An introduction to paid social media advertising for beginners. How to advertise on Facebook, Linkedin, Twitter, Youtube, and Instagram. Learn how to use retargeting / remarketing and best practices.
TAFE 2015 - Gotta Pay to Play: The New Face of FacebookSaffire
Facebook is reducing organic reach for business pages and pushing advertising. This document outlines new Facebook advertising strategies and tactics to maximize reach and engagement. It recommends (1) re-evaluating Facebook investment, (2) optimizing posts for sharing, (3) engaging fans elsewhere, and (4) paying for ads. Specific ad types are described like page post engagement, page likes, clicks to website, offer claims, and event responses. Targeting, budgeting, testing, and applying strategies across platforms are also covered to optimize Facebook advertising.
A caset study and presentation showing how fancy dress retailers for hire and purchase are using mobile application technology for increasing business and increasing customer spend.
5 Audiences You Need To Be Targeting With Facebook AdsAaron Zakowski
Facebook ads are the best ROI ad product ever. However, the key to success is targeting the right offer to the right audience. Here are 5 profitable audiences that your startup should be targeting.
This presentation was delivered at #BlueCon2016 at #HubEtzion February 2016.
How to Use Facebook Ads to Get More Leads and Reach Your Best Prospects by An...TBEX
- The document provides tips on using Facebook ads to generate leads and reach target audiences. It discusses different ad types, optimizing targeting and bidding, using the Facebook pixel to track conversions and retargeting.
- Key recommendations include fine-tuning targeting, using the Facebook pixel to set up multi-stage funnels from ads to websites to thank you pages, and split testing ads and ad creatives to optimize performance.
- The document emphasizes analyzing reporting data to understand what's working best and save money. It suggests getting people off Facebook and onto email lists for lead generation.
The document provides an overview of a class on successful Facebook advertising. It discusses why most advertising fails and how the class will help students crush it with Facebook ads. It outlines the customer journey framework using the story of Beauty and the Beast to map audiences from strangers to advocates. It also discusses types of Facebook audiences like custom, lookalike, and core and how to identify the right audience size. The goal is to teach students how to create a successful advertising sequence that moves customers through the relationship stages organically.
This document discusses how businesses can maximize paid advertising on Facebook. It notes that organic reach on Facebook posts has declined significantly, with only 3% of followers seeing unpaid posts. It recommends that businesses re-evaluate their Facebook strategy, optimize posts for sharing, engage fans elsewhere, and consider paying for ads. The document provides details on different types of Facebook ads, such as page post engagement ads, page likes ads, clicks to website ads, offer claims ads, and event responses ads. It emphasizes the importance of audience targeting and provides tips for creating engaging ads and boosting posts once natural interaction declines.
This document provides an overview of using Facebook ads to promote a local business. It discusses targeting ads to specific local audiences based on demographics and interests. It also covers setting up conversion tracking pixels, creating landing pages, and optimizing ads. Finally, it reviews best practices for ad creation in the Ads Manager and provides benchmarks for measuring ad performance.
Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise!
At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!
TAFE 2015 - Gotta Pay to Play: The New Face of FacebookSaffire
Facebook is reducing organic reach for business pages and pushing advertising. This document outlines new Facebook advertising strategies and tactics to maximize reach and engagement. It recommends (1) re-evaluating Facebook investment, (2) optimizing posts for sharing, (3) engaging fans elsewhere, and (4) paying for ads. Specific ad types are described like page post engagement, page likes, clicks to website, offer claims, and event responses. Targeting, budgeting, testing, and applying strategies across platforms are also covered to optimize Facebook advertising.
A caset study and presentation showing how fancy dress retailers for hire and purchase are using mobile application technology for increasing business and increasing customer spend.
5 Audiences You Need To Be Targeting With Facebook AdsAaron Zakowski
Facebook ads are the best ROI ad product ever. However, the key to success is targeting the right offer to the right audience. Here are 5 profitable audiences that your startup should be targeting.
This presentation was delivered at #BlueCon2016 at #HubEtzion February 2016.
