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Confidential – Oracle Internal/Restricted/Highly Restricted
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Siebel CRM
Strategy & Roadmap
George Jacob
GVP, CRM Applications
September 20, 2016
Confidential – Oracle Internal/Restricted/Highly Restricted
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
Confidential – Oracle Internal/Restricted/Highly Restricted
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 4
Innovation
Vision
Value
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Vision
Oracle Confidential – Restricted 5
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Delivering World-Class Modern Customer Journeys
2. Tailor my engagement
based on all interactions
3. Personalize best offer
for my budget and needs
4. Keep the transaction
process simple
7. Anytime/anywhere
customer care
8. Listen and
share my experiences
1. Provide me with relevant
and timely content and offers
5. Flawless and
on time delivery
6. Personalize timely and
relevant recommendations
6Oracle Confidential – Restricted
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Oracle CX Portfolio
7
The Automation Imperative
WEBCONTACT
CENTER
SOCIAL
MOBILE
FIELD SALES
FIELD
SERVICE
STORE
IOT
CLOUD MACHINE IAAS PAAS DATA AS A SERVICE
INTEGRATION CLOUD
SERVICE
MACHINE LEARNING
CX FOUNDATION LAYER
CX APPLICATIONS
INDUSTRY SOLUTIONS
MARKETING SALES CPQ COMMERCE SERVICE SOCIAL MARKETPLACE
IoT CLOUD SERVICE
Oracle Confidential – Restricted
SIEBEL CRM
Person-to-Person Person-to-Machine Machine-to-Machine
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 8
Siebel CRM CX Journey
Transform Your CRM Platform into a Modern CX Platform
Modern
CX
Modern, Best of Breed Cloud Solutions
CRM with Vision, Innovation and Value
Rich Product Roadmap
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Applications Unlimited
Siebel CRM Roadmap – Endurance with Agility
Oracle Confidential – Restricted 10
Annual Innovation Packs (IPs), Monthly Patch Sets
2030+2017 2018 20212013-15 2016 2019 2020
Cloud Augmentation
IP2013-15
IP2016
IP2017*
IP2018
IP2019
IP2020
IP2021
IP2030+
Cloud-Ready
Composer
RESTful APIs
Process Automation
(Cross-Industry)
Agile Upgrades &
Development, Open
UI & RWD, Mobility
Partner, Customer Apps
Usage Pattern Tracking
Machine Learning
(Cross-industry)
Real-Time Analytics
Voice
IoT launch
20232022
IP2022
IP2023
* 0-12 months
Oracle CX Suite integrations
Sales/Social/Service/
Documents & Commerce
Oracle Integration Cloud Service (ICS)
Siebel On Cloud (IAAS)
Industry-specific
Automation
Industry-specific
Learning
Autonomous
CRM
AI-driven Business
Insights
Advance the integration of core Oracle Cloud solutions; adoption of
new Oracle Cloud disruptive technologies, simplified with Oracle (ICS)
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 11
Siebel Transformation Strategy
Open UI & Mobile Apps
Industry Innovation
Business Agility
Autonomous CRM
2011-2016
2014-2018
2016-2030+
Oracle Confidential – Restricted
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 12
Innovation
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Future-Proofing Siebel CRM
Investment Longevity Guaranteed
SIEBEL CRM
Automation Platform
Leverage and achieve business
process automated excellence
Enhance UX
Create Intuitive UX and
Mobile Apps with Open UI
Augment with Cloud CX
Add Big Data Cloud solutions with
an integrated hybrid approach
Cloud Platform
Deploy Siebel CRM On Premise or
On Cloud.
Agile Innovation
Agile development, real-time
deployment and automated testing
Autonomous CRM
Easily take advancement of Machine
Learning and Predictive Analytics
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Increased Value for Everyone
““Siebel CRM can
now be deployed On
Premise or On Cloud,
this provides great
flexibility and
reduced TCO. With
the latest releases
patching and
upgrade is much
quicker and more
agile”
“New features in
automation now
make it possible for
me to easily record
user application
flows and even
design the
application myself”
“We can easily adopt
new technologies
onto the Siebel CRM
platform: Cloud CX
Suite, Big data and
IoT solutions as well
as custom apps. This
integrated approach
also means less
disruption to our
business”
“Open UI and
Composer enable
quick changes that
allow us to take
advantage of new
business
objectives”
“New features
with Siebel
Composer and
Workspaces,
enable real-time
team development
and a browser-
based design
experience”
“The Open UI
framework enables
a User Experience
suited perfectly to
our roles and daily
life across desktop,
tablets and phone”
Business
Analyst CTO Strategist Developer End UserHead of I.T.
