Overview of Azetone's Mobile Optimization platform for iOS and Android

1. Understand, Optimize & Personalize
Your Mobile App User Experience
To Boost Recurrence, Engagement & Conversions
#BetterApps
@AzetoneMobile
© Azetone 2017 - Please do not reproduce without permission
Mobile App UX Analytics
A/B Testing
& Personalization

2. What Does It Take To Make Your Mobile App
A Success?
Agility
Relevance
Efficiency
Update your Mobile Apps on
iOS & Android in real time
Understand and optimize your
App UX (User Experience)
Customize your entire in-App
User Experience

3. Understand
your Mobile
App UX
Optimize your
Mobile App
with on-the-fly A/B Testing
and App real-time updates
Personalize your
Mobile App
dynamically based on user
profile and context
❖ 

: 1 SDK for iOS & Android
3 Optimization Solutions

4. Built On A User-Centric Platform
1. Azetone-Generated Segments
2. Imported Segments
Azetone
SDKs
Azt Event
Tracker
Azt A/B Test
Output
3rd Party SDK
Integration
CRM/DMP
Integration
Partner
Solutions

5. 1. How Do Your Clients Actually Use Your
Mobile App? – Heatmaps & UX Analytics
 Which gestures and where?
 Which interactions are ineffective?
 How much time before 1st gesture?
 How to evaluate actual user engagement?
 Analyze by type of mobile, user segment…

8. Understanding
Your UX
• Example: TV Go
• Interactions on « Live TV »
page
• Unexpected number of
zooms!
 Users misjudging which
gesture (tap) will trigger
video because of missing
« play » icon.

9. • Example:
• Identify unresponsive zones
when being interacted with
(taps, zooms, press, 3D
touch…)
Taps tracked on non-responsive
page areas
Understanding
Your UX

10. • … or understand which page
capabilities are being under-
used!
Few zooms vs. swipes as
clients don’t get that
photos can be zoomed on
Understanding
Your UX

11. 2. Change And Optimize Your App
in Real Time – A/B Testing
 Visual A/B Testing
• Make instant changes to your App
user interface in production
• No need to resubmit your App to the
stores
• No tag, no preparation and no
technical resource necessary
• Variations can be deployed in pull or
push mode

12. 2. Change And Optimize Your App in
Real Time – A/B Testing
 Universal A/B Testing
• Manage progressive roll-out or roll-
backs of your App functionnalities
• Test different implementations for a
feature or even a full page
• Check out how different acquisition or
conversion funnels perform

13. • HomePage A/B testing
• Winning variation identified
after a few thousand
conversions
• Result:
• +35% conversions
• +10% engagement
Catalina boosts its engagement
and conversion rates
+35%

14. • Home Page construction
• Menus
• Purchasing funnel
• App features
• Based on:
• User profile (segmentation)
• Web experience
• App usage and context
• User location…
3. Personalize your « in-App »
Experience – Personalization

15. Personalization boosts
Orange Cloud Onboarding
• With personalization, Orange Cloud increase its
App retention (2nd usage) by +26%
« With Azetone, we no longer want to do
an App for all of our customers, but
an App for each of our customers… »
Yvan Delegue, Mobile Apps Director @ Orange

16. A Personalized User Experience
• Example – Allianz :
• Home Page and App features are dynamically
customized based on:
• Client Profile (type of contract…)
• Source: CRM segments
• Client Status (claim…)
• Source: CRM/IT Systems
• App Usage & Push Notifications
• Source : SDK Azetone et SDK Push Notifications
• Previous Web Experience
• Source: DMP, Partner Solutions

17. Allianz My Mobile App – Personalization
powered by Azetone
Result: up to +150% content access within one year

18. Powering Mobile Leaders
Over 300 Apps, 10 M. devices, 100 B. Datapoints

19. Schedule your demo on www.azetone.com
contact us: welcome@azetone.com
call us: 408-915-6360 / +33 9 77 55 02 50
Mobile App UX Analytics
A/B Testing
& Personalization
#BetterApps
@AzetoneMobile