2/27/2013 
It's 
webvrywhere 
SI 658 
Information Architecture 
Marti Gukeisen
It’s WEBVRYWHERE 
Related Readings 
Pervasive Information Architecture 
Andrea Resmini & Luca Rosati 
ISBN 978-0-12-382094-5 
 Ch 1 From Multi-Channel to Cross Channel 
 Ch 3 Heuristics for a Pervasive IA 
1/23/2013 
2 SI658 Information Architecture
it’s webvrywhere 
2/27/2013 
mobile, cross channel, ubiquitous 
3 SI658 Information Architecture
It’s WEBVRYWHERE 
Trip to Florence 
Jones - 1999 
 go to a travel agent’s 
office 
 physical maps, 
guidebooks, rely on 
travel agent 
 old school camera 
 eat good food, 
see pretty stuff 
2/27/2013 
Hutchinsons - 2011 
 online travel agency 
(24/7) 
 GPS on phone 
 plan / shop / buy 
tickets online 
 a million digital photos 
 eat good food, 
see pretty stuff 
4 SI658 Information Architecture
It’s WEBVRYWHERE 
2/27/2013 
technology helps you get through 
because going around 
takes a lot longer. 
people hate exercise. 
5 SI658 Information Architecture
It’s WEBVRYWHERE 
foursquare 
2/27/2013 
6 SI658 Information Architecture
It’s WEBVRYWHERE 
GPS 
2/27/2013 
7 SI658 Information Architecture
It’s WEBVRYWHERE 
cha-ching. That is MONEY. 
2/27/2013 
8 SI658 Information Architecture
It’s WEBVRYWHERE 
toy car + iPad 
2/27/2013 
9 SI658 Information Architecture
It’s WEBVRYWHERE 
2/27/2013 
plushes have hearts 
with barcodes. They sell experiences. And ice cream. 
10 SI658 Information Architecture
It’s WEBVRYWHERE 
google glass 
2/27/2013 
11 SI658 Information Architecture
It’s WEBVRYWHERE 
Vocabulary Quiz! 
 Multi-channel 
 Cross-channel 
2/27/2013 
12 SI658 Information Architecture
It’s WEBVRYWHERE 
some channels 
 physical world 
 face to face 
 phone / audio 
 video chat 
 desktop web 
 mobile web 
 paper 
 short text (alerts, text message, etc.) 
 long communication (email) 
 social media 
2/27/2013 
13 SI658 Information Architecture
It’s WEBVRYWHERE 
channels are related to MEDIUM 
 cell phone 
 ipad 
 website 
 billboard 
 kiosk 
 drive-up window 
 physical store 
 in-home 
 radio 
 television 
 guy holding a sign 
 MP3 player 
 calculator 
 seats on a plane 
 bathroom stall walls 
 your car dashboard 
 receipt 
2/27/2013 
14 SI658 Information Architecture
It’s WEBVRYWHERE 
2/27/2013 
communication’s many facets 
at least some of them 
Time 
 synchronous 
 asynchronous 
Who’s Involved 
 one-way (blast) 
 two-way (conversation) 
 group (comments, etc.) 
How Involved 
 short 
 long 
 in the middle 
Who can see 
 private 
 public 
 in the middle 
Format 
 audio 
 text 
 photography 
 video 
 tactile / physical 
Size 
 big (building) 
 little (nano) 
 in the middle 
Attention 
 primary task 
 secondary task 
 task switching 
 background 
15 SI658 Information Architecture
It’s WEBVRYWHERE 
and now lets facilitate identity theft 
Where do you bank? 
(check balance, withdraw cash, pay bills, transfer money) 
Where do you school? 
(study, take tests, register for classes, converse with other students) 
Where do you get informed? 
(news, weather, current events, track ebola outbreaks, etc.) 
Where do you get entertained? 
(watch shows, do fun stuff, listen to music / comedy, etc) 
2/27/2013 
16 SI658 Information Architecture
It’s WEBVRYWHERE 
more identity theft 
Where do you buy stuff? 
(food, tickets to shows, gadgets, shoes, a car, etc) 
 Do you travel like Mrs. Hutchinson? 
2/27/2013 
17 SI658 Information Architecture
It’s WEBVRYWHERE 
apple site IA, store IA 
2/27/2013 
18 SI658 Information Architecture
It’s WEBVRYWHERE 
Goals of transversal IA 
reduce disorientation 
 increase engagement 
2/27/2013 
19 SI658 Information Architecture
It’s WEBVRYWHERE 
DESIGN 
I’m not usually allowed to use that word 
 Inductive 
 Better comprehension of the problem space 
 Design produces: ideas & objects. 
