This document discusses Sify's transformation from an infrastructure provider to an ICT solutions and services provider through its Sify 3.0 strategy. Some key points: - Sify aims to evolve from a telecom service provider to an IT services provider with systems integration capabilities, owning large data center and network infrastructure. - Sify 3.0 focuses on data center-centric service delivery models, global delivery capabilities, new markets/revenue streams through partnerships, and services-centric investments. - Examples are provided of Sify 3.0 engagements demonstrating capabilities in areas like transition services, project management, remote infrastructure management, and service desk support.

1. Enabling Business value through
Emerging Technologies – Sify 3.0
© Sify Technologies Limited 2014
Sougata Mitra
Sales Director – ICT Solutions

2. In the last minute there were…..
…….and that’s nothing to what’s coming
• 204 million emails sent
• 61,000 hours of music
listened to on mp3
players
• 20 million photo views
• 100,000 tweets
• 6 million views and
277,000 Facebook Logins
• 2+ million Google
searches
• 3 million uploads on Flickr
2

3.  Emerging technologies will be the dominant driver of disruptive change for the
foreseeable future, bringing significant opportunities and threats
 In the race to the future, organisations that back the right emerging
technologies may survive and prosper – those that don’t, wont
Emerging technology bringing change

4. Trends
Emerging Trends

5. Answer: One Stop Partner
IT concerns for Emerging Businesses
Scalability
Uptime
Training of IT
Department
Applications
Heterogeneous
System
Infrastructure
Manageability
Qualified
IT Resources
Multiple Vendor
Management
Security
Technology
Redundancy
Cost of ownership

6. SIFY addresses all of the above
Sify Solutions
Scalability
Uptime
Training of IT
Department
Applications
Heterogeneous
System
Infrastructure
Manageability
Qualified
IT Resources
Multiple Vendor
Management
Security
Technology
Redundancy
Cost of ownership

7. YOU
Emergence of New Model

9. Sify 3.0 : Evolution
Sify 2.0 Sify 3.0
Telecom Service Provider Managed Network
Services Integrator
DC Hosting provider DC Transformation Partner
Cloud Infrastructure
Provider
Cloud Partner
On Premise Application
Provider
Managed Hosted Apps/
SaaS Provider

11. We are creating a world in which our converged ICT ecosystem
and our bring it on attitude will be the competitive advantage
to our customers.

12. six Tier III
Data Centres
80000+
links
IPv6 ready
network
1 million+
man hours DC
build &
management
presence in
1200+ towns
& cities
Cloudinfinit
Product
Portfolio
India's first
cable landing
station
SAP certified
Data Centres
36 Data
Centres
connected
40000+ wireless
deployment &
10000+ wire line
endpoints
2100+
PoPs

13. Our bring it on attitude
We are creating an ecosystem in which the
technology and solutions which were earlier
available only to privileged BIG enterprises will
now be available to every Small and medium
enterprises at an economics which will keep
them ahead.

14.  Data Centre centric service delivery models
 Global delivery capability & scale
 Newer markets & revenue streams
 Partnerships a preferred route to international market
 Strategic long term partnerships
 Services centric investments
Sify 3.0 : Strategy

15. Sify 3.0 : Paradigm Shift
Sify 2.0
Sify is a Telecom Service Provider
Sify provides links to connect geographically
dispersed locations
Sify owns Data Centres where customers can host
their DC IT Infrastructure
Sify owns Data Centres where customers can host
their DR IT Infrastructure
Sify is a Cloud service provider
Sify 3.0
Sify is an IT Services Provider with Systems
Integration capabilities also owning large Data Centre
and Network Infrastructure
Sify designs and operates geographically dispersed
secured network infrastructure in managed services
models.
Sify will reduce overall TCO for Data Centre
infrastructure by providing the advantage of shared
infrastructure and managed services
Sify will provide complete DR Services in a SLA
based, opex model either in a Private or Public or
Hybrid model
Sify is a Cloud Partner for customers and not a mere
Cloud Infrastructure Provider.

