Extended version (with live links and more goods) from that presented at the Virginia Transit Association Conference, June 11, 2010. Please download for Notes, talking points or more thorough look through – PPT file.
Presented by Pulsar Advertising
Felicia Woodruff, J Grant Mizell, Ray Shea
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
In this deck, we break down what 9 brands do to gain their fans' attention and drive them to action. Download a high-res version here: forms.insidesocial.com/anatomy-of-a-great-social-ad
The document discusses leadership in marketing. It argues that a true leader is honest about failed campaigns and committed to improvement, not just getting campaigns right from the start. It emphasizes that creative testing and having backup plans are important. A leader ensures universal agreement on goals, has backup plans, and knows the value of every marketing dollar. Leaders embrace new opportunities like mobile and data-driven marketing. Overall, leadership requires vision, communication, trust-building, and effective action.
The document discusses social media and how to effectively use it while managing risks. It provides examples of both successful and unsuccessful social media campaigns by companies and governments. The key lessons are that public opinion is hard to predict and control online, and it is important to avoid appearing disingenuous or "fooling" the public when using social media. Crowdsourcing ideas can engage the community but also loses control over the message and how it spreads.
The document summarizes key points from a presentation about using social media for businesses. It discusses how social media helps small companies appear bigger and big companies become more personal. Specific problems social media can help address for businesses are also outlined, such as acquiring customers, increasing loyalty, and improving communications. The presentation then reviews effective social media platforms and provides tips on listening first before engaging with customers on social platforms. Location-based services and technologies like QR codes that enhance customer experiences are also mentioned.
This presentation is a strategic view of marketing trends and paradigms. The presentation is geared towards early stage start-ups and other organizations seeking to leverage the framework for open collective value innovation and emerging social media. The references associated with the material is posted on my blog at http://gotastrategy.typepad.com
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
In this deck, we break down what 9 brands do to gain their fans' attention and drive them to action. Download a high-res version here: forms.insidesocial.com/anatomy-of-a-great-social-ad
The document discusses leadership in marketing. It argues that a true leader is honest about failed campaigns and committed to improvement, not just getting campaigns right from the start. It emphasizes that creative testing and having backup plans are important. A leader ensures universal agreement on goals, has backup plans, and knows the value of every marketing dollar. Leaders embrace new opportunities like mobile and data-driven marketing. Overall, leadership requires vision, communication, trust-building, and effective action.
The document discusses social media and how to effectively use it while managing risks. It provides examples of both successful and unsuccessful social media campaigns by companies and governments. The key lessons are that public opinion is hard to predict and control online, and it is important to avoid appearing disingenuous or "fooling" the public when using social media. Crowdsourcing ideas can engage the community but also loses control over the message and how it spreads.
The document summarizes key points from a presentation about using social media for businesses. It discusses how social media helps small companies appear bigger and big companies become more personal. Specific problems social media can help address for businesses are also outlined, such as acquiring customers, increasing loyalty, and improving communications. The presentation then reviews effective social media platforms and provides tips on listening first before engaging with customers on social platforms. Location-based services and technologies like QR codes that enhance customer experiences are also mentioned.
This presentation is a strategic view of marketing trends and paradigms. The presentation is geared towards early stage start-ups and other organizations seeking to leverage the framework for open collective value innovation and emerging social media. The references associated with the material is posted on my blog at http://gotastrategy.typepad.com
The document discusses emerging marketing trends, including:
1) The rise of social media and how it is changing customer expectations and behaviors. Word-of-mouth marketing through social networks and user-generated content is becoming more important.
2) Traditional mass marketing is in crisis as people are overwhelmed by advertising and more able to avoid it through technologies like DVR.
3) New marketing paradigms are emerging that are more decentralized and focus on collaborative innovation, transparency, and finding influencers to spread ideas virally. Marketing must reflect new social paradigms and behaviors.
Emerging Technologies and Trends in Social Mediajawadshuaib
The document discusses emerging technologies and trends in social media over the past decade. It covers the rise of popular social media sites and platforms like Facebook, Twitter, YouTube, and mobile apps. It also discusses new technologies like cloud computing, HTML5, and the growth of internet-connected devices beyond traditional computers. Finally, it examines strategies for monetizing digital content and measuring the success of social media marketing efforts.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
The document discusses word of mouth marketing (WOMM) and how to plan and implement a WOMM campaign. It notes that traditional advertising is becoming less effective while word of mouth is more trusted and influential. It defines WOMM as occurring both online and offline when consumers are given reasons to talk about products. Successful WOMM relies on identifying and motivating influencers who will spread positive messages about a brand through their social networks. The document provides tips for developing WOMM strategies including listening to online conversations, engaging influencers, and integrating WOMM with traditional paid advertising campaigns.
05.Online marketing and social media campaignsJulian Matthews
HP ran a 31-day promotion where they gave away HP laptops through bloggers. Each blogger promoted the giveaway for one day over 31 days. This resulted in a large increase in traffic and sales for HP, with over 380,000 links discussing the promotion and an estimated reach of over 50 million impressions. The promotion cost $250k and had no media spend. It was successful because HP built relationships with influencers and gave them control over custom marketing materials.
CSM Module 5: Online marketing and social media campaignsJulian Matthews
The document discusses several case studies of successful viral marketing campaigns:
- HP's 31-Day Dragon Campaign which increased sales of their notebook by 84% through giving influencers products to promote.
- Blendtec's "Will it Blend?" videos which received 6 million views in 5 days and increased their revenue by 43%.
- Dove's "Real Beauty" campaign challenged beauty stereotypes and sparked online and global debates.
1) Consumer expectations for new technologies will happen as soon as the technologies are available, not when libraries are ready. Trends include hypertasking, augmented reality, reviews, conversations, and mobile access.
2) Younger generations want experiences that allow participation and giving back through reviews, donations, and volunteering. They prioritize convenience through mobile and digital tools.
3) Libraries should engage with patrons through social media, be responsive to reviews, and provide opportunities for community and generosity both online and offline. This will help libraries remain relevant.
