These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/brand_innovation/shifting-landscape-consumer-values-implications-your-brands-future
Greenwashing: What it is, how to avoid it, and how not to do itPaul Smith
In previous years, “going green” was something that other businesses did. Now it’s what every business wants to do. But in the rush to promote their business or product as green, many companies seeking to exploit this growing opportunity are by their very actions damaging the credibility and viability that truly green businesses offer. Paul Smith of GreenSmith Consulting explores “greenwashing” and its implications.
Greenwashing: What it is, how to avoid it, and how not to do itPaul Smith
In previous years, “going green” was something that other businesses did. Now it’s what every business wants to do. But in the rush to promote their business or product as green, many companies seeking to exploit this growing opportunity are by their very actions damaging the credibility and viability that truly green businesses offer. Paul Smith of GreenSmith Consulting explores “greenwashing” and its implications.
DRIVE 2017 | 25 October - DESIGN FOR CHANGE - Systemic Change CLICKNL
How can design address societal challenges via interventions and analyse their effect on the eco-system? What are the implications, challenges and opportunities of the transformation paradigm for the design and design research field? What is the role of technology and (big) data in realising systemic change? Which futures do social sciences and humanities foresee? And how can we go beyond incidental experiments? In this session, we explore with various experts, the challenges and opportunities designing for and realising systemic change.
On January 30th, 2014, Rainforest Alliance hosted a group of innovative specialists in consumer behavior to brainstorm a new global narrative that taps into the consumer shift towards a broader and more meaningful set of values around mindful living and sustainability.
Compelling information on consumer trends were presented by experts including Tom LaForge of Coca-Cola, Chris Coulter of GlobeScan, Chip Walker of BAV Consulting, Amy du Pon of Havas, Carol Fitzgerald of BuzzBack Market Research, KoAnn Skrzyniarz of Sustainable Brands, Jonah Sachs of Free Range Studios, and Thatcher Young of ignition. Raphael Bemporad of BBMG then led a creative ideation session that inspired the findings in this report.
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
The Futures Company presented a workshop which allowed businesses to take a closer look at their customer and the global consumer trends ensuring their business is fit for future opportunities. Use of this work should be referenced to The Futures Company
DRIVE 2017 | 25 October - DESIGN FOR CHANGE - Systemic Change CLICKNL
How can design address societal challenges via interventions and analyse their effect on the eco-system? What are the implications, challenges and opportunities of the transformation paradigm for the design and design research field? What is the role of technology and (big) data in realising systemic change? Which futures do social sciences and humanities foresee? And how can we go beyond incidental experiments? In this session, we explore with various experts, the challenges and opportunities designing for and realising systemic change.
On January 30th, 2014, Rainforest Alliance hosted a group of innovative specialists in consumer behavior to brainstorm a new global narrative that taps into the consumer shift towards a broader and more meaningful set of values around mindful living and sustainability.
Compelling information on consumer trends were presented by experts including Tom LaForge of Coca-Cola, Chris Coulter of GlobeScan, Chip Walker of BAV Consulting, Amy du Pon of Havas, Carol Fitzgerald of BuzzBack Market Research, KoAnn Skrzyniarz of Sustainable Brands, Jonah Sachs of Free Range Studios, and Thatcher Young of ignition. Raphael Bemporad of BBMG then led a creative ideation session that inspired the findings in this report.
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
The Futures Company presented a workshop which allowed businesses to take a closer look at their customer and the global consumer trends ensuring their business is fit for future opportunities. Use of this work should be referenced to The Futures Company
From Consumer to Collaborator: Reimagining the Marketplace as If People MatteredSustainable Brands
It's time for the word "consumer" to go away. The advent of social media has created a two-way conversation between brands and customers, making the model of "we create, you consume" pejorative and out of touch. People don't want to be defined by what they purchase but crave relationships with purpose. Brands and organizations need to elevate individuals and create experiences or platforms that make them a collaborator versus consumer. Otherwise they risk insulting individuals from the modern marketplace who will take their business somewhere else.
Join John C. Havens, Founder of The H(app)athon Project, and author of, Hacking H(app)iness – Why Your Personal Data Counts and How Tracking it Can Change the World (Tarcher/Penguin) as he moderates a discussion on the evolution of the word, "consumer" to discover what better terms can be utilized by brands to honor individuals in a world not driven by wealth. He'll be joined by Matt Hogan, CEO of Datacoup, a company creating the Personal Data Marketplace that lets individuals 'unlock' and profit from their data, along with Nick Stein, SVP of Marketing for Vision Critical, a customer intelligence platform that helps companies to build engaged, secure communities of customers they can use for ongoing, real-time feedback and insight.
What You Will Learn:
Learn how the rise of privacy concerns is causing individuals to guard and manage their Personal Data in ways that will directly affect brands and marketers.
Learn how brands are utilizing one on one relationships with their fans to create a new, empowered customer versus a consumer of the past.
Learn how the term, "consumer" is evolving with the rise of the Quantified Self movement and how brands can embrace transparent tracking to build relationships with individuals based on purpose as well as profit.
