Digital Marketing Ops: Demand Generation

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Digital marketing involves demand generation through a digital marketing stack that includes progressive profiling, marketing automation, and establishing a solid marketing infrastructure. The goal is to attract and engage customers through various digital channels and technologies to drive sales and other business objectives. An effective digital strategy requires integrating these different components to optimize the customer experience across multiple touchpoints.

Marketing

Digital Marketing Ops: Demand Generation

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what comes under Digital marketing

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With mobile search volume expected to exceed desktop this year, marketers are facing new challenges in understanding how and if their campaigns are succeeding. Google, Microsoft, Facebook and others all have various approaches for measuring and reporting cross-device impact. In his SMX Sydney presentation, Christian Bartens looked in-depth at how marketers are approaching new data that's now available, including Google's estimated total conversions reporting, proper modelling and tagging for better cross-device attribution.

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