How to Use Facebook Ads to Get More Leads and Reach Your Best Prospects by An...TBEX
- The document provides tips on using Facebook ads to generate leads and reach target audiences. It discusses different ad types, optimizing targeting and bidding, using the Facebook pixel to track conversions and retargeting.
- Key recommendations include fine-tuning targeting, using the Facebook pixel to set up multi-stage funnels from ads to websites to thank you pages, and split testing ads and ad creatives to optimize performance.
- The document emphasizes analyzing reporting data to understand what's working best and save money. It suggests getting people off Facebook and onto email lists for lead generation.
The document provides an overview of a class on successful Facebook advertising. It discusses why most advertising fails and how the class will help students crush it with Facebook ads. It outlines the customer journey framework using the story of Beauty and the Beast to map audiences from strangers to advocates. It also discusses types of Facebook audiences like custom, lookalike, and core and how to identify the right audience size. The goal is to teach students how to create a successful advertising sequence that moves customers through the relationship stages organically.
This document discusses how businesses can maximize paid advertising on Facebook. It notes that organic reach on Facebook posts has declined significantly, with only 3% of followers seeing unpaid posts. It recommends that businesses re-evaluate their Facebook strategy, optimize posts for sharing, engage fans elsewhere, and consider paying for ads. The document provides details on different types of Facebook ads, such as page post engagement ads, page likes ads, clicks to website ads, offer claims ads, and event responses ads. It emphasizes the importance of audience targeting and provides tips for creating engaging ads and boosting posts once natural interaction declines.
This document provides an overview of using Facebook ads to promote a local business. It discusses targeting ads to specific local audiences based on demographics and interests. It also covers setting up conversion tracking pixels, creating landing pages, and optimizing ads. Finally, it reviews best practices for ad creation in the Ads Manager and provides benchmarks for measuring ad performance.
Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise!
At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!
TOP Growth Hacking acquisition Tools for 2017 - BY Akshay GaurAkshay Gaur
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.
This document provides guidance on using Facebook for business purposes. It discusses setting up a Facebook business page versus a personal profile, including tips for the cover photo, profile photo, "About" section, reviews, apps, calls to action, highlighting and pinning posts. It also provides strategies for growing a following organically through existing contacts and referrals. Suggestions are given for engaging post types and video content. Facebook advertising is covered, including choosing objectives, targeting audiences, budgets, and bidding options. Boosting existing posts is mentioned as a way to give more visibility to existing fans.
Social media is a powerful marketing tool that can optimize sales strategies by generating leads and building out your email list. During this session, we will focus on create a journey that transitions fans into paying customers.
This document provides guidance on using Facebook and mobile platforms to drive traffic and generate leads for a business. It discusses establishing goals for a social media strategy, such as getting found, creating engaging content, building word-of-mouth, creating a loyal community, and generating leads. Specific tactics covered include maximizing the Facebook social graph through search, claiming a business location on Facebook, and encouraging customer check-ins to improve search rankings. The document also addresses generating leads through Facebook and mobile and measuring social media success.
This document outlines 8 steps to grow a fan base through Facebook advertising:
1) Define goals such as sales, brand awareness, or downloads
2) Choose an ad type like clicks to website, page post engagement, or app installs
3) Write effective ad copy with a clear call to action
4) Use relevant images instead of just logos
5) Target basic locations and demographics
6) Apply advanced targeting using interests and behaviors
7) Optimize bids to get the best exposure without overpaying
8) Track key metrics tied to the original goals like website conversions or new page likes
Introduction to Marketing Data: What to measure and whysomisguided
This document summarizes marketing data presented by Monique Sherrett. It includes sales volume analysis and profit/loss figures for different sales volumes. It also analyzes fixed and variable costs and break-even points. There are suggestions for measuring website and social media acquisition, behavior, and conversions. Key metrics discussed include conversion rates, cost per click, and how to calculate projected revenue from a campaign.
