The document discusses using ethnographic research methods like observation and interviews to better understand customer needs. It describes observing a women's rugby practice where players seemed sluggish and lacked energy and hydration. Interviews with players found a need for a more convenient way to stay hydrated during practice. Peer observations of other practices showed players getting out of breath and tired. Ethnographic research can provide insights that help address issues like ensuring players have adequate hydration and stamina during practices.
"Creating a proto-persona allows us to capture
our assumptions about an end-user prior to
discovering and validating her true nature
with research; however, all projects are not
created equal, and the amount and quality of
information provided up-front about users can
vary.
In this workshop, participants will learn fun,
inspirational character-building techniques
and exercises used by humorists to create
more meaningful proto-personas.
Participants will also learn how using these
techniques and exercises help to build and
internalize understanding of the end-user(s)
throughout the LeanUX process."
Source: http://leanuxnyc.co/nyc/wp-content/uploads/2014/03/LeanUX_2014_Workshops_F1.pdf from http://leanuxnyc.co/nyc/
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
Are you serious about your customer experience?
A breakfast seminar with Lee Sankey, Design Director at Barclays.
The Breakfast Seminar will focus on these two topics:
1) Organisational Culture: is there a difference between stated ambitions and the actual company culture? - ”we want to innovate” but the organisation doesn’t want to change or isn’t open to new ways of working.
2) Ways of working: many organisations are not designed to deal with customer experience and customer value. Why is that and how can you change it?
"Creating a proto-persona allows us to capture
our assumptions about an end-user prior to
discovering and validating her true nature
with research; however, all projects are not
created equal, and the amount and quality of
information provided up-front about users can
vary.
In this workshop, participants will learn fun,
inspirational character-building techniques
and exercises used by humorists to create
more meaningful proto-personas.
Participants will also learn how using these
techniques and exercises help to build and
internalize understanding of the end-user(s)
throughout the LeanUX process."
Source: http://leanuxnyc.co/nyc/wp-content/uploads/2014/03/LeanUX_2014_Workshops_F1.pdf from http://leanuxnyc.co/nyc/
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
Are you serious about your customer experience?
A breakfast seminar with Lee Sankey, Design Director at Barclays.
The Breakfast Seminar will focus on these two topics:
1) Organisational Culture: is there a difference between stated ambitions and the actual company culture? - ”we want to innovate” but the organisation doesn’t want to change or isn’t open to new ways of working.
2) Ways of working: many organisations are not designed to deal with customer experience and customer value. Why is that and how can you change it?
Pitch Crafting for Non-Profit (& For Profit) VenturesJustin Lokitz
Crafting the perfect pitch for your venture doesn't have to be confusing or daunting. The keys are to understand who your customers (and audience) are, what your vision is, and to tell an engaging story. This presentation was designed for a Social Venture Partners pitch crafting workshop in Sacramento. It focuses primarily on social, non-profit venture pitching. However, the foundations can (and should) be used by any venture.
Companies need to change the way they do business. They change their business models. But what about YOU? What about your personal business model? In this presentation I give you a short overview of Business Model You!
Jake Truemper and Morgan Noel from XperienceLab discuss Human-Centered Design. What is it? How is it applied? and what are some tools and methods that the audience can take away and apply in their own businesses?
10 Rules that are foundational to the creation of buyer personas. Describes the key prinicples of buyer persona development and how they differ from customer profiling. A soource to help companies in the understanding of how buyer personas help to inform customer strategy.
ROI Online is a new-age internet marketing company that revolves around a core set of values and beliefs. Our culture code is implemented internally within our organization as well as through our customers.
Pitch Crafting for Non-Profit (& For Profit) VenturesJustin Lokitz
Crafting the perfect pitch for your venture doesn't have to be confusing or daunting. The keys are to understand who your customers (and audience) are, what your vision is, and to tell an engaging story. This presentation was designed for a Social Venture Partners pitch crafting workshop in Sacramento. It focuses primarily on social, non-profit venture pitching. However, the foundations can (and should) be used by any venture.
Companies need to change the way they do business. They change their business models. But what about YOU? What about your personal business model? In this presentation I give you a short overview of Business Model You!
Jake Truemper and Morgan Noel from XperienceLab discuss Human-Centered Design. What is it? How is it applied? and what are some tools and methods that the audience can take away and apply in their own businesses?
10 Rules that are foundational to the creation of buyer personas. Describes the key prinicples of buyer persona development and how they differ from customer profiling. A soource to help companies in the understanding of how buyer personas help to inform customer strategy.
