A brief presentation of my social media experience, including projects and companies I have worked for on community development, social media and content marketing.
BlogWell Chicago Social Media Case Study: Alberto Culver, presented by Stephe...SocialMedia.org
In their BlogWell case study, "Making the Most Out of Facebook for Brands," Alberto Culver's Global Director of Interactive Marketing, Stephen Strong, and Director of Integrated Marketing Communication, Brandy Ruff, shared how they're driving engagement on Facebook.
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BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. How to run compelling social campaigns? How do you grow your audience, and connect successfully with interested prospects? What online tools, applications, and plugins should you use? How to measure and react to customer engagement? Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will show you how to grow and engage your Facebook fan base.
5 Revealing Facebook Marketing Stats
• 77% of B2C and 44% of B2B companies have acquired a customer through Facebook.
• 56% of people are more likely to recommend a brand after becoming a fan on Facebook.
• 51% of fans are more likely to purchase from a brand they “like” on Facebook.
• 33% of U.S. online consumers have made a purchase based o recommendations from friends on Facebook.
• 42% of marketers say that Facebook is critical or important to their business.
Facebook is a constantly evolving platform. Social media marketers need to stay on top of these changes and learn to take advantage of them. There is no better time to get your Facebook marketing in shape.
More Information:
Find out how you are doing with the Social Media Grader: http://www.customerinsightgroup.com/do-you-make-social-media-grade
Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/
Social Media Infographics: http://www.customerinsightgroup.com/infographs
Get help from an expert: http://www.customerinsightgroup.com/social-media-marketing
Here are just a few of the ways Customer Insight Group can you view and use social media:
• Listen and Learn: We help you to monitor what consumers are saying about your organization, your products, or programs and you can use the information to support your marketing goals. We help you test different social media tactics and learn what works.
• Build Relationships and Brand Awareness: You can interact with key audiences in order to build awareness for your brand. By increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels, your company can strengthen relationships and brand awareness.
• Improve Reputation: You also improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that is important to the customers you serve.
Cloud: social media marketing, facebook marketing, social media trends, facebook best practices, 2014 social media, facebook marketing 2014, facebook tips, facebook trends
The social media strategy aims to increase brand awareness, reposition the brand, generate more sales and find new customers through social platforms like Facebook and Instagram. Key objectives are to increase valuable content by 10-15%, use more interactive content, and grow followers. The strategy will focus on increasing engagement through more posted content, follower growth, and user interaction. Performance will be measured based on follower counts, interactions, reach, and engagement rates across different social networks on a weekly basis.
Facebook offers 4 steps for dealership success on its platform:
1. Build a Facebook Page to engage customers and promote the brand.
2. Connect with potential customers using targeted Facebook ads.
3. Engage existing audiences with regular, high-quality content posts.
4. Influence friends of fans through sponsored stories promoting user interactions.
In nowadays Facebook is very trending social media platform. There are many active members that connect each other through Facebook. Lots of people use Facebook for their personal uses but other people also use it for their professional work.
Every business want to a Facebook marketing campaign for their business but not have idea that how they will start. For doing campaign this presentation were helpful to you. In this presentation you will find some good tips that helps you to getting good result for your website or business. Through this slide sharing I will share some easy and effective way to do Facebook marketing that helps you lot for getting traffic from search engines.
This document discusses the Facebook pages of three cosmetic brands - M.A.C., Majolica Majorca, and iieyeline. It analyzes the target audiences, strategies, posts, comments and use of applications of each page. Both M.A.C. and Majolica Majorca aim to create brand awareness and engage customers, though M.A.C. updates more frequently. iieyeline targets young female makeup enthusiasts and seeks to communicate about new products and engage audiences through questions.
BlogWell Chicago Social Media Case Study: Alberto Culver, presented by Stephe...SocialMedia.org
In their BlogWell case study, "Making the Most Out of Facebook for Brands," Alberto Culver's Global Director of Interactive Marketing, Stephen Strong, and Director of Integrated Marketing Communication, Brandy Ruff, shared how they're driving engagement on Facebook.
--
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. How to run compelling social campaigns? How do you grow your audience, and connect successfully with interested prospects? What online tools, applications, and plugins should you use? How to measure and react to customer engagement? Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will show you how to grow and engage your Facebook fan base.