Social Media Prospecting+web landing pagesDan Fowler
This document provides tips on using social media, web pages, and landing pages to promote a business. It recommends focusing on 1-2 specialized products or services and using search engine optimization, social media marketing, and landing pages to push targeted offerings. Landing pages should have a clear call to action to compel visitors to provide contact information. The document also advertises various social media training and website optimization packages priced from $99 to $298 per month.
This document provides tips for testing how well a website is performing its functions like getting found in searches, answering questions, and generating inquiries. It recommends using free online tools from Google and other sources to check page speeds, rankings, and more. The document also gives advice on optimizing listings and information on Google Search and Maps to improve discoverability.
INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
1) The document discusses social media and digital marketing strategies for ABC Heights, a real estate developer, to promote their new constructions.
2) The strategies include using platforms like Facebook, Twitter, Pinterest and Instagram to share information, photos and videos about properties. It also discusses using hashtags and targeted advertising.
3) The document recommends creating a website for ABC Heights with information on projects, amenities, and offers to generate traffic and leads for property sales. It provides examples of online advertisements and search engine marketing strategies.
MOBILE MARKETING CAN BE A GAME-CHANGER FOR YOUR BUSINESS.
The fact that mobile search traffic has officially surpassed desktop, combined with an audience that takes action (50% of local searchers visit the location in 24 hours), can result in more sales for your business ... if you have a mobile marketing strategy.
This deck covers:
-- #Mobilegeddon's impact (what it means for your business)
-- How to increase your website's traffic
-- Going beyond the bare minimum to grow your sales
-- Mobile marketing strategies that convert local mobile search into paying customers
This document provides an overview of using Facebook for business purposes. It discusses why social media is important for businesses, the features of Facebook pages, how to create a business page, and how to develop a strategy for promotion and engagement. The key points are that social media allows businesses to communicate, build relationships and share information; Facebook has over 200 million active users and growing; and an effective strategy involves using features like ads, events and insights to promote the business, engage customers and gain feedback.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
This document is a tutorial on creating paid online advertising campaigns for small businesses. It covers key terms related to online advertising costs and metrics. It also outlines different types of contextual advertising units, including search engine marketing (SEM) ads on platforms like Google AdWords and Bing Ads, as well as display ads. The tutorial contains 5 units that teach objectives like identifying ad types, strategic campaign planning, design and copywriting, and measuring ad effectiveness.
The document discusses using Facebook deals to promote local businesses. It explains that Facebook deals allow businesses to create promotions like discounts and loyalty programs. It provides tips for setting up a Facebook place page and creating different types of deals. It also offers advice on promoting deals both online and offline and measuring their effectiveness.
By now, you know the basics of using social media for your business (getting setup, how to post, etc.).
Take your social media strategy to the next level and go from “intermediate” to “expert,” so you can start seeing significant growth in your business.
In this social media marketing presentation, you will learn:
-- How to convert your current followers into paying customers
-- Using tactics the experts use to increase engagement
-- Turning your engagement into recurring business
-- Covers major platforms: Twitter, Facebook, Google+, Instagram, LinkedIn
WFA 2015 - Gotta Pay to Play: The New Face of FacebookSaffire
Facebook is reducing organic reach for business posts and pages, pushing businesses to advertise on the platform. The summary discusses Facebook advertising options like page post engagement ads, page likes ads, and event response ads. It provides tips for running contests and promotions on Facebook, such as setting goals and determining prize packages. Overall, the document advises optimizing posts and paying to advertise in order to maximize reach on Facebook.
Learn how to increase the number of times customers view your businesses profile, improve your reviews, and drive more sales by using Yelp for your business.
This deck will show you how to:
-- Optimize your Yelp profile to increase your traffic
-- Strategies to make sure your reviews don't end up in the Yelp Filter
-- Best practices when you respond to reviews (both positive and negative)
-- Tips for generating more reviews
-- Leverage customer review to boost engagement, and sales
Improving your B&B Website to Increase BookingsLeonardo
Our webinar explained how to improve your B&B website and drive more bookings, featuring Mark Hayward, Digital Marketing Consultant and Former Innkeeper, and Cecilia Williams, Owner of the Hillard House Inn.