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Cloud Enabled
Oracle Confidential – Restricted 15
Managed Cloud
Move your deployment to the cloud on
the latest versions of Oracle software
Infrastructure Cloud
Leverage cloud infrastructure platforms
with your Siebel CRM application
Hybrid Cloud
Integrated Oracle CX Cloud solutions to
augment Siebel CRM
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
• Cost
– Use your existing licenses
– Use your existing customizations
– Monthly service cost based on usage of IaaS, PaaS
– Periodic technology refresh
• Convenience
– Elasticity for IaaS, PaaS
– Options
• High Availability and Disaster Recovery
• Siebel Managed Service (previously OMCS)
• Oracle Cloud Machine (on-premise)
Oracle Confidential – Restricted 16
Siebel CRM on Oracle Cloud
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Oracle Cloud Machine – Cloud Behind Your Firewall
Fluid Migration of IaaS and PaaS Workloads
On-premises Oracle Cloud Platform
Same Software, Compatible APIs, Seamless Workload Portability
Addresses Business or Regulatory Requirements
Compute • Storage
• Integration
Java
• MobileDeveloper
• Documents• Process • Identity
• Messaging
IaaS
PaaS
IaaS
PaaS
Oracle Confidential – Restricted 17
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Integration Cloud Service
Simplify Connecting
Key Features
• Hub-and-spoke
• Wizard-based user interface
• Support both on-premise, cloud
How It Works
1. Decide which apps to connect
2. Map the passing of data between them
3. Go!
Confidential – Oracle Internal/Restricted/Highly Restricted
Oracle Integration Cloud Service (ICS)
Oracle
Marketing Cloud
Oracle
CPQ Cloud
Oracle
Sales Cloud
Oracle
Commerce Cloud
Oracle
Service Cloud
Oracle
Social Cloud
3rd Party Cloud services
Oracle On-prem apps
Siebel, PSFT, EBS, JDE, …
3rd Party On-Premise apps
Oracle Customer Experience Cloud
Oracle
ERP/SCM Cloud
Oracle
HCM Cloud
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 19
IP 2016 User Experience
List applet with 5 records
List applet with 1 record
Field Service
eMarketing
eSales
eService
eChannel
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
IP2015
- Concept Demo
- No SRF, No SWT
- Web Tools
IP2016
- Workspaces
- RESTful APIs
- WYSISYG UI Development
IP2017
- Parallel Development
- Metadata APIs
- Unified Apps
- Layout Editor
- Role based Development
- Flow Builder
Siebel Composer: the journey
20Oracle Confidential – Restricted
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
• Record & Replay
– No automation scripting required
– Increased velocity for test coverage
– Increased coverage across Browsers, Mobile,
Cycles
• End to end Test Management
– Manage Test Cases and Test Cycles
– Perform Analysis and Reporting
– Automated Test bed set up
21
Automating Test Automation
Organize
Test
Bed
Run TestsReport
Plan
Cycles
Capture
Tests
Siebel Test Management
Test
Suites
Test Sets
Test Cases
Test Results
Test Cycles
Releases
70 reduction
in effort
when compared to Coding
%
Oracle Confidential – Restricted
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Siebel CRM 16.0 developed using Workspaces
• Workspaces a proven solution with over 300 developers using it to build 16.0 and 17.0+
• Over 800 workspaces in operation, multi-branching and multi-lingual
• New Test Automation innovations expected to decrease testing effort by 70%
Large scale, parallel
development, the future of
Siebel CRM application design
Siebel CRM
Development
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Modern Business Agility
23
8. High Availability
Scale up/down
1. Installation, Upgrade 2. Customization &
Development
5. Test
Manual & Automated
6. Training & User acceptance
7. Move to Production
3. Configuration
4. Deployment
Oracle Confidential – Restricted
• Traditional Installer or CHEF
• ~50% smaller Installer
• CHEF on Oracle Cloud
Siebel Instance in < 1 hr
• Parallel Development
• Siebel Approval Manager
• Outbound REST, Open API
• Siebel Composer
Simplified Dev-2-Prod &
Dev-2-Test, via REST Services
• Dynamic, highly available,
clustered registry
• Unified User, REST &
SOAP interface
Built-in Test
Automation Module
• Dynamic enterprise registry
• Monitoring & Patching using
Oracle Enterprise Mgr
Browser based or Oracle
Enterprise Manager based
configuration
UPT Enhancements for
granular user action tracking
Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |
Value
Reduce, Reuse, Recycle
Oracle Confidential – Internal 24
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 25
Rich History
Successful Siebel
CRM Customers
6000+
worldwide
23 years delivering
the best-in-class CRM
and customer success
22
Languages
in a single repository
65,000 users
Largest concurrent
customer deployment,
robust scalability
21
Industry specific
applications
11 major Siebel CRM
releases since the
Oracle acquisition.