16. Transformation: Infra Provider to
ICT Solutions & Service Provider

17. Sify 3.0: Transformation Proof Points
Sify 3.0 Engagements Engagement Flavor Key Competencies
Department of Post
Design, integration, operations and
management of 30,000 locations (including
DC & DR) secured network infrastructure in
an outsourced model
Design excellence / project management
skills / multi vendor management / multi
technology OEM management / large scale
remote management & field operations
Max Healthcare
Transformation of data center and DR on a
hybrid model. Transition from a large IT
services company
Transition skills / Project Management /
Services led utility model / Tools & process
based
Muthoot Fincorp
Design, integration, operations and
management of 3,500 locations secured multi
tower IT infrastructure in a managed services
model
Design excellence / project management
skills / multi vendor management / multi
technology OEM management / large scale
remote management & field operations
Reckitt Benckiser
Strategic IT partner for multi tower services
across Europe, Latin America and North
America
Data Center Management / Global Network
& Security Management / Transition &
Project Management Skills / Process
Management
FieldFresh Foods Pvt. Ltd. (Bharti Group
Company)
Strategic total outsourcing of the entire
application & infrastructure landscape, which
includes Service Desk, Migration of SAP
from Solaris to Linux, Provisioning &
Management of SAP Infra on the Sify Cloud,
SAP Application Management Services
(AMS), End User Compute, Branch IT
Infrastructure, WAN, LAN, & Security
Management
Transition skills / SAP Skills / DC
Transformation / Project Management /
Remote Infrastructure Management /
Service Desk / ITIL process
Projects signed in the last 24 months

18. Network
Infra
Professional / Managed Services Layer
Enterprise
 Network Design Services
 Network Integration Services
 Network Managed Services
 Network Consulting Services
 Network Audit Services
Telecom
 Design Services
 Integration Services
 Managed Services
 Consulting Services
 Audit Services
Transformation: Infra Provider to
ICT Solutions & Service Provider

19. DC Infra
Professional / Managed Services Layer
DC – Physical
 Physical DC Build
 DC Assessment
DC – Transformation
 DC Migration Service
 Consolidation
 Virtualization
 Workload Migration
DC – Managed Services
 Monitoring & Management
 OS Support Services
 Database Support Service
 Storage and Backup Services
 Middleware
Transformation: Infra Provider to
ICT Solutions & Service Provider

20. Cloud
Infra
Professional / Managed Services Layer
Infrastructure Services
• Virtual Private DC
 InfinitCompute Cloud Servers
 InfinitCompute Dedicated Servers
 InfinitStorage
 InfinitSecurity
 InfinitNetwork
 InfinitProtect
Professional Services
 Cloud advisory services
 Information security consulting for cloud
 Compliance Solutions
 IT Mobility
 Private Cloud Deployment
 Private Cloud Management
Transformation: Infra Provider to
ICT Solutions & Service Provider

21. Customer Testimonials: SBI
“We are extremely delighted to learn that
Sify is successfully completing 15th year
with Nasdaq.
On this occasion, we congratulate on
your long association with SBI for more
than 10 years providing us high class
services for our Internet Banking and
Core Banking.”
Sonny George
General Manager
IT-Infrastructure Services

22. Customer Testimonials:
Department of Posts
“Sify has been an important partner for the
Department of Posts in the IT Modernization
Project that aims at transforming the
Department from a physical to a digital network.
So far Sify has networked over 24,000 post
offices, mail offices and administrative
offices of the Department, using multiple modes
of connectivity, such as MPLS, Leased Line,
wired or wireless internet in diverse
geographical locations spread across the length
& breadth of India.
Upon completion of the Project, Sify shall also
be maintaining this network of over 28,000
offices till 2019.
Kavery Banerjee
Secretary
22

23. Customer Testimonials: Buzzyears
“I am a technology entrepreneur from the US and
had successfully set up and sold a couple of companies.
When I wanted to bring digital transformation to the
education sector in India, I was sceptical of the technology
platforms here.
Multiple student education boards meant that the challenges
were varied and at times, confusing. The education
landscape had several service providers, but no common
integrator. Technology very often, was an afterthought.
Buzzyears wanted to be the first to bring about a digital
transformation of the industry.
In Sify’s ICT ecosystem, we found the perfect tools
required to create the much needed disruption.
If Buzzyears makes the education industry any better, it will
be in good part because of the entrepreneurial synergy
between Buzzyears and Sify.
I am glad we met.”
Ashish Dixit
Founder