The document discusses different types of Reddit ads including untargeted site-wide ads starting at $20 per day and targeted subreddit specific ads starting at $30 per day. It provides tips for choosing relevant subreddits, following subreddit rules, and reviewing other ads. The document also discusses how Reddit was added to Ad Blocker Plus' whitelist in 2013 and how paid traffic compares to natural traffic. Finally, it covers StumbleUpon ads pricing starting at $.05, using auto and manual category selection, and how paid StumbleUpon ads can help drive natural success.
Secrets to building an actionable audienceMark Schaefer
14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.
TOP Growth Hacking acquisition Tools for 2017 - BY Akshay GaurAkshay Gaur
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.
This document provides guidance on using Facebook for business purposes. It discusses setting up a Facebook business page versus a personal profile, including tips for the cover photo, profile photo, "About" section, reviews, apps, calls to action, highlighting and pinning posts. It also provides strategies for growing a following organically through existing contacts and referrals. Suggestions are given for engaging post types and video content. Facebook advertising is covered, including choosing objectives, targeting audiences, budgets, and bidding options. Boosting existing posts is mentioned as a way to give more visibility to existing fans.
Social media is a powerful marketing tool that can optimize sales strategies by generating leads and building out your email list. During this session, we will focus on create a journey that transitions fans into paying customers.
This document provides guidance on using Facebook and mobile platforms to drive traffic and generate leads for a business. It discusses establishing goals for a social media strategy, such as getting found, creating engaging content, building word-of-mouth, creating a loyal community, and generating leads. Specific tactics covered include maximizing the Facebook social graph through search, claiming a business location on Facebook, and encouraging customer check-ins to improve search rankings. The document also addresses generating leads through Facebook and mobile and measuring social media success.
This document outlines 8 steps to grow a fan base through Facebook advertising:
1) Define goals such as sales, brand awareness, or downloads
2) Choose an ad type like clicks to website, page post engagement, or app installs
3) Write effective ad copy with a clear call to action
4) Use relevant images instead of just logos
5) Target basic locations and demographics
6) Apply advanced targeting using interests and behaviors
7) Optimize bids to get the best exposure without overpaying
8) Track key metrics tied to the original goals like website conversions or new page likes
Introduction to Marketing Data: What to measure and whysomisguided
This document summarizes marketing data presented by Monique Sherrett. It includes sales volume analysis and profit/loss figures for different sales volumes. It also analyzes fixed and variable costs and break-even points. There are suggestions for measuring website and social media acquisition, behavior, and conversions. Key metrics discussed include conversion rates, cost per click, and how to calculate projected revenue from a campaign.
Social Media Prospecting+web landing pagesDan Fowler
This document provides tips on using social media, web pages, and landing pages to promote a business. It recommends focusing on 1-2 specialized products or services and using search engine optimization, social media marketing, and landing pages to push targeted offerings. Landing pages should have a clear call to action to compel visitors to provide contact information. The document also advertises various social media training and website optimization packages priced from $99 to $298 per month.
This document provides tips for testing how well a website is performing its functions like getting found in searches, answering questions, and generating inquiries. It recommends using free online tools from Google and other sources to check page speeds, rankings, and more. The document also gives advice on optimizing listings and information on Google Search and Maps to improve discoverability.
INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
1) The document discusses social media and digital marketing strategies for ABC Heights, a real estate developer, to promote their new constructions.
2) The strategies include using platforms like Facebook, Twitter, Pinterest and Instagram to share information, photos and videos about properties. It also discusses using hashtags and targeted advertising.
3) The document recommends creating a website for ABC Heights with information on projects, amenities, and offers to generate traffic and leads for property sales. It provides examples of online advertisements and search engine marketing strategies.
MOBILE MARKETING CAN BE A GAME-CHANGER FOR YOUR BUSINESS.
The fact that mobile search traffic has officially surpassed desktop, combined with an audience that takes action (50% of local searchers visit the location in 24 hours), can result in more sales for your business ... if you have a mobile marketing strategy.