This document provides an overview of social media marketing strategies presented by Pinny Gniwisch, Chief Motivational Officer of ICE.com. It discusses how social media has changed marketing by shifting brand control to individuals and communities. It provides statistics on social media usage and influence. It emphasizes the importance of experimenting with social media personally before professionally, contributing meaningfully to conversations, being personal not promotional, addressing criticism as an opportunity for improvement, and focusing on customer service through social media engagement. Examples are given of how companies like Zappos have effectively used social media.
1. The document discusses how Dell and Procter & Gamble have successfully used social media, with Dell earning $3 million from Twitter and P&G finding community building to be four times more effective than traditional advertising.
2. It then describes how Motrin faced backlash over an insensitive ad about baby wearing and had to remove the ad and apologize. Motrin peaked on Twitter as the controversy grew.
3. Finally, it suggests that social media will drive businesses to move from transactions to interactions, with trends like social collaboration tools, smart business networks, and free agents nation playing a role in more open and competitive global markets.
This document provides several case studies of successful social media marketing campaigns:
1. HP's 31-Day Dragon Campaign saw influencers give away HP laptops over 31 days, driving 84% increased laptop sales and 50 million impressions. It cost $250K and had no media spend.
2. Blendtec's "Will it Blend?" viral videos cost $50 each but drove 6 million views and 43% revenue growth.
3. Dove's "Real Beauty" campaign challenged beauty standards using non-models, sparking global debate but also criticism for aiming to sell products.
4. Other examples include user-generated content contests by GM, Doritos, and Southwest Airlines that engaged customers
This presentation provides interesting information about the Chinese automotive buyer. These car buyers are more sophisticated, socially and digitally connected than ever before -- for those wanting to reach this consumer then the ideas outlined in this presentation will help guide your digital marketing approach.
#OgilvyCannes 2014 Social Impact Report at #CannesLionsOgilvy
MediaWeek:
"Ogilvy also had the most prominent unofficial hashtag at the event, #ogilvycannes, which accounted for 82 per cent of mentions of unofficial hashtags with 27,132 mentions."
"Ogilvy demonstrated the value of a well-oiled social machine, with its own strategy playing a significant role in driving the agency to the top of the brand charts."
Salesforce quote: “Ogilvy was the dominant brand at Cannes Lions 2014, clocking 22,652 mentions online [during the week]. It jumped in early with a well-executed social strategy that even propelled Abraham Lincoln into one of the leading celebrity spots over the opening weekend – quoting his famous stance that ‘the best way to predict your future is to create it.’”
Links:
MediaWeek: http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
Salesforce: http://www.slideshare.net/ExactTarget/saturday-36254344?ref=http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
BuzzRadar: http://www.buzzradar.com/the-power-of-storytelling-cannes-lions-2014/
A new perspective to social media platforms and their best practices that will help you or your brand build social practices. My point of view on how technology plays an important role in reaching people.
Social media can be a powerful marketing tool for entrepreneurs if used strategically. Key points include:
- Research which social media platforms your target customers use most and focus your efforts there
- Engage with customers by listening to them and having conversations rather than just broadcasting messages
- Be prompt in responding to customer questions or complaints on social media
- Monitor what is said about your business online and respond politely as needed
- Consider offering promotions or deals for loyal customers through platforms like Foursquare or Facebook
The document discusses the importance of authenticity for brands on social media. It provides 7 qualities of authentic people, including being accepting of oneself and thoughtful. It also discusses how the pandemic led to more organic, home-shot content that viewers prefer. To market authentically, brands should be honest, ensure their values are true, remain consistent in messaging, and think before speaking. Examples are provided of Summersalt's inclusive campaign and Burger King's Moldy Whopper video that validated claims. The future of branding emphasizes transparency, live streaming, hashtags like #nofilter, and use of "real" models.
Publicis Groupe - Using social data to inform campaign strategyBrandwatch
- Publicis Groupe is a global marketing and communications company with over 1,300 agencies and 77,000 employees worldwide.
- Each year since 2009, Maurice Lévy, the Board President of Publicis Groupe, has presented an annual creative video campaign directed by one of the group's agencies.
- In 2016, agency Marcel created "The Skippable Wishes" campaign featuring Maurice Lévy in parody commercials. Using social media analytics from Brandwatch, the campaign achieved over 31 million impressions on Twitter and strengthened Publicis Groupe's public image.
#ALLINtegrated - Yosi Heber - ¿Estrategias Multicanal? Descubri las más efect...amdia
Revolutionize Your Existing Marketing By Integrating Mobile/Social/Web! 10 Strategies & 24 Case Studies.
Yosi Heber, Founder & President de Oxford Hill Partners, en #ALLintegrated, by amdia. www.amdia.org.ar/allin
The document discusses the rise of the social consumer and how to engage with them. It notes that social consumers spend a lot of time on social media and trust their friends' opinions. They shop together online and get information from various sources, not just one. They are active online, remixing brand messages and building services around brands. To engage them, companies need to understand where consumers are online, their social behaviors, and different levels of participation. Recognizing influential users and giving consumers useful sharing tools are recommended ways to engage social consumers.
In this case study, we learn how Hill+Knowlton
- Identified the most important social posts and tracked trends in conversation
- Produced daily snapshot reports that helped inform decision-making
- Used real-time Alerts, Signals and analysis to stay ahead of potential stories
Paperless best practices for insurance agencies mosaic corporation 2013Ken Kingery
This document summarizes a presentation about best practices for implementing paperless document management in an independent insurance agency. The presentation covers the business case for going paperless, methods for digitizing documents like scanning and intelligent capture, best practices for document storage and retention, and advanced topics like digital signatures and electronic submissions to carriers. The goal is to provide guidance on successfully transitioning an agency from paper to a fully digital document management system.
http://www.securedocs.com -Reviews the business drivers furthering the adoption of the paperless office. Reviews compliance, cost savings, environmental impact, and continuity as the primary factors businesses consider when deciding to go paperless. Presents case studies of real-world businesses that have had success going paperless and achieved a significant ROI.
The document discusses emerging marketing trends, including:
1) The rise of social media and how it is changing customer expectations and behaviors. Word-of-mouth marketing through social networks and user-generated content is becoming more important.
