This presentation was given 7-29-10 to the Pittsburgh SEMPO group. We discussed the economic value of FANS and how to calculate the returns on Facebook campaigns.
Facebook Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
Emojis are perceived by many as just a novel way to communicate, and most of us underestimate their value. Used right, emojis will make brands relatable, add context to your messaging, and appeal to your audience on a deeper level. And we all know that an emoji can be worth a thousand words. In this session, we’ll explore how using emojis will boost your social media engagement, the psychology behind emojis, whether it’s appropriate for your brand to use them in the first place and why it is essential for your brand to analyze emoji usage. Does your brand speak emoji yet?
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. But there’s no denying that B2B social media is tricky. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Listen, B2B brands quite literally can’t afford to shy away from social media anymore. UPS has successfully turned social data into a revenue driver because they understood that audience research would help elevate their strategy, provide data-driven recommendations and make a greater impact on the overall business and revenue. In this B2B spotlight, UPS discusses their social strategy applicable to key business objectives far and wide. You’ll learn:
How to find your niche in the conversation and use storytelling to resonate with your audience
How to proactively steer the conversation through curated authentic content
How organic social is still relevant to overall strategy objectives
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GFalcon.io
Digital marketing is not one-size-fits-all. Brands often use a variety of tactics to reach and engage their audience, drive traffic to their site, and increase conversions. Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays off to know the pros and cons of each. Which is better, and what are the differences between the two? This session takes a closer look at paid and organic marketing so that you can have a better understanding of how they work together to create a comprehensive and symbiotic marketing strategy. You’ll learn:
What is meant by organic vs. paid social media strategy
When to use one or the other and why
How organic and paid social media can help fulfill business goals
How to harmonize both to form a winning strategy
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Consumers who are exposed to a brand on social media are more likely to conduct a new search about the company on their mobile device. Even better, small businesses see the largest increase in referral traffic from social to search.
So, what does this synergy mean for your business? It proves that the customer journey is evolving and cross-channel marketing should be a big part of your online strategy.
Erin Sagin, PPC Evangelist at WordStream, and Andrew Caravella, Facebook expert at Sprout Social, will show you how to craft a consistent story across search and social to drive consumer discovery, traffic, and conversions.
During the webinar, you'll learn:
-Best practices for Paid Search & Paid Social
-The power of brand storytelling in Organic Social
-How to use multi-channel marketing as a lead vehicle
Honestly, we didn't write this book to school you on the fundamentals of social media. In fact, we wrote it for experienced marketers like you, who have established lucrative social media channels for their businesses, and continue to forge meaningful connections with the customers, fans, and followers they serve. Because like you, we're enthusiastic about the ongoing impact social media can have on businesses in the future.
Facebook Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
Emojis are perceived by many as just a novel way to communicate, and most of us underestimate their value. Used right, emojis will make brands relatable, add context to your messaging, and appeal to your audience on a deeper level. And we all know that an emoji can be worth a thousand words. In this session, we’ll explore how using emojis will boost your social media engagement, the psychology behind emojis, whether it’s appropriate for your brand to use them in the first place and why it is essential for your brand to analyze emoji usage. Does your brand speak emoji yet?
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. But there’s no denying that B2B social media is tricky. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Listen, B2B brands quite literally can’t afford to shy away from social media anymore. UPS has successfully turned social data into a revenue driver because they understood that audience research would help elevate their strategy, provide data-driven recommendations and make a greater impact on the overall business and revenue. In this B2B spotlight, UPS discusses their social strategy applicable to key business objectives far and wide. You’ll learn:
How to find your niche in the conversation and use storytelling to resonate with your audience
How to proactively steer the conversation through curated authentic content
How organic social is still relevant to overall strategy objectives
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GFalcon.io
Digital marketing is not one-size-fits-all. Brands often use a variety of tactics to reach and engage their audience, drive traffic to their site, and increase conversions. Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays off to know the pros and cons of each. Which is better, and what are the differences between the two? This session takes a closer look at paid and organic marketing so that you can have a better understanding of how they work together to create a comprehensive and symbiotic marketing strategy. You’ll learn:
What is meant by organic vs. paid social media strategy
When to use one or the other and why
How organic and paid social media can help fulfill business goals
How to harmonize both to form a winning strategy
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Consumers who are exposed to a brand on social media are more likely to conduct a new search about the company on their mobile device. Even better, small businesses see the largest increase in referral traffic from social to search.
