E-Commerce business plan and pitch for a new venture called "Shopping Buddy" Team: Mahalakshmi Sankaran Mariel Espejo

2. Jacqueline is a 32 year old woman who
really wants to wear fashionable/Chic
and stylish clothes. But neither she has
the patience nor the eye to pick up the
right stuff when she goes shopping.
She cannot afford an expensive
personal stylist & online sites of little
help as they are algorithm based & not
customized for her and every time she
looks at somebody who is
fashionable/chic ,she is wondering if
that style will suit her?
Then we have Sally who loves to
shop, knows the latest trends in
fashion, is the “go to” person for
all her friends when it comes to
shopping for clothes & shoes

3. We all do know these “STYLE STALKERS”
&“WANNA BE RACHAEL ZOEs” in life.
What if we could connect these two
people?

4. PERSONAL STYLIST WHO FITS YOUR POCKET
Making personal shopping experience affordable,
convenient & accessible!

5. WHY SHOPPING BUDDY NOW?
$ 762 MN & 4.1%
TOO MANY CHOICES
BIGGER OPPORTUNITY

6. MARKET RESEARCH

7. Yes! I shop better for
people than for myself
Yes! I shop better for
people than for myself
Yes! If had more
money..
Yes! It’s very
convenient. Specially
for special occasions!
Yes! I’d love to, it
must be a fun job to
Yes! I’d love to, it
must be a fun job to
do
Q1: Would you hire a Personal Shopper/Stylist service for shopping?
Q2: Will you be interested in helping people shop and make some money of it?
Would love to! But I
hope it is not one of
those online quiz!!
Probably can’t afford,
but I wish I could
Probably can’t afford,
but I wish I could
Yes! It’s very
convenient. Specially
for special occasions!
Would love to! But I
hope it is not one of
those online quiz!!
do
Yes! If had more
money..

8. MEET JACQUELINE!
• Jacqueline is 32 years old
• She lives in NJ & commutes to NYC for work
• Works as a Marketing Strategist at Oracle
• She earns $70 K per annum
• Extremely busy at work & home
• She is always fighting to balance her time
• The most important thing in her life is she wants to
move up the ladder
• More importantly “SHE WANTS TO START LOOKING
THE PART”
• She watches shows like “What not to wear”, “Modern
Family”

9. More about Jacqueline
• NEVER EXPERIMENTS WITH STYLE & FASHION
• SCARED & SHY TO TRY NEW TRENDS
Jacqueline’s Pain Points
•Overwhelmed with choices available
•No time or interest to shop
•Doesn’t know what fits her well
• Aspires to be well dressed and fashionable but
doesn’t know how
•Looking for some body who can help her with
shopping
• Cannot afford an expensive personal stylist & hates
the algorithm driven online stylist

10. MEET SALLY!
•Sally is 25 years old
•She is a Sales Associate at Victoria Secret
More about Sally
•Always on top of fashion, new trends, style
•knows where to find the great deals
•Expert in fashion and style among her friends and family
•“Go to” person when it comes to fashion and style for
her friends and family
•Wants to make extra money by making her passion, a
side income

11. SHOPPING BUDDY: LOOK & FEEL

15. HOW ARE WE MAKING MONEY?
• Premium Memberships
• Brand Affiliations & Display
Advertising

16. COMPETITION

17. Competitive Landscape
AFFORDABILITY PERSONALIZATION
FREEDOM
OF
CHOICE
NON
ALGORITHM
DRIVEN

18. Personal
Personal
Experience/Freedom
Experience/Freedom
of choice
of choice
Personal
Personal
Experience/Freedom of
Experience/Freedom of
choice
choice

19. COMPETITIVE ADVANTAGE

20. HOW ARE WE REACHING OUR TARGET AUDIENCE ?

21. AWARENESS ACQUSITION
ONLINE:
•SEO
•PPC
•DISPLAY ADVERTISING
•BLOGGER OUTREACH
•SOCIAL ADVERTISING
OFFLINE:
•PARTNERSHIPS WITH
BRANDS
•FASHION MAGAZINE
•PR BUZZ
•WOM
•ACTIVATIONS IN MALLS
ONLINE:
•WEBSITE
•STYLIST CHAT WIDGET
•REVIEWS
•OFFER PROMO CODE
•EMAIL MARKETING
•MOBILE ADVERTISING
OFFLINE:
•DIRECT MAIL
RAECTQEUNSSITIOIONN
ONLINE:
•REFERAL PROMOS
•SOCIAL SHARE OFFERS
•EMAIL MARKETING
•MOBILE ADVERTISING
OFFLINE:
•DIRECT MAIL

22. KPIs & MEASUREMENT
• REGISTERED USERS
• JOB POSTINGS & STYLIST
POSTINGS
• SUBSCRIPTIONS
• PROMO CODE
REDEMPTION
• RENEWALS
• REFERALS
AWARENESS
ACQUSITION
RETENSION

23. THE TEAM THAT MAKES IT HAPPEN!

25. MONEY, MONEY, MONEY

26. MEMBERSHIP GROWTH
Assumptions:
•The number of users in the first year based on the assumption that 2% of the
Population of the women in the 5 target cities
•The % of premium members assumed as 5%, 15% & 20% of the user base.

27. REVENUE PROJECTION
Assumptions:
* 2 Streams of revenue: Subscription & Advertising
•The subscription fee per month is assumed at $9.99
•Some assumptions also on the number of months of subscription paid by the members.
•In the first year membership paid only for 6 months & for 8 months in the subsequent years

28. PROFIT & LOSS PROJECTIONS
REVENUE (SALES) 1st Year 2nd Year 3rd Year TOTAL
Category 1 (Subscription Fee-
$9.99/Month) $171,623 $1,029,769 $2,059,538 $3,260,931
Category 2 (Advertising) $0 $300,000 $390,000 $690,000
TOTAL REVENUE (SALES) $171,623 $1,329,769 $2,449,538 $3,950,931
COGS N/A N/A N/A N/A
GROSS PROFIT $171,623 $1,329,769 $2,449,538 $3,950,931
EXPENSES
Salaries $300,000 $315,000 $378,000 $993,000
Ultilities - - - -
Telephone/Internet $1,000 $1,000 $1,000 $3,000
Rent $0 $0 $48,000
Insurance $1,000 $1,000 $1,000 $3,000
Web Development $35,000 $1,800 $1,800 $38,600
Others $1,000 $1,000 $1,000 $3,000
Advertising/Marketing $125,000 $137,500 $151,250 $413,750
Launching Event/Branding Event $5,000 $0 $0 $5,000
TOTAL EXPENSES $468,000 $457,300 $582,050 $1,507,350
NET PROFIT/LOSS ($296,377) $872,469 $1,867,488 $2,443,581

29. FUTURE PLANS
• Brand associations with retail partners & online retailers
• Launch exclusive services for stylists like knowledge corner to
upgrade their knowledge & skills. Help them to become
certified

30. THANK YOU