5 Revealing Facebook Marketing Stats
• 77% of B2C and 44% of B2B companies have acquired a customer through Facebook.
• 56% of people are more likely to recommend a brand after becoming a fan on Facebook.
• 51% of fans are more likely to purchase from a brand they “like” on Facebook.
• 33% of U.S. online consumers have made a purchase based o recommendations from friends on Facebook.
• 42% of marketers say that Facebook is critical or important to their business.
Facebook is a constantly evolving platform. Social media marketers need to stay on top of these changes and learn to take advantage of them. There is no better time to get your Facebook marketing in shape.
More Information:
Find out how you are doing with the Social Media Grader: http://www.customerinsightgroup.com/do-you-make-social-media-grade
Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/
Social Media Infographics: http://www.customerinsightgroup.com/infographs
Get help from an expert: http://www.customerinsightgroup.com/social-media-marketing
Here are just a few of the ways Customer Insight Group can you view and use social media:
• Listen and Learn: We help you to monitor what consumers are saying about your organization, your products, or programs and you can use the information to support your marketing goals. We help you test different social media tactics and learn what works.
• Build Relationships and Brand Awareness: You can interact with key audiences in order to build awareness for your brand. By increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels, your company can strengthen relationships and brand awareness.
• Improve Reputation: You also improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that is important to the customers you serve.
Cloud: social media marketing, facebook marketing, social media trends, facebook best practices, 2014 social media, facebook marketing 2014, facebook tips, facebook trends
The social media strategy aims to increase brand awareness, reposition the brand, generate more sales and find new customers through social platforms like Facebook and Instagram. Key objectives are to increase valuable content by 10-15%, use more interactive content, and grow followers. The strategy will focus on increasing engagement through more posted content, follower growth, and user interaction. Performance will be measured based on follower counts, interactions, reach, and engagement rates across different social networks on a weekly basis.
Facebook offers 4 steps for dealership success on its platform:
1. Build a Facebook Page to engage customers and promote the brand.
2. Connect with potential customers using targeted Facebook ads.
3. Engage existing audiences with regular, high-quality content posts.
4. Influence friends of fans through sponsored stories promoting user interactions.
In nowadays Facebook is very trending social media platform. There are many active members that connect each other through Facebook. Lots of people use Facebook for their personal uses but other people also use it for their professional work.
Every business want to a Facebook marketing campaign for their business but not have idea that how they will start. For doing campaign this presentation were helpful to you. In this presentation you will find some good tips that helps you to getting good result for your website or business. Through this slide sharing I will share some easy and effective way to do Facebook marketing that helps you lot for getting traffic from search engines.
This document discusses the Facebook pages of three cosmetic brands - M.A.C., Majolica Majorca, and iieyeline. It analyzes the target audiences, strategies, posts, comments and use of applications of each page. Both M.A.C. and Majolica Majorca aim to create brand awareness and engage customers, though M.A.C. updates more frequently. iieyeline targets young female makeup enthusiasts and seeks to communicate about new products and engage audiences through questions.
The marketing consultant, Chico Gimenez, will provide the following services to Veronica's Kitchen for a monthly fee:
- Setup and guidance for Facebook ads and review of key competitors and social media accounts.
- Development of a marketing calendar for content planning and reporting of campaign results.
- Recommendations for new social media accounts and content marketing strategies.
- Insights on market trends and strategies to increase competitiveness and audience growth by 200-300% in a quarter.
- Review of the current industry and feedback on differentiating from main competitors.
We are here again to help you out Why should we use Facebook for marketing & branding. We have shared some effective facts about Facebook marketing & its benefits. We are truly confident that you will love it. Kindly have a look and don't forget to share. We are happy to help you.
Social media has become an integral part of everyday life and marketing. The document outlines best practices for implementing an effective social media plan, including identifying target audiences and their preferred channels, consolidating profiles for amplification, and working with partners and influencers. It recommends developing a strategic and centralized social media presence, socializing social media company-wide, recruiting subject matter experts to produce and moderate content, facilitating employee participation, and creating a listening culture.
