Emedia 2009 Media Kit Digital


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This presentation explains eMedia\'s capabilities and hopes to educate on the benefits of e-mail Branding and Lead Generation/Nurturing

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Emedia 2009 Media Kit Digital

  1. 1. 2009 mEDIA kIT THE PULL YOU NEED TO GET THE QUALITY LEADS YOU WANT accelerated lead generation for b2b markets
  2. 2. Since 1998, emedia has been recognized as a premier B2B lead generation provider. Companies such as Cisco, United Healthcare, microsoft, Ford, IBm, Verizon, AT&T and many younger, innovative companies have enjoyed expanded revenues with emedia’s unique lead gen vehicles and world-class service. How can emedia help you? emedia generates high-quality B2B leads quickly and proactively via permission-based email bulletins. Millions of decision makers and influencers across North American business regularly receive emedia’s bulletins to source white papers, guides, product trials, webinars, training and other offers. accelerated lead generation — on demand
  3. 3. Attract Better Quality Leads Your needs, your offers and our capabilities determine a lead volume guarantee — and we guarantee to hit it for you. How can i generate To add further value, emedia surveys. For richer prospect new business leads? offers lead nurturing through its profiles, emedia runs surveys with Unique rapidrequest ReTouch program (see next page). your collateral as the reward for technology. Present your offers Because of these special features completion. Custom surveys can (collateral) to our bulletin subscribers, and the caliber of our subscribers, be created for you, you can select in a format with enticing copy and emedia leads are marked with the from our library of available potent calls to action. quality your team expects. surveys, or we can use a survey you’ve created. Your sales team emedia pre-populates response cost-per-lead (cPl) will thank you for the wealth of forms, making it simple and guarantees. most of emedia’s prospect information you’re able quick for prospects to take action. clients eliminate campaign risk to give them. In addition, readers receive by purchasing on a Cost-per-Lead collateral within a few seconds, Guarantee basis. Your needs, your helping to drive higher conversion. offers and our capabilities determine RapidRequest also offers custom a lead volume guarantee — and we questions, enabling leads to be guarantee to hit it for you. emedia profiled to your specifications. can fulfill CPL Guarantees on both Your quality is ensured. white paper leads and surveys. accelerated lead generation for b2b markets
  4. 4. I just want to say how pleased I have been with our pilot program with emedia, and how it has performed thus far. In addition, our rep has provided great service to me, a new emedia client. Good customer service is rare and I like to recognize it when it is great! Jennifer randall, Product marketing manager, 3m Do you need to Drive Web Site Traffic? for nurturing Your leads: banner inserts. Ideal for promoting a specific online retouch: ReTouch allows you to reinforce your original property, success is measured by the number and quality message or put forth a follow-up call to action to prior of click-throughs to your website, landing page or respondents (RapidRequest, CPL, Survey). ReTouch lets microsite. In contrast to search engines, emedia starts you further prepare the lead for sales contact or otherwise with a highly qualified audience of permission-based develop a solid prospect relationship. viewers for generating traffic. Clients find this to be a huge advantage when determining campaign ROI. emedia’s subscribers emedia’s email bulletins enjoy a readership of over for maximum exposure Within two million decision makers across several dozen B2B emedia’s bulletins: niche audiences. Our bulletins are delivered to bulletin sponsorship. This gives your RapidRequest, permission-based recipients on a regular basis — and Survey or Banner Insert the highest-profile position become an anticipated information source for these busy, within a bulletin. For just one insert per bulletin, demanding professionals. What does this translate to? Sponsorship can deliver a dominant brand message, Responsiveness that keeps our clients returning. as well as generate leads. I’ve been really pleased with emedia’s customer surveys. Not only are they a great lead gen tool, but have also shown to be a good PR resource for my company. emedia really excels in their expertise and customer service. I would highly recommend them to any of my collegues. Paula alvarez, channel marketing director, loglogic accelerated lead generation — on demand
