Zara is a Spanish clothing and accessories retailer founded in 1974 in Arteixo, Spain. It is known for its fast fashion business model of rapid production and turnover. Zara obtains fabrics after designing clothes to allow production to quickly respond to new trends, avoiding heavy advertising costs. The company controls its entire supply chain to rapidly produce small batches of designs.

1. Vishnuvartan Jay Siva
2180067
BIS
Zara

2. (Zara History)
Spanish clothing and accessories
retailer based in Arteixo, Galicia.
1974

3. Revenue: 14.8 billion
USD (Zara)
Brand Value As of May 2015
$9.4 Billion USD (Zara)
 Total control of supply
production
 Clothing that is
affordable = Fast
Fashion
 Do not spent heavily
on advertising
 Obtaining the fabrics
after the design and
development.

4.  ‘Magic mirror’, Inditex
developers are working
on self-service tills
that remove security
tags without the need
for shop assistants.
(Calderwood, 2014)

5.  (n.d.). Retrieved January 26, 2016, from Worldversus.com:
http://worldversus.com/img/zara.jpg
 (n.d.). Retrieved January 26, 2016, from Inditex:
http://www.inditex.com/en/brands/zara
 Calderwood, I. (2014, November 2). Spains fashion giant Zara reveals what the
future of shopping has in store. Retrieved February 2, 2016, from
http://www.theolivepress.es/spain-news/2014/11/02/spains-fashion-giant-
zara-reveals-what-the-future-of-shopping-has-in-store/:
http://www.theolivepress.es/spain-news/2014/11/02/spains-fashion-giant-
zara-reveals-what-the-future-of-shopping-has-in-store/
 Chaniago, A. B. (2015, June 8). Retrieved January 28, 2016, from Healyconsultants:
http://www.healyconsultants.com/blog/zero-zara-secret-fast-fashion/
 Zara. (n.d.). Retrieved February 2, 2016, from Forbes:
http://www.forbes.com/companies/zara/
 Mo, Z. (2015). nternationalization Process of Fast Fashion Retailers: Evidence of
H&M and Zara. nternationalization Process of Fast Fashion Retailers: Evidence of
H&M and Zara, 217-236.
 Zara History. (n.d.). Retrieved February 2, 2016, from Inditex:
http://www.inditex.com/our_group/our_history