The document describes ITC Infotech's EASI (Eloqua and Siebel Integration) product, which integrates Eloqua marketing automation software with Siebel CRM. EASI allows marketing segments created in Siebel to be exported to Eloqua for campaign execution. It also synchronizes contact data and campaign responses between the systems. The integration flows include loading Siebel contacts and segments into Eloqua, updating contacts in real time, and creating Siebel activities from Eloqua responses. EASI uses custom workflows, APIs, and a cloud connector to provide end-to-end integration between Siebel on-premise and Eloqua.
If you’re already using Oracle Eloqua, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this session, Taha Sheikh, Group Product Manager at Oracle Eloqua, reveals various hacks for getting better results from your marketing efforts powered by Oracle Eloqua.
in only 3-5 working days your organization progresses from having no marketing automation, to having Eloqua setup, campaigns ready to go, your CRM integrated, and either lead scoring or lead nurturing in place
CRM and Oracle Eloqua Best Practices: Integration Road Mapping (OpenWorld 2014)eVerge Group
Oracle Marketing Cloud offers many opportunities to leverage the information managed in CRM for marketing campaigns. This data is integral to creating effective marketing campaigns and driving quality leads to sales for action. Because not all CRM data should be moved to the Oracle Eloqua platform, how should a customer define and prioritize the movement of this valuable information? The answer depends on its level of marketing maturity and the core campaigns it wishes to execute. Campaigns that are acquisition-based, for example, may only need to push data to CRM for action. On the other hand, retention and up-sell campaigns rely on the valuable customer data managed in CRM.
As technology and data access grow, manufacturers are recognizing the opportunity found in Smart Manufacturing. Smart Manufacturing relies on integrating channels within your supply chain and using the data output to make decisions on execution and set priorities. But smart manufacturing practices must extend beyond the supply chain. This is especially true when drivers behind the smart manufacturing trend include a strong customer focus, decisions supported by data, and efficient execution.
But how many manufacturers extend these smart manufacturing practices beyond operations? How many manufacturers evaluate their marketing analytics and place focus on alignment across marketing, sales, product management, and beyond?
eVerge Group offers a variety of implementation packages for Oracle Eloqua. We are excited - both as an Oracle Platinum Partner and Eloqua users - to deliver Eloqua to clients that need both lightweight flexibility of a cloud solution and also a robust platform to provide quality content and messaging to their customers. Contact us for more information at services.evergegroup.com/EloquaContact.
If you’re already using Oracle Eloqua, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this session, Taha Sheikh, Group Product Manager at Oracle Eloqua, reveals various hacks for getting better results from your marketing efforts powered by Oracle Eloqua.
in only 3-5 working days your organization progresses from having no marketing automation, to having Eloqua setup, campaigns ready to go, your CRM integrated, and either lead scoring or lead nurturing in place
CRM and Oracle Eloqua Best Practices: Integration Road Mapping (OpenWorld 2014)eVerge Group
Oracle Marketing Cloud offers many opportunities to leverage the information managed in CRM for marketing campaigns. This data is integral to creating effective marketing campaigns and driving quality leads to sales for action. Because not all CRM data should be moved to the Oracle Eloqua platform, how should a customer define and prioritize the movement of this valuable information? The answer depends on its level of marketing maturity and the core campaigns it wishes to execute. Campaigns that are acquisition-based, for example, may only need to push data to CRM for action. On the other hand, retention and up-sell campaigns rely on the valuable customer data managed in CRM.
As technology and data access grow, manufacturers are recognizing the opportunity found in Smart Manufacturing. Smart Manufacturing relies on integrating channels within your supply chain and using the data output to make decisions on execution and set priorities. But smart manufacturing practices must extend beyond the supply chain. This is especially true when drivers behind the smart manufacturing trend include a strong customer focus, decisions supported by data, and efficient execution.
