- The document provides an overview of 10 trends for 2014 in Asia Pacific, including the growth of image-powered social media, monthly e-retail subscription models, demand for short-form content, polarization of luxury markets, and the increasing influence of emerging markets and mobile technology.
- Key trends discussed are the changing nature of status and luxury consumption in Asia, the disruptive impact of smartphones and the emerging "Internet of Things", and how these will reshape retail and consumer expectations of brands.
- Brands are advised to provide compelling visual content, differentiate through subscription services, engage customers with bite-sized media, redefine luxury experiences, consider low-cost emerging markets, and integrate seamlessly with an intuitive mobile-
The document discusses business models, vision, and branding. It provides an example of Spotify's business model canvas and how their vision aligned with different elements of the canvas. It then discusses using a vision canvas to articulate a company's vision. Finally, it walks through developing a brand strategy using a brand compass as a framework, providing Spotify as an example. Key elements of the brand compass include personality, purpose and values, customer self-image, relationship, and brand artefacts.
This document discusses how data-driven digital services can win customers' hearts by maximizing their emotional rewards and saving their time. It explains that personalization provides customers the most desired content, directly optimizing emotional reward while also minimizing effort through easier navigation and search. This maximizes customers' reward-to-effort ratio and creates addictive user experiences that attract more users who spend more time, maximizing a business's total value. Data science and personalization will be inseparable from digital services and business success in the future.
This document provides an overview of a presentation on business modeling and innovation. It discusses new tools, skills, and mindsets needed for business. Key points from various slides include that business as usual is dead, business plans are outdated, and unforeseen turbulence is a constant feature of today's volatile world. It introduces the Business Model Canvas tool for developing business models and outlines Onetab, an Australian startup that developed an app to simplify drink ordering in bars. Their business model evolved based on learning more about customers' needs and problems. They were able to secure investment after refining their model. The document stresses the importance of continuously observing customers and markets to develop solutions rather than a single answer.
This document discusses the importance of creating digital customer value. It emphasizes that companies should focus on solving customer problems rather than just introducing new technologies. It recommends using canvases like the Business Model Canvas and Value Proposition Canvas to understand customer needs and jobs that need to be done. This will help companies create the right value for customers instead of just focusing on new solutions or ideas. The document stresses that companies should think like customers and focus on delivering real value and benefits to solve their problems and meet their needs.
The document provides advice on making good decisions, respecting others, and sportsmanship. It discusses avoiding negative behaviors like ditching school or doing drugs. It emphasizes respecting teammates, opponents, coaches, and officials. It also stresses accepting judgment, encouraging others, and handling both wins and losses with grace. Overall messages are to do well in school, respect others, and stay out of trouble.
The document discusses business models, vision, and branding. It provides an example of Spotify's business model canvas and how their vision aligned with different elements of the canvas. It then discusses using a vision canvas to articulate a company's vision. Finally, it walks through developing a brand strategy using a brand compass as a framework, providing Spotify as an example. Key elements of the brand compass include personality, purpose and values, customer self-image, relationship, and brand artefacts.
This document discusses how data-driven digital services can win customers' hearts by maximizing their emotional rewards and saving their time. It explains that personalization provides customers the most desired content, directly optimizing emotional reward while also minimizing effort through easier navigation and search. This maximizes customers' reward-to-effort ratio and creates addictive user experiences that attract more users who spend more time, maximizing a business's total value. Data science and personalization will be inseparable from digital services and business success in the future.
This document provides an overview of a presentation on business modeling and innovation. It discusses new tools, skills, and mindsets needed for business. Key points from various slides include that business as usual is dead, business plans are outdated, and unforeseen turbulence is a constant feature of today's volatile world. It introduces the Business Model Canvas tool for developing business models and outlines Onetab, an Australian startup that developed an app to simplify drink ordering in bars. Their business model evolved based on learning more about customers' needs and problems. They were able to secure investment after refining their model. The document stresses the importance of continuously observing customers and markets to develop solutions rather than a single answer.
This document discusses the importance of creating digital customer value. It emphasizes that companies should focus on solving customer problems rather than just introducing new technologies. It recommends using canvases like the Business Model Canvas and Value Proposition Canvas to understand customer needs and jobs that need to be done. This will help companies create the right value for customers instead of just focusing on new solutions or ideas. The document stresses that companies should think like customers and focus on delivering real value and benefits to solve their problems and meet their needs.