So, what does this synergy mean for your business? It proves that the customer journey is evolving and cross-channel marketing should be a big part of your online strategy.
Erin Sagin, PPC Evangelist at WordStream, and Andrew Caravella, Facebook expert at Sprout Social, will show you how to craft a consistent story across search and social to drive consumer discovery, traffic, and conversions.
During the webinar, you'll learn:
-Best practices for Paid Search & Paid Social
-The power of brand storytelling in Organic Social
-How to use multi-channel marketing as a lead vehicle
Honestly, we didn't write this book to school you on the fundamentals of social media. In fact, we wrote it for experienced marketers like you, who have established lucrative social media channels for their businesses, and continue to forge meaningful connections with the customers, fans, and followers they serve. Because like you, we're enthusiastic about the ongoing impact social media can have on businesses in the future.
9 Influencer Marketing Metrics to Impress Your C-SuiteCarusele
Learn more about carusele at www.carusele.com
Measuring the results of influencer marketing programs is certainly difficult, but it’s not impossible. Let Carusele take you through this immersive on-demand experience into 9 metrics to choose from to impress your C Suite.
25 YouTube Facts And Figures To Strengthen Your Marketing Strategy in 2021Propel Guru
Overlooking YouTube as part of your marketing strategy can cost you a lot more than you think. It may help you target new consumers, increase your brand value, and much more if used regularly as part of your marketing strategy.
In this slide, you will get to know some amazing facts about YouTube.
DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...Digiday
Marketers have long been embedding their brand into content experiences in some ingenious ways -- and with a wide range of results. Some brands are becoming adept publishers in their own right and tapping into the more trusted nature of valuable content vs. advertising copylines. But creating great content is not trivial, nor is building a loyal audience. MailOnline CMO Sean O’Neal presents the findings of the State of the Industry Survey and discusses how brands are thinking about content marketing in a way that achieves scale. He'll also explore best practices for measuring paid, owned and earned media value.
Presenter: Sean O’Neal, global CMO, MailOnline @MailOnline
A native of Wisconsin, Craig Schoenfeld earned a bachelor's degree in communications and political science/business administration from the University of Wisconsin-Stevens Point. He is the principal of Prairie Lawn Consulting and the president of CR3connect, both in Iowa. Craig Schoenfeld is the former director of government relations at Whitaker Strategy Group in Iowa, where he created the company’s media strategy.
A media strategy is a well-thought-out guide that helps present a company to its prospective customers and boost the general customer conversion rate (the proportion of individuals who perform the desired action after using a website). A detailed and precise media plan is essential to enhance a company's public relations or improve profits. These steps help formulate a media strategy:
2021 Content Marketing Trends [with a Key Data]Adsy
Would you like to assemble your content marketing right for 2021? Then check the key data you have to know to build an effective content marketing strategy.
5 Ways to Use Social Media to Jumpstart Your Marketing EffortsMarisa Peacock
Why do you need social media for your business? Let me count the ways. With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
9 Influencer Marketing Metrics to Impress Your C-SuiteCarusele
Learn more about carusele at www.carusele.com
Measuring the results of influencer marketing programs is certainly difficult, but it’s not impossible. Let Carusele take you through this immersive on-demand experience into 9 metrics to choose from to impress your C Suite.
25 YouTube Facts And Figures To Strengthen Your Marketing Strategy in 2021Propel Guru
Overlooking YouTube as part of your marketing strategy can cost you a lot more than you think. It may help you target new consumers, increase your brand value, and much more if used regularly as part of your marketing strategy.
In this slide, you will get to know some amazing facts about YouTube.
DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...Digiday
Marketers have long been embedding their brand into content experiences in some ingenious ways -- and with a wide range of results. Some brands are becoming adept publishers in their own right and tapping into the more trusted nature of valuable content vs. advertising copylines. But creating great content is not trivial, nor is building a loyal audience. MailOnline CMO Sean O’Neal presents the findings of the State of the Industry Survey and discusses how brands are thinking about content marketing in a way that achieves scale. He'll also explore best practices for measuring paid, owned and earned media value.