  5. 5. For audience sizes and bulletin frequency, please request audience data sheets. nortH IT Security Email Security & Compliance Manufacturing Tech IT Storage Enterprise IT Strategy Mobile Technology american Software Developer Supply Chain Technology Network Management it Pro Virtualization CRM Professional Development aUdiences VM SME Technology IT HelpDesk & Support Windows Server 2003 Plant Technology SOA Windows Server 2008 Procurement Technology Data Center Solutions (1,700,000) Windows Desktop Project Management Exchange IT Compliance Federal Technology Tech Webinars Applications Management VoIP Printing Tech Business Intelligence Wireless Technology People Management Data Management Construction Technology Cloud Computing I have been happy with the lead quality, timeliness and customer interaction that emedia offers. Once again, they came in above and beyond our expectations with this last CPL campaign. I would have no problem recommending emedia to anyone that is looking for high quality leads, at a great CPL! melinda smith, marketing manager, ca accelerated lead generation for b2b markets
  6. 6. emedia’s CFO campaign delivered on all fronts. Lead quality, high response rates and great customer service made for a stellar campaign. We also saw a bump in lead generation activity from increased site traffic as a result of the exposure in the email bulletin, a pleasant bonus to a great program. kristin keyes, marketing director, expensewatch nortH Hr management HR Talent Management Update american aUdience Employee Benefits bUsiness Professional Development (370,000) execUtive People Management Recruitment and Retention aUdiences financial execUtive Business Intelligence aUdience CFO Update Company Compliance (350,000) Company Finance logistics/ Logistics & Distribution sUPPlY cHain Supply Chain Technology Manufacturing Tech aUdience Plant Technology Procurement Technology (525,000) Project Management accelerated lead generation — on demand
  7. 7. emedia helped me pick out the best audience to increase our effectiveness. They were happy to walk through the process and make sure I was crystal clear on our campaign before jumping in. They did a great job, and I look forward to many more campaigns with them. claudia Hoeffner, marketing manager, eloqua nortH marketing/sales Marketing Sales american execUtive aUdience CRM bUsiness (210,000) execUtive aUdiences occUPational HealtH Health & Safety Environment management aUdience Health & Safety in Hospitality Health & Safety in Construction (100,000) Health & Safety in Manufacturing small bUsiness Small Business SME (Small & Medium Enterprises) aUdience SME Technology (200,000) emedia bulletin’s have given our lead generation programs a real shot in the arm. In short, we get quality leads. Not only do we get a return on our spend, we can pinpoint our vertical markets using their diverse universe of e-bulletins. Lastly, they make it real easy to implement our program. John toraason, director of marketing, b&b electronics accelerated lead generation for b2b markets
  8. 8. At first I was skeptical of emedia’s services but have to say I am very pleased with the results. The leads were generated faster than I expected and are exactly what we seek. In the construction industry we usually don’t see this type of advertising work, but emedia did it. Wendy Hunt, marketing manager, carnie cap inc. indUstrY electronics Aerospace Electronics Automotive Electronics verticals (230,000) Electronics Engineers Electronics Events Electronics Testing & Measurement Electronics Development Embedded Electronics Medical Electronics Printed Circuits Power Management constrUction Architects Building Equipment (480,000) Commercial Construction Management Construction Technology Green Construction Health & Safety in Construction Residential Construction Management Packaging Converting Tech Packaging Labeling (90,000) Packaging Materials Packaging Sustainability Packaging Technology manUfactUring Printing Tech Converting Tech (500,000) Manufacturing Tech Product Design accelerated lead generation — on demand
  9. 9. creative examples Email Bulletin Example The RapidRequest response generated by our Sponsorship inclusions in emediaUSA’s Windows Server bulletins more than exceeded our expectations, both in terms of quality and quantity. Jacqui galow, marketing manager, neverfail accelerated lead generation for b2b markets
  10. 10. rates Per RapidRequest Banner Bulletin Customized Cost-per-Lead bUlletin Insert Insert Sponsorship Survey Programs insert $2995 $2495 $3995 Call for Pricing Call for pricing creative Title: Maximum of 68 characters (including spaces). Please note the subject bar of the bulletin is decided by the editor. sPecs Body Copy: Guideline of 70 words of text. Image & Banner Sizes: Maximum file size of 20k. Images: 150 pixels (W) x 150 pixels (H) recommended. Standard Banner: 468 pixels (W) x 60 pixels (H) Tower Banner: Up to 120 pixels (W) x up to 600 pixels (H) Response Mechanism: Web URL or Third Party Tag Hosted files: Max file size 250kb Copy Deadline: Copy and images should ideally be sent 48 hours in advance. The sooner we receive the material, the more chance we have to offer our guidance and help you get maximum response. Toll-free Phone: 800-782-6167 contact Us Phone: 630-288-8480 Fax: 303-265-2915 inquiries@emediausa.com 2000 Clearwater Drive • Oak Brook, IL 60523 USA If you need to target audiences in the UK, visit www.emedia.co.uk for details of the range of titles available. emediausa.com accelerated lead generation — on demand