This presentation made by me on Brand Zara while studying for the brand study project. I choose Zara because it has been conquering THE FASHION WORLD in its own way...!
This presentation made by me on Brand Zara while studying for the brand study project. I choose Zara because it has been conquering THE FASHION WORLD in its own way...!
Zara- Case Study
Known for its fast, affordable fashion, retail chain Zara has built up a multi-billion dollar brand through listening and reacting quickly to its customers
Brief of article" internationalisation of the Spanish fashion brand Zara ", Lopez, C., & Fan ,Y., (2009),Internationalisation of the Spanish fashion brand Zara. Journal of Fashion Marketing and Management ,13(2),279-296
Zara- Case Study
Known for its fast, affordable fashion, retail chain Zara has built up a multi-billion dollar brand through listening and reacting quickly to its customers
Brief of article" internationalisation of the Spanish fashion brand Zara ", Lopez, C., & Fan ,Y., (2009),Internationalisation of the Spanish fashion brand Zara. Journal of Fashion Marketing and Management ,13(2),279-296
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Case Corporate Excellence
Spain’s fast fashion retailer Zara and its owner Inditex Group have revolutionised the industry, Zara became one of the few Spanish brands recognised globally. But is it a socially responsible brand?
Implementing CSR means integrating social, labour and human rights concerns into the management of the company in such a way that the Company’s policies, strategies, procedures and business models are developed in line with these concerns. In the case of Zara, the CSR strategy should provide an answer to the following important question: what kind of society do we want to build and what is the role of companies in this society?
The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 10 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.
Today the group caters to thousands of eager shoppers through its 700 & more stores, employing over 6500 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.
CASE 3-4 Continued Growth for Zara and InditexCIRCA 2008.docxwendolynhalbert
CASE 3-4 Continued Growth for Zara and Inditex
CIRCA 2008
ARTEIXO, Spain—Zara stores have set the pace for retailers
around the world in making and shipping trendy clothing. Now
Pablo Isla, chief executive of parent company Inditex SA, says
Zara needs to speed up. As rivals catch up, Mr. Isla is attempting
one of the fastest global expansions the fashion world has ever
seen, opening hundreds of new stores and entering new markets.
To do that, as an economic downturn threatens sales, Inditex is
changing the systems that have driven its success at Zara and its
other store brands, to save time and money. Among the innova-
tions, it is introducing new methods to enable store managers to
order and display merchandise faster and adding cargo routes for
shipping goods. “There has been a clear change of mentality in
the company,” Mr. Isla, a former tobacco executive who arrived
at Inditex in 2005, said in an interview at the company’s head-
quarters here.
The world’s second largest clothing retailer by sales after Gap
Inc., Inditex is responding to a predicament shared by other com-
panies that come up with game-changing formulas: Eventually
competitors catch up, forcing the pioneers to do even better to keep
their edge. Low-cost carrier Southwest Airlines Co. is making big
changes to fend off rivals that have copied its efficient operat-
ing model. Inventory-control methods at Walmart Stores Inc. are
being mimicked around the world, and Google Inc. is updating its
search engine to keep users loyal.
The consumer slowdown is adding pressure. Inditex shares
have fallen nearly 24 percent in the last 12 months, in large part
because investors are worried about an economic downturn in
Spain, where Inditex generates over a third of its $12 billion in
annual sales. The company is pressing ahead with its expansion
plans even as consumers are slowing down. In the U.S., retail-
ers had their worst monthly sales results in nearly five years in
January, and some chains are planning to close stores and cut jobs.
U.K. retailer Marks & Spencer PLC recently reported its worst
quarterly sales performance in two years, and warned the pain
could extend into 2009.
The industry is watching the company’s logistical makeover.
Though it sells inexpensive trendy clothing—“fast fashion” in
industry parlance—Zara has been so successful in luring high-
paying customers that luxury fashion brands such as Gucci,
Burberry and Louis Vuitton have overhauled their own prac-
tices to send new fashions to stores more frequently. “They’re a
fantastic case study in terms of how they manage to get product
to their stores so fast,” Stacey Cartwright, chief financial officer
of Burberry Group PLC, says of Zara. “We are mindful of their
techniques.”
In recent years, competitors across the globe have adopted
Zara’s methods. Italy’s Benetton Group SpA now replenishes
stores up to once a week. Los Angeles- ...
2. History
• 1- Zara is a Spanish clothing and accessories retailer
based in Arteixo, Galicia.
• 2- The company was founded in 1975 by Amancia
Ortega and Rosalia Mera.
• 3- Amancio Ortega opened the first Zara store in 1975
in Galicia, Spain. Ortega initially named the
store Zorba after the classic film Zorba the Greek, but
after learning there was a bar with the same name
two blocks away, they rearranged the letters molded
for the sign to “ZARA”.
3.
4. Product
• Zara stores have men's clothing and women's
clothing, as well as children's clothing (Zara Kids).
Zara's products are supplied based on consumer
trends. Its highly responsive supply chain ships
new products to stores twice a week. After
products are designed, they take ten to fifteen
days to reach the stores. All of the clothing is
processed through the distribution center in
Spain. New items are inspected, sorted, tagged,
and loaded into trucks. In most cases, the
clothing is delivered within 48 hours. Zara
produces over 450 million items per year.