Visit the SB Library to view the recording of this webinar.
www.sustainablebrands.com/library
Science alerts us that to significantly slow down Climate Change we have to reduce carbon emissions by 50% by 2030 and to be neutral by 2050. This requires that the events sector radically rethinks and redesigns our business strategies to not only become more sustainable, but to catalyse other industries while we regenerate our host environments and communities.
This raises the question are we ready to undertake the deep and exponential changes to survive, do we have the leadership capacities that this demands? And perhaps most importantly do we need to speed up the existing industry evolution or start a low carbon revolution?
In this inspiring, interactive and educating session, we will enter into a deep conversation, exploring the pioneering strategies and actions required to transform tomorrows events industry from one disrupted by a climate emergency to a sector that creates a prosperous future for all.
The session is designed to unlock the collective intelligence of the audience through a series of short Firestarter speeches from sustainability leaders from destinations, venues and clients, followed by a moderated debate and knowledge interchange between all participants.
The Power of Customer Misbehavior - AKF Partnersmfisher5kavika
The Power of Customer Misbehavior explores the idea that customer misuse of features is the key to viral growth through product development based on this information. This book introduces the concept of self-identity as a motivator for participation in social networks as well as product purchases. Additionally, The Power of Customer Misbehavior covers several technological features such as the user interface and page load time and their impact on user adoption and retention.
http://akfpartners.com/books/the-power-of-customer-misbehavior
A presentation by Christopher John Wardle to the joint PDI/Oxfam workshop on
Climate Change and Disaster Risk Management in Balochistan.
Serena Hotel, Quetta, Pakistan
09 October 2008
IN THIS SUMMARY
The earth today suffers from many problems ranging from climate change, insufficient food, dwindling energy resources, biodiversity, and poverty. Although the vast majority of human action is based on competition, many of the challenges faced by society could be solved through cooperation. In Co-opportunity, John Grant describes different cooperative solutions to sustainability problems. He focuses on five “bottlenecks” to sustainability, including representative democracy, how people define the “good life,” the relationship between buyers and sellers, the current free market model, and using return on investment as a measure of productivity. Through case studies of different people and organizations, Grant illustrates how social innovators can implement cooperative solutions.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/co-opportunity
Making The Case for Social Business - Social Media Strategies Summit Boston 2013True Voice Media
Alternatively titled "Get that Social Business Buy-in" this presentation is designed to make a compelling, yet easy to understand argument that not only is Social Business a good idea...it's basically unavoidable. The world has changed around us and the imperative to begin redesigning your business into a more socially connected, open and transparent organization has never been more clear.
Get Advertising Smart - The Evolution of the Not-for-Profit Campaign emmersons1
Advertising in the not-for-profit space is incredibly complex and continuously evolving. How can these organisations with such vital social purpose reach consumers in a compelling way? This week we look at a few examples of recent effective concepts in this sector.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Shifting Landscape of Consumer Values and Implications for your Brand's Future
1.
2. A NEW YORK TIMES
BESTSELLER
The Athena Doctrine:
Leadership for a Sustainable World
CHIP WALKER
cwalker@bavconsulting.com
3. THE WORLD’S MOST EXTENSIVE STUDY OF
CONSUMERISM: BRAND ASSET VALUATOR®
WORLD’S LARGEST
DATABASE OF BRANDS
ACADEMIC REVIEWED
800,000 CUSTOMER
ATTITUDES,
PERCEPTIONS AND
VALUES
17 ANNUAL STUDIES
COMPRISING 78% GLOBAL 50,000 BRANDS275
GDP
STUDIES IN 51
COUNTRIES
QUARTERLY U.S.
PANEL OF 17,000
RESPONDENTS$ 130
MILLON
INVESTED WITH DATA
BACK TO 1993
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
4. We are moving from mindless to
mindful consumption
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
5. The spend shift throughout the world
Source: BrandAsset ® Valuator’ international values segmentation
— 4-C’s (Cross-Cultural-Consumer-Characterization)
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
6. A growing trend toward ‘cooperative consumerism’
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
7. People are ‘voting’ their values
through their consumerism
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
8. New priorities in expectations for companies and brands
, 2011
Source: BrandAsset Valuator, 2011
, 2011
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
9. There are fewer companies people trust today
THE ECONOMIC TORNADO HAS REDUCED
TRUST IN BRANDS
Source: USA BAV All Adults (Trustworthy brands defined as those with greater than 20% attribution)
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
10. SPEND SHIFT No. 1
The Rise of Feminine Values
EMPATHY
10
RESILIENCY
RESPECT
Copyright 2012, John Gerzema | BAV Consulting | WPP PLC
11.
12. ÖRN BáRðUR JóNSSON
CONSTITUTIONAL COMMITTEE
MEMBER
REYKJAVIK
12
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
33. there are no longer consumers, only customers
33
Photo from Thomas Hawk
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
34. companies today must deliver value and values
34
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
35. with feminine values on the rise…
capitalism is about better, instead of more.
35
39
32
Copyright 2012, John Gerzema | BAV Consulting |WPP PLC | @Johngerzema
Copyright John Gerzema/Young & Rubicam