Serenity Health & Wellness is a small alternative health care business in Chicago. They currently use LinkedIn, Facebook, and a blogger account, but their social media presence could be improved. The document recommends increasing brand awareness through a social media strategy that leverages current platforms and introduces new ones like Twitter, YouTube, and Prezzi. It suggests growing Facebook and blog use, promoting lectures and articles, and using QR codes. The timeline is to gradually implement new tools over 6 months while measuring impact on sales and brand awareness. Lessons focus on aligning social media with the business strategy and maintaining the brand.
This presentation was given 7-29-10 to the Pittsburgh SEMPO group. We discussed the economic value of FANS and how to calculate the returns on Facebook campaigns.
This document discusses how fashion brands can build their brands through social media. It first defines what a brand is and explains that the foundation of a great brand is a great message or narrative. It then discusses how brands can develop a strong digital IQ through their website, social media presence, and digital marketing strategies. Specific strategies and successes of Burberry, Louis Vuitton, and Gucci utilizing social media like Facebook, Twitter, and YouTube are provided as examples. The remainder of the document focuses on best practices for using Facebook specifically to engage fans and build brand relationships.
The students from Futures For Students were tasked with helping the Midwood High School Alumni Association market their 75th Anniversary Jubilee event. Through creating Facebook ads and Google Adwords campaigns, the students were able to help increase event registrations. Their efforts resulted in over 1,200 page likes on Facebook, over 7,900 ad clicks within budget, and 209 tickets sold on Eventbrite. The case study evaluates the students' digital marketing strategies and success in meeting the client's goals.
A casual dining restaurant located on a major West Coast university campus ran a Facebook advertising campaign targeting students and local residents which resulted in a 107% increase in Facebook page likes and followers soaring from 375 to 1,110. The restaurant saw a 45% increase in Facebook check-ins and experienced a 53% jump in chicken wing sales during a very successful Facebook wings promotion despite a tight advertising budget.
Use this practical checklist to determine social media goals, measurement tools and metrics. You can work on this with your team as part of your social media strategy session. Used this successfully at various social media workshops.
This case study shows a digital PR campaign execution from start to finish using digital tactics such as social media, partner promotion, paid media, video and more.
1.galvea lelly join the facebook movement. power to the people!Ana-Maria Tatucu
This document discusses best practices for using Facebook for marketing and advertising. It provides statistics on Facebook usage and examples of how beverage and financial services companies have increased sales and fan engagement through Facebook campaigns. Key recommendations include having a strategic plan, using custom Facebook tabs and applications, emphasizing interaction, monitoring response rates and analytics, and remaining flexible.
User generated content from fans can boost sports marketing strategies by increasing fan involvement and exposure for teams. Successful UGC pages engage and encourage fans to generate content, connect with each other, and feel like part of the team. Notable teams that have embraced UGC see benefits like increased ticket and merchandise sales, brand growth, and greater fan dedication.
This presentation discusses using Facebook for marketing purposes. It defines Facebook marketing as creating and actively using a Facebook page to maintain contact with and attract customers. Key points made include that over 500 million people are active Facebook users, spending 700 billion minutes per month on the platform. The presentation advises marketers to identify their target market, establish a Facebook brand page, encourage user engagement through various tools and media, and measure the success of their Facebook marketing efforts. Guidelines provided include being honest, passionate, and patient when building an online reputation on Facebook.
This study investigated the Facebook presence and marketing strategies of the top 22 destinations listed by TripAdvisor in 2017. Data was collected from the public Facebook pages of these destinations' marketing organizations to analyze posting frequency, types of posts, times of posting, and levels of user engagement. The results showed that photos generated 86% of reactions on average, while links and videos also performed well. Posts at certain hours of the day tended to receive more user responses. The findings can help destinations benchmark and improve their Facebook strategies to enhance consumer engagement through social media. Future research could explore additional metrics and content attributes to provide deeper insights into user behavior.
The document proposes a social media strategy for Ultimate Taste Challenge to increase market share and engage millennials. It recommends using a microsite as a hub and encouraging user-generated content and group participation. The strategy focuses on paid ads on Facebook and Twitter, as well as earned media through viral videos and user content. Owned media tactics include events and content on the microsite. It outlines objectives, target audiences, and tactics for paid, earned and owned media, and provides tools to implement and measure the campaign.
