The film posters analyzed all follow similar conventions: - Main images depict key characters/scenes to attract attention - Titles are centered but secondary to images - Taglines hint at genres (horror/mystery) to set expectations - Production details are minimized at the bottom to not distract from main elements

1. Film poster analysis

2. There is a tag line for the film here that
says ‘before you die you see’, this tag
line indicates to the audience that this
is a horror film. This is because it is a
warning which is usually associated
The Ring
with horror films. It hints to the
audience that this is going to be a main The main image and the title of the
plot of the film. film are linked together in this
poster. The title the ring and the
image both link together and show
that the film is going to have
something to do with a ring. The
ring in which the title is inside is a
ring of light and looks like an eye.
The ring of light is surrounded by
static, like you would find on a TV,
which indicates to the audience that
The name of the producers of the film is going to have something
the film is at the bottom of the to do with a film or something on a
poster. This is conventional for TV and the fact it looks like an eye
most film posters. It is placed at shows that something is going to be
the bottom of the poster so as watched by the characters in the
not to detract attention from the film. The ring is a ring of light on a
main image and title. background of black which shows
the audience this is a horror
because it is dark and looks sinister.
The fact the image and the title are
in the middle of the poster shows
this is the main focus and is what
the audience is supposed to see first
followed by the tag line.

3. The name of Daniel Radcliffe at the
top shows that this is one of the
main bits of information that the
audience is supposed to see. This is
The Woman in Black
because having a famous actors
The title here is just off the centre of the
name on a poster will make the fans
poster showing that this isn’t the most
of this actor want to see it, therefore
important feature of the poster and that the
creating a bigger audience for the
image of Daniel Radcliffe is the most
film. It is placed at the top so that it
important thing and is more likely to draw in
is one of the first pieces of
an audience.
information seen by the audience.
The font of the title hints to the audience
that this is a horror film. This is because
parts of the letters are missing and are
The main image of this poster smudged which is often seen on posters for
is Daniel Radcliffe’s face. The horror films.
close up shows that the The colour white is used to contrast against
audience are supposed to the black so that the title can be read easier
identify him, which will then by the audience . This is done in order for
make them want to see the people to know what film the poster is
film. the background of this advertising.
image is dark and shows a
ghostly image of a house with This poster follows the convention of
dark clouds above it. This
most other film posters by having
indicates to the audience the
film genre is horror. This is production details at the bottom of
because the image is dark and the poster. This is so that the audience
shows a lot of shadows to can see who made the film and more
show it is mysterious and the information on people that worked on
background image shows that the film.
there is going to be something
to do with ghosts.
The release date of the film is at the bottom of this poster. This is so
that the audience can see when the film is released. They have put this
on here because it will draw in more people to watch it if they find out
when they can go and see it.
It is at the bottom of the page so as not to detract attention from the
rest of the poster.

4. The main image here, of the child, takes
up all of the poster. This shows that this
is the most important part of the poster
and is what the audience are supposed
Insidious
to pay the most attention to. The image
The tag line here says ‘It’s not the house
is dark and uses low key lighting which
that’s haunted’. This shows that this is
hint to the audience that this poster is
going to be a horror film because it
for a horror film. this is because it shows
mentions haunting. Saying that about
mystery. The way the boy is looking also
the house also shows that the child on
hints that this is a horror film because he
the poster is probably going to be the
looks evil and his eyes are made to look
one that gets haunted. This gives away
scary and possessed.
only part of what is going to happen
Having the child on the front shows that
which will then draw a bigger audience
this is the main character that the film
of people that want to know more about
revolves around and the dark clouds in
this film.
the background indicate that in this film
he is considered the villain.
Listing the other films that the This poster, like the others, have
producers have made will draw in production company details at the
fans of these films because it means bottom. This seems to be conventional of
they could be similar. It also will all film posters.
draw in new audiences because it
shows that the producers are well
established and have made other
good films which could mean that
this film is also going to be good. The release date is at the bottom of the
page. This shows that the audience are
The title of the film interacts with the supposed to see it but it isn't the most
main image of the poster. This shows important part of the poster and it is
that this isn’t as important on the placed there to not detract attention from
poster as the image and that they the rest from the poster.
image is what is going to draw bigger
audiences. The fact that it interacts
with it also gives the poster a better
look because it doesn’t detract
attention from the other main
components of the poster.