The document provides advice on making good decisions, respecting others, and sportsmanship. It discusses avoiding negative behaviors like ditching school or doing drugs. It emphasizes respecting teammates, opponents, coaches, and officials. It also stresses accepting judgment, encouraging others, and handling both wins and losses with grace. Overall messages are to do well in school, respect others, and stay out of trouble.
The document provides information about training courses offered by BSE Academy. It discusses the principles of imparting theoretical and practical steelmaking skills to various levels of employees. It offers seminars conducted by industry experts at steel plants or customer sites. The concept involves hands-on training at BSW steel works, practical workshops, and theoretical classroom training with testing after modules. Courses are aimed at operators, supervisors, and managers to improve skills or provide hands-on job training. Advanced management training and customized training programs are also discussed.
Baguio City is known as the Summer Capital of the Philippines. The document discusses an unforgettable moment the author had bonding with their family in Baguio City. They were excited to spend time together in the summer capital and asked if the reader wanted taho, coffee, or to join them.
This workshop aims to help introverts succeed at networking by demystifying introversion and providing tips and strategies. The workshop will discuss the advantages introverts bring to networking and how to make networking experiences less stressful. Attendees will learn how to start conversations, strengthen existing relationships, and gracefully exit interactions. Famous introverted historical figures will also be discussed.
0000 introduction for EzzSteel Academy Zakaria Ragab
The document describes the DACUM (Designing a Curriculum) approach and ADDIE (Analysis, Design, Development, Implementation, Evaluation) model for developing training programs. It discusses using DACUM to analyze jobs and determine tasks, skills, and competencies to inform training program design. It then explains the five phases of the ADDIE model - analysis, design, development, implementation, and evaluation - which provide a systematic process for developing effective training materials. Sample tasks and outputs are provided for each ADDIE phase.
This curriculum vitae is for Zachary Madoh Onyango, a Kenyan registered community health nurse with a Bachelor of Science in Nursing degree and experience in nursing, project management, and volunteer work related to Ebola outbreak response. He currently works as a clinical nurse at Aga Khan University Hospital in Nairobi, where his duties include patient assessment, care planning, medication administration, education, and more. Previous roles include nurse volunteer in Liberia during the Ebola outbreak, clinical nurse/midwife, project nurse managing abortion care initiatives, and registered nurse providing various health services.
The document provides details about the gas terminal unit at the Hazira Gas Processing Complex (HGPC) in India. It discusses the key components of the gas terminal including the pig receiver, slug catcher, and gas filtering units. The slug catcher separates the incoming gas and condensate streams. Filtering units further remove any entrained condensate from the gas. The gas terminal is an important initial processing step that receives sour gas via pipelines and separates it into gas and condensate streams for further downstream processing.
Domestic natural gas discoveries and LNG imports are driving expansion of India's city gas distribution (CGD) infrastructure. Many pipeline and LNG terminal projects are planned over the next 5-10 years to connect new demand centers and sources of supply. However, securing sufficient gas supplies remains a challenge for the CGD sector. Recent bidding rounds showed variation in network tariffs and expansion targets bid by companies, raising questions about regulatory policies. Stakeholders have concerns around gas availability, pricing reforms, and the pace of infrastructure development that will need to be addressed for the long-term growth of India's CGD sector.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
The growth of eCommerce: does it impact brand strategy?Nurun
The growth of eCommerce is changing brand strategies in several ways. Consumer expectations are evolving as people now research products online and read reviews from other consumers before purchasing. Brands must be present across online and offline channels to understand the entire customer journey. An eCommerce strategy should go beyond just online sales and consider how the brand engages with customers at all touchpoints. To achieve growth objectives, brands need to continuously innovate, enhance their online content and experiences, and invest in new technologies.
The document outlines 7 key consumer trends for 2010, including:
1) Expectation Economy - Consumers will have higher expectations for branded goods and services.
2) (F)LUXURY - Luxury is redefined as experiences of time, escape, and balanced consumption rather than overt excess.
3) Get Real! - Consumers want more honest, edgy, and real conversations from brands on social media.
It provides public relations implications for each trend, such as highlighting value, engaging influencers online, and co-creating with fans. The document is meant to inspire new communication ideas for clients by understanding shifting consumer behavior.
The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
This document discusses the concept of "servile brands", which are brands that serve, assist, and help empower customers in various ways. Some examples provided include apps that let customers virtually try on clothing, monitor their driving habits, find products in shopping malls, translate signs and menus, and receive medical advice. The document argues that as consumers have less time and demand more convenience, brands need to adopt a "servile" approach to satisfy customers' desire for instant gratification and help make their lives easier.