2/27/2013 
20 SI658 Information Architecture
It’s WEBVRYWHERE 
System Thinking 
you gotta recognize 
“no product is an island. a product is more than the 
product. it is a cohesive, integrated set of 
experiences.” - Don Norman 
 discovery 
 purchase 
 anticipation of use 
 use experience 
 brand experience 
2/27/2013 
21 SI658 Information Architecture
It’s WEBVRYWHERE 
Pervasive IA Manifesto 
2/27/2013 
 Information architectures become ecosystems 
 Users become intermediaries 
 Stat becomes dynamic 
 Dynamic becomes hybrid 
 Horizontal prevails over vertical 
 Product design becomes experience design 
 Experiences becomes cross-media experiences 
22 SI658 Information Architecture
It’s WEBVRYWHERE 
Heuristics for a Pervasive IA 
1. Place-making 
2. Consistency 
3. Resilience 
4. Reduction 
5. Correlation 
2/27/2013 
23 SI658 Information Architecture
It’s WEBVRYWHERE 
Ubiquitous Computing 
 ambient intelligence 
 ambient findability 
 holistic vision of information spaces 
 spimes 
 everyware 
 ubiquitious ecologies 
 convergence 
2/27/2013 
24 SI658 Information Architecture
2/27/2013 
Project Time 
the part where you collaborate and teach each other 
25 SI658 Information Architecture
It’s WEBVRYWHERE 
Get in your groups 
2/27/2013 
26 SI658 Information Architecture
It’s WEBVRYWHERE 
group assignment 
 the user experience assessment 
 this assignment is a hybrid of: 
 the PACE model - watch JJ at UX week 09 
 Abby’s IA Heuristics - see the slides 
 Spider approach from Rubinoff - read the article 
 template linked to from ctools 
 excel doc for spider chart linked to from ctools 
 due Mar 13 
2/27/2013 
27 SI658 Information Architecture
It’s WEBVRYWHERE 
group project breakdown 
 assignment 1 – 100 pts 
 assignment 2 – 100 pts 
 assignment 3 – 100 pts 
 assignment 4 – 100 pts 
 presentation – 500 pts 
 participation – 100 pts 
2/27/2013 
28 SI658 Information Architecture
Presentation 
Time 
the part where you teach 
2/27/2013 
29 SI658 Information Architecture
Wrap Up 
More stuff for you to do. 
2/27/2013 
30 SI658 Information Architecture
It’s WEBVRYWHERE 
next week’s assignment: 
drink something like this for me 
2/27/2013 
31 SI658 Information Architecture
It’s WEBVRYWHERE 
next reading (after SPRING BREAK!) 
Due TUES Mar 12th at 11 pm. 
50-300 words responding to the following: 
2/27/2013 
PERVASIVE IA 
Ch 4 Placemaking 
32 SI658 Information Architecture
2/27/2013 
Laters 
Questions? 
33 SI658 Information Architecture

Information Architecture class8 02 27

  • 1.
    2/27/2013 It's webvrywhere SI 658 Information Architecture Marti Gukeisen
  • 2.
    It’s WEBVRYWHERE RelatedReadings Pervasive Information Architecture Andrea Resmini & Luca Rosati ISBN 978-0-12-382094-5  Ch 1 From Multi-Channel to Cross Channel  Ch 3 Heuristics for a Pervasive IA 1/23/2013 2 SI658 Information Architecture
  • 3.
    it’s webvrywhere 2/27/2013 mobile, cross channel, ubiquitous 3 SI658 Information Architecture
  • 4.
    It’s WEBVRYWHERE Tripto Florence Jones - 1999  go to a travel agent’s office  physical maps, guidebooks, rely on travel agent  old school camera  eat good food, see pretty stuff 2/27/2013 Hutchinsons - 2011  online travel agency (24/7)  GPS on phone  plan / shop / buy tickets online  a million digital photos  eat good food, see pretty stuff 4 SI658 Information Architecture
  • 5.
    It’s WEBVRYWHERE 2/27/2013 technology helps you get through because going around takes a lot longer. people hate exercise. 5 SI658 Information Architecture
  • 6.
    It’s WEBVRYWHERE foursquare 2/27/2013 6 SI658 Information Architecture
  • 7.
    It’s WEBVRYWHERE GPS 2/27/2013 7 SI658 Information Architecture
  • 8.
    It’s WEBVRYWHERE cha-ching.That is MONEY. 2/27/2013 8 SI658 Information Architecture
  • 9.
    It’s WEBVRYWHERE toycar + iPad 2/27/2013 9 SI658 Information Architecture
  • 10.
    It’s WEBVRYWHERE 2/27/2013 plushes have hearts with barcodes. They sell experiences. And ice cream. 10 SI658 Information Architecture
  • 11.
    It’s WEBVRYWHERE googleglass 2/27/2013 11 SI658 Information Architecture
  • 12.
    It’s WEBVRYWHERE VocabularyQuiz!  Multi-channel  Cross-channel 2/27/2013 12 SI658 Information Architecture
  • 13.