2) Traditional mass marketing is in crisis as people are overwhelmed by advertising and more able to avoid it through technologies like DVR.
3) New marketing paradigms are emerging that are more decentralized and focus on collaborative innovation, transparency, and finding influencers to spread ideas virally. Marketing must reflect new social paradigms and behaviors.
Emerging Technologies and Trends in Social Mediajawadshuaib
The document discusses emerging technologies and trends in social media over the past decade. It covers the rise of popular social media sites and platforms like Facebook, Twitter, YouTube, and mobile apps. It also discusses new technologies like cloud computing, HTML5, and the growth of internet-connected devices beyond traditional computers. Finally, it examines strategies for monetizing digital content and measuring the success of social media marketing efforts.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
The document discusses word of mouth marketing (WOMM) and how to plan and implement a WOMM campaign. It notes that traditional advertising is becoming less effective while word of mouth is more trusted and influential. It defines WOMM as occurring both online and offline when consumers are given reasons to talk about products. Successful WOMM relies on identifying and motivating influencers who will spread positive messages about a brand through their social networks. The document provides tips for developing WOMM strategies including listening to online conversations, engaging influencers, and integrating WOMM with traditional paid advertising campaigns.
05.Online marketing and social media campaignsJulian Matthews
HP ran a 31-day promotion where they gave away HP laptops through bloggers. Each blogger promoted the giveaway for one day over 31 days. This resulted in a large increase in traffic and sales for HP, with over 380,000 links discussing the promotion and an estimated reach of over 50 million impressions. The promotion cost $250k and had no media spend. It was successful because HP built relationships with influencers and gave them control over custom marketing materials.
CSM Module 5: Online marketing and social media campaignsJulian Matthews
The document discusses several case studies of successful viral marketing campaigns:
- HP's 31-Day Dragon Campaign which increased sales of their notebook by 84% through giving influencers products to promote.
- Blendtec's "Will it Blend?" videos which received 6 million views in 5 days and increased their revenue by 43%.
- Dove's "Real Beauty" campaign challenged beauty stereotypes and sparked online and global debates.
1) Consumer expectations for new technologies will happen as soon as the technologies are available, not when libraries are ready. Trends include hypertasking, augmented reality, reviews, conversations, and mobile access.
2) Younger generations want experiences that allow participation and giving back through reviews, donations, and volunteering. They prioritize convenience through mobile and digital tools.
3) Libraries should engage with patrons through social media, be responsive to reviews, and provide opportunities for community and generosity both online and offline. This will help libraries remain relevant.
This document provides an overview of social media marketing strategies presented by Pinny Gniwisch, Chief Motivational Officer of ICE.com. It discusses how social media has changed marketing by shifting brand control to individuals and communities. It provides statistics on social media usage and influence. It emphasizes the importance of experimenting with social media personally before professionally, contributing meaningfully to conversations, being personal not promotional, addressing criticism as an opportunity for improvement, and focusing on customer service through social media engagement. Examples are given of how companies like Zappos have effectively used social media.
1. The document discusses how Dell and Procter & Gamble have successfully used social media, with Dell earning $3 million from Twitter and P&G finding community building to be four times more effective than traditional advertising.
2. It then describes how Motrin faced backlash over an insensitive ad about baby wearing and had to remove the ad and apologize. Motrin peaked on Twitter as the controversy grew.
3. Finally, it suggests that social media will drive businesses to move from transactions to interactions, with trends like social collaboration tools, smart business networks, and free agents nation playing a role in more open and competitive global markets.
This document provides several case studies of successful social media marketing campaigns:
1. HP's 31-Day Dragon Campaign saw influencers give away HP laptops over 31 days, driving 84% increased laptop sales and 50 million impressions. It cost $250K and had no media spend.
2. Blendtec's "Will it Blend?" viral videos cost $50 each but drove 6 million views and 43% revenue growth.
3. Dove's "Real Beauty" campaign challenged beauty standards using non-models, sparking global debate but also criticism for aiming to sell products.
4. Other examples include user-generated content contests by GM, Doritos, and Southwest Airlines that engaged customers
This presentation provides interesting information about the Chinese automotive buyer. These car buyers are more sophisticated, socially and digitally connected than ever before -- for those wanting to reach this consumer then the ideas outlined in this presentation will help guide your digital marketing approach.
#OgilvyCannes 2014 Social Impact Report at #CannesLionsOgilvy
MediaWeek:
"Ogilvy also had the most prominent unofficial hashtag at the event, #ogilvycannes, which accounted for 82 per cent of mentions of unofficial hashtags with 27,132 mentions."
"Ogilvy demonstrated the value of a well-oiled social machine, with its own strategy playing a significant role in driving the agency to the top of the brand charts."
Salesforce quote: “Ogilvy was the dominant brand at Cannes Lions 2014, clocking 22,652 mentions online [during the week]. It jumped in early with a well-executed social strategy that even propelled Abraham Lincoln into one of the leading celebrity spots over the opening weekend – quoting his famous stance that ‘the best way to predict your future is to create it.’”
Links:
MediaWeek: http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
Salesforce: http://www.slideshare.net/ExactTarget/saturday-36254344?ref=http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
BuzzRadar: http://www.buzzradar.com/the-power-of-storytelling-cannes-lions-2014/
A new perspective to social media platforms and their best practices that will help you or your brand build social practices. My point of view on how technology plays an important role in reaching people.
Social media can be a powerful marketing tool for entrepreneurs if used strategically. Key points include:
- Research which social media platforms your target customers use most and focus your efforts there
- Engage with customers by listening to them and having conversations rather than just broadcasting messages
- Be prompt in responding to customer questions or complaints on social media
- Monitor what is said about your business online and respond politely as needed
- Consider offering promotions or deals for loyal customers through platforms like Foursquare or Facebook
The document discusses the importance of authenticity for brands on social media. It provides 7 qualities of authentic people, including being accepting of oneself and thoughtful. It also discusses how the pandemic led to more organic, home-shot content that viewers prefer. To market authentically, brands should be honest, ensure their values are true, remain consistent in messaging, and think before speaking. Examples are provided of Summersalt's inclusive campaign and Burger King's Moldy Whopper video that validated claims. The future of branding emphasizes transparency, live streaming, hashtags like #nofilter, and use of "real" models.