This deck covers:
-- #Mobilegeddon's impact (what it means for your business)
-- How to increase your website's traffic
-- Going beyond the bare minimum to grow your sales
-- Mobile marketing strategies that convert local mobile search into paying customers
This document provides an overview of using Facebook for business purposes. It discusses why social media is important for businesses, the features of Facebook pages, how to create a business page, and how to develop a strategy for promotion and engagement. The key points are that social media allows businesses to communicate, build relationships and share information; Facebook has over 200 million active users and growing; and an effective strategy involves using features like ads, events and insights to promote the business, engage customers and gain feedback.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
This document is a tutorial on creating paid online advertising campaigns for small businesses. It covers key terms related to online advertising costs and metrics. It also outlines different types of contextual advertising units, including search engine marketing (SEM) ads on platforms like Google AdWords and Bing Ads, as well as display ads. The tutorial contains 5 units that teach objectives like identifying ad types, strategic campaign planning, design and copywriting, and measuring ad effectiveness.
The document discusses using Facebook deals to promote local businesses. It explains that Facebook deals allow businesses to create promotions like discounts and loyalty programs. It provides tips for setting up a Facebook place page and creating different types of deals. It also offers advice on promoting deals both online and offline and measuring their effectiveness.
By now, you know the basics of using social media for your business (getting setup, how to post, etc.).
Take your social media strategy to the next level and go from “intermediate” to “expert,” so you can start seeing significant growth in your business.
In this social media marketing presentation, you will learn:
-- How to convert your current followers into paying customers
-- Using tactics the experts use to increase engagement
-- Turning your engagement into recurring business
-- Covers major platforms: Twitter, Facebook, Google+, Instagram, LinkedIn
WFA 2015 - Gotta Pay to Play: The New Face of FacebookSaffire
Facebook is reducing organic reach for business posts and pages, pushing businesses to advertise on the platform. The summary discusses Facebook advertising options like page post engagement ads, page likes ads, and event response ads. It provides tips for running contests and promotions on Facebook, such as setting goals and determining prize packages. Overall, the document advises optimizing posts and paying to advertise in order to maximize reach on Facebook.
Learn how to increase the number of times customers view your businesses profile, improve your reviews, and drive more sales by using Yelp for your business.
This deck will show you how to:
-- Optimize your Yelp profile to increase your traffic
-- Strategies to make sure your reviews don't end up in the Yelp Filter
-- Best practices when you respond to reviews (both positive and negative)
-- Tips for generating more reviews
-- Leverage customer review to boost engagement, and sales
Improving your B&B Website to Increase BookingsLeonardo
Our webinar explained how to improve your B&B website and drive more bookings, featuring Mark Hayward, Digital Marketing Consultant and Former Innkeeper, and Cecilia Williams, Owner of the Hillard House Inn.
The document discusses different types of Reddit ads including untargeted site-wide ads starting at $20 per day and targeted subreddit specific ads starting at $30 per day. It provides tips for choosing relevant subreddits, following subreddit rules, and reviewing other ads. The document also discusses how Reddit was added to Ad Blocker Plus' whitelist in 2013 and how paid traffic compares to natural traffic. Finally, it covers StumbleUpon ads pricing starting at $.05, using auto and manual category selection, and how paid StumbleUpon ads can help drive natural success.
Secrets to building an actionable audienceMark Schaefer
14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research from the early work in the 1950s to modern advances in deep learning. While progress has been significant, fully general artificial intelligence that can match or exceed human levels of intelligence remains an ongoing challenge that researchers continue working to achieve.
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
Paid Social for Business 101: Intro to Social Media Advertising BJ Strawter
Social Media has transformed the way we communicate with consumers. In the process social networks have amassed a large amount of data available to us as marketers. When used correctly this data opens the door to be smarter marketers. Customized messaging, retargeting, conversion tracking are all at our fingertips.
Ditch the bullhorn and focus on presenting your message at the right time in front of the right person with Paid Social.
Dominion Enterprises' IT Summit: Lessons Learned in Social MediaErica Campbell Byrum
Erica Campbell presented at the Dominion Enterprises' IT Summit on Wednesday, Oct 12. She discussed how For Rent Media Solutions was leveraging social media marketing and the lessons learned.