But how many manufacturers extend these smart manufacturing practices beyond operations? How many manufacturers evaluate their marketing analytics and place focus on alignment across marketing, sales, product management, and beyond?
eVerge Group offers a variety of implementation packages for Oracle Eloqua. We are excited - both as an Oracle Platinum Partner and Eloqua users - to deliver Eloqua to clients that need both lightweight flexibility of a cloud solution and also a robust platform to provide quality content and messaging to their customers. Contact us for more information at services.evergegroup.com/EloquaContact.
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: Introduction (Four Pillars of Einstein)
Date and Time: Sunday, November 1, 2020,
11:00 AM to 12:00 PM IST
Speaker: Abhinav Garg
Abhinav is a Salesforce Einstein Analytics Certified Consultant.
Agenda:
1. Set up and Einstein App
2. Permissions and Licenses required
3. Getting data from Different sources
4. Basic overview of Dashboard designer
39 shocking ways connecting SAP and Magento can kick start your retail businessAPPSeCONNECT
If you are tired of SAP and Magento replicating data or making duplicate entries, what you need is a connector to synchronize data between the two and stay in sync and in control all the time. A connector helps you have the cake, and eat it as well: you get to continue leveraging your SAP, and also use Magento to sell your products on attractive ecommerce websites. You don’t have to worry about duplicate entries, mixed transactional data and various other issues that arise when using SAP alongside Magento. Instead, you will find the impetus to achieve retail success.
Integrating Salesforce with Microsoft 365 & SharePointPhil Cuming
Comnexa hosted an event on Wednesday 29th January covering the latest integrations between Salesforce and Microsoft 365, including SharePoint and Microsoft Teams.
Comnexa are registered Salesforce consulting partners.
Topic: Discover deep insights with Salesforce Einstein Analytics and Discovery
ImpactSalesforceSaturday Session
by @newdelhisfdcdug
Speaker: Jayant Joshi
AGENDA
a. What is SFDC Einstein Analytics?
b. Let us build great Visualizations using Einstein Analytics
c. Discover Deep Insights with Einstein Discovery
d. Demo and QA
https://newdelhisfdcdug.com/salesforce-einstein-analytics-and-discovery/
All About Salesforce Sustainability CloudCloud Analogy
Salesforce Sustainability Cloud is a carbon accounting tool for enterprises that will help drive climate action. In this presentation, you will get all the details you need to know about Salesforce Sustainability Cloud.
Connecting Salesforce CRM to OpenText ExstreamOpenText
OpenText™ Exstream™ for Salesforce® empowers users to create many different types of customer correspondence directly from within their CRM system. This immediate and accurate communication can help improve customer engagement and loyalty, helping to increase profits and lower costs. This presentation talks the reader through some of the features and benefits of the solution.
Personalizing B2B Buying with Salesforce Einstein AnalyticsDocmation
Every customer wants to feel special. They want to be given personalized attention and care, be it a B2C or B2B purchase.
For more: https://docmation.com/personalizing-b2b-buying-with-salesforce-einstein-analytics/
Einstein Analytics allows you to explore all of your data quickly and easily by providing AI-powered advanced analytics, right in Salesforce.
In addition to offering pre-built apps for Sales, Service, and Marketing, the Einstein Analytics Platform gives you the flexibility to build your own custom and intelligent analytics apps.
This slide deck will help you to get a kick start to your Einstein Analytics Journey! Contact me for any help. #SalesforceAnalyticsChampion
ready-made solutions for electronic data interchange for accounting applications like Tally, being used by 90% of the SMEs in India and have plans to add more as ongoing basis.
Every business aims to increase sales and has a specific sales target. Each organization holds numerous meetings and discussions to decide these sales targets.
Salesforce release nonprofit & education - accounting subledgerCloud Analogy
Accounting Subledger is a new, feature-rich package that is installed on top of the Nonprofit Success Pack. It lets you generate ledger entries for Opportunities and Payments designed to be sent to external accounting systems.
Explore the world of OSF Applications and Components for Salesforce. All of our out-of-the-box connectors’ features are made to address common pain points, securely and at scale, and are fully customizable.
