Sify expanded its cyber cafe network across 50 Indian cities and added 2-3 cafes per day under its iWays brand. It acquired a US travel company to enter the online travel business and launched cloud and storage services. Sify also partnered with other companies to provide undersea cable connectivity, build cloud solutions, and offer online services to customers.

1. By:
Vagadiya Dushyant M.
Marketing Strategies of
Sify
Technology ltd.

2. Sify to expand cyber cafe network
 Sify plans to invest up to Rs 20 crore into building infrastructure in 50 cities
across the country.
 It is expanding its cyber cafes, and is adding two to three iWays (brand
name of the cyber cafe) every day.

3. Sify makes entry into online travel business in
June 2006
 Internet service provider Sify has acquired Us-based Globe Travels
company. This acquisition marks Sify's entry into the fast growing online
travel business.
 "This strategic acquisition will enhance our online offerings to customers
and open up new sources of revenue,"
- Sify's CEO R .Ramaraj

4. Sify technologies unveils new logo and identity in
January 2008
 The new logo is a reflection of Sify’s outlook and nature of business and
eco-friendly green signaling for a new paper-free world,
Old Logo New Logo

5. Sify launches cloud services platform in July 2010.
 This service will enable the customers to book tickets, pay electricity bills,
buy rail tickets online.
 it is a platform where all service providers can offer their services to
customers.

6.  Sify Technologies in pact with Gulf Bridge International in
July 2010.
 Sify would provide a landing station for Gulf Bridge International cable in
Mumbai.
 The cable connectivity would also provide telecom operators and other
communication companies to connect in the region.

7. Sify Technologies Limited launches Sify my storage
2011
 Sify.com has announced 100 MB mailbox for its e-mail users.
 it also comes with value-added features like outgoing mail attachments up
to 10 MB, enhanced spam busters to take care of unwarranted mails and an
online file storage neatly integrated with its mail service

8. Sify joins HP Cloud Agile Partner in 2012.
 Ability to build future ready cloud solutions such as cloud burst, DR-as-a-
service, private cloud and cloud federation.
 Leverage full potential of virtualization, cloud and intelligent management
layer in a converged infrastructure.

9. ANY QUESTION ???