The document discusses engagement marketing and using social media. It explains that engagement marketing is about building relationships rather than traditional broadcast marketing. It emphasizes using social media like blogs and social networks to build trust, authority, and community. It provides tips for social media engagement including creating high-value content, sharing content frequently, and earning reader loyalty. It also discusses best practices for social media use and time management.

1. Social Media + Engagement
Marketing
Understanding it, using it, and preventing it !om taking over your life

2. Engagement Marketing:
What It’s Not
you
It’s not traditional broadcast Marketing

3. Engagement Marketing
you
In Engagement Marketing you build relationships

4. That’s nice... but how does this help
me gain more clients?

5. Your
Community
{not just touchy-feely stuff here}

6. Your
Community
{not just touchy-feely stuff here}
Promotion you just can’t get
through traditional
advertising

7. Your
Community
{not just touchy-feely stuff here}
Promotion you just can’t get
through traditional
advertising
Help + support when you
need it

8. Your
Community
{not just touchy-feely stuff here}
Promotion you just can’t get
through traditional
advertising
Help + support when you
need it
Google juice

9. Engagement: 2 Goals
Build Trust and
Authority
Build Trust and
Community

10. Engagement: 2 Goals
Build Trust and
Authority
Build Trust and
Community
Blogging (emailing)
Social Media

11. Three Rules:

12. Three Rules:
Create a High Value Stream of Content
Make sure your posts are well written and illustrated

13. Three Rules:
Create a High Value Stream of Content
Make sure your posts are well written and illustrated
Share, share, share
Offer inspiration, how-to’s, advice, links, ideas, recommendations,
and anything else to your readers. They Deserve it!

14. Three Rules:
Create a High Value Stream of Content
Make sure your posts are well written and illustrated
Share, share, share
Offer inspiration, how-to’s, advice, links, ideas, recommendations,
and anything else to your readers. They Deserve it!
Earn Loyalty
Be courteous, responsive, and worthy of positive word of mouth.
Form Relationships one reader at a time.

15. For Example

16. For Example

17. For Example

18. Myth
Busting #1
My blog wi# bring loads
of customers to my business

19. Myth 1.Set up a blog.
2.Put one post on it that says,
Busting #2 “Hi world! Here’s my new
blog!
I’d better start marketing my new 3.Send and email to everyone
blog right away saying “Hey, come check out
my brand-new blog!
4.Wonder why not much
happens after that

20. Myth
Busting #3
The way to find new readers is
to do link trades with other
blogs

21. Blogging Nuts
and Bolts:
Making the Commitment
How frequently will you
blog?
Who will your primary
audience be?
What will you NOT talk
about?

22. Blogging Nuts
and Bolts:
Making the Commitment
How frequently will you
blog?
Who will your primary
audience be?
What will you NOT talk
about?

23. Blogging Nuts
and Bolts:
Making the Commitment
How frequently will you
blog?
Who will your primary
audience be?
What will you NOT talk
about?

24. My Big
Blogging Nuts Brainstorming List
and Bolts:
Generating Ideas •My DIY projects in Progress
•What inspires me for
Beginning: Top 50 FAQ’s Mountain Brides
•Re-caps from my own
Brainstorming + Topics List wedding
Spark List (How does it make you feel? What
•Real mountain brides’ advice
does it remind you of? Where did you first encounter it?
•How the mountains are
Who showed it to you? Why do you want to write about different from other
it?)
destinations
Fighting Blog Burnout (Discussion •Which crafts are easiest to do
Boards, Cosmo Titles, Guest blog, Refer back to •Unique venues
Brainstorm list, Alphabet soup, react to someone else’s
post or put your own spin on it)

25. Blogging Nuts
and Bolts:
Linking
Give Credit where Credit is due
Link back to bloggers, photographers, and
designers
Cite all vendors on Real Weddings
Never use someone else’s images and pass
them off as your own by not citing and
linking back

26. Blogging Nuts
and Bolts:
Commenting
Read and comment
(intelligently) on other blogs
Short Cut: Google Reader
Short Cut: Blog Ro#s

27. Blogging Nuts
and Bolts:
Commenting
Read and comment
(intelligently) on other blogs
Short Cut: Google Reader
Short Cut: Blog Ro#s

28. Blogging Nuts
and Bolts:
Commenting
Read and comment
(intelligently) on other blogs
Short Cut: Google Reader
Short Cut: Blog Ro#s

29. Blogging Nuts
and Bolts:
Finding Images
Always be sure to give credit!!!

30. Blogging Nuts
and Bolts:
Finding Images
Pro Photog you
worked with
Always be sure to give credit!!!

31. Blogging Nuts
and Bolts:
Finding Images
Pro Photog you
worked with
Other Blogs
Always be sure to give credit!!!

32. Blogging Nuts
and Bolts:
Finding Images
Pro Photog you
worked with
Other Blogs
Creative Commons
Always be sure to give credit!!!

33. Social Media:
The NewWater Cooler

34. Social Media:
The NewWater Cooler
Social Media connects

35. Social Media:
The NewWater Cooler
Social Media connects
Social media can
recommend

36. Social Media:
The NewWater Cooler
Social Media connects
Social media can
recommend
Social media can be a
library

37. Social media is the gateway to
deeper connection
Oh, yeah, her. I
I adore her! We’re
follow her on She’s a great meeting up on Skype
Twitter person. We just next week
emailed the other
day.
I know my
I just started readers will love her
reading her blog. She too. She’s guest
has great style! blogging today.