Adrian Kingwell, Mezzo Labs - App AnalyticsMezzo Labs
Adrian Kingwell, Managing Director of Mezzo Labs, gave this insightful presentation on mobile app analytics at Mezzo Labs' "GAWA7: Key Performance Innovators" event in July 2015.
There are several special concerns to consider when integrating your Oracle Marketing Cloud/Eloqua and NetSuite, systems. This video covers the most common of those and how to address them.
There are several special concerns to consider when integrating your Oracle Marketing Cloud/Eloqua and NetSuite systems. Here we cover the most common of those and how to address them.
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: Introduction (Four Pillars of Einstein)
Date and Time: Sunday, November 1, 2020,
11:00 AM to 12:00 PM IST
Speaker: Abhinav Garg
Abhinav is a Salesforce Einstein Analytics Certified Consultant.
Agenda:
1. Set up and Einstein App
2. Permissions and Licenses required
3. Getting data from Different sources
4. Basic overview of Dashboard designer
39 shocking ways connecting SAP and Magento can kick start your retail businessAPPSeCONNECT
If you are tired of SAP and Magento replicating data or making duplicate entries, what you need is a connector to synchronize data between the two and stay in sync and in control all the time. A connector helps you have the cake, and eat it as well: you get to continue leveraging your SAP, and also use Magento to sell your products on attractive ecommerce websites. You don’t have to worry about duplicate entries, mixed transactional data and various other issues that arise when using SAP alongside Magento. Instead, you will find the impetus to achieve retail success.
Integrating Salesforce with Microsoft 365 & SharePointPhil Cuming
Comnexa hosted an event on Wednesday 29th January covering the latest integrations between Salesforce and Microsoft 365, including SharePoint and Microsoft Teams.
Comnexa are registered Salesforce consulting partners.
Topic: Discover deep insights with Salesforce Einstein Analytics and Discovery
ImpactSalesforceSaturday Session
by @newdelhisfdcdug
Speaker: Jayant Joshi
AGENDA
a. What is SFDC Einstein Analytics?
b. Let us build great Visualizations using Einstein Analytics
c. Discover Deep Insights with Einstein Discovery
d. Demo and QA
https://newdelhisfdcdug.com/salesforce-einstein-analytics-and-discovery/
All About Salesforce Sustainability CloudCloud Analogy
Salesforce Sustainability Cloud is a carbon accounting tool for enterprises that will help drive climate action. In this presentation, you will get all the details you need to know about Salesforce Sustainability Cloud.
Connecting Salesforce CRM to OpenText ExstreamOpenText
OpenText™ Exstream™ for Salesforce® empowers users to create many different types of customer correspondence directly from within their CRM system. This immediate and accurate communication can help improve customer engagement and loyalty, helping to increase profits and lower costs. This presentation talks the reader through some of the features and benefits of the solution.
Personalizing B2B Buying with Salesforce Einstein AnalyticsDocmation
Every customer wants to feel special. They want to be given personalized attention and care, be it a B2C or B2B purchase.
For more: https://docmation.com/personalizing-b2b-buying-with-salesforce-einstein-analytics/
Einstein Analytics allows you to explore all of your data quickly and easily by providing AI-powered advanced analytics, right in Salesforce.
In addition to offering pre-built apps for Sales, Service, and Marketing, the Einstein Analytics Platform gives you the flexibility to build your own custom and intelligent analytics apps.
This slide deck will help you to get a kick start to your Einstein Analytics Journey! Contact me for any help. #SalesforceAnalyticsChampion
ready-made solutions for electronic data interchange for accounting applications like Tally, being used by 90% of the SMEs in India and have plans to add more as ongoing basis.
Every business aims to increase sales and has a specific sales target. Each organization holds numerous meetings and discussions to decide these sales targets.
Salesforce release nonprofit & education - accounting subledgerCloud Analogy
Accounting Subledger is a new, feature-rich package that is installed on top of the Nonprofit Success Pack. It lets you generate ledger entries for Opportunities and Payments designed to be sent to external accounting systems.
