Before we jump into this section, let’s all get on the same page about this: Lots of science that proves that our rational brains are actually incapable of making decisions without our emotional brains. Emotional brains – instinct – has been around a lot longer from an evolutionary standpoint. Our rational brains are fairly new developments. So know that our emotional brains – our hearts – make decisions and then our rational brains justify those decisions. We must appeal to both in order to succeed.
And we have deeper concerns
And we have deeper concerns
These are the reasons to believe consumers are searching for. It all starts, though, on the label. That’s how the story needs to be told