    It’s WEBVRYWHERE somechannels  physical world  face to face  phone / audio  video chat  desktop web  mobile web  paper  short text (alerts, text message, etc.)  long communication (email)  social media 2/27/2013 13 SI658 Information Architecture
  • 14.
    It’s WEBVRYWHERE channelsare related to MEDIUM  cell phone  ipad  website  billboard  kiosk  drive-up window  physical store  in-home  radio  television  guy holding a sign  MP3 player  calculator  seats on a plane  bathroom stall walls  your car dashboard  receipt 2/27/2013 14 SI658 Information Architecture
  • 15.
    It’s WEBVRYWHERE 2/27/2013 communication’s many facets at least some of them Time  synchronous  asynchronous Who’s Involved  one-way (blast)  two-way (conversation)  group (comments, etc.) How Involved  short  long  in the middle Who can see  private  public  in the middle Format  audio  text  photography  video  tactile / physical Size  big (building)  little (nano)  in the middle Attention  primary task  secondary task  task switching  background 15 SI658 Information Architecture
  • 16.
    It’s WEBVRYWHERE andnow lets facilitate identity theft Where do you bank? (check balance, withdraw cash, pay bills, transfer money) Where do you school? (study, take tests, register for classes, converse with other students) Where do you get informed? (news, weather, current events, track ebola outbreaks, etc.) Where do you get entertained? (watch shows, do fun stuff, listen to music / comedy, etc) 2/27/2013 16 SI658 Information Architecture
  • 17.
    It’s WEBVRYWHERE moreidentity theft Where do you buy stuff? (food, tickets to shows, gadgets, shoes, a car, etc)  Do you travel like Mrs. Hutchinson? 2/27/2013 17 SI658 Information Architecture
  • 18.
    It’s WEBVRYWHERE applesite IA, store IA 2/27/2013 18 SI658 Information Architecture
  • 19.
    It’s WEBVRYWHERE Goalsof transversal IA reduce disorientation  increase engagement 2/27/2013 19 SI658 Information Architecture
  • 20.
    It’s WEBVRYWHERE DESIGN I’m not usually allowed to use that word  Inductive  Better comprehension of the problem space  Design produces: ideas & objects. 2/27/2013 20 SI658 Information Architecture
  • 21.
    It’s WEBVRYWHERE SystemThinking you gotta recognize “no product is an island. a product is more than the product. it is a cohesive, integrated set of experiences.” - Don Norman  discovery  purchase  anticipation of use  use experience  brand experience 2/27/2013 21 SI658 Information Architecture
  • 22.
    It’s WEBVRYWHERE PervasiveIA Manifesto 2/27/2013  Information architectures become ecosystems  Users become intermediaries  Stat becomes dynamic  Dynamic becomes hybrid  Horizontal prevails over vertical  Product design becomes experience design  Experiences becomes cross-media experiences 22 SI658 Information Architecture
  • 23.
    It’s WEBVRYWHERE Heuristicsfor a Pervasive IA 1. Place-making 2. Consistency 3. Resilience 4. Reduction 5. Correlation 2/27/2013 23 SI658 Information Architecture
  • 24.
    It’s WEBVRYWHERE UbiquitousComputing  ambient intelligence  ambient findability  holistic vision of information spaces  spimes  everyware  ubiquitious ecologies  convergence 2/27/2013 24 SI658 Information Architecture
  • 25.
    2/27/2013 Project Time the part where you collaborate and teach each other 25 SI658 Information Architecture
  • 26.
    It’s WEBVRYWHERE Getin your groups 2/27/2013 26 SI658 Information Architecture
  • 27.
    It’s WEBVRYWHERE groupassignment  the user experience assessment  this assignment is a hybrid of:  the PACE model - watch JJ at UX week 09  Abby’s IA Heuristics - see the slides  Spider approach from Rubinoff - read the article  template linked to from ctools  excel doc for spider chart linked to from ctools  due Mar 13 2/27/2013 27 SI658 Information Architecture
  • 28.
    It’s WEBVRYWHERE groupproject breakdown  assignment 1 – 100 pts  assignment 2 – 100 pts  assignment 3 – 100 pts  assignment 4 – 100 pts  presentation – 500 pts  participation – 100 pts 2/27/2013 28 SI658 Information Architecture
  • 29.
    Presentation Time thepart where you teach 2/27/2013 29 SI658 Information Architecture
  • 30.
    Wrap Up Morestuff for you to do. 2/27/2013 30 SI658 Information Architecture
  • 31.
    It’s WEBVRYWHERE nextweek’s assignment: drink something like this for me 2/27/2013 31 SI658 Information Architecture
  • 32.
    It’s WEBVRYWHERE nextreading (after SPRING BREAK!) Due TUES Mar 12th at 11 pm. 50-300 words responding to the following: 2/27/2013 PERVASIVE IA Ch 4 Placemaking 32 SI658 Information Architecture
  • 33.
    2/27/2013 Laters Questions? 33 SI658 Information Architecture