Publicis Groupe - Using social data to inform campaign strategyBrandwatch
- Publicis Groupe is a global marketing and communications company with over 1,300 agencies and 77,000 employees worldwide.
- Each year since 2009, Maurice Lévy, the Board President of Publicis Groupe, has presented an annual creative video campaign directed by one of the group's agencies.
- In 2016, agency Marcel created "The Skippable Wishes" campaign featuring Maurice Lévy in parody commercials. Using social media analytics from Brandwatch, the campaign achieved over 31 million impressions on Twitter and strengthened Publicis Groupe's public image.
#ALLINtegrated - Yosi Heber - ¿Estrategias Multicanal? Descubri las más efect...amdia
Revolutionize Your Existing Marketing By Integrating Mobile/Social/Web! 10 Strategies & 24 Case Studies.
Yosi Heber, Founder & President de Oxford Hill Partners, en #ALLintegrated, by amdia. www.amdia.org.ar/allin
The document discusses the rise of the social consumer and how to engage with them. It notes that social consumers spend a lot of time on social media and trust their friends' opinions. They shop together online and get information from various sources, not just one. They are active online, remixing brand messages and building services around brands. To engage them, companies need to understand where consumers are online, their social behaviors, and different levels of participation. Recognizing influential users and giving consumers useful sharing tools are recommended ways to engage social consumers.
In this case study, we learn how Hill+Knowlton
- Identified the most important social posts and tracked trends in conversation
- Produced daily snapshot reports that helped inform decision-making
- Used real-time Alerts, Signals and analysis to stay ahead of potential stories
Paperless best practices for insurance agencies mosaic corporation 2013Ken Kingery
This document summarizes a presentation about best practices for implementing paperless document management in an independent insurance agency. The presentation covers the business case for going paperless, methods for digitizing documents like scanning and intelligent capture, best practices for document storage and retention, and advanced topics like digital signatures and electronic submissions to carriers. The goal is to provide guidance on successfully transitioning an agency from paper to a fully digital document management system.
http://www.securedocs.com -Reviews the business drivers furthering the adoption of the paperless office. Reviews compliance, cost savings, environmental impact, and continuity as the primary factors businesses consider when deciding to go paperless. Presents case studies of real-world businesses that have had success going paperless and achieved a significant ROI.
אש ותמרות עשן מה לומדים על התחממות גלובלית בבתי הספר Anochi.com.
ספרון ביקורת בנושא תכנית הלימודים המלמדת אודות התחממות גלובלית
יחידה מתוך ספר הלימודים בגאוגרפיה ופיתוח הסביבה
מחבר/ים: עקיבא פלכסר, יואב יאיר, חנן גינת, זאב שטסל, בילי סביר, יהודה דינר ומוסטפה עספור
שם הספר: כדור הארץ והסביבה : ספר לימוד בגאוגרפיה ופיתוח הסביבה
שם ההוצאה: ישראל. משרד החינוך, התרבות והספורט. המינהל הפדגוגי. האגף לתוכניות לימודים
שנת ההוצאה: תשע"א - 2010
1. The Hamas Covenant calls for the destruction of Israel and rejection of any peace negotiations, describing the conflict as a religious struggle over land claimed as an Islamic holy site.
2. It advocates for jihad and armed resistance against Israel, describing armed struggle as a religious duty.
3. It promotes antisemitic conspiracy theories, citing antisemitic hadiths and accusing Jews of manipulating global events and controlling media and economies for Zionist aims through secret societies.
The document contains the program for the Israel Statistical Association Conference on May 23rd, 2013.
The conference will include an opening session, four parallel sessions on various topics such as computational statistics, topological data analysis, sports statistics and methods and applications. There will also be a panel discussion on challenges of publishing public data. The keynote speech by Robert Adler from the Technion will be on "Topological Inference: an Old/New Way of Thinking About Data" and will introduce topological data analysis as an innovative approach to understanding data. The full day program includes presentations, coffee breaks, and a closing assembly.
This document discusses Ayn Rand's philosophy of Objectivism as presented in her novel The Fountainhead. It examines her concept of rational egoism, which holds that individuals should pursue their own self-interest and happiness through reason and independence of judgment. The document also analyzes how Rand uses characters like Toohey in the novel to represent forces that oppose independence and rational egoism, such as altruism, which demands self-sacrifice and threatens individual freedom. It explores key Objectivist concepts like rationality, productiveness, and the virtue of selfishness in the context of The Fountainhead and Rand's philosophical works.
Web 2.0 e Supporti multimediali di ultima generazione per il turista enogas...maurizio vellano
Intervento di Maurizio Vellano per "Nuovi media per incontrare nuovi consumatori", seminario del Comizio Agrario di Slow Food al Castello di Casale - luglio 2010
Smithtown was first settled around 1665 when Richard Smith acquired the land after rescuing a Native American chief's daughter. According to local legend, Smith was granted title to all the land he could ride around on a bull in one day. The current town boundaries approximate what Smith was able to circle. There is a large statue of Smith's bull, known as Whisper, at an intersection in town. The border between Smithtown and Huntington is partially defined by Bread and Cheese Hollow Road, named after where Smith stopped on his ride to have bread and cheese.
This document summarizes a report by Dr. Michael Sarel on various economic and social issues in Israel. The summary includes:
1) The report analyzes price levels and standards of living in Israel compared to other countries, finding that prices in Israel are generally lower except for housing.
2) Unemployment and income inequality trends in Israel are discussed, including differences between demographic groups.
3) Challenges facing the Israeli economy are outlined, such as improving productivity, demographic changes, and reducing the budget deficit. Housing affordability and proposed policies like zero VAT are also analyzed.
Lessons of rearden final iv tomer ravidAnochi.com.
The document provides an overview of Henry Rearden's perspective on the relationship between mind and body. It summarizes Rearden's view that (i) man consists of both mind and body which are distinct yet mutually dependent, (ii) both the mind and body are equally necessary for man's survival, and (iii) a rational philosophy should recognize the requirements of both. It then tells a short fictional story set in the future depicting Rearden reflecting on his past struggles reconciling his mind, body, and values in the context of a corrupt society, and how he ultimately resolved the conflict with the help of others like John Galt.