5 Ways To Fix Your Broken Mobile AdvertisingClosed
Mobile usage continues to grow among consumers, and nearly 60% of smartphone owners don't go an hour without checking their phones. Marketers are using mobile advertising to tap into their target audiences, however there are significant challenges acting as roadblocks to mobile ad success.
Don’t let these challenges stand in your way of reaching real business objectives. Find out:
- The questions you should be asking before creating mobile ads
- The five components your mobile ads must include
- How to fix your mobile ads
- And more
This social media case study highlights the work done by Windchimes Communications is promoting the Emerson Cup and generating participation with the users with the brand
SL/CE MAGAZINE - The Social Media StrategyDarrylin Lee
This academic project was a strategy focusing on social media (two key platforms - Facebook & Instagram) as communication channels, designed to target potential SL/CE MAGAZINE readers.
Images courtesy of Cereal Magazine via Google.
Jen Begeal - Digital Marketing Portfolio 2017 Jen Begeal
Digital marketing portfolio from a digital marketing specialist with over 10 years of experience developing marketing strategy, creating engaging content and producing state-of-the-art live events.
Fresh ID, LLC, with offices in Kansas City, MO and Dallas, TX, is dedicated to improving and socializing the brand experience across all types of online & offline channels. We do this with a mix of design, development, social media savvy, user experience flow and a sense of humor.
5 Must-Have Strategies to Boost Conversion, Get Referrals, and Generate 10x R...Shop Socially
ShopSocially and Yahoo! webinar presented 5 must-have strategies to generate 10X social ROI. These strategies are:
1. Move to Viral Email Acquisition
2. Drive Customer Acquisition via Referral Programs
3. Encourage Visual Commerce by Converting Selfies into Sales
4. Use Social Login to Increase Conversions
5. Increase Loyalty by Rewarding Customers for Social Actions
To implement these strategies on your website and generate 10x ROI, contact ShopSocially at shopsocially.com/platform/request-a-demo.html or write to sales@shopsocially.com
The marketing consultant, Chico Gimenez, will provide the following services to Veronica's Kitchen for a monthly fee:
- Setup and guidance for Facebook ads and review of key competitors and social media accounts.
- Development of a marketing calendar for content planning and reporting of campaign results.
- Recommendations for new social media accounts and content marketing strategies.
- Insights on market trends and strategies to increase competitiveness and audience growth by 200-300% in a quarter.
- Review of the current industry and feedback on differentiating from main competitors.
We are here again to help you out Why should we use Facebook for marketing & branding. We have shared some effective facts about Facebook marketing & its benefits. We are truly confident that you will love it. Kindly have a look and don't forget to share. We are happy to help you.
Social media has become an integral part of everyday life and marketing. The document outlines best practices for implementing an effective social media plan, including identifying target audiences and their preferred channels, consolidating profiles for amplification, and working with partners and influencers. It recommends developing a strategic and centralized social media presence, socializing social media company-wide, recruiting subject matter experts to produce and moderate content, facilitating employee participation, and creating a listening culture.
Serenity Health & Wellness is a small alternative health care business in Chicago. They currently use LinkedIn, Facebook, and a blogger account, but their social media presence could be improved. The document recommends increasing brand awareness through a social media strategy that leverages current platforms and introduces new ones like Twitter, YouTube, and Prezzi. It suggests growing Facebook and blog use, promoting lectures and articles, and using QR codes. The timeline is to gradually implement new tools over 6 months while measuring impact on sales and brand awareness. Lessons focus on aligning social media with the business strategy and maintaining the brand.
This presentation was given 7-29-10 to the Pittsburgh SEMPO group. We discussed the economic value of FANS and how to calculate the returns on Facebook campaigns.
This document discusses how fashion brands can build their brands through social media. It first defines what a brand is and explains that the foundation of a great brand is a great message or narrative. It then discusses how brands can develop a strong digital IQ through their website, social media presence, and digital marketing strategies. Specific strategies and successes of Burberry, Louis Vuitton, and Gucci utilizing social media like Facebook, Twitter, and YouTube are provided as examples. The remainder of the document focuses on best practices for using Facebook specifically to engage fans and build brand relationships.
