SlideShare a Scribd company logo
■ Shoppers' Stop Limited is a chain of Retail stores in India
owned by K. Raheja Corp. CEO & MD MR. Rajiv Suri(2018)
■ Group - The Company houses a host of many international
& domestic brands across various categories such as
apparel, accessories, cosmetics, home & kitchenware as
also its own private brands.
■ SS started in 1991 with its first store in Andheri, Mumbai.
■ With a Gross Retail Turnover of Rs. 3607 crores, Shopper's
Stop has become the highest benchmark for the Indian
Retail Industry.
MARKETING MIX
PRODUCT
■ Identified the need for and created a suite of
brands that reflect Styles, International Class
and Fashion
■ Private Brands have been introduced and
developed after a careful analysis of
Customer Requirement.
PRODUCT MIX
MEN
EYE WEAR
WATCHES
SHIRTS
WOMEN
WATCHES
EYE WEAR
SALVAR
KURTA
KIDS
NEW BORN
TOYS
WATCHES
HOME &
KITCHEN
BED SHEET
DINNING
BATH
ACCESSORIES
PROMOTIONAL
Print Advertisements
Media Advertisements
Outdoor Ads
Social Events
PROMOTIONAL
Print Advertisements
Media Advertisements
Outdoor Ads
Social Events
PROMOTIONAL
Print Advertisements
Media Advertisements
Outdoor Ads
Social Events
PROMOTIONAL
Print Advertisements
Media Advertisements
Outdoor Ads
Social Events
First Citizen
■ Since 1994, Grown to
more than 5 million+
loyal members as on
date who contribute to
over 75 percent of
sales.
■ Objective of the First
Citizen Loyalty Program
is to ensure customer
delight and enhance
customer satisfaction.
PRICING
“Shoppers Stop follows Premium Pricing Strategy that
includes selling of High Quality Products at a High Price”
PLACE
■ There are 83 stores across 38 cities in India.
■ Types Of Store:-
– HOME STOP
– HYPER CITY
– CROSS WORD
– MOTHER CARE
– TIME ZONE
– AIRPORT RETAILING
– www.shoppersstop.com & Shoppers Stop App
Shoppers stop 1

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Shoppers stop 1