This pitch deck proposes an online platform called Shortlist that connects people and organizations seeking short term jobs or workers. It highlights the need for such a platform given unemployment rates and lack of options for flexible, short term work. The business model involves listing job opportunities and requests for both companies and individuals seeking short term work. Revenue would come from fees for premium listings and ads. Key risks include data security, which the founders aim to address through minimal data collection and transparency around information sharing.

1. Pitch Deck

3. An online platform for
people and organizations
looking to offer or request
Short Term Jobs”

4. Alexandra Mihaela Costea
&
Mihail Falcuta

5. - to create an unique
product that can have a
positive impact over the
business community

6.  High unemployment rate
 Almost unnoticeable difference between part and
full time jobs regarding working hours and flexibility
 The multitude of recruitment websites, none of
them focusing on short term jobs which could
generate normal or extra income for individuals
 There is not yet a mentality for short term jobs even
though there is a need for it

7. We pictured an online platform
that gathers in one place the placement of
short term recruitment offers, and the
requests and efficiently combines them so
that both Companies or Individuals looking
for short term labor forces and Individuals
who face a temporary shortage of financial
resources could find a solution for their
problem.

8.  People that want to have flexibility in their program and prefer
to have a short term job
 People that want an extra income and have the time for other
jobs
 People that were unable to find a long term job but are very
skilled at some specific jobs
 Organizations or individuals that need to solve tasks that are
due on short term.

11. Key Key activities Value propositions Customer Relationships Customer segments
What value do we deliver to the customer? What type of relationship does each of our
Partnerships What Key Activities do our Value - Helping every individual find a source of income Customer Segments expect us to establish and For whom are we creating value?
Propositions require? appropriate to his/her schedule and abilities maintain with them? - Offerers
- this kind of product(website) is not yet available on - being close to them and proposing ways to better
- gathering in one place the the market their services or requests. - Recruiters
Who are our Key placement of short term - substantially reducing the time period between - creating a community of serious, qualitative offers - aged : 16 to 40 years old
placing an offer and finding the best candidate and providers of short term jobs
Partners? recruitment or short term tasks through our efficient evaluation system - providing mentoring, consultancy for job seekers Who are our most important
- HR events offers, and the requests - providing training for job seekers customers?
Which one of our customer’s problems are we - enabling and encouraging a system for proper
organizers - creating events and workshops helping to solve? feedback for both of the parties - the recruiters
- lack or poor long term jobs availability
- Temporary Which ones have we established?
recruitment agencies Our Distribution Channels? What bundles of products and services are we - all the above
offering to each Customer Segment?
- HR NGOs - web - job/task placement How are they integrated with the rest of our
- Web ads - evaluation system for personnel for completed business model?
jobs/tasks, or for recruiters in order to provide both - all the items in the website should come together
- training agencies Customer Relationships? of the parties with qualitative or properly adjusted in creating a community that helps itself, that grows
- events, getting to know each services
How costly are they?
Who are our key other Which customer needs are we satisfying? - the web development is relatively cheap as it will
suppliers? - creating crowd-sourced - need for income or need for temporary work force be don by our team
- the events/workshops are pricier
- Companies and events, blogs, items related to the
Individuals looking for site. encouraging creation and
short term labour providing a platform for it
forces
Revenue streams?
Which Key - fee for premium services
Resources are we - ads
acquiring from - percentage of transaction
partners?
- advertising
- consultancy
Key Resources Channels
Through which Channels do our Customer
Which Key Activities - Technology - (Server, Segments
do partners perform? Computers, peripherics) want to be reached?
- The Website
- Marketing, - Human Capital - Mobile Apps
- Job/Task proposals How are we reaching them now?
- online, non-specialized for short term jobs sites
- ads on newspapers
How are our Channels integrated?
Which ones work best?
- web and mobile
Cost structure Revenue Streams
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
- Web Hosting costs - Percent of every closed contract
- Marketing costs - premium job placement
- Product development costs (Personnel + equipment) - premium curriculum placement
- General and Administrative costs
For what do they currently pay?
Which Key Resources are most expensive? - premium job placement
- Product development costs (Personnel + equipment) - premium curriculum placement
Which Key Activities are most expensive? How are they currently paying?
- Events, Ads - credit card, bank transfer, mobile payment
How would they prefer to pay?
- credit card, mobile payment

12. a). Social networking
Facebook
Ensure that news about website appears on the Facebook page and encourage
people to become friends of our website
- monitor the Facebook site and respond promptly, as appropriate.
Twitter
-discover who are the most influential tweeters and start to follow them with the
aim of getting noticed and getting them to follow our website
- Monitor what is being said on Twitter and to respond/retweet as appropriate.
Youtube
- encourage people to share videos about the their experiences during the short
term jobs they discovered through our website

13. - according to our surveys, the product seemed very appealing to
students; a good marketing initiative would be to promote our
website on the students’ Yahoo or Google groups
- companies can also be informed about the existence of our website
through emails sent to the Human Resources department

14. - the location of banners in subway stations and
other crowed areas of the city
- posting ads in the local newspapers or on websites
dedicated solely to private announcements

15. … very low, as most of the online
campaign would be done by us.

16. a) Job announcements - companies
- No. Companies on the market = 653,418
- Internet access in Romania : 47% = 307,106 companies
- Interested in our product (survey) = 59% = 181,192 companies
- Price per announcement: 20 EUR
- Announcements per company through online sites = 0,2
Total demand market : 181,192 *0,2 *20=
= 724,768 EUR/year

17. b) Ads for companies
- Ad fee per month = 5.000 EUR
= 60,000 EUR/year
c) Job announcements - persons
- Total population: 19,042,936 people
- Internet access in Romania : 47% = 8,950,179 people
- Users having used the internet in the last 12 months for ordering goods or services 13% = 1,163,523
people
- Interested in our product (survey) = 59% = 686,478 people
- Announcement per person per year: 0,1
- Announcement price: 10 EUR
Total demand market = 686,478 * 0,1 * 10 EUR
= 686,478 EUR/year

18. Total market
1,471,246 EUR/year
Distribution – online
Funding – private capital

19. What are the most important costs inherent in our
business model?
- Web Hosting costs
- Marketing costs – very low as the marketing campaign
will be initiated by us online
- Product development costs (Personnel + equipment) –
not very high at the beginning as in the beginning the
work would be done by the founders
- General and Administrative costs

20.  HR events organizers
 Temporary recruitment agencies
 HR NGOs
 Web advertisers
 training agencies

21.  Data Security – our main concern
 Actions to minimize risk:
- requiring minimal sensitive information about
our users when signing up
- Adequately informing our users about the
concequences of sharing sensitive
information with other users or parties
involved (home adress, bank
accounts, telefone number, etc.)

22. Please visit our beta page
http://teamro2012.wix.com/shortlist
And our LaunchRock page
shorttermjobs.launchrock.com
and spread the word !