The students from Futures For Students were tasked with helping the Midwood High School Alumni Association market their 75th Anniversary Jubilee event. Through creating Facebook ads and Google Adwords campaigns, the students were able to help increase event registrations. Their efforts resulted in over 1,200 page likes on Facebook, over 7,900 ad clicks within budget, and 209 tickets sold on Eventbrite. The case study evaluates the students' digital marketing strategies and success in meeting the client's goals.
A casual dining restaurant located on a major West Coast university campus ran a Facebook advertising campaign targeting students and local residents which resulted in a 107% increase in Facebook page likes and followers soaring from 375 to 1,110. The restaurant saw a 45% increase in Facebook check-ins and experienced a 53% jump in chicken wing sales during a very successful Facebook wings promotion despite a tight advertising budget.
Use this practical checklist to determine social media goals, measurement tools and metrics. You can work on this with your team as part of your social media strategy session. Used this successfully at various social media workshops.
This case study shows a digital PR campaign execution from start to finish using digital tactics such as social media, partner promotion, paid media, video and more.
1.galvea lelly join the facebook movement. power to the people!Ana-Maria Tatucu
This document discusses best practices for using Facebook for marketing and advertising. It provides statistics on Facebook usage and examples of how beverage and financial services companies have increased sales and fan engagement through Facebook campaigns. Key recommendations include having a strategic plan, using custom Facebook tabs and applications, emphasizing interaction, monitoring response rates and analytics, and remaining flexible.
User generated content from fans can boost sports marketing strategies by increasing fan involvement and exposure for teams. Successful UGC pages engage and encourage fans to generate content, connect with each other, and feel like part of the team. Notable teams that have embraced UGC see benefits like increased ticket and merchandise sales, brand growth, and greater fan dedication.
This presentation discusses using Facebook for marketing purposes. It defines Facebook marketing as creating and actively using a Facebook page to maintain contact with and attract customers. Key points made include that over 500 million people are active Facebook users, spending 700 billion minutes per month on the platform. The presentation advises marketers to identify their target market, establish a Facebook brand page, encourage user engagement through various tools and media, and measure the success of their Facebook marketing efforts. Guidelines provided include being honest, passionate, and patient when building an online reputation on Facebook.
This study investigated the Facebook presence and marketing strategies of the top 22 destinations listed by TripAdvisor in 2017. Data was collected from the public Facebook pages of these destinations' marketing organizations to analyze posting frequency, types of posts, times of posting, and levels of user engagement. The results showed that photos generated 86% of reactions on average, while links and videos also performed well. Posts at certain hours of the day tended to receive more user responses. The findings can help destinations benchmark and improve their Facebook strategies to enhance consumer engagement through social media. Future research could explore additional metrics and content attributes to provide deeper insights into user behavior.
The document proposes a social media strategy for Ultimate Taste Challenge to increase market share and engage millennials. It recommends using a microsite as a hub and encouraging user-generated content and group participation. The strategy focuses on paid ads on Facebook and Twitter, as well as earned media through viral videos and user content. Owned media tactics include events and content on the microsite. It outlines objectives, target audiences, and tactics for paid, earned and owned media, and provides tools to implement and measure the campaign.
5 Ways To Fix Your Broken Mobile AdvertisingClosed
Mobile usage continues to grow among consumers, and nearly 60% of smartphone owners don't go an hour without checking their phones. Marketers are using mobile advertising to tap into their target audiences, however there are significant challenges acting as roadblocks to mobile ad success.
Don’t let these challenges stand in your way of reaching real business objectives. Find out:
- The questions you should be asking before creating mobile ads
- The five components your mobile ads must include
- How to fix your mobile ads
- And more
This social media case study highlights the work done by Windchimes Communications is promoting the Emerson Cup and generating participation with the users with the brand
SL/CE MAGAZINE - The Social Media StrategyDarrylin Lee
This academic project was a strategy focusing on social media (two key platforms - Facebook & Instagram) as communication channels, designed to target potential SL/CE MAGAZINE readers.
Images courtesy of Cereal Magazine via Google.
Jen Begeal - Digital Marketing Portfolio 2017 Jen Begeal
Digital marketing portfolio from a digital marketing specialist with over 10 years of experience developing marketing strategy, creating engaging content and producing state-of-the-art live events.