Committed, continuous
investment
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 26
Strong Future
Platform
Siebel CRM seen as a
platform to embrace
IoT and Process
Automation
CX augment Siebel
CRM with CX Cloud
Suite and leverage Big
Data solutions
Reduce TCO
OpEx model for
hardware with Siebel
CRM on Cloud
Siebel Composer and
Workspaces - realtime
changes and browser based
collaborative development
Agility
Easier than ever
to Upgrade, regular
monthly patches.
Test Automation
reduces effort / cost
Intuitiveuser
experiences realised
with Open UI
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Active Customer Advisory Board
27Oracle Confidential – Restricted
Strong Group of Participants
• Industry leaders
• LOB and IT representatives
• Cross functional and global
Monthly Virtual Meetings
• Virtual interactive CAB
• Feedback on product direction
• Share progress with latest releases
• Product demos and customizations
Roadshows & OpenWorld Meeting
• Engage with product development
• Share case studies & best practices
• Network and learn
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 28
Siebel CRM customers are working with the latest release (8.1.x/8.2.x)
92%
SIEBEL CRM SUPPORT MATRIX
SIEBEL RELEASE PREMIER SUPPORT EXTENDED SUPPORT SUSTAINING SUPPORT GO FORWARD STRATEGY
6.x Jun ‘05 Dec ‘07 Indefinite Maintain
7.5.x Dec ‘08 NA NA EOL
7.7.x Sep ‘09 Sep ‘12 Indefinite Maintain
7.8.x May ‘10 May ‘13 Indefinite Maintain
8.0.x Jan ‘12 Jan ‘15 Indefinite Maintain
8.1.x Nov ‘20 Nov ‘23 Indefinite Incremental Innovation
8.2.x Nov ‘20 Nov ‘23 Indefinite Incremental Innovation
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 29
Sample Large Siebel Deployments
Oracle Confidential – Restricted
15,000
18,000
24,000 24,000 25,000
28,000
32,000 33,000
40,000
50,000
54,000
65,000
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Users
Multiple
Industries
Leading
Global
Customers
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 30
Sample Siebel CRM Success Stories for CX
Oracle Confidential – Restricted
Siebel & Social Cloud (SRM)
Siebel CRM
Social Customer Service
Multiple Brands/Regions
IoT Connected Car Service Excellence
Siebel CRM
Oracle Service Cloud
Knowledge Management
Self Service
Siebel & Cloud
Siebel CRM Service
Sales Cloud
Marketing Cloud
Open UI Customer Portal
Siebel CRM
Financial Services
Open UI eEvents Portal
Global Loyalty programme
Siebel CRM
Large (100m+ members)
Loyalty programme
Oracle Cloud Hosted
Siebel Communications
Largest Telco in Australia
Large user base (32k)
Open UI B2B Sales platform
Sophisticated Order Capture
and Bundling process
Open UI
Siebel CRM
Financial Services
Large user base (30k)
Public Sector Portal
Siebel CRM
Oracle Policy Automation
Partner Relationship Management
Obamacare
Siebel CRM
Large user base (18k)
Healthcare.gov
Siebel Loyalty
Siebel CRM
Large (32m members)
Loyalty programme
Oracle Cloud Hosted
Siebel Financial Services
Siebel CRM
Incentive Compensation
Oracle Documents Cloud
Siebel Automotive
Dealer Management System
Automated Service & Logistics
3000 Dealer locations
Large user base (38k)
Open UI Financial Services
Siebel CRM
Financial Services
Large user base (173k)
65k concurrent users
Siebel & Cloud
Siebel CRM Service
Sales Cloud
Marketing Cloud
PeopleSoft ERP/HCM
Open UI & IoT
Siebel CRM Service
IoT Integration
Oracle Policy Automation
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Leading 20+ years Customer Success in CRM
Oracle Confidential – Restricted 31
Vision
Innovation
Value
Transformation platform, On-Premise or On-Cloud,
Leverage modern technology, realize Autonomous CRM
Continuous Product Innovation to advance CX, Industry
Solutions, Business Agility & Process Automation
Committed Siebel CRM Investment Longevity with a long term roadmap,
Augment with Cloud solutions, transform CRM inline with business objectives
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Siebel CRM OpenWorld Sessions
Day Time Session # Description Location
Monday
15.00-15.45 CON7177 Siebel CRM Innovations (Core Technology & Applications) Moscone West - 2005