The document provides information about training courses offered by BSE Academy. It discusses the principles of imparting theoretical and practical steelmaking skills to various levels of employees. It offers seminars conducted by industry experts at steel plants or customer sites. The concept involves hands-on training at BSW steel works, practical workshops, and theoretical classroom training with testing after modules. Courses are aimed at operators, supervisors, and managers to improve skills or provide hands-on job training. Advanced management training and customized training programs are also discussed.
Baguio City is known as the Summer Capital of the Philippines. The document discusses an unforgettable moment the author had bonding with their family in Baguio City. They were excited to spend time together in the summer capital and asked if the reader wanted taho, coffee, or to join them.
This workshop aims to help introverts succeed at networking by demystifying introversion and providing tips and strategies. The workshop will discuss the advantages introverts bring to networking and how to make networking experiences less stressful. Attendees will learn how to start conversations, strengthen existing relationships, and gracefully exit interactions. Famous introverted historical figures will also be discussed.
0000 introduction for EzzSteel Academy Zakaria Ragab
The document describes the DACUM (Designing a Curriculum) approach and ADDIE (Analysis, Design, Development, Implementation, Evaluation) model for developing training programs. It discusses using DACUM to analyze jobs and determine tasks, skills, and competencies to inform training program design. It then explains the five phases of the ADDIE model - analysis, design, development, implementation, and evaluation - which provide a systematic process for developing effective training materials. Sample tasks and outputs are provided for each ADDIE phase.
This curriculum vitae is for Zachary Madoh Onyango, a Kenyan registered community health nurse with a Bachelor of Science in Nursing degree and experience in nursing, project management, and volunteer work related to Ebola outbreak response. He currently works as a clinical nurse at Aga Khan University Hospital in Nairobi, where his duties include patient assessment, care planning, medication administration, education, and more. Previous roles include nurse volunteer in Liberia during the Ebola outbreak, clinical nurse/midwife, project nurse managing abortion care initiatives, and registered nurse providing various health services.
The document provides details about the gas terminal unit at the Hazira Gas Processing Complex (HGPC) in India. It discusses the key components of the gas terminal including the pig receiver, slug catcher, and gas filtering units. The slug catcher separates the incoming gas and condensate streams. Filtering units further remove any entrained condensate from the gas. The gas terminal is an important initial processing step that receives sour gas via pipelines and separates it into gas and condensate streams for further downstream processing.
Domestic natural gas discoveries and LNG imports are driving expansion of India's city gas distribution (CGD) infrastructure. Many pipeline and LNG terminal projects are planned over the next 5-10 years to connect new demand centers and sources of supply. However, securing sufficient gas supplies remains a challenge for the CGD sector. Recent bidding rounds showed variation in network tariffs and expansion targets bid by companies, raising questions about regulatory policies. Stakeholders have concerns around gas availability, pricing reforms, and the pace of infrastructure development that will need to be addressed for the long-term growth of India's CGD sector.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
The growth of eCommerce: does it impact brand strategy?Nurun
The growth of eCommerce is changing brand strategies in several ways. Consumer expectations are evolving as people now research products online and read reviews from other consumers before purchasing. Brands must be present across online and offline channels to understand the entire customer journey. An eCommerce strategy should go beyond just online sales and consider how the brand engages with customers at all touchpoints. To achieve growth objectives, brands need to continuously innovate, enhance their online content and experiences, and invest in new technologies.
The document outlines 7 key consumer trends for 2010, including:
1) Expectation Economy - Consumers will have higher expectations for branded goods and services.
2) (F)LUXURY - Luxury is redefined as experiences of time, escape, and balanced consumption rather than overt excess.
3) Get Real! - Consumers want more honest, edgy, and real conversations from brands on social media.
It provides public relations implications for each trend, such as highlighting value, engaging influencers online, and co-creating with fans. The document is meant to inspire new communication ideas for clients by understanding shifting consumer behavior.
The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
This document discusses the concept of "servile brands", which are brands that serve, assist, and help empower customers in various ways. Some examples provided include apps that let customers virtually try on clothing, monitor their driving habits, find products in shopping malls, translate signs and menus, and receive medical advice. The document argues that as consumers have less time and demand more convenience, brands need to adopt a "servile" approach to satisfy customers' desire for instant gratification and help make their lives easier.
2015 EMERGING TOP TEN TRENDS
Please see a recent Zenith Report covering 2015 emerging top trends. The report is designed to help brands apply the learnings from these trends in order to enhance consumer experience and ultimately drive ROI.