1) The document analyzes the costs of two approaches to obtaining clean data from electronic medical records (EMRs) - data discipline and data cleansing - and applies this to diabetes management in Canada.
2) A budget impact analysis finds that data cleansing would be quicker to implement and estimated to cost less at $21.6 million compared to $65.5 million for data discipline.
3) The analysis recommends considering a combination of the two approaches to improve data quality for diabetes management, which could save hundreds of millions to the healthcare system and billions to patients through reduced costs and improved health.
The document discusses the beauty of colors but provides no other details in only two words of text. It states "Beauty of Colors" but does not elaborate on this topic.
The document discusses potential options for the UK's relationship with the EU after a Brexit vote, including remaining in the European Economic Area (EEA) like Norway, negotiating bilateral agreements like Switzerland, or having no formal relationship. Remaining in the EEA would minimize trade barriers but require following EU regulations without representation. Bilateral agreements like Switzerland provide flexibility but still require accepting EU rules. Leaving the EU entirely would give more sovereignty but reduce trade and income. The key tradeoff is economic benefits from integration versus sovereignty.
ACT Chesapeake Chapter TDM Workshop 12/10: Sparking EngagementJ Grant Mizell
Presentation given 12/1/10 to the attendees at ACT Chesapeake Chapter's TDM Workshop.
PPT Deck gives examples and incites audience participation on three levels: 1) Traditional Media with a Twist; 2) New Media Engagement; and 3) Shift to Mobile.
How Successful Marketers Are Embracing Connection, Communication and CommerceKahuna
As the costs to acquire users continue to rise, the winning brands will aim to create authentic connections with users through owned communication channels like in-app messages, push notifications and email. This presentation showcases how brands can do this and the importance of automation in building an effective owned communication strategy for the mobile era.
Columbia River Customs Brokers and Forwarders Association PresentationScott Case
On October 24, 2013, this presentation was given to the Columbia River Customs Brokers and Forwarders Association about the importance of social media for logistics companies.
The presentation gave the attendees an introduction to the concept of branding, the importance of maintaining communication with customers and prospects and promoting thought leaders within their companies.
It also speaks to the importance of good web design, how to use social media services to promote their company and ways to advertise online to their targeted audiences.
Digital marketing 101 for restaupreneurs by homer nieveraHomer Nievera
The document provides information about digital marketing strategies for restaurants. It discusses targeting millennial customers through social media platforms like Facebook, Instagram, and Twitter. It emphasizes using engaging content like videos and photos to build an online audience and drive offline sales. The document also outlines best practices for setting up an e-commerce site to enable online ordering and payments.
This document discusses how marketers need to integrate both traditional and online media to effectively reach customers who are using multiple formats across mobile, social, home and other environments. It notes that audiences now trust word-of-mouth and personal experiences more than any type of media, so marketers must engage customers on the channels they use rather than where marketers want them to be. Some case studies are presented of companies that have successfully used an integrated approach across traditional and online media.
The document discusses how social media is important for businesses to leverage. It provides definitions of social media, outlines why it matters to businesses through examples like Dell's customer service issues and word-of-mouth influencing purchases. It then gives recommendations on how businesses can measure ROI in social media through metrics like lower call volumes, customer insights, sales from social media links, and changes in brand perception.
Havas Mobile Data - European Telco Summit - 1/4/2014Hugues Rey
The European Telco industry faces difficult times. Competition is fierce, the battle in prices is thorough and the increasing pressure of upcoming legislation is high. The announced reduced roaming revenues forces MNO’s to go looking for new revenue streams.
In their quest for innovation and new revenue streams, MNO’s are looking how to monetize their Big Data. Indeed, they have piles of data. Doing nothing with it; asking themselves if this could generate a new revenue stream. The answer is “yes”, there is a way MNO’s can earn money with this 'dormant' data and SAS together with Zapfi will show 'how to'!
Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicked off in 2015 with its third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix and focusing on making money in the hot mobile media landscape.
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
Bronwyn Johnson presented at the #MRMW conference on using social media for market research and marketing. She discussed how OLX used social media like Facebook and YouTube to build a large audience and drive awareness of their online classifieds site in South Africa. She emphasized the importance of measuring social media efforts, testing different strategies, and aligning social media with overall business goals. While growing social communities, brands must provide value to earn permission to engage people in their personal spaces.
Non-traditional Media to Spark Customer Engagement, Market Research Methods: ...J Grant Mizell
October 20, 2010 at the Virginia State Capitol
Non-traditional Media to Spark Customer Engagement, presented by Grant Mizell, Pulsar Advertising
Summary: Discovering not just the why or what these new mediums are, but how to integrate them into our current marketing strategies, with fewer marketing dollars. In three parts, 1) A Twist on Traditional Media; 2) New Media Engagement; and 3) The Shift to Mobile
Market Research Methods: Oldies and New Goodies, presented by Michelle Finzel, Maryland Marketing Source & Bay Area Research
Summary: Market research methods are constantly evolving with changing media. Learn what "New Goodies" are out and how they may benefit when quantifying your marketing results. Additionally, make sure you know which "Oldies" stand the test of time, proving over and over why they should be trusted.
This DMA 2010 Transformative Media presentation covers new media and emerging technology and how it is digitally transformation traditional media. Digital marketing and digital advertising allows marketers to better target audiences with their advertising. Internet and web based technologies like websites, search engines, banner ads and display advertising, email, social media, mobile marketing will experience tremendous growth and provide greater ad measurability, ad spend ROI, and ultimately, broader and more targeted reach.
Limited Budgets Presentation (Oct 20, 2010) for DownloadJ Grant Mizell
The document discusses traditional and non-traditional marketing methods to spark customer engagement. It begins by outlining the traditional marketing funnel and how it has evolved, then discusses three approaches to non-traditional marketing: 1) putting a twist on traditional methods by targeting existing resources, renewing old mediums, and using crowdsourcing; 2) engaging customers through new media like social networks using user generated content, transparency, and geo-social features; and 3) shifting marketing efforts to mobile through text messaging and smartphone technology. The document provides examples for each approach and emphasizes adapting to changing consumer behaviors and new technologies.