16.15-17.00 CON7181 Siebel CRM Open UI - Latest Innovations and Customer Successes Moscone West - 2005
17.30-18.15 CON7178 Siebel CRM in the Cloud (IaaS/PaaS) Moscone West - 2005
Tuesday
11.00-11.45 GEN7176 Siebel CRM Strategy and Roadmap (Vision, Innovation, Value) Moscone West - 2003
16.00-16.45 CON7179 Siebel CRM Customer Leadership Panel Moscone West - 2008
17.15-18.00 CON7186 Siebel CRM: Managing Public Sector Relationships through Diverse Channels Moscone West - 2008
Wednesday
11.00-11.45 MTE7189 Siebel CRM Meet the Experts Moscone West – 3001A
12.15-13.00 CON7187 Siebel CRM: Enabling Digital Transformation in the Financial Services Industry Moscone West - 2008
13.30-14.15 CON7188 Siebel CRM: Delivering Transformational Results in Communications Industry Moscone West - 2008
Thursday
10.45-11.30 CON7185 Siebel CRM: Innovations in the Automotive industry for extended ROI Moscone West - 2008
12.00-12.45 CON7180 Siebel CRM and IoT - Leverage your existing investment to embrace IoT Moscone West - 2008
32Oracle Confidential – Restricted
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Safe Harbor Statement
The preceding is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
Confidential – Oracle Internal/Restricted/Highly Restricted 33
Confidential – Oracle Internal/Restricted/Highly Restricted

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Siebel CRM Strategy & Roadmap

  • 1. Confidential – Oracle Internal/Restricted/Highly Restricted
  • 2. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Siebel CRM Strategy & Roadmap George Jacob GVP, CRM Applications September 20, 2016 Confidential – Oracle Internal/Restricted/Highly Restricted
  • 3. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Confidential – Oracle Internal/Restricted/Highly Restricted
  • 4. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 4 Innovation Vision Value
  • 5. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Vision Oracle Confidential – Restricted 5
  • 6. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Delivering World-Class Modern Customer Journeys 2. Tailor my engagement based on all interactions 3. Personalize best offer for my budget and needs 4. Keep the transaction process simple 7. Anytime/anywhere customer care 8. Listen and share my experiences 1. Provide me with relevant and timely content and offers 5. Flawless and on time delivery 6. Personalize timely and relevant recommendations 6Oracle Confidential – Restricted
  • 7. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle CX Portfolio 7 The Automation Imperative WEBCONTACT CENTER SOCIAL MOBILE FIELD SALES FIELD SERVICE STORE IOT CLOUD MACHINE IAAS PAAS DATA AS A SERVICE INTEGRATION CLOUD SERVICE MACHINE LEARNING CX FOUNDATION LAYER CX APPLICATIONS INDUSTRY SOLUTIONS MARKETING SALES CPQ COMMERCE SERVICE SOCIAL MARKETPLACE IoT CLOUD SERVICE Oracle Confidential – Restricted SIEBEL CRM Person-to-Person Person-to-Machine Machine-to-Machine
  • 8. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 8 Siebel CRM CX Journey Transform Your CRM Platform into a Modern CX Platform Modern CX Modern, Best of Breed Cloud Solutions CRM with Vision, Innovation and Value Rich Product Roadmap
  • 9. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted
  • 10. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Applications Unlimited Siebel CRM Roadmap – Endurance with Agility Oracle Confidential – Restricted 10 Annual Innovation Packs (IPs), Monthly Patch Sets 2030+2017 2018 20212013-15 2016 2019 2020 Cloud Augmentation IP2013-15 IP2016 IP2017* IP2018 IP2019 IP2020 IP2021 IP2030+ Cloud-Ready Composer RESTful APIs Process Automation (Cross-Industry) Agile Upgrades & Development, Open UI & RWD, Mobility Partner, Customer Apps Usage Pattern Tracking Machine Learning (Cross-industry) Real-Time Analytics Voice IoT launch 20232022 IP2022 IP2023 * 0-12 months Oracle CX Suite integrations Sales/Social/Service/ Documents & Commerce Oracle Integration Cloud Service (ICS) Siebel On Cloud (IAAS) Industry-specific Automation Industry-specific Learning Autonomous CRM AI-driven Business Insights Advance the integration of core Oracle Cloud solutions; adoption of new Oracle Cloud disruptive technologies, simplified with Oracle (ICS)