The top 10 trends include video explosion, proximity marketing, retails scents, social personalisation, custom-fit, photo shop, swipe right to shop, smart sensor, brand storytelling and geotainment.
ZenithOptimedia's 2015 Emerging Top Ten TrendsZenithOptimedia
ZenithOptimedia's selection of the most important changes in technology, communications and consumer behaviour. The report is designed to help brands apply the learnings from our trends in order to enhance consumer experience and drive ROI.
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) joins Syniverse’s Mobile Engagement specialists, Rob Hammond (@tech2dollars) and Jessica Lee (@jessicanl) to discuss the top trends mobile marketers should be paying attention to as they map out their 2016 mobile engagement strategies.
Social Media Optimization Trends in 2019 | Raghbatraghbatdm
As the landscape of Social Media keeps changing rapidly, it is vital to keep up with the new social marketing trends every year, Here we have listed few of the social media trends in 2019
Face of Today's Consumer: 2010 Trend ReviewK Anggakara
What drives consumer to go wow nowadays? Business must acknowledge that in 2010, the face of consumer has changed in an extent never seen before!, the presentation offer a view on the consumer trend and how business gel-in to the matter.
The document discusses 10 trends to watch for in 2015, including the growth of new online businesses (.coms), aggregation of apps, retailers integrating physical and digital experiences, locally-sourced foods, video commerce, wearable technology, location-based marketing using beacons, and trends being driven by changing customer wants rather than brands selling to customers. It emphasizes that customers expect honesty, integrity, entertainment and products that make their lives more magical from brands.
The document discusses 10 trends to watch for in 2015, including the growth of new online businesses (.coms), aggregation of apps, retailers integrating physical and digital experiences, locally-sourced foods, video commerce, wearable technology, location-based marketing using beacons, and trends being driven by changing customer wants rather than brands selling to customers. It emphasizes that customers expect honesty, integrity, entertainment and products that make their lives more magical from brands.
2015 Marketing Trends and Predictions White Paper - Solocal Group UK, Decembe...Solocal Group UK
4 marketing trends to look out for in 2015:
#1 From multiscreen to ubiquitous internet devices
#2 Content and social meets advertising
#3 Taking the multichannel customer journey seriously
#4 The rise of the seamless transaction
The document discusses digital trends in 2013 and provides insights into how consumers are using digital technologies. It notes that internet usage has increased across all age groups in the UK, with 76% of British homes now connected. Marketers are advised to focus on creating engaging mobile experiences like apps to interact with constantly connected consumers. Data from social networks and other sources can provide valuable insights about customers, but brands must balance sharing content with avoiding overwhelming users. Omnichannel marketing that provides a seamless experience across channels is an important strategy.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
2. Welcome to the What’s
Next Trend Report 2014
We hope that you enjoy reading this report and that it inspires
you for the year ahead.
At What’s Next we’re passionate about the intersections
between consumer culture, business practices, the never
ending march of technology and media. We believe these
intersections are what drives the future .
This report explores the trends that will be created in 2014 when
developments in each of those areas collide.
Letter From The Editor
4. EXECUTIVE SUMMARY
Projections & Trends
STATUS CONTINUES TO BE A
KEY DRIVER OF ASIAN
CONSUMER BEHAVIOUR.
HOWEVER, WITHIN THAT WE’RE
SEEING A RANGE OF SUB-SET
BEHAVIOURS THAT ARE
CHANGING THE MEANING OF
STATUS.
As Asia’s tier 2 and tier 3 markets open up further
the luxury market is breaking up into two, if not
three tiers. While newcomers to the category
scramble for status badge logos, the experienced
Asian luxury consumer is becoming more
sophisticated in his choices, valuing the experience
of luxury as much as, if not more than, the product
itself. At the other end of the spectrum though,
there is a move towards trade-up and trade-in
retail formats for those entering categories such as
consumer electronics for the first time.
THE SMARTPHONE CONTINUES
ITS DISRUPTIVE INFLUENCE, BUT
AS THE INTERNET OF THINGS
BECOMES EVER MORE
PRESENT THE REACH OF ITS
IMPACT GROWS
Mobile continues to be a game changer
but its influence is evolving. As the region
grows in affluence more people are
connecting and they are doing it via
mobile: this has a significant impact on
their expectations of brands. As
smartphone penetration hits and goes
beyond critical mass across all of Asia –
even in developing markets – ‘mobile
natives’ are demanding short form
content, and image first communications.