Social Media Marketing with Red Rock BrandingRed Rock
This document provides an overview of social media marketing strategies and case studies from Red Rock Branding. It discusses how to use social media as an effective marketing tool, components of successful social content, customer targeting approaches, and case studies demonstrating increased engagement, sales, and other key performance indicators from social media campaigns.
This document discusses how social media, especially Facebook, provides opportunities for retailers. It recommends that retailers not be too late adopting social media like Facebook. Retailers should utilize Facebook to directly engage with customers and reinforce their brand to new potential customers. The key opportunity is for retailers to claim their territory on Facebook now by establishing a presence on the platform.
This document summarizes a webinar about using Facebook contests to generate leads, grow databases, and build likes for advertisers. It discusses how Facebook contests can be a major opportunity for advertisers, provides case studies of radio, TV, and newspaper advertisers who saw success, and offers best practices for prospecting clients, planning contests, and promoting them. The webinar emphasizes that Facebook contests can help advertisers make money, acquire new advertisers, and drive key metrics like leads, database growth, and likes.
A dive into the online world created by Mark Zuckerberg. Learn about Facebook’s EdgeRank algorithm (the equation behind performance) and the effect it has on your brand communications on the platform. This presentation will demonstrate the anatomy of a successful Facebook post and provide introduction to community management & moderation.
The document summarizes presentations from the Social Media Club of Dallas event. It includes summaries of several companies' social media campaigns: Atomic Design & Consulting promoted TwoRows Grill for St. Patrick's Day using email and Facebook; BestBuzz used QR codes and promotions to increase awareness of Taste of Dallas; Buzzshift leveraged relationships and cutting-edge technology to promote educational trips for People to People; Slingshot used JAGTAG, videos and Facebook ads to promote Jack Daniel's Birthday campaign; and Standing Dog Interactive Event Cinemas increased Easter movie marathon ticket sales 30% using Facebook ads. It also provides results, learnings and screenshots from each campaign.
LSA Bootcamp Denver: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This document provides guidance on developing an effective online marketing strategy on a limited budget. It recommends focusing on optimizing your business's website, social media pages, and search engine listings to improve visibility. This includes creating video, reviews, and simple content to engage customers and build an audience. Setting up paid search ads, retargeting, email marketing and automations can help convert leads and boost sales. Outsourcing some tasks to a partner can help businesses accomplish more with their budget.
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
The document discusses how web video can be used to market multi-family properties in a cost effective manner. It outlines how production costs for web videos have decreased significantly with new technologies. Web video is a growing medium, with over 150,000 videos uploaded daily to YouTube alone. Research shows that web videos can drive traffic and sales for advertisers. The document provides tips for creating effective web videos and discusses distribution strategies through video indexing sites and aggregators to reach large audiences.
Touchdown! A Facebook Ad Playbook for Your Franchise (A Franchise Marketing W...Bluewater
Join us for this winning franchise marketing webcast where you’ll score tips and best practices from the pros on using Facebook Ads to boost traffic and drive dollars for your franchise brand!
1. Measuring social media ROI is difficult as it cannot be measured like traditional advertising channels.
2. The real value of social media and blogging is using it to attract the type of customers a business wants by turning the business into a "magnet".
3. Inbound marketing is more effective than traditional "fire hose" marketing approaches as it "envelops" customers in information.
Grow Nebraska Social Media Updated Version Nguestbf8a85e
GROW Nebraska is a marketing cooperative started in 1998 to promote Nebraska products and services. It offers various services to help small businesses, including website listings and critiques. The document discusses using social media like Facebook, Twitter, blogs and video to help businesses connect with customers and increase their online presence. It provides tips on using these tools and emphasizes creating engaging content to draw customers.
GROW Nebraska is a marketing cooperative started in 1998 to promote Nebraska products and services. It offers various services to help small businesses, including website assistance and social media workshops. The document discusses the importance of using social media and websites for business and provides tips on using platforms like Facebook, Twitter, blogs, Flickr and YouTube to engage customers and increase traffic.
