as well as company blogs and forums  Created exclusive content for company blogs and actively engaged the gamers community through company forums