This document discusses how digital marketing can help auto dealers sell more cars by addressing pain points like improving returns on advertising spending and boosting customer retention. It recommends auto dealers leverage social media platforms like Facebook, Twitter, LinkedIn and YouTube to engage customers where they spend time online. The document provides examples of how some auto dealers are successfully using strategies like mobile messaging and social media to generate leads and increase sales. It argues that auto dealers who want to survive and flourish need to embrace digital media and integrate it into their marketing.
The document discusses how marketing is evolving from traditional advertising to integrated social media marketing. It provides examples of how companies can leverage different social media platforms like Facebook, LinkedIn, blogs and Twitter to build their brand and engage with customers. The key aspects highlighted include the need to clarify brand goals, develop an integrated social media strategy, and leverage user generated content and online conversations to build relationships rather than just do one-way messaging.
The document discusses best practices for using social media marketing at trade shows. It provides tips on running contests and videos to engage attendees beyond the event day. It emphasizes the importance of conversation and branding the event rather than the company. It also addresses challenges like ensuring content is accessible on mobile devices and to users with different technical skills.
Rubinson brand building digital age 9 2014Joel Rubinson
The document discusses how brand success has changed in the digital age. Some key points:
1) Media has rapidly evolved to become digital, changing the rules of brand building. Brands can now directly connect with consumers through social and digital platforms.
2) Consumer behavior has also shifted, with people constantly connected online and doing research on digital devices even when not actively shopping. Up to 80% of purchases are influenced by digital behaviors.
3) To measure brand success, marketers need to integrate digital metrics like social media mentions, clicks, views alongside traditional metrics like sales and brand equity. Research also needs to incorporate digital behaviors to understand how brands are perceived online.
10 Trends For Social Media In 2010 Social Media Arizona 2010C. Edward Brice
The document summarizes 10 social media trends for 2010. It discusses how social media became mainstream in 2009 with over 300 million unique visitors and how word of mouth marketing expanded globally through social networks. Some key trends highlighted include a shift from technology to focusing on relationships, the growth of niche communities, the convergence of social and mobile technologies, the evolution of marketing roles, and a greater focus on social media optimization and measuring non-financial metrics like engagement and influence.
The document discusses how brands need to manage their vulnerability on social media as customer consumption shifts to new digital platforms. It emphasizes that marketers must research emerging technologies, develop a social media strategy that integrates with all customer touchpoints, and actively participate in social media by continually monitoring conversations and addressing issues that arise in order to effectively engage customers in online communities.
Similar to VTA 2010: Non-Traditional Marketing to Spark Ridership (Extended) (20)
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptImperial Egypt
Travelling to Egypt is like stepping into a time capsule where the past and present coexist, offering a unique blend of history, culture, and stunning landscapes.
See more: https://imperialegypt.com/tour-packages/
How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
Best Places to Stay in New Brunswick, Canada.Mahogany Manor
New Brunswick, a picturesque province in eastern Canada, offers a plethora of unique and charming places to stay for every kind of traveler. From the historic allure of Fredericton and the vibrant culture of Saint John to the natural beauty of Fundy National Park and the serene coastal towns like St. Andrews by-the-Sea, there's something for everyone. Whether you prefer luxury resorts, cozy inns, rustic lodges, or budget-friendly options, the best places to stay in New Brunswick ensure a memorable stay, allowing you to fully immerse yourself in the province's rich history, stunning landscapes, and warm hospitality.
https://www.mmanor.ca/blog/best-5-bed-and-breakfast-new-brunswick-canada
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
VTA 2010: Non-Traditional Marketing to Spark Ridership (Extended)
1. NON-TRADITIONAL MARKETING TO SPARK RIDERSHIP
Felicia Woodruff – Account Planner, Transit/TDM Strategy
J Grant Mizell – Account Executive, SPARK Team • Ray Shea – Strategic Planner, Transit Marketing
2. Where do riders get
information?
26% Americans who receive news
through their mobile phone
– USA Today, March 2010
2009 Americans’ mobile data use of text, email
and internet surpasses voice data
– CITE (via NYT), May 2010
9 Months to reach 1 billion downloads
through the App Store.
– Apple, April 2009
3. More mobile
– Morgan Stanley Research, Q1 2010
stats
86 Million iPhone/iTouch users, versus
18 million Netscape users, at Q11.
4. 2010 US Mobile browsing and Mobile
App use doubles from Q1 2009
Smartphone sales will outpace
personal computer sales 2012
– Morgan Stanley Research, Q1 2010
iPad sales reach
2 million within
2 months of release.
– Apple, March 31, 2010 More mobile
stats
Apple reinvents the phone. Again.
– Apple WWDC, Monday, June 7, 2010
14. Consumer Trust Index
• 90% of consumers trust recommendations
from people they know
• 20% over a brand’s website
• 30% over traditional advertising
WORLD of MOUTH
20. Purpose: Engage in consumer’s natural habitat
Using: Any piece of the habitat, i.e. the bus, the seats, shelter,
metro stairs/escalator, sidewalk, the fare card/machine, etc.
Examples: HRT Happy Hour, GRTC iPhone app, VW Fun Theory
Ideas worth stealing: Sidewalk-Chalk competition, barcode
tagging, going paperless, theater on wheels, bus shelter
digital tweet visualization display
Environmental
aka: Guerilla, Non-Traditional, Ambient, Interactive
22. Purpose: Engage riders on-the-go
Using: Foursquare, Gowalla, Loopt, etc
Examples: BART, VisitPA
Sample: @9th and Broad (GRTC): Recently renovated, National
is the hottest concert venue downtown. Show your bus pass for
at Gibson’s Grill before a show for a free Appetizer!
