SXSW Business App Bootcamp

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SXSW Business App Bootcamp

  1. 1. THE ENTERPRISE OPPORTUNITYLESLIE TOMVP, PARTNER MARKETINGSALESFORCE.COM@LESLIEJTOM
  2. 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertaintiesmaterialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the resultsexpressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could bedeemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or otherfinancial items and any statements regarding strategies or plans of management for future operations, statements of belief, anystatements concerning new, planned, or upgraded services or technology developments and customer contracts or use of ourservices.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering newfunctionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations inour operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome ofany litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate,our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, newreleases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilizationand selling to larger enterprise customers. Further information on potential factors that could affect the financial results ofsalesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SECFilings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currentlyavailable and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisionsbased upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update theseforward-looking statements.
  3. 3. A Fundamental Need for Better Apps
  4. 4. An Inve$tment CommunityLooking to Place Bets
  5. 5. A New Set ofUser Requirements
  6. 6. The Proliferation of App Ec systems
  7. 7. The Enterprise AppRevolution is Here
  8. 8. 2:20 :40 2009 2012
  9. 9. Innovative Companies are Adopting Apps 60% of Fast Company’s 50 Most Innovative Companies are Using the AppExchange
  10. 10. 70% of the Fortune 100 Have Installed an AppExchange App
  11. 11. Partners Large and Small are Building Big Businesses
  12. 12. 4 of the Top Ten Most Popular Apps ComeFrom Companies with Less than 25 Employees
  13. 13. The #1 Installed App = 12 Employees
  14. 14. Project Management 4 EmployeesSecured Kelly Services & NBC as Customers within 90 Days
  15. 15. Data management 13 Employees$8M Run Rate & Growing
  16. 16. Document Management 25 Employees3000+ customers including P&G, Medtronic & Hilton
  17. 17. Top AppExchange Search Terms Dashboards SMB Apps mapping linkedin Calendar quickbooks Project managementRecruiting Inventory Management Surveys Event Management Invoicing gmail Chatter outlook google Skype facebook
  18. 18. Top Customer Requested AppsCRM BACK OFFICE1. Surveys 1. Data integration tools2. Campaign mgmt 2. Data cleansing3. Email response mgmt 3. Invoice mgmt4. Sales performance mgmt 4. Demand planning5. Mobile sales mgmt 5. Product lifecycle mgmt6. Lead mgmt 6. Supply chain mgmt7. Event mgmt 7. Business intelligence8. Competitive intelligence 8. Big data mgmt9. Customer chat 9. Purchase order & expense mgmt10. Incentive mgmt 10. Project mgmt
  19. 19. Today is aboutOpportunity
  20. 20. #ENTERPRISE APPS: VC REPORTSARA VARNI BRIGHT MIKE DODD BRYAN STOLLESR DIRECTOR, APPEXCHANGE PARTNER GENERAL PARTNERSALESFORCE.COM AUSTIN VENTURES MOHR DAVIDOW@SARAVARNIBRIGHT
  21. 21. An Inve$tment CommunityLooking to Place Bets
  22. 22. Our Panel MODERATOR Sara Varni Mike Dodd Bryan Stolle Salesforce.com Austin Ventures Mohr Davidow Ventures
  23. 23. About Austin Ventures • Founded in 1979 • 3.9B Under Mgmt • Focused on Early Stage & MM • Key Enterprise Apps: - BazaarVoice - Mass Relevance - Spredfast
  24. 24. Mike Dodd, Partner • Joined AV in 2008 • Former Omniture, Ancestry.com Exec • Focus: - Web-enabled app software - Consumer
  25. 25. About Mohr Davidow Ventures • Founded in early 80s • 2.5B AUM • 70-80 Portfolio Companies • Focused on Early Stage • Key Enterprise Apps: - Coupa - Genius - Rally
  26. 26. Bryan Stolle, General Partner • 6+ Years at MDV • Former Entrepreneur • Bryan’s Top 3: - Financial Tech - “The Finance of Marketing” - Education
  27. 27. Our Panel MODERATOR Sara Varni Mike Dodd Bryan Stolle Salesforce.com Austin Ventures Mohr Davidow Ventures
  28. 28. THE fastest PATH FROM IDEA TO APPSARA VARNI BRIGHTSR DIRECTOR, APPEXCHANGESALESFORCE.COM@SARAVARNIBRIGHT
  29. 29. A New Set ofUser Requirements
  30. 30. Collaboration InteroperabilitySocial UX Mobility Network Effects Innovation
  31. 31. INFRASTRUCTURE application SOCIAL moBILE BUSINESS
  32. 32. INFRASTRUCTURE application SOCIAL TOUCH BUSINESS Tablestakes
  33. 33. Global Data centers 60+ Billion Transactions per qtr True multi-tenancyINFRASTRUCTURE
  34. 34. Declarative Tools or... Write in any Language APIs Search Identityapplication Security & SharingINFRASTRUCTURE
  35. 35. INFRASTRUCTURE application SOCIAL mobile BUSINESS Tablestakes Leverage
  36. 36. Profiles Feeds Status Updates Groupssocial File Sharingapplication ApprovalsINFRASTRUCTURE
  37. 37. Hybrid or HTML5 SDKsmobile Enterprise Containersocial TouchapplicationINFRASTRUCTURE
  38. 38. Marketplacebusiness Turn-key Trialsmobile License Managementsocial Billingapplication UpgradesINFRASTRUCTURE
  39. 39. X
  40. 40. Other CRM Extensions Collaboration Apps byIT & Admin Category Marketing Service
  41. 41. Get Started See more apps:www.appexchange.com See more technology:www.developerforce.com
  42. 42. FROM GARAGE TO GLORYBECCA KRASS LARS NIELSEN DAVID FRANKLIN KIRK VANDERVORTAPPEXCHANGE CURATOR SYMPHONIC SOURCE VENTAS CONSULTING PERVASIVE SOFTWARESALESFORCE.COM @LARSNIEL @VENTASCLOUD @CAPTKIRK1680@BECSMAY
  43. 43. The Proliferation of App Ec systems
  44. 44. 1,700+ APPS 20,000+CUSTOMER REVIEWS1,700,000+ INSTALLS
  45. 45. 2006 2007 2008 2009 2010 2011 201226K 88K 259K 462K 734K 1M 1.6M These are CUSTOMER installs. = 1 customer = 100,000+ subscribers
  46. 46. $5B $700MPartner Revenue Partner Revenue717,000 1,700 Apps Apps
  47. 47. $7,000 $400,000 Per App Per App
  48. 48. Salesforce.com Helps YouGet To Market Faster
  49. 49. EnableFree APP AcademyRoadmap InsightBusiness Best Practices PLAN BUILD
  50. 50. Enable DistributeFree APP Academy AppExchange MarketplaceRoadmap Insight Instant Storefront = ListingBusiness Best Practices Hassle-Free Billing = Checkout PLAN BUILD MARKET SELL
  51. 51. Our Panel MODERATOR Kirk VanDervort Becca Krass Strategic Alliances AppExchange Curator Pervasive Software Salesforce.com @captkirk1680 @becsmay David Franklin Lars Nielsen Vice President President Ventas Consulting Symphonic Source @ventascloud @larsniel
  52. 52. The Enterprise AppRevolution is Here
  53. 53. THANK YOU!
  54. 54. See moRe apps: www.appexchange.com Get technology: www.developerforce.com Become a PARTNER:www.salesforce.com/partners

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