The document discusses the importance of delivering a superior mobile app experience in today's app economy to build customer loyalty. It highlights how DevOps for mobile from CA Technologies enhances collaboration among various teams and accelerates the mobile app lifecycle through real-time insights and continuous improvement. The document also emphasizes the need for actionable analytics and strong support to maintain user engagement and satisfaction.

1. Jonathan Lindo
MBT03S #CAWorld
CA Technologies
VP, Enterprise Mobility
DevOps
DevOps For Mobile
Delivering a 5-Star App Experience

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Abstract
In today’s mobile app economy, providing the best user experience is critical to building customer loyalty. We have one chance to provide a great user experience and deliver value. How can we ensure a great mobile app experience that elevates our offering above the thousands of other choices our customers have?
Discover how DevOps for Mobile from CA Technologies provides your business analysts, developers, IT operations and support teams with accelerated speed-to-market, complete visibility and the insights needed to achieve user loyalty and maximize potential value to customers.
Jonathan Lindo
CA Technologies
VP, Enterprise Mobility

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APPLICATION ECONOMY
THIS IS THE AGE OF THE
USERS
AND IT’S ALL ABOUT THE

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The World in 2014 as we Know It…
http://www.phonearena.com/news/The-average-global-smartphone-user-has-downloaded-26-apps_id47160
Number of mobile app downloads as of July
150B+
Number of apps in app stores
3,000,000+
Average # of mobile app downloads per phone
33
App store revenue in 2013
US$ 26B+

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Native Apps Continue their Rule …

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Achieving Mobile App Distribution
Cross-app promotion
Mobile advertising
App store chart boosting
Web banner ads
Marketing automation
Webinar Campaigns
SEO
Email marketing campaigns
Social media marketing
Twitter promotion
Facebook ads
$$$

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19%
Never run your app more than once…
45%
Users who will never reach five runs of your app
94%
No longer running your app after 30 days!
Great, we Have Installs! But wait …
http://swrve.com/lp/new-players-report/?utm_source=blog&utm_medium=internal&utm_campaign=new-players-report
Our job is far from done …

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Achieving and Maintaining Engagement …
http://techcrunch.com/2011/12/18/app-ocalypse/
http://mobilemarketingmagazine.com/brits-app-attention-span-shorter-than-ever
15
Number of mobile apps used regularly per week
65%
Users demanding good app performance
82%
Deleted an app due to crashes or poor performance
Tougher than ever!

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SPEEDING UP!
MOBILE DELIVERY IS

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SEPARATE
HOW DO WE
FROM THE PACK?

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NEVER DONE
OUR JOB IS

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Delight Customers
Deliver great experiences and improve with analytics
Provide world-class support
How do we Deliver a Five-Star Experience?
Deliver High Value
Understand behavior and apply real-time intelligence
Fail fast, iterate quickly

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DEVOPS BRIDGES OPERATIONS AND AGILE SOFTWARE DEVELOPMENT
TOOLS AND METHODOLOGIES

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DEVOPSDevOps for Mobile
DevOpsaccelerates the release of apps into production and …
… translates operational
insight into real-time
adaptation …
… with continuous feedback and improvement across the app lifecycle.
CONTINUOUS DELIVERY
Application Delivery
Application Performance Management
Infrastructure Management
DevOps

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How is DevOps Achieved?
1
2
3
4
CULTURE
AUTOMATION
ANALYTICS
COLLABORATION

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DevOps for Mobile
Accelerating the mobile app lifecycle
Support
Production
Deployment
Dev and Test
CA enables each stage of ‘continuous delivery’

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DevOps for Mobile: Opportunities for Success
Mobile test automation
Mobile app platforms
Mobile app APIs
Mobile app performance and analytics
Mobile release automation
Mobile app support
API

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DevOps for Mobile Tooling Goals
DEEP VISIBILITY:Complete end-to-end view into mobile apps
Extend operationsview into mobile apps and infrastructure
RAPID ANALYSIS:From mobile infrastructure to mobile device
Identify issues at 30,000-ft. view; drill to microscopic app-level detail
ACTIONABLE ANALYTICS: By app, region, carrier, device or users
Reveal specific analytics data based on multiple variables

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Mobile Test Automation and Service Virtualization
LAN testing network
CAApplicationTest
Mobile App Automation
CA Service Virtualization
Virtual Services
!
!

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CA Release Automation

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Answer Key Questions … at any time
Visualize, understand impact and be proactive
Whatis my user experience like?
Whois using our apps?
Whereand whenare apps used?
Whatare my users doing with our apps?
Can I helpusers get more value?

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CA Mobile App Analytics
Broad, deep visibility into your mobile infrastructure

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CA Mobile App Analytics
Broad, deep visibility into your mobile infrastructure

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Actionable Analytics
By app, region, carrier, device or users

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Complete End-to-End Mobile Infrastructure ViewMobile App Topology View With APM 9.7

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CA APM 9.7 with Mobility Integration
CA APM 9.7 transaction traces with mobile data

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Monitor Mobile Business Transactions

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Identify Mobile App HotspotsPerformance, Usage, Test Coverage, Issues

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Analyze Automated Test CoverageGenerate New Automated Tests On-Demand

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Understand Mobile User BehaviorCapture User Flow Through Your App

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Mobile Device Visibility
Gestures, API requests, app performance

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Measure Effectiveness
Compare versions, regions and devices

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Give Customers World-class Support
Live remote mobile support

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DevOps is Working …
Source: Puppet Labs 2014 State Of DevOps
“Organizations with high performing DevOpsteams were twotimes more likely to exceed profitability, market share and productivity
goals …”
“…and had 50 percent higher market capitalization growth over threeyears…”

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CultureLearn more about DevOps -Get Involved!
DevOpsDayshttp://www.devopsdays.org
Velocity Conferencehttp://velocityconf.com/
DevOpsEnterprise Summithttp://devopsenterprise.io/
CA Worldhttp://caworld.com

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For More Information
To learn more about DevOps, please visit:
http://bit.ly/1wbjjqX
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DevOps

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For Informational Purposes Only
© 2014CA. All rights reserved. All trademarks referenced herein belong to their respective companies.
This presentation provided at CA World 2014 is intended for information purposes only and does not form any type of warranty. Some of the specific slides with customer references relate to customer's specific use and experience of CA products and solutionssoactual results may vary.
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