Explore the world of OSF Applications and Components for Salesforce. All of our out-of-the-box connectors’ features are made to address common pain points, securely and at scale, and are fully customizable.
Adrian Kingwell, Mezzo Labs - App AnalyticsMezzo Labs
Adrian Kingwell, Managing Director of Mezzo Labs, gave this insightful presentation on mobile app analytics at Mezzo Labs' "GAWA7: Key Performance Innovators" event in July 2015.
There are several special concerns to consider when integrating your Oracle Marketing Cloud/Eloqua and NetSuite, systems. This video covers the most common of those and how to address them.
There are several special concerns to consider when integrating your Oracle Marketing Cloud/Eloqua and NetSuite systems. Here we cover the most common of those and how to address them.
Siebel Innovation Pack 2015 - новый инструмент для Вашего бизнесаcrm2life
В Sibel CRM Innovation Pack 2015 представлены новые функции и улучшения для Социального Сектора, Финансовых Сервисов, Сферы Высоких Технологий, Сферы Потребительских Товаров и т.д.
Более подробно о новинках для каждого сектора и новых возможностях смотрите в презентации.
Learn the key data flows necessary for an integration between Eloqua and a CRM system. What tables, what types of fields and which direction the data should flow are all covered, along with security considerations and more.
Learn the key data flows necessary for an integration between Eloqua and a CRM system. What tables, what types of fields and which direction the data should flow are all covered, along with security considerations and more.
Managing your customers and suppliers is made easy with SAP S/4HANA and its unique concept of Business Partners. It simplifies your business process and helps each department to drive better business value. Based on his experience with multiple SAP projects, Vignesh Ramanan explains the role of Business Partners in Logistics through this PPT and through the webinar accessible at https://ktern.com/webinar/simplifying-logistics-s4hana-business-partners
You can learn more about KTern at https://ktern.com/
Eloqua 10 Summer Release 2014 - Helping Modern Marketers do much more.Marketing Cube
In June/July of 2014, Eloqua launched their Eloqua 10 Summer Release. Eloqua 9 Customers also had a range of enhancements. The details are outlined in this presentation given at our Marketing Automation Meetup in August of 2014.
http://www.kpipartners.com/webinar-cloud-analytics-for-ebusiness-suite
Relative to traditional business intelligence solutions, Cloud BI is offering a timely and cost-effective path for businesses of all sizes to maximize potential while minimizing costs.
To make the most of a Cloud BI investment, businesses should look for an easy-to-use solution that offers substantial content and features that are quick to deploy and scalable as data and user requirements grow. Each business should also consider their own unique needs with respect to data capability, data discovery, analytics, reporting, and flexibility.
As a three-time Oracle Specialized Partner of the Year, KPI Partners continues to be on the leading edge of innovation in the business intelligence space. The new KPI Cloud Analytics for Oracle E-Business Suite leverages the flexibility of Oracle BI Cloud Service (BICS) and provides a robust pre-built analytical solution for all major Oracle E-Business Suite modules. Packed with over 50 subject areas, 100+ pre-built dashboards, and powerful ad-hoc capabilities, every line-of-business has a solid starting point to tailor KPI Cloud Analytics for Oracle E-Business Suite to their unique needs without any infrastructure dependency.
Join team members from Oracle and KPI Partners for this virtual event that outlines an option for Oracle E-Business Suite and Cloud BI. Our panelists will explore:
- Challenges w/ Existing EBS Reporting Solutions
- What is Oracle BI Cloud Service (BICS)?
- Oracle BICS Demo
- What is KPI Cloud Analytics for EBS?
- KPI Cloud Analytics Demo
AmpleLogic Low Code Application Development Platform allows you to create any number of business applications on our own. If you don’t have enough time or resources to build your application, then AmpleLogic’s no code web and application development platform is a low-cost solution that comes to your rescue. Where anyone can build an application without much effort, further which increases the business productivity and efficiency at their work levels.
