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Information Architecture class4 01 30
The document discusses strategies for developing an information architecture (IA) strategy. It provides an overview of key components of an IA strategy, including determining goals, understanding the environment, planning interactions, validating and assessing the strategy, and documenting the plan. It also discusses developing strategies for user testing even with limited budgets. The document emphasizes that an IA strategy should align with and support broader business strategies and objectives.
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Information Architecture class4 01 30
- 1. 1/30/2013 The Strategy Part SI 658 Information Architecture Marti Gukeisen
- 2. The Strategy Part Related Readings Information Architecture for the World Wide Web 3 rd Edition (The Polar Bear Book) Peter Morville & Louis Rosenfeld ISBN 978-0-596-52734-1 Ch 11 Strategy Ch 18 Business Strategy 1/23/2013 2 SI658 Information Architecture
- 3. 1/30/2013 IA strategy a man, a plan, a canal, panama. Almost to the canal. 3 SI658 Information Architecture
- 4. The Strategy Part The Project Process 1/30/2013 Research Strategy Design Implementation Administration You are here 4 SI658 Information Architecture
- 5. The Strategy Part Vocabulary Quiz Top-down vs. Bottom-up They keep mentioning this. Does it make sense yet? 1/30/2013 5 SI658 Information Architecture
- 6. The Strategy Part PB says: strategy should include IA administration technology integration top-down or bottom-up emphasis organization and labeling systems document type identification metadata field definition navigation system design asterisk: not an exhaustive list 6 1/30/2013 SI658 Information Architecture
- 7. The Strategy Part my revisions to the PB strategy set IA administration content maintenance strategy technology integration organization and labeling systems navigation system design page types, content types & meta fields top-down or bottom-up emphasis document type identification metadata field definition 1/30/2013 7 SI658 Information Architecture
- 8. The Strategy Part 1/30/2013 the asterisk a (still incomplete) list of IA artifacts & deliverables Analytics Assessment Card Sorting CMS Content Model Competitive Review Consumer Trends Content Inventory Content Map Cross-Property Activity Analysis Ethnographic Research Feature Cards Feature Set Focus Group Plan & Report Functional Requirements Functional Specifications Heuristic Evaluation Identify Stakeholders Identify User & Business Objectives Interview Scripts & Reports Messaging Framework Needs Analysis Online Surveys Prototypes (Paper, Static, Interactive) Personas Reports Review Research Scenarios Search Term Analysis Site Diagram / High level IA Story Cards / Storyboarding Task Diagrams Use Cases User Flows User Segmentation User Task Analysis User Testing Scripts & Reports Wireframes / Page level IA 8 SI658 Information Architecture
- 9. 1/30/2013 Strategies forStrategizing that’s so meta. or just redundant. 9 SI658 Information Architecture
- 10. The Strategy Part IA strategy aspects Determine Goals 1/30/2013 Business objectives, user motivation, other stakeholder goals. Understand the Environment Brand context, competitive space, user expectations & habits. Plan the Interaction What states & steps are needed? Validate & Assess Ask, test, iterate. Document the Plan Facilitates shared understanding for everyone involved. 10 SI658 Information Architecture
- 11. The Strategy Part possible deliverables Determine Goals Understand the Environment Plan the Interaction Validate / Assess 1/30/2013 Document the Plan Identify Stakeholders Content Inventory Scenarios Heuristic Evaluation Site Diagram User Segmentation Competitive Review User Flows Online Surveys Wireframes Needs Analysis Analytics Assessment Task Diagrams User Testing Scripts Story Boards Consumer Trends Review Research Use Cases User Testing Analysis and Reports Content Map Personas Cross-channel Analysis Feature Set Interview Scripts Functional Requirements Search Term Analysis User Task Analysis Feature Cards Interview Reports Functional Specifications Identify User & Business Objectives Ethnographic Research Card Sorting Prototypes (static, paper, interactive) CMS Content Model 11 SI658 Information Architecture
- 12. The Strategy Part The TACT strategy 1/30/2013 12 SI658 Information Architecture