2010 Grow Nebraska Social Media Updated Version NLiz Martin
GROW Nebraska is a marketing cooperative started in 1998 to promote Nebraska products and services. It offers various services to help small businesses, including website listings and critiques. The document discusses using social media like Facebook, Twitter, blogs and video to help businesses connect with customers and increase their online presence. It provides tips on using these tools and emphasizes creating engaging content to draw customers.
This PPT showcase the complete digital audit of Keyspace brand pointing out the shortcomings in social media marketing and website audit followed by the going forward strategy for social media marketing that will highlight the brand in the fast going competition of the real estate sector in UAE.
Webinar: Facebook Ads Targeting Tips to Maximize ROIFunnely
This document outlines Susana Cipriota's webinar on maximizing ROI through Facebook targeting. The webinar agenda covers demand generation, audience insights, demand capture, targeting tips, and key metrics. Susana discusses different targeting options like interests, behaviors, demographics and custom audiences. She provides recommendations on optimizing interest targeting, using location data, lookalike audiences, and capturing demand through website custom audiences and Facebook pixels to improve ROI and conversions.
Similar to SHRCCI Paid Social Media Advertising Presentation (20)
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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NUMBERS AND STUFF
97%of consumers use the web to find local goods and
services.
Source: BIA/Kelsey Group
3.
4. SIT DOWN WITH KEY PEOPLE
TRADITIONAL
BROADCAST
RADIO
DISPLAY
GOOGLE ADWORDS
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TARGET AUDIENCE
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PLAN THE CUSTOMER’S PATH
Conversion
Ad served
Visits landing page
Gives up email address
Welcome email sent with coupon
Not retargeted
No Conversion
Ad served
Visits landing page
No email given = no coupon
Retargeted
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WHAT JUST HAPPENED?
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GET YOUR HOUSE IN ORDER
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MOBILE FRIENDLY
31%of web traffic comes from
mobile devices. Up 39% from
2014
Source: We Are Social
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LEADPAGES.NET
28. TWITTER AD BEST PRACTICES
HIGH QUALITY IMAGE
STRONG CALL TO ACTION
TARGET FOLLOWERS OF
COMPETITORS
DRIVE TRAFFIC OFF TWITTER
INSTALL TRACKING PIXEL
43. INSTAGRAM AD BEST PRACTICES
QUALITY IMAGES
NATIVE FEEL
STRONG CALL TO ACTION
HIGHLY TARGETED
RELEVANT
44. Digital Campaign Example
The Challenge
Create awareness, generate leads,
drive store traffic and
sales for the RoomPlace.
The Approach
Paid Search, Paid Social,
Display, Mobile, Pre-Roll Video
and Retargeting Ads.
Optimize the Landing Page.
The Result
• Email Records Uploaded to Facebook = 724,290
• Email Records Matched to Facebook = 334,800
• Match Rate = 46.2%
• Overall Impressions = 5,055,091
• CTR = 0.62%
• Conversions = 1,674
• Cost = $22,063.90
• CPC = $0.70
• Confirmed Email Addresses for Coupon = 1,015
• Average Ticket = $1,968 (40% higher than chain avg.)
• Total Revenue = $210,506
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MEASURE SUCCESS
TAG URLS
GOOGLE THIS:
Google URL Builder
me.com/?utm_source=facebook&utm_medium=newsfeed&utm_content=video
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MAKE USE OF IMAGES
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CALL TO ACTION
49. BILLY STRAWTER & KIM STRICKER
SOCIAL COOP MEDIA
@SOCIALCOOPMEDIA TWITTER
SocialCoopMedia.com
Creative Commons Attribution
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Twitter sand art by Rosaura Ochoa https://flic.kr/p/717UrA
Pinterest cake by Roxanne Ready https://flic.kr/p/bLrcLr
Foursquare by foursquare HQ https://flic.kr/p/9k1ntn
Meeting by Simon Blakley https://flic.kr/p/5xYmfu
Google Analytics by Gustavo Paes https://flic.kr/p/7wU4p9