Fresh ID, LLC, with offices in Kansas City, MO and Dallas, TX, is dedicated to improving and socializing the brand experience across all types of online & offline channels. We do this with a mix of design, development, social media savvy, user experience flow and a sense of humor.
5 Must-Have Strategies to Boost Conversion, Get Referrals, and Generate 10x R...Shop Socially
ShopSocially and Yahoo! webinar presented 5 must-have strategies to generate 10X social ROI. These strategies are:
1. Move to Viral Email Acquisition
2. Drive Customer Acquisition via Referral Programs
3. Encourage Visual Commerce by Converting Selfies into Sales
4. Use Social Login to Increase Conversions
5. Increase Loyalty by Rewarding Customers for Social Actions
To implement these strategies on your website and generate 10x ROI, contact ShopSocially at shopsocially.com/platform/request-a-demo.html or write to sales@shopsocially.com
The document summarizes a presentation on using social media for presentations. It discusses researching the audience using social media, conducting research on topics, setting expectations and goals, creating a content schedule, monitoring engagement, and measuring results through metrics like website traffic, social media followers, and responses to offers. It also provides an example of a tournament that saw increased ticket sales and online engagement by implementing a social media plan.
Deluxe Corporation's Professional Social Media PortfolioSara Summers
This is Sara K. Summers' Professional Social Media Portfolio. It is a summary of her work as the Social Media Community Manager and Analyst at Deluxe Corporation.
The document outlines a strategy for building community and activating fans of volleyball through an integrated digital ecosystem and social media presence. It involves aligning communication goals around perception, acquisition, and loyalty. Key aspects of the strategy include leveraging different social media platforms like Facebook, Twitter, and Instagram as hubs to drive traffic to FIVB websites and engage distinct fan groups. Content will be developed for an integrated fan experience across digital touchpoints highlighting athletes, teams, and events. Analytics will be used to measure and grow engagements on social media and websites.
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
Integrated digital campaign and strategy
Website / microsite development
Web-based technology development
Mobile apps development
E-commerce development
Content development
Social media maintenance
Social media marketing (Facebook ads, Instagram ads, Twitter ads)
Google search marketing (SEM)
Google display network marketing (GDN)
Youtube video development and video ads
Influencers / buzzers management
Creative design and idea development
Content to Conversion: Setting the Stage for Success - Portland Communicators...Michael Pranikoff
This document discusses strategies for effective content marketing. It emphasizes the convergence of paid, earned, and owned media and the importance of syndicating content through multiple channels to drive audience engagement. It also stresses that building authority through high-quality, contextually relevant content that is easy for the target audience and algorithms to find and curate is key to success. The overall message is that an integrated approach combining different content types, formats, and distribution channels can help organizations connect with audiences and achieve their business objectives.
This document discusses a social score for measuring the success of social media strategies for small and medium enterprises (SMEs). It outlines objectives like raising brand awareness and increasing customer footfall. It also describes metrics for measuring fan growth, number of posts, impressions, clicks, likes, and comments. Additionally, it explains key elements of a social media lifecycle and how to score growth, size, fan activity, engagement, and content. Finally, it introduces a social score app that can generate reports and provide advice to help SMEs improve their social media strategies.
The document discusses various social and digital media marketing initiatives for a fashion brand including growing their Facebook fan base through targeted ads, running promotions on Facebook and Twitter to drive store traffic and engagement, partnering with bloggers, developing a mobile app, and using technologies like QR codes and location-based marketing. Key goals are to build brand awareness, drive traffic to online and retail stores, and increase engagement across social media platforms.
The document discusses various social media platforms and how to measure analytics on LinkedIn and Facebook. It provides details on LinkedIn profile analytics such as Profile Stats and Trends that are available to free and premium accounts. It also discusses analytics available for LinkedIn Groups, Company Pages, and subscriptions plans. For Facebook, it outlines metrics available in the old vs new Insights including reach, engagement, people talking about the page, and virality. Limitations of analytics on both platforms are also mentioned.
Facebook fanpages can help businesses generate more profits by driving traffic to websites, building email lists, selling products/services, and announcing special offers. Setting up a fanpage is free and allows customization like a website. Fanpages get indexed by search engines like Google, helping businesses get found online. Advertising on Facebook is also an effective way to promote fanpages and reach targeted audiences.