Executive Summary
5. SMARTPHONE PENETRATION COUPLED
WITH THE INTERNET OF THINGS COMING OF
AGE WILL CHANGE RETAIL FOREVER.
For a long time, any discussion of the impact of digital on bricks
and mortar seemed to suggest the end of the traditional shopping
experience. However, the smartphone is really the pioneer of The
Internet of Things (IoT) and as businesses begin to harness these
two areas more effectively its beginning to change the bricks and
mortar game completely with heightened experiences for
consumers reinventing the retail space.
Furthermore, the impact of increased smartphone penetration
(and to a lesser extent wearable technologies) and the IoT is
empowering consumers in their daily lives. In 2014 we’ll see the IoT
become more visible as companies begin to commercialise
technologies that intuit what you need without needing to be told.
EXECUTIVE SUMMARY
Projections & Trends
7. Image Powered Web
Monthly e-Retail Formats
The Need for Short Form Content
The Polarisation of Luxury
Disruptive Force of Emerging Markets
The Mobile Empowered Consumer: Intuitive Technology
Mobile Natives
Owning the Multi-screen Mix
Changing Retail Environment
Second Hand Status
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8. The Image Powered Social Web
Although predominantly text-based
apps such as Line and WeChat
have had enormous success of late,
it’s fair to say that over the last 5
years there’s been significant
change in the way that people use
the internet and social media. From
almost exclusively text based status
updates on Facebook and 140
character updates on Twitter we’ve
moved, thanks to smartphones, to a
more visually dominated form of
communication online. Pinterest,
Instagram and Snapchat have
paved the way to for the image
powered web.
These days it feels like hardly a meal
is eaten without it being
documented visually somewhere on
line. There are now over 40m+ users,
& one million daily active users on
Instagram in Australia alone and
more than 100,000 downloads of the
app in China daily.
Data to the right shows the sheer
rate of growth of image centric
apps, with 27% of images uploaded
now being done so through
SnapChat.
WHAT THIS MEANS FOR BRANDS
With an increasing focus on image
powered communications brands need
to think hard about how they create
and distribute content. With imagery
fuelling how we connect, its changing
the form and functionality of websites
and evolving how we discover. Most
significantly for brands, it’s evolving
what we think of as content and
advertising with native advertising
starting to take off. Instead of display
banners, this is about promoted posts on
Facebook, videos on The Vine and
photos on Instagram.
Source: Internet Trends DII Conference, KPCB, May 2013
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THESE DAYS IT FEELS
LIKE HARDLY A MEAL
IS EATEN WITHOUT IT
BEING DOCUMENTED
VISUALLY
SOMEWHERE ON LINE.
9. Monthly e-Retail Formats
With the growth of smartphone
penetration across Asia in 2013
e-commerce, and in particular
m-commerce has been a hot
topic over the last 12 months.
However, hot on its heels as
retail trend du jour is that of
monthly e-retail formats.
From beauty and cosmetics to
candy we’re seeing retailers
and manufacturers start selling
on a monthly subscription or
‘subcom’ model. As well as pre-
ordered favourites, customers
frequently receive additional
‘surprise’ items to experience
making this a great avenue for
sampling.
WHAT THIS MEANS FOR BRANDS
Currently e/m-commerce has become a
relatively standardised experience across
companies and brands. Through the
subcom model some brands are finding
an avenue for differentiation and bringing
the ‘surprise and delight’ factor back into
the transaction process.
Korean beauty brand Memebox has seen
exceptional growth through the subcom
model and now has over 100,000
subscribers to its monthly service,
equating to $2m+ of revenue. Off the
back of this success it has expanded the
service into Japan, the USA and is coming
soon to Thailand.
Source: www.techinasia.com
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FROM BEAUTY TO
CANDY WE’RE
SEEING RETAILERS
AND
MANUFACTURERS
START SELLING ON A
MONTHLY
SUBSCRIPTION OR
‘SUBCOM’ MODEL.
10. The Need for Short Form Content
Sources: nVision (2013), Trendwatching.com, eMarketer, Mintel and Warc
One Second Everyday prompts users
to capture a clip of their life each
day. Each clip is then saved to a
calendar. Clips then play in
chronological order to create a
short film.
With the overwhelming amount of
content and information we now
have access to, consumers have
an ongoing need for bite size and
engaging content. Consumers are
no longer just consuming media
but also creating and sharing it
themselves.
WHAT THIS MEANS FOR BRANDS
Brands should take advantage of this
creativity and provide consumers with
ingredients and content that they can
adapt, improve and share amongst
their networks.