- 13. The Strategy Part TACT, abbreviated Think: ideation, brainstorming 1/30/2013 Articulate: noting inspiration as it occurs to you Communicate: share medium-polished ideas Test: it’s all about the validation. P.S. assume you are wrong 13 SI658 Information Architecture
- 14. The Strategy Part Think Brainstorming consider including clients, users, designers, other stakeholders no wrong answers (but they aren’t all right) 1/30/2013 14 SI658 Information Architecture
- 15. The Strategy Part large group meetings “…teams of eight or more people from a variety of backgrounds lock themselves in a room for day-long ‘collaborative design workshops.’ In our experience, these have been highly inefficient, unproductive exercises that lead to groupthink and exhaustion.” Large group meetings: GOOD for brainstorming and sharing reactions BAD for designing systems 1/30/2013 15 SI658 Information Architecture
- 16. 1/30/2013 some importantnotes budget, user testing, user testing on a budget 16 SI658 Information Architecture
- 17. The Strategy Part 1/30/2013 that teeny tiny issue of budget Budget is often pre-determined Have to balance: integrity of “true” recommendation realistic in-budget approach Creative budgeting what can the client handle? rounds of revision 17 SI658 Information Architecture
- 18. The Strategy Part more about user testing 1/30/2013 minimal mid-level large-scale • online testing services • focus group • flat prototypes (early testing) or beta site (later testing) • focus on critical features & pages • directed phone/video 1-on-1 testing • guerilla UX (coffee shop 1-on-1 testing) • Flat or minimally interactive prototypes (early in design process) • focus on critical features & pages • 1-on-1 in person testing with interactive prototypes • multiple phases of testing • extensive testing of features, critical pages, & navigation 18 SI658 Information Architecture
- 19. The Strategy Part user testing on a shoestring Focus on the 20% that’s different, not the 80% that’s the same the wheel works, trust me. I ride a bike. Quick and (relatively) cheap online testing such as UserTesting.com Guerilla UX invade and conquer in your local coffee shop Ask your mom or someone who doesn’t work in web design 1/30/2013 19 SI658 Information Architecture
- 20. 1/30/2013 Business Strategy putting the BS in IA 20 SI658 Information Architecture
- 21. The Strategy Part business strategy and information architecture 1/30/2013 21 SI658 Information Architecture
- 22. The Strategy Part 1/30/2013 Fig 18.1 aka my favorite feedback loop 22 SI658 Information Architecture
- 23. The Strategy Part relevant questions What is your company really good at? What is your company really bad at? 1/30/2013 What makes your company different from your competitors? How are you able to beat competitors? How can your web site or intranet contribute to competitive advantage? 23 SI658 Information Architecture
- 24. The Strategy Part Mind the Gap 1/30/2013 IA assessment and planning can help identify the GAP between the strategic VISION and the experience ACTUALITY 24 SI658 Information Architecture
- 25. The Strategy Part SWOT Analysis 1/30/2013 25 SI658 Information Architecture
- 26. The Strategy Part Geoffrey Moore’s Competitive Advantage Hierarchy 1/30/2013 26 SI658 Information Architecture
- 27. The Strategy Part 1/30/2013 the good and the bad of the iceberg 27 SI658 Information Architecture
- 28. 1/30/2013 Project Time the part where you collaborate and teach each other 28 SI658 Information Architecture
- 29. The Strategy Part Get in your groups 1/30/2013 29 SI658 Information Architecture
- 30. The Strategy Part the first group assignment Due today by End of Day (11:59:59 EST) Have ONE group member email me your what & how brief ! include all group members names in the email the what & how brief anatomy of as-is IA elevator pitch business model canvas ♪ back it up to “volume zero” template linked to from ctools 1/30/2013 30 SI658 Information Architecture
- 31. 1/30/2013 Presentation Time the part where you teach 31 SI658 Information Architecture
- 32. Wrap Up Morestuff for you to do. 1/30/2013 32 SI658 Information Architecture
- 33. The Strategy Part For next week Due TUES Feb 5th at 11 pm. 50-300 words responding to the following: 1/30/2013 Polar Bear Ch 5 Organization Systems Everything is Miscellaneous Ch 4 Lumps & Splits !!! Community Badge Opportunity 33 SI658 Information Architecture
- 34. 1/30/2013 Laters Questions? 34 SI658 Information Architecture