24. Customer Testimonials: Godfrey Phillip
“GPI India, in early 2014, set an objective of
transforming its current IT set-up by consolidating
our IT services across the spectrum and provision
a single window service model.
GPI needed an IT partner who could aggregate
the services for the current infrastructure
deployment and also provide a credible future
technology roadmap.
The challenge for Sify was in dealing with a legacy
system that was very reactive in nature. Sify was
able to meet this challenge by architecting a
right sized solution for our immediate needs
and a convincing roadmap for a seamless scale
up to meet future business demands.
Congratulations to the SIFY team for their 15th year
of NASDAQ listing, and our best wishes for their
success in realizing the Sify 3.0 vision.”
D Venkata Rao
CIO

25. Customer Testimonials
Mr. Narender Kumar
Head IT
FieldFresh Foods Private Limited
“FieldFresh is a growing organization in the FMCG sector.
As an emerging business and to have an effective information enabler which is productive
as well as cost effective, we explored various potential IT enablers which is not only a
productive tool, but also provides us with a digital transformation to cater to our
requirements in line with our thought. We were looking for a partner and a service delivery
model meeting our requirements. A partner who can complement our operations, while
being flexible enough to scale up on demand.
To achieve these objectives, we considered the Cloud delivery model to bring in the
flexibility & certainty.
Accordingly we chose Sify because of their Data Center spread, Cloud &
Network competencies and a strong Applications focus besides value proposition both in
terms of TCO & operational efficiencies.
We would like to congratulate and give our best wishes to Sify and its team on completing
15 years on NASDAQ. We look forward to a successful relationship.

26. We Enable You To
Get access to
latest
technology
Get one stop
solution for
all ICT
requirements
Be cost
efficient
Grow Your
Business
Scale
Business
with
Minimum
Investments
Get Infinite
Possibilities
on Cloud

27. Relevance of SIFY’s Business Model
against Emerging Trends
Relevance since inception
 Internet as a Service
 Network as a Service
 Data Centre as a Service
 IT Infrastructure as a Service
 Software as a Service
DNA of offering services led utility models

28. Why Sify as an IT Outsourcing Partner ?
Outsourcing Scope Sify ICT Experience
Data Centre Management
15+ years of experience in running Data Centers at highest
SLA compliance levels
6 Tier III, 12 Tier II and 10 State Data Center's (BOT)
Disaster Recovery Management
Experience of setting up / running disaster recovery
infrastructure on a private / DRaaS model
Network Services Management
 Experience of setting up and managing 100,000 +
Network Nodes across 1200 cities/towns
 Experience of executing India's largest MPLS network
IT Security Management 500 Devices, 140 Customers managed from SOC
Branch IT Infrastructure Service support at 1200+ cities/towns across India

29. Outsourcing Scope Sify ICT Experience
Service Desk
500,000+ tickets per year serviced on IONI - a Sify
developed ITIL SD tool
Tools
Experience in deploying and managing industry standard
tools like CA, HP, BMC & Sify’s own tools IONI, BEACON
Managed Services
10+ years experience in running DC, DR, Network,
Security, Applications on Managed Services Model
Asset Outsourcing
10+ Experience of delivering services through assets
owned by Sify
End User Support
Managed Sify iway 30,000 desktops throughout the
country between the year 2003 to 2009
Why Sify as an IT Outsourcing Partner ?

30. What Can You Leave On Us

31. Global Network Assets

32. International | DomesticMultilayer | Multi-point Wired | Wireless
29 States
5 UTs
2100+
PoPs
1200+
Towns &
Cities
80000+
links
Domestic Network Footprint

33. Vashi Mumbai
TIER III
TIDEL Park
Chennai
Electronic city Bangalore Airoli Mumbai
Noida Delhi
Rabale Mumbai
Data Center Presence
6
Owned
1.9 L
sq.ft
Multilayer,
Multi-point
6 SDC
BOT
Thrice awarded
certified

34. Managed IT Services Offerings
Managed Network Offerings
Managed Security Offerings
Managed Database Offerings
Managed Server Offerings
Managed Storage Offerings
Managed Message Offerings
Middleware Management
Assurance Offerings
Service Desk Offerings
Managed Cloud Service Offerings
Migration from DC to Cloud
On Demand Computing & Storage

