How to identify and evaluate shiny objects to avoid shiny object syndrome! Includes case studies of Instagram and Pinterest.

1. Avoiding
Shiny
Object
Syndrome
Lisa
Colton
April
17,
2013

2. What
is
Shiny
Object
Syndrome?
• The
aCracDon
to
the
next
new
shiny
thing
that
crosses
your
field
of
vision
without
regard
to
strategy,
required
investment,
or
impact;
or
otherwise,
• DistracDons
we
disguise
as
opportuniDes.

3. Staying
up
to
date
with
new
tools
and
their
applicaDons
to
conDnue
to
build
your
toolbox
and
be
where
your
people
are…
Vs.
DistracDon
and
spreading
yourself
too
thin.

4. What’s
Always
• Grab
your
brand
name
• Read
up
and
be
informed
• Experiment
personally
to
explore
• Check
out
how
leaders
in
your
field
are
using
this
tool.
• Chat
with
community.
Are
they
there
yet?

5. Keeping
Up
To
Date
Where
do
you
learn?

6. Does
the
Shoe
Fit?
PEOPLE
OBJECTIVES
STRATEGY
TECHNOLOGY

7. How
to
Evaluate
• Value
Opportunity:
What
can
be
gained
by
using
this
tool?
Directly
or
indirectly?
• Will
this
tool
augment
what
you’re
doing,
or
replace
a
current
acDvity?
• Define
investment
of
Dme
and
cost
needed.
O`en
this
is
staff
Dme.
Don’t
forget
content
curaDon/creaDon,
listening,
and
engaging.
• Decision
is
specific
to
moment
in
Dme.
You
may
reevaluate
over
Dme.

8. NoDce
Trends
to
be
a
Fast
Follower

9. Scheck
Hillel
Community
Day
School

10. • Archive
• Classroom
content
capture
• Sync
with
other
channels
to
leverage
content
and
amplify
Gann
Academy,
Boston

11. On
the
Surface

12. A
Level
Deeper

13. Ask
Yourself:
What
does
this
tool
do?
Who
is
using
it?
How
does
it
relate
to
our
goals?
What’s
benefit
beyond
the
obvious
funcDonality?
How
does
it
relate
to
other
efforts?
How
will
we
know
if
it’s
worth
it?

14. IDENTIFY
NEW
TOOLS
GROW
IT,
HIBERNATE
IT
OR
ABANDON
IT
COULD
IT
BE
RELEVANT
TO
OUR
WORK?
EXPERIEMENT
AND
LEARN
EVALUATE
EFFICACY

15. What
New
Tools
Are
You
EvaluaDng
for
Your
School?

16. COMING
UP!
Sharefests!
May
2
&
14
Blog
posts
due
Submission
instrucDons
for
reimbursements
and
matching
funds

17. #JEDCHAT
TONIGHT!
“Jewish
EducaDonal
Leadership
with
Soul”
#JEDCHAT
on
TwiCer
with
Rabbi
Marc
Baker
of
Gann
Academy.
Watch
his
ELI
TALK
(top
post)
at
hCp://marcbaker.me/
Follow
hashtag
#JEDCHAT
tonight
9-­‐10pm
eastern
to
join
the
discussion!