Top 20 team in the 2019 High School Utah Entrepreneur Challenge at the University of Utah. https://lassonde.utah.edu/hsuec

1. Social application that incentivizes eco-conscious living.

2. Problem
Carbon emissions and energy waste is an increasingly growing problem as greenhouse gases are at an all-time
high. Utah alone ranks number six in the country on carbon pollution. This is leading to a variety of other
problems around the world from medical issues to a refugee crisis. And while people are aware of this issue, they
don't necessarily know what actions they should take or believe that they can make a difference. People also are
not as motivated, because in making eco-conscious decisions, they don't receive the instant gratification that they
crave or see the direct effect of what they are doing. However, as climate change could be irreversible by 2030, we
need to each start doing our part immediately.

3. Solution
The solution to this problem is an application that allows users to browse and complete thousands of challenges
that will reduce their carbon footprint. In exchange for completing challenges, users earn coins that they can later
exchange for prizes donated by companies. Users can also track their personal impact on the planet while viewing
the actions their friends are taking as well, adding a social component to the environmental movement.

4. Market
Because we all have to commit to reducing carbon
emissions in order to save the planet, this app is really
intended for everyone. However, at first, we plan to target
millennials and members of Generation Z, since these
groups have expressed a stronger interest in the
environmental movement. We will also try and target
citizens of the state of Utah as our air pollution problem is
becoming more apparent and I believe our citizens would
be motivated to begin using the app.
There are currently other apps on the market with an emphasis on sustainability such as Go-Green and Recycling
Rewards, but both of these applications have failed to include all the components that I believe are necessary to
keep people committed to both the movement and the app. Cno2's UPI is that it incorporates both an
incentivizing, social, and personal accountability aspect. Additionally, its an easy gateway for companies to get
involved with and show their support for the environment and sustainability.

5. Prototype