Location-based Service
23. Purpose: Create conversations with riders & potential riders
Using: Facebook Page, Twitter, Blogger, Tumblr, MySpace, Flickr,
Twitpic, YouTube, Vimeo
Examples: HRT, VPSI, VaDOT, CarFreeDiet, AmtrakVirginia
Ideas worth stealing: flickr press room, bus rodeo, filmmaker
contest starring buses, mobile sing-a-long, regional tours
Sample tweet: Sudden threat of t-storms this eve, may be a
good day to try the bike racks on the front of the bus.
http://bit.ly/howtorack
Social Sharing
35. • Provide access • Focus on the
anytime/anywhere greater good
• Make it easy • Be community
• Provide tools to centric
spread the word • Listen
• Be authentic • Experiment
• Tout your USP • Have fun!
Rules of Engagement
36. Do one thing next week to challenge the status quo of your
current marketing efforts.
i.e. start a mass email of ideas around the office, place a box for
marketing ideas in the breakroom, take an internal survey of
social strengths/expertise, explore 1 new social site, etc
Share it.
Email me at gmizell@pulsaradvertising.com; OR
Tweet me @mizellg, ending with the hashtag #vtamktg10
Challenge…
37. Extended…
(psst, keep going)
Felicia Woodruff: fwoodruff@pulsaradvertising.com
Grant Mizell: @mizellg, gmizell@pulsaradvertising.com
Ray Shea: suprag5130@aol.com
38. Ford gave away one hundred,
pre-released Fiestas for six months.
Case Study: Ford
41. 37% Pre-Launch Awareness
among Millenials
2010 - Ford moves 25% of Marketing
Spend to Digital/Social Media
“You can’t just say it. You have to get
the people to say it to each other.”
– James Farley, CMO Ford
42. Winning the Boss Over
( in two steps )
Exploration (Fire power)
•Suvey internal expertise
• Twitter: Mashable’s Guide, Apps, Lists
• Foursquare: BART, VisitPA
• Multi-updaters: Cotweet, Hootsuite, Ping
Load-Up on Stats (Ammunition)
• All Socialnomics vids & these stats
• What The F**K is Social Media?
• Internet trends
• Can Social Media sell cars?
43. Winning the Boss Over
Other resources.
The Secret Sauce of Social Marketing
5 Tips to Convince the Boss
Adding Blogger Outreach to Your PR Plan
10 Ways to Initiate Social Conversation
Social ROI
Facebook Stats
Social Media Business Tools
Editor's Notes
RAY: USA Today, in March, cited a study showing 26% of Americans get news from a mobile phone. That breaks down further to 65% under 30 and a remarkable 15% over 50 who receive news off their mobile. The New York Times reported in 2009, cellular data use surpassed talk time. And if this doesn’t prove how quickly we’re taking to the Mobile environment… In just 9 months after inception in 2008, Apple’s App store passed 1 Billion (with a B) downloads.
Apple’s platform has been an overwhelming success breaking barriers beyond any expectations. This comparison shows it’s dramatic subscriber base 11 quarters after it’s inception.
Morgan Stanley Research recently reported both Mobile browsing and Mobile App use singularly doubled from April, last year. And smartphone sales are now set to outpace netbooks and desktops combined, in 2012. iPad, debatably the first Laptop-Netbook crossover, reached 2 million sales within it’s first 2 months on market. The newest iPhone annouced on Monday and due to release by the end of the month, will include video chat, a unified inbox, even in-phone HD video editing. It’s clear we’re becoming a mobile, information-rich culture.
In this digital age, it provides us as transit operators and marketers a unique opportunity to feed the information rich, cost effectively by Going Paperless. Though in many cases a completely paperless system may be impractical it’s a growing trend because: Printed materials cost: • Production; • Distribution; and • Environmentally The growing market penetration of the internet, cell phones and PDAs makes digital distribution of information easy Sophisticated trip planning programs make it easier on line than navigating complex timetables and maps It saves money
Different systems are using different approaches, however whether going 100 percent or partial require specific steps. Careful planning: A high degree of confidence in existing website, cell and PDA systems A transitional information program for customers Eliminating duplication, (i.e. timetables vs bus books) Gradual Reduction, phases • Establishing maximum electronic access before reducing paper media availability • Being selective about what types of electronic or printed information is available • Taking the long term view that digital information will inevitably become more popular than paper if implemented correctly. Reducing cost: • Use-off-the-shelf programs: For information system software development (i.e. Google mapping and trip planner) Schedule database add-ons ( i.e. Hastus information system) • Look to similar systems: Some systems have developed systems for situations similar to yours. Investigate sharing. • Use unified purchasing: Form consortiums for program development (i.e. State DGS system)
RAY: The traditional purchasing funnel had us spending a lot of marketing on awareness and targeting potential riders to get them to try it, and hopefully convert them to regular riders.
GRANT: But with the inception of Web 2.0 and the immediate back & forth, or viral sharing between consumers, the funnel’s reversed out. It’s expanded. Redistributing resources into the bottom half of the funnel to provide better, more engaging experience to current riders, in turn enticing them to turn around, share their experience and bring new riders in – thru authentic content. The timing couldn’t be better…
GRANT: We’ve got competition like never before…
Automobiles have made leaps and bounds within just the last 5 years. We’re competing against cars that park themselves. That’s a powerful motivator.
How have buses improved in the last 5, 10, 15 years? How do you compete? With this new realm of marketing, we have an opportunity to level the playing field using the digital and non-traditional landscape.
Through rapid sharing of information and experiences, we’ve left Word of Mouth behind. Now we’re dealing with the World of Mouth.
This data from Nielsen came out in the latter half of last year.
Surmise it to say… Consumers are listening to each other. Our riders are creating their own, authentic content and passing it on. It’s that same authentic content, we want to tap into. How many of you have used Yelp!, Zagat or Google to check reviews of restaurants?
So it stands to reason, by engaging current riders they’ll in turn engage others, sharing their stories and experiences, building our brand awareness.
So we have to go where the conversation is already taking place. We may not be able to control what’s said in social circles, but we can help shape the conversation as long as we’re a part of it. But before we look at the channels, we have to understand the marketplace.
Traditionally, we’ve taken a BIG IDEA, crafted a message from it, then formatted it – usually in print – and supported with radio, billboard or broadcast.
Now we have to use the medium to craft the message. Finding the right media mix to get the message out, is just as important.
Ok, how do we start?