35. Application Integration
Services Offerings
Talent Management
Recruitment
Automation
Admission
Management
Skill & Assessment
Learning Content
Development
Sales & Distribution
Sales-Force Automation
Distribution & Dealer
Mgmt
BI & Enterprise
Application Integration
Supplier &
Procurement
Automation
e-Learning
Consulting Services
Learning Technology
Services
Custom Content
Solutions
Portals
Web Presence
Solutions
Self Servicing Portals &
HRMS
ecommerce Solutions
Web Maintenance
Packages
SAP Practice
SAP Implementation
Services
SAP Technical Services
SAP Infra structure
services
Delivery Models
Cloud Mobile On premise SaaS

36. Technology Integration Services Offerings
Managed Network Services
Data Centre Services
Communications Services Managed Security ServicesVirtualization
Data Centre BuildNetwork Integration
NOC & SOCSafes crypt
Technology Integration Services combines Sify’s core products of Telecom and
Datacentre and third party solutions to build and manage client IT infrastructure.
Our services/propositions include:

37. Traditional IT
Cost Effective
• Virtual Private instances with breadth of
functionality
• Single framework for comprehensive
protection
Simple
• No sprawl in rules, VLANs, agents
• Relevant visibility for VI Admins, network
and security teams
• Simplified compliance
Adaptive
• Virtualization and change aware
• Program once, execute everywhere
• Rapid remediation
Expensive
• hardware investment in all the
components
• Multiple point solutions.
• Inflexible , underutilized IT.
Rigid
• Inflexible architecture
• Under utilised invesntment
Complex
• Spaghetti of different rules and
policies.
• Isolated resource management.
Sify Cloud Advantages
Sify Cloud

38. On-Demand
Compute
On-Demand
Storage
NGDC
Network
NGDC
Security
Professional
Services
• Multi City setup-Mumbai / Noida /
Bengaluru
• Accessible over Public / Private network
On-Demand /
Anywhere Available
• Dynamically scalable – Auto Scale
• Elastic upgrade / downgrade
Scalable and
Elastic
• Pay-as-per-use
• Flexible Plans – Hourly / Monthly / Yearly
Utility Pay Basis
• Virtualized as well as Dedicated Server
• HP-UX as a Service
Multi Tenant and
Dedicated
• Compliance & quality certifications
• Industry leading SLA 99.5% to 99.99% per
month
TRUST
Sify Cloud Offerings

39. Typical IT
Deployment
DeploymentTime
(Days)
DeploymentTime
(Days)
6-45
Days
DeploymentTime
(Days)
DeploymentTime
(Days)
< 6
Hours
Sify Cloud
Deployment
Rs. xx /
year
30-60%
Lower
Dynamic
Instant
Scalable
High Available
Pay per use
Sify Cloud Deployment:
A Profitable Venture

40. What You Can Do with Cloudinfinit.com
Ability to select services online on your own and go
live
Automated metering and billing
Component monitoring and Reports
Rapidly scale up or down
Self Administration

41. Banking
Insurance
Retail
NBFC
Manufacturing
Others
Customers

43. Awards & Accolades
“Sify Is Best Suited For Discrete
Offshore Remote Management”
- Forrester Wave: Global Delivery Infrastructure Mngmt
“Sify is among the top 20 global
infrastructure service providers”
- Gartner: Remote Infrastructure Management Worldwide
“Sify Amongst Select Group of
''Superbrands'' in India”
- Joins Ranks of the World's Best Known Brands in Just 5 Years
Frost & Sullivan Market Leadership
Award for IP VPN Market in India
Brandon Hall Gold Excellence award - for
Mobile Learning Delivery Platform
developed for Cisco
Recognition by IDC for pioneering
progress in IP VPN market
“Best Telecom Data Center Award”
“Innovation in Enterprise Solution”
- INFOCOM CMAI: 2013
“Platinum Award for Best
Cloud Infrastructure Strategy”
“Best STG Solution Partner -
2009-10”
Best Product Implementation –
Cloud Security
“Cloud services in the niche
category
- Gartner: Magic Quadrant for
Cloud Enabled Managed Services, Asia Pacific 2014
SIFY TECHNOLOGIES LIMITED
CERTIFIED TO TL 9000-V
CERTIFIED FROM: 17 Jan 2014
VALID TILL: 16 Jan 2017