Making use of the creativity of a brand’s
customer-base not only produces a
better output, it also builds a bond
between brand and customer. It is,
therefore, important to provide all
communications with content that can
engage people and make them want to
share it.
Content should generate interaction
with consumers and offer them social
currency - something they want/need
to share with their social network rather
than an intrusive or commonplace sales
message.
Vine requires users to tell their
stories within a very short period of
time. Creators only
have seconds to get their point
across to viewers.
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WITH THE
OVERWHELMING
AMOUNT OF
CONTENT AND
INFORMATION WE
NOW HAVE ACCESS
TO, CONSUMERS
HAVE AN ONGOING
NEED TO HAVE BITE
SIZE AND
ENGAGING
CONTENT.
11. The Polarisation of Luxury
With the coming of age of T2 and
T3 markets across the region ‘luxury’
in it’s broadest sense is becoming
increasingly democratised.
Arguably, some brands such as
Louis Vuitton may have fallen into
the realm of ‘expensive mass
brands’ rather than real luxury.
For the uber-rich or more
‘experienced’ shopper this has
opened up the market to include a
new tier of luxury. More
sophisticated in its out look, this new
tier is notable for its emphasis on
experience, service, story and
discretion: it’s a move away from
obvious badges that say ‘I have
arrived’, although status seeking is
still the key purchase driver.
Those who are already purchasing
traditionally defined luxury goods
are beginning to speak of luxury in
experiential terms; it’s less about
showing off your purchase and
more about having exclusive
access to unique experiences to
brag about.
WHAT THIS MEANS FOR BRANDS
Brands have the opportunity to redefine
luxury further. Its application can extend
much further beyond expensive
products where brands infuse luxury into
unique experiences.
Further to this Point of Sale enjoys an
augmented role in which the story of
where and when I bought X is as
important as the purchase itself. Status
comes from the story more than the
object. Logos that demonstrate status
through expense are no longer going to
give an ‘easy win’ in Tier 1 markets in
which consumers are now looking for
something more from a luxury
experience..
Source: McKinsey & Company, Chinese Luxury Consumer Survey, December 2012
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ARGUABLY, RANGES
FROM THE LIKES OF
LOUIS VUITTON MAY
HAVE FALLEN INTO
THE REALM OF
‘EXPENSIVE MASS
BRANDS’ RATHER
THAN REAL LUXURY.
12. Disruptive force of emerging markets
The rise of middle-class
consumers in emerging markets
is leading to radical shifts in
business models and NPD.
Global brands are now
producing innovative designs,
reducing manufacturing costs
and therefore offering cheaper
entry price points. The telecom
and automobile industries have
been the first to benefit from this
and balancing the affordable
with product functionalities will
be key focus for these
consumers.
With emerging markets
accounting for nearly 50% of the
world’s total consumption and
China and India accounting for
two-thirds of this expansion
alone, brands need to continue
to identify opportunities for
growth within these untapped
markets, especially as they are
up against aggressive local
players.
WHAT THIS MEANS FOR BRANDS
For global brands wishing to extend
further into these markets, providing a
strong value proposition will be key.
The needs of these emerging markets
have the potential to disrupt entire
industries by offering cheaper entry and
price points - brands should also look for
opportunities within NPD.
Mobile optimisation also needs to be
strong for global brands operating in
these regions as, quite often, access is
mainly through a tablet or mobile
device. A test and learn culture with
optimisation needs to be implemented
now rather than later, to ensure that
brands are ready for any immediate
growth in these markets.
Sources: nVision (2013),
Trendwatching.com and Warc
Chinese mobile brand Xiaomi has
achieved tremendous growth across
the region, destabilizing the leadership
positions of big name manufacturers
through competitively priced
products and innovative sales formats
like its recent flash sales on WeChat.
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THE RISE OF MIDDLE-
CLASS CONSUMERS
IN EMERGING
MARKETS ARE
LEADING TO
RADICAL SHIFTS IN
BUSINESS MODELS
AND THE TYPES OF
PRODUCTS THEY
ARE PRODUCING
AND AT WHICH
PRICE POINTS.
13. The Mobile Empowered Consumer: Intuitive Technology
Consumers feel the need to be
connected anywhere and
everywhere and expect
information to accompany them.
Smartphones are almost becoming
an extension of the consumers
themselves - rarely leaving their
side. They, along with wearable
technology will become so
ingrained in people’s lives that we’ll
eventually scarcely even notice
them. Over the next 12 months
we’ll begin to see the smartphone
used as a ‘control’ device that
manages a multiplicity of
connected screens.
