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Shopper Marketing Dag Kulma
             Social shopping
Inhoudsopgave


• Wie ben ik

• Wie is Your Social

• Visie

• Voorbeelden (social) Shopper marketing

• Conclusie




                             Social Shopper Marketing
Social Shopper Marketing
Social Shopper Marketing
The Engagement Company
Locaties




Social Shopper Marketing
Wat we kunnen doen?

Online Reputatie management
Webcare & Key Influencers

Social Strategie & Executie
Insights: de weg naar Social Succes

Community Ontwikkeling & Management
Van fans & followers naar social customers

Facebook Marketing
Fans creëren en behouden

Social Campaigning & Advertising
Social Media Conversie

Social Content Creatie, Marketing & Distributie
Van content naar commerce
Social Media Project Management
Begeleiding naar Social Media doelstellingen en resultaten

         Social Shopper Marketing
Solution Partners


Social Media Monitoring
& Webcare

Social Customer Solutions

Social Media Management




                   Social Shopper Marketing
Social Shopper Marketing
Cross Channel Engagement Strategie en Social
                      Mashup
#socialsucces         Social Shopper Marketing
Peer 2 Peer Support Community Strategie &
                      Ontwikkeling
#socialsucces          Social Shopper Marketing
Cross Social Media Campagne

#socialsucces            Social Shopper Marketing
Social Awareness Workshop voor Service Centre
             Rabobank Nederland
                  Social Shopper Marketing
ORM, Social Strategie Ontwikkeling, Facebook Marketing,
  Engaging Content development, Social Advertising

                       Social Shopper Marketing
Online Reputatie Management, Social Strategie Ontwikkeling,
  Social Media Marketing, Engaging Content development

                         Social Shopper Marketing
Online Reputatie Management, Social Strategie, Webcare,
 Social Media Marketing, Engaging Content development

                       Social Shopper Marketing
Visie



Social Shopper Marketing
Ervaring?

                                         Wat beweegt
                                         een klant?



Een
aanbieding?




              Social Shopper Marketing
Is dit de
                           toekomst?




Social Shopper Marketing
Of is dit de
Toekomst?




               Social Shopper Marketing
Social Shopper Marketing
Reviews en
Ratings?


                                        Hoe belangrijk
                                        Worden deze?


             Social Shopper Marketing
Trust?
Vertrouwen?




              Social Shopper Marketing
Reputatie



            Social Shopper Marketing
• Oude internet is klaar! Welkom nieuw internet!



                              Social Shopper Marketing
Social Shopper Marketing
Social Media Monitoring
Review websites: macht van de consument groeit!




                                 Social Media Monitoring
                                                    What are people talking about?




2-2-2012                        Shopper Marketing                             29
2-2-2012   Shopper Marketing   30
Sentiment en Activiteit Nokia




2-2-2012   Shopper Marketing                              31
Trending Topics Nokia




2-2-2012   Shopper Marketing                      32
Top Websites Nokia




2-2-2012   Shopper Marketing                   33
Top Auteurs Nokia




2-2-2012   Shopper Marketing                  34
Top Auteurs Nokia
Invloed auteur SwagZinnetjes: 101.060 followers




2-2-2012                         Shopper Marketing                  35
Social Shopper Marketing
Social Shopper Marketing
Shopper Marketing
Social Media Examples-Online/offline
Facebook App Shopycat




2-2-2012   Shopper Marketing                      39
Facebook App Shopycat




2-2-2012   Shopper Marketing                      40
Facebook Store Pampers




2-2-2012   Shopper Marketing                       41
Facebook Store Pampers




2-2-2012   Shopper Marketing                       42
American Express Foursquare Deals




2-2-2012   Shopper Marketing                            43
American Express Foursquare Deals

Inchecken met Foursquare bij
bv H&M;

Betaal met Amex;
Spend $75, get $10 back




2-2-2012                       Shopper Marketing                            44
Review websites: macht van de consument groeit!




2-2-2012                        Shopper Marketing   45
Bestel online,
ophalen in
winkel




                 Social Shopper Marketing
#socialsucces   Social Shopper Marketing
• Top searches op website krijgen cruciale plekken in winkels




                                Social Shopper Marketing
• Community naar Sales!




                          Social Shopper Marketing
Mobile!




          Social Shopper Marketing
Leuke tools




Social Shopper Marketing
Social Shopper Marketing
Social Shopper Marketing
Augmented Reality



Social Shopper Marketing
Social Shopper Marketing
Social Shopper Marketing
Social Shopper Marketing
Social Shopper Marketing
Voordelen Augmented Reality


• Hele hoge engagement met het merk

• Verbreed het bereik door het verschaffen van nieuwe content die
   voorheen niet beschikbaar was voor de doelgroep

• Leuke ervaringen blijven plakken!!

• Zorgt voor leads




                               Social Shopper Marketing
AIDA

Referral                               Koopmoment
           Customer
           Engagement
Retentie                               Ervaring

           Conversatie



            Social Shopper Marketing
Het wordt tijd om shoppen opnieuw uit te
vinden! Of Starten met implementeren!




                Social Shopper Marketing
Contact



Social Shopper Marketing
max@yoursocial.nl


+31 (0) 6 22 507 005 / +31 (0) 76 888 3050

www.yoursocial.nl


Twitter.com/your_social

Facebook.com/yoursocial


Slideshare.net/yoursocial


Flickr.com/photos/yoursocial


Reduitlaan 33, 4814 DC Breda

      Social Shopper Marketing

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Your social kulma shopper marketing presentatie