The document describes ITC Infotech's EASI (Eloqua and Siebel Integration) product, which integrates Eloqua marketing automation software with Siebel CRM. EASI allows marketing segments created in Siebel to be exported to Eloqua for campaign execution. It also synchronizes contact data and campaign responses between the systems. The integration flows include loading Siebel contacts and segments into Eloqua, updating contacts in real time, and creating Siebel activities from Eloqua responses. EASI uses custom workflows, APIs, and a cloud connector to provide end-to-end integration between Siebel on-premise and Eloqua.

1. ITC Infotech’s Cloud Connector
For
Eloqua And Siebel Integration (EASI)

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Siebel – Eloqua Integration : Business Need
EASI– Eloqua and Siebel Integration allows you to simplify your Enterprise Marketing
automation needs.
Do you want to unlock the potential of your customer data warehouse?
Do you want a digital marketing solution for you Siebel contacts and Siebel loyalty members?
Do you want quick campaign launch and response and leverage your segmentation tool ?
Leverage your datawarehouse with OBIEE Segmentation Manager to create complex segments and use the
interface between OBIEE and Eloqua, to easily execute campaigns in Eloqua
For B2B customers having Siebel modules other than Siebel Marketing; with EASI and Eloqua integration, can
conduct campaigns in Eloqua , with contacts synchronization and get back the responses in Siebel CRM as part of
the customer master record
For customers having Siebel Marketing and wanting to leverage results of their complex and conditioned
segmentation with a digital marketing tool, EASI along with Eloqua can provide a seamless solution to send
Siebel Marketing segments to launch campaign in Eloqua

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Eloqua
When Customer has Siebel Marketing
For customers having Siebel Marketing and wanting to leverage results of their complex and conditioned
segmentation with a digital marketing tool, EASI along with Eloqua can provide a seamless solution to send
Siebel Marketing segments to launch campaign in Eloqua.
Siebel Marketing
Segmentation
Using OBIEE
Contact load
EASI
Insert/update
contact
Launch campaign

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Eloqua
When Customer has Siebel CRM but no Marketing module
For B2B customers having Siebel modules other than Siebel Marketing; with EASI and Eloqua integration, can
conduct campaigns in Eloqua , with contacts synchronization and get back the responses in Siebel CRM as part of
the customer master record.
Contacts
EASI
Segmentation
Launch campaign
Incremental
Insert/
updates
Response mgmt
Bulk Load of Contacts
Campaign
Response
Responses

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When the customer has a DWH and needs OBIEE enabled Marketing capability
Eloqua
EASI
Campaign Design
Launch campaign
Response mgmt
Leverage your datawarehouse with OBIEE Segmentation Manager to create complex segments and use the
interface between OBIEE and Eloqua, to easily execute campaigns in Eloqua
It is expected that the DWH will be in customer DMZ
Customer
DWH
Stand alone
Segmentation
engine
OBIEE
Bulk Load of
Contacts
Campaign Responses

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Siebel - Eloqua Integration – High-level integrated flows
1) Segmentation in Siebel – Imported in Eloqua
Campaign contacts segmented in Siebel Marketing are loaded into Eloqua automatically during “Load Campaign” in Siebel. The contacts are
created in Eloqua with ability to add along with the contact attributes, additional information like for example loyalty attributes (balance point).
2) Creation of Eloqua Shared List
Automatic creation of Eloqua shared list for creating a quick segment. This is an integration of a Siebel Marketing segment to automatically load
this segment as a shared list in Eloqua.
3) Individual Contact Update
Contact attributes updates in Siebel will be updated in Eloqua in real time. For example, a change to loyalty points balance for the contact in
Siebel will be reflected back in Eloqua.
4) Eloqua Response view in Siebel
Eloqua Campaign Responses for a contact can be viewed in Siebel by the call center agents for any clarifications related to any campaigns.
The data is not stored in Siebel but pulled from Eloqua to be displayed in Siebel.
5) Eloqua-Siebel Activity Creation
Based on the response for a campaign contact attribute will be updated in Siebel or a New activity will be created.
Example: If the contact unsubscribe for email, the Eloqua campaign response will update “Do not Email” attribute against that contact record in
Siebel. If there is any bounce back for any email a new activity will be created in Siebel for the call center agents to call the customer to inform
the same.

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Siebel - Eloqua Integration – High-level process flow
Application
Events
Custom Web
Services using
C# (.net)
Eloqua API
(REST/BULK)
Scheduled Jobs
Custom
Workflows
Scheduled Jobs
Export Data
Export Data File
Application
Events
Custom Siebel
Business
Process
Eloqua API
(SOAP)
Request
Response
Individual Contact Update & Bulk Load
Activity View VBC in Siebel
Eloqua to Siebel Data Load
ITC Infotech Cloud Connector

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1: Individual Contact Update
Asynchronous Request
Siebel Events
Contact Save
Loyalty Member
Save
Get
Siebel-Eloqua
Mappings
Build Input
Arguments
Custom Web
Service
Eloqua
Insert/Update
Contact
1. Add remove field mappings between Eloqua & Siebel.
2. Key Loyalty attributes exposed on Contact Business Component (Rolled up).
3. Loyalty attributes in Eloqua remain in sync with Siebel Loyalty.
4. Create Eloqua segment using customer loyalty attributes which is always in sync with Siebel Loyalty
Stored in
Siebel LOV
Cloud Server

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Create CSV Load from CSV
Siebel Process Custom WebService REST API Call
Create Shared List
Customized
Business
Process
1. Revised Siebel Marketing OOTB workflows
Import Marketing Contact
Marketing Campaign Load
2. Automatic creation of Contact Shared List in Eloqua for campaign
contacts loaded from Siebel
3. Customization works in sync with automatic split of campaign contact
load for every 1000 record batch size.
2: Bulk Contact Load & Shared List
Siebel Campaign
Create &
Associate
Segment
Load Campaign

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Scheduled
Workflow
Scheduled
Activity Export
Eloqua Activity
Data File
Read Activity
Data File
Load Eloqua
Activity
Marked for
Follow-up
in LOV?
Create Siebel
Activity
Siebel RCR
Job
Recurring
Export Job
1. LOV Driven conditions to create Siebel Activity (Eg:
Follow up Siebel activity for Bounce back)
2. Non SRF configurations drives Siebel Activity. (Eg:
Activity Type, Owner, Due date, Priority etc.,)
3. Configure number of days to control recent view of
Eloqua Activities.
3: Activity Load From Eloqua
Siebel Eloqua

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Siebel - Eloqua Integration – Technical Architecture
Customer’s Network
Customer’s DMZ
EASI
Siebel On Premise
Siebel Web Server
Contacts
Eloqua Activities
End-to-End Integration
EASI – Eloqua And Siebel Integration
(ITC Infotech’s cloud connector)

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Q & A

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Thank you