ROI Online is a new-age internet marketing company that revolves around a core set of values and beliefs. Our culture code is implemented internally within our organization as well as through our customers.
These are the supporting slides for a workshop on Design Thinking and Journey Mapping that we facilitated on 15 July 2017 at Poiana Brașov (Romania) for the ASPIRE ALUMNI camp participants.
Visit the Design Thinking Society website for news about our learning and consultancy programs: www.designthinkingsociety.com
Join our Design Thinking Bucharest community on Meetup.com and join our meetings:
https://www.meetup.com/Design-Thinking-Bucharest/
Join our Romanian Design Thinking Group on Facebook: https://www.facebook.com/groups/design.thinking.romania/
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
Thinking like Humans - Tools to improve how we solve problems for our usersLenae Storey
We all have our biases, perspectives, assumptions, and naturally, we bring these views with us into our everyday thinking. The same plays out in how we design solutions, strategies, and businesses. This presentation highlights the need for ethnographic research and relatable tools to drive improved impact for our humans (the users and customers of our outputs).
Jeff Swystun presented these insights and observations at the International Design Symposium in China. Now in the form of a white paper from Swystun Communications, find out how you can design so each consumer believes what you produced had them specifically in mind.
We're all designers now. Why you should use design thinking in your business? Marta Bulba
When it comes to innovation, business has much to learn from design. Many people still think of design as either a purely aesthetic profession, or even an advertising discipline, and not as a problem-solving mindset. Designing is doing the right thing for the end user of whatever we’re designing. Companies that view design as just making things pretty or are missing the point. If you're in any business, you're in the design business. We're all designers now.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
1. “Going Deeper, Seeing Further…”
- A more competitive approach to design is through a more ethnographic method to find what consumers value most.
Design, Business, and Innovation Janel Santana
2. “Going Deeper, Seeing Further…”
- Our linear interpretations should fill a deeper gap that will sustain a long-term innovative advancement, seeking what's
significant.
Design, Business, and Innovation Janel Santana
3. “Going Deeper, Seeing Further…”
- Analogous cases help to approach innovation by revealing new insights, guiding us to rethink how we interpret things.
Design, Business, and Innovation Janel Santana
4. “Going Deeper, Seeing Further…”
- Corporate ethnographers use open-source interpretation to collaborate with other designers, business people,
innovators, consumers, and customers.
Design, Business, and Innovation Janel Santana
5. “Going Deeper, Seeing Further…”
- Corporate ethnographers will play a major role in helping companies understand complex human issues with their
engagement to understand the customers needs and desires.
Design, Business, and Innovation Janel Santana
12. Ethnographic Research Observations
• One of the girls observed, didn’t show much enthusiasm to be there.
Design, Business, and Innovation Janel Santana
14. Ethnographic Research Observations
• A few girls seemed to be quiet and too themselves during practice.
Design, Business, and Innovation Janel Santana
15. Ethnographic Research Observations
• A couple of girls observed, seemed to lack energy to throw the ball on the field.
Design, Business, and Innovation Janel Santana
16. Ethnographic Research Findings
• Through observation, there seemed to be a lack of hydration and a need for energy during rugby practice.
Design, Business, and Innovation Janel Santana
17. “Interviewing Humans”
- Interviews contain a three-part structure which include the introduction and warm-up, the body of the interview, and the
conclusion.
Design, Business, and Innovation Janel Santana
18. “Interviewing Humans”
- Start each interview genuinely, followed by a clear description of the goal.
Design, Business, and Innovation Janel Santana
19. “Interviewing Humans”
- Stay focused on what the interviewee is saying while also making sure answers are specific, not vague.
Design, Business, and Innovation Janel Santana
20. “Interviewing Humans”
- A key note to remember is that the interview is not about you so don’t veer off topic with personal stories.
Design, Business, and Innovation Janel Santana
21. “Interviewing Humans”
- Make sure to come prepared with background information and a list of questions for the individual. Try not to provide
too much information in a question, so it won’t influence the response.
Design, Business, and Innovation Janel Santana
24. “Interview Findings”
-There seems to be a need for a more convenient source of hydration to fuel the players through practice.
Design, Business, and Innovation Janel Santana
25. “Peer to Peer Documentation”
Design, Business, and Innovation Janel Santana
26. “Peer to Peer Documentation”
Design, Business, and Innovation Janel Santana
27. “Peer to Peer Documentation”
Design, Business, and Innovation Janel Santana
28. “Peer to Peer Documentation”
Design, Business, and Innovation Janel Santana
29. “Peer to Peer Documentation Findings”
• Players look like they are out of breathe.
Design, Business, and Innovation Janel Santana