Presenter: Sean O’Neal, global CMO, MailOnline @MailOnline
A native of Wisconsin, Craig Schoenfeld earned a bachelor's degree in communications and political science/business administration from the University of Wisconsin-Stevens Point. He is the principal of Prairie Lawn Consulting and the president of CR3connect, both in Iowa. Craig Schoenfeld is the former director of government relations at Whitaker Strategy Group in Iowa, where he created the company’s media strategy.
A media strategy is a well-thought-out guide that helps present a company to its prospective customers and boost the general customer conversion rate (the proportion of individuals who perform the desired action after using a website). A detailed and precise media plan is essential to enhance a company's public relations or improve profits. These steps help formulate a media strategy:
2021 Content Marketing Trends [with a Key Data]Adsy
Would you like to assemble your content marketing right for 2021? Then check the key data you have to know to build an effective content marketing strategy.
5 Ways to Use Social Media to Jumpstart Your Marketing EffortsMarisa Peacock
Why do you need social media for your business? Let me count the ways. With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
I gave this five minute lightning talk at FOSS4G in 2006 in Lausanne, Switzterland. I'm posting it here today because people are still discussing the dichotomies in philosophy and practice between GIS and neogeography.
There's a streaming QuickTime video of the original presentation here:
http://www.comem.ch/ogo/OpeningSession_p1_02_01.htm
Kenshoo Social Webinar: Putting Social Advertising in ContextKenshoo
Presentation from July 28th webinar with Forrester VP and Principal Analyst, Shar VanBoskirk and Kenshoo CMO, Aaron Goldman. Covers latest trends in social advertising and best practices for advertising in the context of social networks.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...Benjamin Weisman
All Media by Nature is Social.
What we have begun to refer to as Social Media is better described as:
Computer Assisted Social Interactions.
This Presentation provides an overview into the need to practice Planning as a discipline and the ways that Magazines and publishing can leverage such thinking. This was presented to the City and Regional Magazine Association (CRMA) at their annual conference.
Phil Penton – Social Media for DealershipsSean Bradley
When looking to buy a new or used car, more and more people are going online first, rather than immediately to the dealership. More importantly, car buyers are logging onto Facebook, Twitter, and Google+ to discuss and ask for advice from friends and family on a potential car purchase. After the entire process is over, they are logging back on to Facebook and Twitter to discuss their experience at your dealership. Phil Penton will be discussing the importance of Automotive Social media and why it is essential for your dealership to establish a strong online social media presence.
Social Media should be treated as part of an overall marketing and
communication plan and, as such, should be measured and monitored along
with all other marketing and communication activities.
Rethinking Digital Metrics - #BreakingNewsConfBarry Hand
My slides from the #BreakingNewsConf conference in Dublin - Sept 10th 2014
Why do we prioritise digital metrics such as likes, or followers above brand objectives? Does optimising towards these metrics actually benefit a brand or is it all just one big waste of time?
"Optimizing the use of Facebook in the cross channel mix"ForestView
Does Performance exist in Social Media? And, if so, how can we maximize the impact of Facebook in our digital campaigns? Alina Petri, Country Manager of ForestView in Romania, goes from theoty to practice and offers 10 valuable insights.
Part 3 - Social Media Strategies 201 at Seattle's School of Visual Conceptssocial3i
Part 3 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. Topics in this section include social advertising, social commerce, contests and promotions.
Stanley Rao is named as one of the “100 Most Influential Global Sales & Marketing Technology Leaders” by Marketing Times. He is an efficient leader, dynamic and democratic by innovating a wide range of organic growth techniques.
1. The ROI of Facebook Quantifying The Effectiveness of Social Media Marketing
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6. The ROI Of Facebook Who is a Facebook Fan? 33% of 500 Million = 165 Million Fans
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9. The ROI Of Facebook Are My Competitors Getting Customers Using Social Media?
10. The ROI Of Facebook Do My Competitors Plan On Using Social Media To Grow Their Business?
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16. The ROI Of Facebook Total Value Total Value = $136.38 -$0.47 Cost of Fan Acquisition $6.79 Earned Media Value $13.71 Recommendations $43.71 Loyalty $71.84 Spend Value Category