  • 11. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 11 Siebel Transformation Strategy Open UI & Mobile Apps Industry Innovation Business Agility Autonomous CRM 2011-2016 2014-2018 2016-2030+ Oracle Confidential – Restricted
  • 12. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 12 Innovation
  • 13. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Future-Proofing Siebel CRM Investment Longevity Guaranteed SIEBEL CRM Automation Platform Leverage and achieve business process automated excellence Enhance UX Create Intuitive UX and Mobile Apps with Open UI Augment with Cloud CX Add Big Data Cloud solutions with an integrated hybrid approach Cloud Platform Deploy Siebel CRM On Premise or On Cloud. Agile Innovation Agile development, real-time deployment and automated testing Autonomous CRM Easily take advancement of Machine Learning and Predictive Analytics
  • 14. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Increased Value for Everyone ““Siebel CRM can now be deployed On Premise or On Cloud, this provides great flexibility and reduced TCO. With the latest releases patching and upgrade is much quicker and more agile” “New features in automation now make it possible for me to easily record user application flows and even design the application myself” “We can easily adopt new technologies onto the Siebel CRM platform: Cloud CX Suite, Big data and IoT solutions as well as custom apps. This integrated approach also means less disruption to our business” “Open UI and Composer enable quick changes that allow us to take advantage of new business objectives” “New features with Siebel Composer and Workspaces, enable real-time team development and a browser- based design experience” “The Open UI framework enables a User Experience suited perfectly to our roles and daily life across desktop, tablets and phone” Business Analyst CTO Strategist Developer End UserHead of I.T.
  • 15. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Cloud Enabled Oracle Confidential – Restricted 15 Managed Cloud Move your deployment to the cloud on the latest versions of Oracle software Infrastructure Cloud Leverage cloud infrastructure platforms with your Siebel CRM application Hybrid Cloud Integrated Oracle CX Cloud solutions to augment Siebel CRM
  • 16. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | • Cost – Use your existing licenses – Use your existing customizations – Monthly service cost based on usage of IaaS, PaaS – Periodic technology refresh • Convenience – Elasticity for IaaS, PaaS – Options • High Availability and Disaster Recovery • Siebel Managed Service (previously OMCS) • Oracle Cloud Machine (on-premise) Oracle Confidential – Restricted 16 Siebel CRM on Oracle Cloud
  • 17. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Cloud Machine – Cloud Behind Your Firewall Fluid Migration of IaaS and PaaS Workloads On-premises Oracle Cloud Platform Same Software, Compatible APIs, Seamless Workload Portability Addresses Business or Regulatory Requirements Compute • Storage • Integration Java • MobileDeveloper • Documents• Process • Identity • Messaging IaaS PaaS IaaS PaaS Oracle Confidential – Restricted 17
  • 18. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Integration Cloud Service Simplify Connecting Key Features • Hub-and-spoke • Wizard-based user interface • Support both on-premise, cloud How It Works 1. Decide which apps to connect 2. Map the passing of data between them 3. Go! Confidential – Oracle Internal/Restricted/Highly Restricted Oracle Integration Cloud Service (ICS) Oracle Marketing Cloud Oracle CPQ Cloud Oracle Sales Cloud Oracle Commerce Cloud Oracle Service Cloud Oracle Social Cloud 3rd Party Cloud services Oracle On-prem apps Siebel, PSFT, EBS, JDE, … 3rd Party On-Premise apps Oracle Customer Experience Cloud Oracle ERP/SCM Cloud Oracle HCM Cloud
  • 19. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 19 IP 2016 User Experience List applet with 5 records List applet with 1 record Field Service eMarketing eSales eService eChannel