Details of the Marketo Engage latest release (July - August 2022) from the Adobe team, including a deep dive into self-service flow and how to use it and an insight on Marketo Engage's Revenue Cycle Model
Eloqua 10 Summer Release 2014 - Helping Modern Marketers do much more.Derek Bell
The 2014 Summer Release (Jun/Jul) gives Oracle Eloqua Marketing Cloud customers a suite of new and enhanced features to get more from their platform.
On Thursday August 7th we hosted customers, prospects and the Oracle Marketing loud team at The Angel Hotel in Sydney, Australia and we walked
Join us to learn how you can seamlessly sync Salesforce with your on-premise business data, including sales data stored in SAP. Hear how a multinational corporation was able to leverage Salesforce Connect to maximize the business value of back-office data without data duplication and change management.
SNB09. SalesLoft's Ecosystem: A Look Back and a Look ForwardSalesLoft
The SalesLoft App Ecosystem is growing and we can’t wait to share the news! Sean Kester, our very own VP of Partnerships, will share the latest about what we are doing to help you create a better sales experience.
How to go about your SAP Integration 2019, SAP PI, and cloudDaniel Graversen
Integration is a hot topic in all organizations. If you are an SAP customer the complexity of the integration is even higher.
In this rapport, I'm sharing the best ideas I have for how to make integration work in an SAP Landscape.
It covers topic like SAP PI/PO Migration, support. How to look at the SAP Cloud Integration (CPI) offerings.
МАСТЕР КЛАСС CUSTOMER EXPERIENCE JOURNEY MAPPINGcrm2life
Journey Mapping – это визуальная интерактивная методика Школы дизайна Стэндфордского университета, один из популярных
инструментов дизайн-мышления.
Oracle CX Journey Mapping — это мастер-класс, оптимизированный компанией Oracle под нужды потребительских компаний и
современные каналы коммуникаций.
2. 2013 ITC Infotech
2
Siebel – Eloqua Integration : Business Need
EASI– Eloqua and Siebel Integration allows you to simplify your Enterprise Marketing
automation needs.
Do you want to unlock the potential of your customer data warehouse?
Do you want a digital marketing solution for you Siebel contacts and Siebel loyalty members?
Do you want quick campaign launch and response and leverage your segmentation tool ?
Leverage your datawarehouse with OBIEE Segmentation Manager to create complex segments and use the
interface between OBIEE and Eloqua, to easily execute campaigns in Eloqua
For B2B customers having Siebel modules other than Siebel Marketing; with EASI and Eloqua integration, can
conduct campaigns in Eloqua , with contacts synchronization and get back the responses in Siebel CRM as part of
the customer master record
For customers having Siebel Marketing and wanting to leverage results of their complex and conditioned
segmentation with a digital marketing tool, EASI along with Eloqua can provide a seamless solution to send
Siebel Marketing segments to launch campaign in Eloqua
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Eloqua
When Customer has Siebel Marketing
For customers having Siebel Marketing and wanting to leverage results of their complex and conditioned
segmentation with a digital marketing tool, EASI along with Eloqua can provide a seamless solution to send
Siebel Marketing segments to launch campaign in Eloqua.
Siebel Marketing
Segmentation
Using OBIEE
Contact load
EASI
Insert/update
contact
Launch campaign
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Eloqua
When Customer has Siebel CRM but no Marketing module
For B2B customers having Siebel modules other than Siebel Marketing; with EASI and Eloqua integration, can
conduct campaigns in Eloqua , with contacts synchronization and get back the responses in Siebel CRM as part of
the customer master record.
Contacts
EASI
Segmentation
Launch campaign
Incremental
Insert/
updates
Response mgmt
Bulk Load of Contacts
Campaign
Response
Responses
5. 2013 ITC Infotech
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When the customer has a DWH and needs OBIEE enabled Marketing capability
Eloqua
EASI
Campaign Design
Launch campaign
Response mgmt
Leverage your datawarehouse with OBIEE Segmentation Manager to create complex segments and use the
interface between OBIEE and Eloqua, to easily execute campaigns in Eloqua
It is expected that the DWH will be in customer DMZ
Customer
DWH
Stand alone
Segmentation
engine
OBIEE
Bulk Load of
Contacts
Campaign Responses
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Siebel - Eloqua Integration – High-level integrated flows
1) Segmentation in Siebel – Imported in Eloqua
Campaign contacts segmented in Siebel Marketing are loaded into Eloqua automatically during “Load Campaign” in Siebel. The contacts are
created in Eloqua with ability to add along with the contact attributes, additional information like for example loyalty attributes (balance point).
