The document discusses how B2B personalization is crucial for enhancing customer experiences, emphasizing that 80% of customers prefer companies that offer tailored solutions. It introduces Salesforce Einstein Analytics as a powerful cloud-based analytics platform that integrates AI to enable data-driven decision-making, improve operational outcomes, and enhance customer retention. The platform's ability to merge data from multiple sources and provide interactive, customizable dashboards positions it as a competitive tool for B2B vendors.

1. Personalizing B2B
Buying with
Salesforce
Einstein Analytics

2. Overview
B2B personalization has far more elements and strategies, both in number
and complexity. B2B customers expect tailored solutions and handheld
assistance throughout the buyer journey stages.
In fact, according to Epsilon Marketing, 80% of B2B customers will
gravitate towards a company that provides personalized experiences to
them.
The B2B path to purchase has become visibly longer and more complex
than it used to be. This can be attributed to two main factors – greater
scope of research and analysis and a higher number of decision-makers in
a purchase.
This introduces many more variables in B2B buying behavior. Many of
these variables can be controlled by the B2B vendor easily with
personalization in business interactions.
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3. SalesforceEinstein
AnalyticsAK
ATableau CRM
Most people are already familiar with Salesforce Einstein Analytics. It is the data analytics arm of Einstein AI that
was developed to help harness the power of artificial intelligence in business systems.
Einstein Analytics of Salesforce is a cloud-based data analytics platform powered by a host of AI technologies.
Einstein Analytics helps enable and empower company representatives with faster, better, and more relevant data
to help in delivering business outcomes and increase revenue growth in the process.
On August 1, 2019, it was announced that the acquisition of Tableau Software by Salesforce was completed.
Salesforce’s global strategic partnerships are known as clever tactics to bring the world’s top services and
products to users with Salesforce implementation.
The incorporation of Tableau Analytics, a world-class data analytics concern, is no different. It combined the best-
in-class B2B CRM platform with the top analytics platform.
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4. Salesforce
Einstein
Benefits
Over Other
Analytics
Applications
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Now
adays, every decision in businessis
donebased on resultsobtained through
dataanalytics. Using dataanalyticsand
Big Datahelpsmakemoreinformed
decisionsthat in turn will achievedesired
businessoutcomes.
Mobilizing AI in analytics helps give a higher level of
granularity in control and greater farsightedness in
realizing operational outcomes in business.
This automatically translates by a waterfall effect
into increased customer retention and growing
revenue. At a more technical level, the advantages
provided by the Einstein platform to its users over
others are:

5. It is usual and standard for businesses to use tools and
services from different providers to manage their
business data. Your B2B e-commerce implementation
might be done by one company, another may manage
your content, another provides ERP services, and so on.
It is impractical to keep moving data from one system
to another for usage. This hassle is eliminated with
Einstein Analytics using connectors to integrate data
from external sources.
Integration Of Data
From Multiple Sources
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Analytical processes almost always require one to view
multiple objects at a time. You cannot establish rules or
perform buyer journey mapping specific to your
organization if you cannot obtain and view data in a
single visual that allows you to draw general
conclusions. And it is a nuisance to have to switch
between objects constantly to check different details.
Unlike most dashboards, Einstein Analytics allows you
to merge multiple objects into datasets to utilize data
from them for comprehensive insights.
Unified View Of All
Relevant Objects

6. There is no use in having a dashboard crammed with
data if you cannot manipulate and interact with it
whenever and wherever you need.
You need to be able to view the data from different
angles, zoom in or zoom out on the information, and
find the exact details you need with just a few clicks.
You would also want your analytics tool to
automatically highlight areas you need to act on to
influence key business outcomes. Einstein Analytics
dashboards are built for users to interact with the data.
Intuitive, Interactive,
And Specialized Platform
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There is no use of an analytics software application that
cannot handle the amount of data your business
generates every day.
It also needs to be able to process data at the speed
necessary to effect B2B e-commerce development
before that data becomes obsolete.
Salesforce Einstein Analytics has the ability to go
through millions of rows of data in a short amount of
time to provide you with the information you need to
tailor your services according to your clients.
Speed, Capacity, and
Scalability

7. TheAdded
Pow
er Of AI
The highest level of customization is achieved when you can identify
the pain points of your B2B customer without them mentioning it
explicitly and offer them a solution that solves those problems
before they ask.
Einstein Analytics uses AI to identify trends and anomalies that can
be exploited successfully to add a new dimension to the service you
provide. AI finds valuable information where you would have never
guessed and brings it all together in a usable format.
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8. EINSTEIN
PLATFORM
SERVICES
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This helps you build your own AI-driven apps based
on your specific needs. Einstein Vision is utilized for
image recognition and Einstein Language for NLP.
CONCLUDINGNOTE
Einstein Analytics helps you stay ahead of the curve and
provide more to your B2B customers than your
competitors. Docmation can help you take your business
even further with custom-made B2B commerce solutions
or improve your e-commerce website with our expert
knowledge and the power of Einstein Analytics.

9. Thank you!
Contact us if there are any
questions.
Website
www.docmation.com
Phone Number
+14704008988
Email Address
info@docmation.com
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