The document provides strategies for improving blogging effectiveness through audience understanding, consistent content creation, and effective use of analytics tools. It discusses the importance of defining a corporate voice, establishing policies, and engaging with readers to enhance communication. The text emphasizes that successful blogging requires ongoing effort and adaptation to audience needs, recommending resource sharing and participation in online communities.

1. Audience, Analytics, and Online PR: Strategies for Better Blogging

2. Who We Are Amanda O’Brien VP of Marketing [email_address] Hall Web Services www.hallme.com www.hallme.com/blog 10+ Years in Business Online Suite of Tools

3. Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with @hall_web

4. About You: What You'll Learn: Specific goals you can realize and how to track them The importance of blogging consistently and tips to do so Tools you can use to track all of this, make sense of it, and do better! You already have a blog You want more out of your blog You're not sure HOW to get more out of your blog

5. You've Got a Blog, Now What? Are you writing? Are people reading? Are you able to tell what is happening? Are you stuck on content? Are you gaining subscribers? Are you providing value?

6. Photo credit: http://www.flickr.com/photos/will-lion/2958508813/sizes/o/

7. Know Your Audience Who is going to read your blog? What other blogs do they read? What's their preferred way to get content? How hungry are they for new stuff? How did they find you? What do they want to hear from you? Conversation – Talk WITH not AT Photo credit: http://www.flickr.com/photos/peterjlambert/97671748 /

8. Corporate Voice Who is your company - one person or many? What is the tone of the message - professional, personal, sassy? Who is responsible for creating content and who oversees it? How will blog content be promoted or references in other marketing materials?

9. Policies Make them BEFORE you have a problem! What is the expected time commitment? What is the expected responsibility? Who is engaging commenters? Who gets involved if things get negative?

10. Opportunity Educate Embrace social internet Negative Comments Photo credit: http://www.flickr.com/photos/freebird4/2341322084/

11. Input/Output You can't write if you don't read Find people on blogsearch.google.com, Technorati, regular Google search, links people send, etc. You gotta learn how to use an RSS reader (google reader) Start to participate with your favorite blogs Blog rolls Photo credit: http://www.flickr.com/photos/sabeth718/3745495331/

12. Creating Your Editorial Calendar A what? How often you post (obey!) Who posts, when The nature of the posts - do people have a regular "beat" Can change based on real-time data and audience reaction

13. Blogs and SEO Content updated regularly SEO friendly Bonus terms Inbound Links On page SEO items Title Content Keywords Links

14. In Blogging, the Turtle Beats the Hare Blogging is a marathon not a sprint.

15. Measure: Feedburner Trends - Are things growing? Sources - How are people subscribing? Reach - Who clicks on links in your RSS?

16. Measure: Google Analytics "Content" view Traffic sources is, too Get familiar with advanced segments ...Or set up custom filters New engagement metrics

17. PR: Getting Your Blog Heard! Social content-sharing networks (Digg, Delicious, StumbleUpon etc.) Social "friends" networks - LinkedIn, Twitter, Facebook, Friendfeed Email marketing Comments on other blogs, forums, etc. Word of mouth SEO The tools:

18. Funny - gotta pass it along Inspiring - reading this makes me want to DO something Valuable - wow, that helped me with this problem (resource, how-to, video, etc.) Important - you need to know this (news, events) Why Content Gets Shared

19. Pay attention to comments Engage every commenter See what content is popular on other blogs What questions are people asking you offline? What problems need to be solved but have few answers? Photo: http://www.flickr.com/photos/seandreilinger/439462046/ It's About Them, Not You

20. 3 Ways to reach out to other bloggers to help market your content Create valuable content and make sure they can see it Guest blogging opportunties Comments Photo credit: http://www.flickr.com/photos/amit-agarwal/856769331/

21. In It For the Long Haul You will get better and faster Become part of your online community Don't burn out OR fade away (marathon not a sprint) Pay attention to trends Narrow your niche

22. Re-cap Define who does what and when Know your audience Be consistent Listen, read, listen, read, write Measure PR strategy Do something memorable Photo: http://www.flickr.com/photos/iamthebestartist/128004712/

23. Learn More! Web Vision Blog - http://www.hallme.com/blog Webinars – http:// www.hallme.com/webinars Follow Hall on Twitter - @ Hall_Web Call us! 1-877-425-5932 (HALL-WEB) [email_address] ‏ Problogger: http://www.problogger.net/ #blogchat 9pm EST Sundays (except this week) Questions?