The document summarizes presentations from the Social Media Club of Dallas event. It includes summaries of several companies' social media campaigns: Atomic Design & Consulting promoted TwoRows Grill for St. Patrick's Day using email and Facebook; BestBuzz used QR codes and promotions to increase awareness of Taste of Dallas; Buzzshift leveraged relationships and cutting-edge technology to promote educational trips for People to People; Slingshot used JAGTAG, videos and Facebook ads to promote Jack Daniel's Birthday campaign; and Standing Dog Interactive Event Cinemas increased Easter movie marathon ticket sales 30% using Facebook ads. It also provides results, learnings and screenshots from each campaign.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
Jen Begeal has developed digital marketing campaigns for various brands including Ne-Yo, Legacy Truth anti-smoking campaign, Warner Brothers film Creed, and BronxNet TV. She has experience with social media marketing, email marketing, data analysis, mobile marketing, integrated marketing, and transmedia storytelling. Her roles have included developing strategies, creating content, managing teams, and analyzing results.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
The document discusses how companies can make their social media investments more productive by building an integrated social media hub. It notes some challenges with scattered social media profiles and content across different channels. GizaPage offers tools to help brands build a white label social media hub to increase engagement, direct traffic to their site, grow their fan base virally, and track analytics across all channels. The hub tools are presented in four steps - build the hub, bring the community to the hub, engage the community to share content virally, and measure engagement and revenue from leads.
AMA Facebook for Marketers Orlando-6-8-2011Bernie Borges
The document outlines an upcoming presentation on using Facebook for marketing. The presentation will cover how to use Facebook in productive and measurable ways for business, strategies for building an audience on Facebook, understanding the rules of engagement, and maximizing Facebook's marketing potential while minimizing mistakes. The agenda includes building a brand on Facebook, using Facebook ads, and measuring return on investment from Facebook marketing through case studies.
Jen Begeal - Digital Marketing PortfolioJen Begeal
Digital Marketing Portfolio including social media marketing, event production, integrated marketing campaigns, data analysis, branded experiences, transmedia storytelling, event programming and email marketing campaigns.
Social Media Marketing Campaign Strategy for B2B & B2CDebbie Hamilton
Our social media marketing campaign highlights 7 things to consider when planning, executing, and analyzing your social media campaign: define objectives, audience, goals, strategies, KPI, analyze campaign findings and recommend future action. This report suggests strategies to ensure a successful social media campaign.
This document discusses the benefits of social media marketing and monitoring services provided by Harp Social. It outlines how Harp Social can help clients achieve business goals through lead generation, brand awareness, customer loyalty and feedback. Services include brand monitoring on platforms like Twitter, Facebook, blogs and more to listen, engage and manage a client's reputation online.
Similar to Olga Hermann - social media portfolio (20)
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
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Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
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EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
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2. Developed multiple Facebook, Instagram, andTwitter
based promotions for Blizzard Entertainment,Virto
Commerce, and Bruno and Olga
Key Objectives
Improved customer retention, created substantial
growth in community engagement and loyalty
increased brand recognition and improved brand
reputation
promoted trial, purchase intent, and content reach
3. Developed Facebook and Instagram strategies to drive engagement,
increase customer retention, and expand total fan base size
Increased Facebook and Instagram fan base reach, daily impressions and
brand affinity
Developed branded and non-branded social media content, blog articles
and polls and engaging Instagram content (images/videos)
Gathered and created analysis of customer feedback
Key Objectives
Drove an increase in Bruno&Olga’s instagram fan base by 20.7k in a 12
month period
IncreasedVirto Commerce’s number of active sales leads acquired by
over 200 per month and improved brand recognition in the industry
Increased overall Blizzard games brand impressions by nearly 50% since
implementation of sharable fan-created content
4.
5. Implemented the influencer program within Russian speaking
community to support the regional community growth for Blizzard
Entertainment games
Managed influencer selection, outreach and relationship
Executed Facebook content page featuring influencer created content
Leveraged influencer content across social channels
Developed and executed a number of contests, polls and fan content
appreciation campaigns to encourage gamer community growth on
Facebook, as well as company blogs and forums
Created exclusive content for company blogs and actively engaged the
gamers community through company forums