2) Creation of Eloqua Shared List
Automatic creation of Eloqua shared list for creating a quick segment. This is an integration of a Siebel Marketing segment to automatically load
this segment as a shared list in Eloqua.
3) Individual Contact Update
Contact attributes updates in Siebel will be updated in Eloqua in real time. For example, a change to loyalty points balance for the contact in
Siebel will be reflected back in Eloqua.
4) Eloqua Response view in Siebel
Eloqua Campaign Responses for a contact can be viewed in Siebel by the call center agents for any clarifications related to any campaigns.
The data is not stored in Siebel but pulled from Eloqua to be displayed in Siebel.
5) Eloqua-Siebel Activity Creation
Based on the response for a campaign contact attribute will be updated in Siebel or a New activity will be created.
Example: If the contact unsubscribe for email, the Eloqua campaign response will update “Do not Email” attribute against that contact record in
Siebel. If there is any bounce back for any email a new activity will be created in Siebel for the call center agents to call the customer to inform
the same.
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Siebel - Eloqua Integration – High-level process flow
Application
Events
Custom Web
Services using
C# (.net)
Eloqua API
(REST/BULK)
Scheduled Jobs
Custom
Workflows
Scheduled Jobs
Export Data
Export Data File
Application
Events
Custom Siebel
Business
Process
Eloqua API
(SOAP)
Request
Response
Individual Contact Update & Bulk Load
Activity View VBC in Siebel
Eloqua to Siebel Data Load
ITC Infotech Cloud Connector
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1: Individual Contact Update
Asynchronous Request
Siebel Events
Contact Save
Loyalty Member
Save
Get
Siebel-Eloqua
Mappings
Build Input
Arguments
Custom Web
Service
Eloqua
Insert/Update
Contact
1. Add remove field mappings between Eloqua & Siebel.
2. Key Loyalty attributes exposed on Contact Business Component (Rolled up).
3. Loyalty attributes in Eloqua remain in sync with Siebel Loyalty.
4. Create Eloqua segment using customer loyalty attributes which is always in sync with Siebel Loyalty
Stored in
Siebel LOV
Cloud Server
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Create CSV Load from CSV
Siebel Process Custom WebService REST API Call
Create Shared List
Customized
Business
Process
1. Revised Siebel Marketing OOTB workflows
Import Marketing Contact
Marketing Campaign Load
2. Automatic creation of Contact Shared List in Eloqua for campaign
contacts loaded from Siebel
3. Customization works in sync with automatic split of campaign contact
load for every 1000 record batch size.
2: Bulk Contact Load & Shared List
Siebel Campaign
Create &
Associate
Segment
Load Campaign
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Scheduled
Workflow
Scheduled
Activity Export
Eloqua Activity
Data File
Read Activity
Data File
Load Eloqua
Activity
Marked for
Follow-up
in LOV?
Create Siebel
Activity
Siebel RCR
Job
Recurring
Export Job
1. LOV Driven conditions to create Siebel Activity (Eg:
Follow up Siebel activity for Bounce back)
2. Non SRF configurations drives Siebel Activity. (Eg:
Activity Type, Owner, Due date, Priority etc.,)
3. Configure number of days to control recent view of
Eloqua Activities.
3: Activity Load From Eloqua
Siebel Eloqua
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Siebel - Eloqua Integration – Technical Architecture
Customer’s Network
Customer’s DMZ
EASI
Siebel On Premise
Siebel Web Server
Contacts
Eloqua Activities
End-to-End Integration
EASI – Eloqua And Siebel Integration
(ITC Infotech’s cloud connector)