We don’t have a lot of time, so I want to explain some of the options, some of the mediums, and give you some examples that will hopefully inspire you moving forward. At the end, I’ll provide the link for download through SlideShare, with enhanced statistics, links and even a section on convincing the boss! Environmental is a broad term that can describe guerilla, non-traditional, ambient or interactive advertising, that engages the rider or consumer in the real world, on the ground.
Spit-balling some ideas around the office, we though we push the idea of sidewalk-chalk artists meets bus stops… invite a contest of chalk artists, your riders are bound to share the results, creating authentic content, and driving new riders to the bus stop. Plus, it’s minimal cost. And whether you’re able to go paperless or not, think about incorporating a barcode tag when replacing your next stop sign. Most smartphones have apps that can read special barcodes by the in-phone camera, which links to online data. Think about snapping a shot of the sign and quickly bringing up the most updated bus schedule, online.
Location based services gives you the ability to engage riders on-the-go. BART has done a great job at this, establishing themselves as local tour guides, they leave tips for local explorers associated with every stop. Whether it be a great concert venue or the best hoagie in town.
Social sharing, I’m sure most of you here are guilty of in some degree as individuals. VDOT’s use of youtube and more recently, flickr, came out of a need for data storage and a lack of funding. Now they send press to download their own photos, and use YouTube for video press releases. Some food for thought, as your thinking of how to supply content for these sites… localize as much as possible, and consumers love learning how things work. Create some online videos spotlighting the mechanics that keep the buses running or a bus getting wrapped for ads. Create some engaging events you can cross-promote, socially, like a local pub-crawl or tour.
Crowdsourcing is a name you may not be familiar with, but you’ll recognize the M.O. Digg is user-rated web, but localizing the rating system can give great opportunity for feedback. NextStopDesign.com was created to give riders the chance to design their next bus stop. Hugely successful with hundreds of designs submitted, they recently completed their 2nd stop! Blacksburg planning officials teamed up with some Tech graduates and came up with a Google Map, users can draw their bike route or routine walk path. Planners will use that data when distributing funds toward bike and ped improvements.
Sometimes our riders aren’t sharing fast enough. To expand your reach beyond only current riders, look to social and search advertising. At cost-per-click, it’s extremely cost effective because it may be shown along a search sidebar a hundred times but you only pay when someone actually clicks it. Facebook advertising offers unprecedented Return on Investment, mainly because of its user profiling-ability. Google AdWords recently started offering Click-to-Call and Click-to-Map links when searching on a mobile phone. Think about co-branding an ad near with a local vendor and attaching the local bus stop address and the bus schedule’s link. These options make great, cost-efficient tools for competition promotion, giveaways, event support, while increasing traffic and broadening reach.
Text messaging has even broader reach than a mobile phone, and wonderful data collecting services. And email is still the widest form of communication, though Facebook is close behind. For a few hundred dollars a month you can secure a 5-digit shortcode and service that collects numbers and schedules out-bound messages. Email newsletter systems like Constant Contact or more robust systems, can be maintained from $30 to $80 a month.
VPSI proved a recent social marketing success using email marketing for a photo contest to win an iPad, cross-promoted through their blog, facebook and twitter. They even took entries through twitter using a hashtag, the shortcut for turning words or phases into search terms or bookmarks within twitter. I’d love for them to have also added a group pool on flickr and allowed users to populate their photos there.
400 photo submissions and 28,000 votes.
We all have choices riders, skeptical they could make the leap to go car-free. The Car-Free Diet put it to a challenge, asking car-dependant folks to try it for 30 days. We divided it into phases, starting with the announcement and recruitment for applications. We promoted heavily using street teams, facebook advertising, and AdWords.
For a year’s worth of free transportation, a bike, a gym membership and a new pair of sneakers, these two battled it out on the bus lines, the sidewalks and in the blogosphere and twitterverse. What did we get? Post campaign, we saw a 30% rise in our Fb fan base, double our twitter followers (now reaching close to 2k), our Skeptics branded YouTube channel and videos received over 2500 views, and the website received over 26,000 vsits with an average of 2 page views. 7,500 on AdWords and Fb Advertising. Jay Fresche
Like we said, know your competition. And Ford is certainly it. The strongest of the 3 Domestics after rejecting the bailout, Ford has also proven their risks aren’t so risky. To launch the Ford Fiesta they planned on snagging from their European market, Ford decided against traditional advertising (and all good sense) and gave 100 cars away to 100 socially-savvy, but otherwise typical, consumers for six months with the requirement of several missions. These missions, after completion, had to be submitted through social channels such as Twitter, YouTube, Facebook, and Flickr.
Their social channels are now overflowing with authentic content, highlighting the car in everyday settings. And has been shared, viewed and reshared, some hundreds of times over.
Adapting to the appeal, Ford cleverly incorporates it into their homepage for the Fiesta, literally allowing you to “experience” the Fiesta on your own or through other’s documented experiences.
Post the 6 month social awareness campaign, Ford found 37% pre-launch awareness among Millenials, almost identical to the Ford Focus several years ago with Millions in traditional advertising spend. James Farley puts it best, “You can’t just say it. You have to get the people to say it to each other.” Resulting from the Fiesta campaign, Ford has now moved 25% of their annual marketing spend to Digital/Social Media. What they’re paying hundreds of thousands to companies to run their social/digital, we can train from within and accomplish similar goals on a smaller scale.
The Secret Sauce of Social Marketing http://experiencematters.criticalmass.com/2010/05/19/the-secret-sauce-of-social-media-marketing-3-common-client-questions-answered/?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+experiencematters+%28Experience+Matters%29 5 Tips to Convince the Boss http://www.newageofmarketingandpr.com/2010/03/5-tips-to-convince-your-boss-to-engage.html Adding Blogger Outreach to Your PR Plan http://mashable.com/2010/04/23/blogger-outreach-pr/ 10 Ways to Initiate Social Conversation http://expeditusmedia.com/10-ways-to-initiate-a-conversation-on-the-social-web Social ROI http://www.bitrebels.com/social/measure-social-media-roi/ Facebook Stats http://www.facebook.com/press/info.php?statistics Social Media Business Tools http://mashable.com/2009/10/26/socia-media-entrepreneurs/