  • 20. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | IP2015 - Concept Demo - No SRF, No SWT - Web Tools IP2016 - Workspaces - RESTful APIs - WYSISYG UI Development IP2017 - Parallel Development - Metadata APIs - Unified Apps - Layout Editor - Role based Development - Flow Builder Siebel Composer: the journey 20Oracle Confidential – Restricted
  • 21. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | • Record & Replay – No automation scripting required – Increased velocity for test coverage – Increased coverage across Browsers, Mobile, Cycles • End to end Test Management – Manage Test Cases and Test Cycles – Perform Analysis and Reporting – Automated Test bed set up 21 Automating Test Automation Organize Test Bed Run TestsReport Plan Cycles Capture Tests Siebel Test Management Test Suites Test Sets Test Cases Test Results Test Cycles Releases 70 reduction in effort when compared to Coding % Oracle Confidential – Restricted
  • 22. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Siebel CRM 16.0 developed using Workspaces • Workspaces a proven solution with over 300 developers using it to build 16.0 and 17.0+ • Over 800 workspaces in operation, multi-branching and multi-lingual • New Test Automation innovations expected to decrease testing effort by 70% Large scale, parallel development, the future of Siebel CRM application design Siebel CRM Development
  • 23. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Modern Business Agility 23 8. High Availability Scale up/down 1. Installation, Upgrade 2. Customization & Development 5. Test Manual & Automated 6. Training & User acceptance 7. Move to Production 3. Configuration 4. Deployment Oracle Confidential – Restricted • Traditional Installer or CHEF • ~50% smaller Installer • CHEF on Oracle Cloud Siebel Instance in < 1 hr • Parallel Development • Siebel Approval Manager • Outbound REST, Open API • Siebel Composer Simplified Dev-2-Prod & Dev-2-Test, via REST Services • Dynamic, highly available, clustered registry • Unified User, REST & SOAP interface Built-in Test Automation Module • Dynamic enterprise registry • Monitoring & Patching using Oracle Enterprise Mgr Browser based or Oracle Enterprise Manager based configuration UPT Enhancements for granular user action tracking
  • 24. Copyright © 2016 Oracle and/or its affiliates. All rights reserved. | Value Reduce, Reuse, Recycle Oracle Confidential – Internal 24
  • 25. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 25 Rich History Successful Siebel CRM Customers 6000+ worldwide 23 years delivering the best-in-class CRM and customer success 22 Languages in a single repository 65,000 users Largest concurrent customer deployment, robust scalability 21 Industry specific applications 11 major Siebel CRM releases since the Oracle acquisition. Committed, continuous investment
  • 26. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 26 Strong Future Platform Siebel CRM seen as a platform to embrace IoT and Process Automation CX augment Siebel CRM with CX Cloud Suite and leverage Big Data solutions Reduce TCO OpEx model for hardware with Siebel CRM on Cloud Siebel Composer and Workspaces - realtime changes and browser based collaborative development Agility Easier than ever to Upgrade, regular monthly patches. Test Automation reduces effort / cost Intuitiveuser experiences realised with Open UI
  • 27. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Active Customer Advisory Board 27Oracle Confidential – Restricted Strong Group of Participants • Industry leaders • LOB and IT representatives • Cross functional and global Monthly Virtual Meetings • Virtual interactive CAB • Feedback on product direction • Share progress with latest releases • Product demos and customizations Roadshows & OpenWorld Meeting • Engage with product development • Share case studies & best practices • Network and learn