38. Are there any downsides to social
media?

39. Getting to know the social media
space
Twitter Numbers from http://www.readwriteweb.com/archives/just_the_facts_statistics_from_twitter_chirp.php
Facebook Statistics http://www.facebook.com/press/info.php?statistics

40. Understanding friends and followers

41. How many friends or followers do
you need?

42. What does it mean with someone
follows or friends you?

43. What does it mean when you friend
or follow back?

44. They may friend and follow, but they
aren’t necessarily listening

45. People who friend and follow all
over the place

46. People who friend and follow all
over the place

47. People who friend and follow all
over the place

48. And then there are the celebrities...

49. A sane way to build up your
network of friends and followers

50. Deciding whether to friend or follow
back

51. How I do it:
http://www.twitip.com/how-to-follow-alot-of-people-on-
twitter-and-still-be-engaging-using-tweetdeck/

52. How I do it:
On Twitter, I’ll follow back people
who have a connection to my niche
and update useful stuff (and I use
profile evaluation tricks)
http://www.twitip.com/how-to-follow-alot-of-people-on-
twitter-and-still-be-engaging-using-tweetdeck/

53. How I do it:
On Twitter, I’ll follow back people
who have a connection to my niche
and update useful stuff (and I use
profile evaluation tricks)
I don’t necessarily read all their
updates.
http://www.twitip.com/how-to-follow-alot-of-people-on-
twitter-and-still-be-engaging-using-tweetdeck/

54. How I do it:
On Twitter, I’ll follow back people
who have a connection to my niche
and update useful stuff (and I use
profile evaluation tricks)
I don’t necessarily read all their
updates.
Follow, then Filter strategy
http://www.twitip.com/how-to-follow-alot-of-people-on-
twitter-and-still-be-engaging-using-tweetdeck/

55. How I do it:
On Twitter, I’ll follow back people
who have a connection to my niche
and update useful stuff (and I use
profile evaluation tricks)
I don’t necessarily read all their
updates.
Follow, then Filter strategy
Tweet Deck or Nutshell Mail
http://www.twitip.com/how-to-follow-alot-of-people-on-
twitter-and-still-be-engaging-using-tweetdeck/

56. Summing up all this convolution...

57. Summing up all this convolution...
Don’t take anything people say or do in the social media
space personally. Nobody knows the rules, because it’s so
new to all of us.

58. Summing up all this convolution...
Don’t take anything people say or do in the social media
space personally. Nobody knows the rules, because it’s so
new to all of us.
Don’t worry about building up big friend and follower
numbers. They have little bearing on your success in social
media.

59. Summing up all this convolution...
Don’t take anything people say or do in the social media
space personally. Nobody knows the rules, because it’s so
new to all of us.
Don’t worry about building up big friend and follower
numbers. They have little bearing on your success in social
media.
The social media space is a place for engagement, not
broadcasting. I’m going to say this about one million times,
because it’s very important.

60. Social Media Nuts and Bolts
Your Avatar Picture
Your Profile Name
Your Profile Statement
Mention your blog/
website (briefly)

61. How a potential friend might
evaluate your profile page

62. Personal vs. Private

63. What to expect when you start
updating

64. What to expect when you start
updating

65. Time Management tips

66. How often should you update?

67. Scheduling (Pick One Day)
Beginning of month/week
(3+ hours)
Write + schedule Blog posts based
on your inspiration folder
Beginning of day (1 hour)
Comment on 5 or so blogs
Schedule Twitter/FB/Tumblr/
Linked-In
Daily (ongoing)
Check Google Reader for
interesting topics + posts
Save any images or stories you like
(make sure to track the link)
Check in to social media and
respond to real time action

68. Find an Aggregator/ Management
Tool

69. Find an Aggregator/ Management
Tool

70. Find an Aggregator/ Management
Tool

71. Find an Aggregator/ Management
Tool

72. Canned Responses

73. Canned Responses

74. Other Social Media Spaces for
Wedding Professionals
Stumble
Flickr Upon
YouTube or Pinterest
Vimeo
Tumblr
Amazon
Bridal Tweet
Linked In
Style Circle
Delicious
email

75. The Lingo for 144 characters
“@” ex:
@inspiredbride
“#ww”: Wedding
Weds UR gr8
“#ff”: Follow Friday
“RT”: ex. “Thx for the

76. Resources
Mashable www.mashable.com
Billing itself as “The Social Media Guide,” Mashable offers solid coverage of all
things social media. Visit the “Lists” menu to filter for either Facebook or Twitter
content. There are lots of helpful Facebook how-to’s in particular.
TwiTip www.twitip.com
This blog offers helpful Twitter tips every week. They have some great posts for
Twitter beginners.
Copy Blogger http://www.copyblogger.com/
Blogging and social media strategies with a focus on writing and “third tribe”
engagement. Cosmo headlines idea came from here.

77. Resources Continued
Done Brilliantly http://DoneBrilliantly.com/
Blog for Two Bright Lights covers real wedding examples and advice to
wedding professionals.
Bridal Tweet http://www.BridalTweet.com/
An online forum that includes both brides and wedding professionals.
Includes advice blogs.
Think Splendid http://www.ThinkSplendid.com/
PR and Marketing Firm that specializes in wedding industry. Plenty of
posts about blogging, social media, and SEO