The Internet of Things will also mean
that everything will soon become
connected - not just people, but
objects and places. The digital
ecosystem will develop intuitively
across platforms and devices,
making everything work together
much more seamlessly. As
consumers become more
comfortable with handing over
their data, the more personalised
technology will become.
Future technology and
connectivity will become more
intuitive, passive, automated and
require less input from us.
WHAT THIS MEANS FOR BRANDS
Moving forward, brands will have plenty
of opportunities to blend into this
intuitive digital ecosystem.
The challenge for advertisers will be
how to sync with the consumer’s frame
of mind without interrupting their task.
Thinking should be shifted from how and
where brands can advertise on mobile
platforms, to how brands can blend
more seamlessly into consumers’ mobile
lifestyles. With consumers having the
power to filter out irrelevant messages, it
is essential that brands work harder in a
more human way in order to draw
attention to themselves.
Sources: nVision (2013), Trendwatching.com and
Warc
The Galaxy Gear launched in 2013,
selling 800,000+ units in its first two
months: significantly more than
expected in spite of the current
limitations of the product. Hundreds of
other watch based devices were
introduced at CES 2014.
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WITH CONSUMERS
FEELING THE NEED TO
BE CONNECTED
ANYWHERE AND
EVERYWHERE, BRANDS
WILL HAVE PLENTY OF
OPPORTUNITIES TO
BLEND INTO THIS
INTUITIVE DIGITAL
ECOSYSTEM.
14. Owning the Multi-screen Mix
From smartphones and tablets to
laptops and televisions, 90% of all
media interactions today are screen-
based. Consumers now move among
screens to get stuff done:
simultaneously and sequentially.
Smartphones and tablets have
become the enablers of two dominant
forms of viewing multi-tasking,
(although multi-screening is about
more than just those two devices).
Simultaneous ways of consuming
media are growing, such as ‘media
meshing’ (multiple devices
simultaneously used to enhance a
media experience by communicating
or interacting with what they are
viewing) and ‘media stacking’ (using
multiple devices simultaneously to
conduct unrelated tasks while
watching TV). With each mobile
device having a different role, it is
important for us to understand how
consumers use those screens:
smartphones keep us connected,
tablets keep us entertained and
computers keep us productive. With
multi-screen behaviour moving more
mainstream, it is essential that brands
own the second screen.
WHAT THIS MEANS FOR
BRANDS
Brands need to engage with their
consumers with meaningful and
shareable content to provoke
conversation, interaction and an
emotional connection.
Media should increasingly be
thought of as a meeting point and
brands need to think less about
using media based on customer
journeys & purchase funnels and
more about choosing media based
on how they can build bespoke
personal relationships and friendship
funnels.
Sources: nVision (2013),
Trendwatching.com, iab Europe,
Global Web Index, Google Think
Insights and Warc
McDonald's, created a smartphone
app to engage Chinese consumers
during the 2012 Olympic Games.
The app adopted GPS and motion-
sensor technology to allow people
to virtually 'compete' with
Olympians via a mobile game as
they watched the Games live.
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WITH 90% OF ALL
MEDIA
INTERACTIONS
BEING SCREEN-
BASED, CONSUMERS
ARE NOW MOVING
ACROSS SCREENS
SIMULTANEOUSLY TO
GET THINGS DONE.
15. Mobile Natives
Source: Social Bakers October 2012
WHAT THIS MEANS FOR BRANDS
Brands need to cater for this new group
of consumers who come to the digital
world from a mobile first perspective.
Analysts are predicting that by the end
of 2014 more consumers will consume
more content on mobile than on any
other device. Considering that 90% of all
media interactions are now screen
based that’s a significant step.
Most importantly advertisers need to
remember that mobile can no longer sit
on the periphery of campaign planning.
It needs to be at the heart of what we
do. With an entirely new ‘segment’
emerging that are used to the dialogue
afforded to them by being ‘mobile
native’, as advertisers we need to make
sure that we monopolise on the power
of now and recognise that awareness
media no longer has to be a one way
conversation.
Connectivity will continue to
blossom in 2014. With the middle
classes continuing to grow rapidly
across Asia, we’re seeing that the
first thing that people want to do
with their increased affluence is
to communicate, and to
participate.
Mobile penetration is surpassing
100% even in developing
markets, with that of feature
and/or smartphones not that far
behind.
With that a new type of
consumer is emerging: the
mobile native.