  • 28. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted 28 Siebel CRM customers are working with the latest release (8.1.x/8.2.x) 92% SIEBEL CRM SUPPORT MATRIX SIEBEL RELEASE PREMIER SUPPORT EXTENDED SUPPORT SUSTAINING SUPPORT GO FORWARD STRATEGY 6.x Jun ‘05 Dec ‘07 Indefinite Maintain 7.5.x Dec ‘08 NA NA EOL 7.7.x Sep ‘09 Sep ‘12 Indefinite Maintain 7.8.x May ‘10 May ‘13 Indefinite Maintain 8.0.x Jan ‘12 Jan ‘15 Indefinite Maintain 8.1.x Nov ‘20 Nov ‘23 Indefinite Incremental Innovation 8.2.x Nov ‘20 Nov ‘23 Indefinite Incremental Innovation
  • 29. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 29 Sample Large Siebel Deployments Oracle Confidential – Restricted 15,000 18,000 24,000 24,000 25,000 28,000 32,000 33,000 40,000 50,000 54,000 65,000 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 Users Multiple Industries Leading Global Customers
  • 30. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 30 Sample Siebel CRM Success Stories for CX Oracle Confidential – Restricted Siebel & Social Cloud (SRM) Siebel CRM Social Customer Service Multiple Brands/Regions IoT Connected Car Service Excellence Siebel CRM Oracle Service Cloud Knowledge Management Self Service Siebel & Cloud Siebel CRM Service Sales Cloud Marketing Cloud Open UI Customer Portal Siebel CRM Financial Services Open UI eEvents Portal Global Loyalty programme Siebel CRM Large (100m+ members) Loyalty programme Oracle Cloud Hosted Siebel Communications Largest Telco in Australia Large user base (32k) Open UI B2B Sales platform Sophisticated Order Capture and Bundling process Open UI Siebel CRM Financial Services Large user base (30k) Public Sector Portal Siebel CRM Oracle Policy Automation Partner Relationship Management Obamacare Siebel CRM Large user base (18k) Healthcare.gov Siebel Loyalty Siebel CRM Large (32m members) Loyalty programme Oracle Cloud Hosted Siebel Financial Services Siebel CRM Incentive Compensation Oracle Documents Cloud Siebel Automotive Dealer Management System Automated Service & Logistics 3000 Dealer locations Large user base (38k) Open UI Financial Services Siebel CRM Financial Services Large user base (173k) 65k concurrent users Siebel & Cloud Siebel CRM Service Sales Cloud Marketing Cloud PeopleSoft ERP/HCM Open UI & IoT Siebel CRM Service IoT Integration Oracle Policy Automation
  • 31. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Leading 20+ years Customer Success in CRM Oracle Confidential – Restricted 31 Vision Innovation Value Transformation platform, On-Premise or On-Cloud, Leverage modern technology, realize Autonomous CRM Continuous Product Innovation to advance CX, Industry Solutions, Business Agility & Process Automation Committed Siebel CRM Investment Longevity with a long term roadmap, Augment with Cloud solutions, transform CRM inline with business objectives
  • 32. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Siebel CRM OpenWorld Sessions Day Time Session # Description Location Monday 15.00-15.45 CON7177 Siebel CRM Innovations (Core Technology & Applications) Moscone West - 2005 16.15-17.00 CON7181 Siebel CRM Open UI - Latest Innovations and Customer Successes Moscone West - 2005 17.30-18.15 CON7178 Siebel CRM in the Cloud (IaaS/PaaS) Moscone West - 2005 Tuesday 11.00-11.45 GEN7176 Siebel CRM Strategy and Roadmap (Vision, Innovation, Value) Moscone West - 2003 16.00-16.45 CON7179 Siebel CRM Customer Leadership Panel Moscone West - 2008 17.15-18.00 CON7186 Siebel CRM: Managing Public Sector Relationships through Diverse Channels Moscone West - 2008 Wednesday 11.00-11.45 MTE7189 Siebel CRM Meet the Experts Moscone West – 3001A 12.15-13.00 CON7187 Siebel CRM: Enabling Digital Transformation in the Financial Services Industry Moscone West - 2008 13.30-14.15 CON7188 Siebel CRM: Delivering Transformational Results in Communications Industry Moscone West - 2008 Thursday 10.45-11.30 CON7185 Siebel CRM: Innovations in the Automotive industry for extended ROI Moscone West - 2008 12.00-12.45 CON7180 Siebel CRM and IoT - Leverage your existing investment to embrace IoT Moscone West - 2008 32Oracle Confidential – Restricted
  • 33. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Safe Harbor Statement The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Confidential – Oracle Internal/Restricted/Highly Restricted 33
  • 34. Confidential – Oracle Internal/Restricted/Highly Restricted