This document discusses integrating Eloqua marketing automation with CRM systems like Oracle Sales Cloud. It describes how Eloqua allows two-way synchronization between its database and a CRM, capturing data from marketing activities and routing leads to sales. The key methods of syncing data between Eloqua and a CRM are inbound and outbound data flows. Inbound flows pull new/updated CRM records into Eloqua, while outbound pushes new Eloqua records to the CRM. Common ways to integrate the platforms are via native connectors, the Eloqua AppCloud, SOAP API, or flat file integration.

1. Eloqua Integration with CRM &
Oracle Sales Cloud
Bhaskara Reddy Sannapureddy, Senior Project Manager @Infosys, +91-7702577769

2. Overview
 A way to transform Sales and Marketing with Eloqua provides
an efficient and leading marketing automation and revenue
performance solution.
 The CRM Integration is a great feature of two-way
synchronization, which is a bi-synchronous relationship
between the CRM system and Eloqua databases for the data
captured through uploads and forms also in terms of activities
like email opens, click-through, form submissions, and website
visits.
 With this integration, we can build and manage the Eloqua
database effectively by using marketing scores and can route
the leads to Sales agents. Additionally, it measures marketing’s
impact on business

3. Methods of Syncing Data Between
Eloqua and CRM
 There are two ways to sync data in Eloqua:
 Inbound data
 Outbound data
Eloqua will capture all new and modified records in your
CRM system through an Inbound data flow process.
Additionally, any new or updated records in Eloqua like
form submissions or list uploads will get synchronized
with your CRM system by an Outbound data flow
process.

4. Synchronization Processes
 Inbound Synchronization: Inbound synchronization refers
to the newly created Lead, Contact, Account records or
modified records from the CRM system written to the
Eloqua Database. It is a scheduled action to be
configured and data is pulled into Eloqua.
 Outbound Synchronization: Outbound synchronization
refers to the newly created or modified records from
Eloqua database to the CRM system. This process is
achieved by Program builder module with the logic and
timing.

5. Integration of Eloqua with CRM
There are four ways of integrating Eloqua with CRM
system:
1)Native Connectors - Native connectors in Eloqua are
used for leading CRM and SFA applications to automate
the integration process.
2) The Eloqua AppCloud - Eloqua AppCloud is the simplest
way to integrate native extensions and third party tools with
the marketing platform.
3) SOAP API - Eloqua's webservices enables standards
based information exchange.
4) Flat File Integration - Flat file integration is often the
quickest and easiest way to integrate data into and out of
data sources.

6. Integration of Eloqua with CRM

7. Integration Terminology

8. Integration of Eloqua
and Oracle Sales Cloud

9. Integration of Eloqua
and Oracle Sales Cloud-Architecture

10. Integration of Eloqua
and Oracle Sales Cloud

11. Integration of Eloqua
and Oracle Sales Cloud

12. Integration of Eloqua
and Oracle Sales Cloud

13. Integration of Eloqua
and Oracle Sales Cloud

14. THANK YOU