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MOBILE
PENETRATION IS
SURPASSING 100%
EVEN IN
DEVELOPING
MARKETS, WITH THAT
OF FEATURE
AND/OR
SMARTPHONES NOT
THAT FAR BEHIND.
16. Changing retail environment
The retail landscape is
experiencing change. While we
have plentiful opportunities to
shop online, retailers are also
giving new reasons for shoppers
to spend time in their physical
spaces.
Mobile technologies are helping
to enhance and extend the
shopping experience and lines
between online and offline
shopping experiences are
becoming blurred. With
technologies that have already
been implemented like
fingerprint scanning,
360˚scanners and OOH virtual
shopping walls, it has meant
that alongside mobile apps,
smartphones have and will
further become, indispensable
pocket shopping assistants.
WHAT THIS MEANS FOR BRANDS
At a time when retailers and brands are
struggling to entice reluctant, hard-
headed shoppers, brands need to ensure
that their channels work together
seamlessly to create the best, unique
online and offline retail experience. These
channels need to help arouse consumer
curiosity by creating buzz, delivering
unique experiences. Both the physical &
digital worlds need to be connected
through all-in-one experiences.
Sources: nVision (2013), Trendwatching.com, eMarketer, Mintel and Warc
MasterCard’s ShopThis
feature helps tablet
magazine readers
purchase product
directly in-app. This then
shortens and simplifies
the consumer journey to
purchase.
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PROVIDING
CONSUMERS WITH A
CONSISTENT SHOPPING
EXPERIENCE ACROSS
CHANNELS, HAVING
CHANNELS WORK
TOGETHER AND
ALLOWING
CONSUMERS TO
ACCESS MULTIPLE
SHOPPING CHANNELS
SIMULTANEOUSLY
THROUGH AN ‘OMNI-
CHANNEL’ SHOPPING
APPROACH
17. BIG NAME BRANDS
ARE
COLLABORATING IN
ORDER EITHER TO
MAXIMISE THEIR
IMPACT ON THE
MARKET OR ENTER
MARKETS WHERE
THEY PREVIOUSLY
HAD NO PRESENCE.
As Asia’s population becomes
increasingly wealthy more
people are coming to
‘affluent’ categories more
quickly than ever before.
These consumers are
becoming exposed to an
increasing number of products
on the global market and are
eager to try aspirational
brands. However, this
aspiration is set against
traditionally price sensitive
mind sets and there finds a
curious tension which is finding
expression in ‘trade up and
trade in’ retail portals.
Discounted, pre-owned or pre-
used models are bringing an
uncomfortable – or even
impossible – financial stretch
within reach.
WHAT THIS MEANS FOR BRANDS
Consumers are coming to high profile,
global brands for the first time in a way
that the brand has little ability to control.
With status still being the key driver for
ownership brands need to think about how
to make the experience of buying through
legitimate retail outlets and/or ‘unboxing’
a strong enough pull to be willing to go the
extra mile financially. Maintaining control
of the brand and product experience
needs to be a key consideration.
Source: Trendwatching.com
Second hand luxury is taking off in China
thanks to stores such as Milan Station. In
2013, over 300 new secondhand luxury
stores opened in China, with sales of
approximately CNY 3 billion (USD 4.94
billion).
Second Hand Status
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18. What this means for
ADVERTISERS
THE CONSUMER AND
ADVERTISING
LANDSCAPES EVOLVE
QUICKLYAND OMG IS
CONSTANTLY THINKING
ABOUT HOW TO KEEP UP
WITH THAT RATE OF
CHANGE IN ORDER TO
HELP BUILD BRANDS AND
DELIVER GROWTH.
Advertising is becoming more complex, less
streamlined, and harder to execute and reach
audiences at scale. Today, digital media not
only presents multiple challenges, but also
multiple opportunities to extend content and
experiences beyond traditional media norms.
Omni-channel advertising has been gaining
momentum. Brands need to use platforms less
as siloes, and more as a seamless approach to
engaging with their consumers in a meaningful
way and across multiple screens at the same
time.
The rise of the smartphone, tablet and Smart TV
penetration is presenting more and more
opportunities for advertisers. The increase of
smartphone ownership has also encouraged
the emergence of new behaviours.
What this means for advertisers
19. WHAT’S NEXT
At What’s Next we’re passionate about the intersections
between consumer culture, business practices, the
never ending march of technology and media.
For more information, contact Sarah Yems at
sarah.yems@omnicommediagroup.com
Follow us on Twitter -
@OMG_WhatsNext