The presentation of Professor Greg Norris, adjunct lecturer of Harvard and chief scientist of Living Future Institute in the workshop of Carbon Game –event. It was organised by Sitra in collaboration with Climate Partners and SYKE. In the event the definition and rules of carbon neutrality were discussed as well as how carbon neutrality is seen in business both in Finland and globally.
See also the separate presentations of the event by Katriina Alhola and Jáchym Judl (SYKE) and Professor Greg Norris.
Over the last few decades, consumer trends have shifted towards green and renewable products. Green products are those that are biodegradable, contain recycled materials, reduce waste, and conserve energy and water. There are three main types of green practices in marketing: energy trends which involve more sustainable manufacturing like solar and wind power; green marketing where companies promote eco-friendly products and services; and greenwashing where businesses deceptively advertise products as environmentally friendly when they provide little benefit.
Carbon neutrality provides several benefits for businesses, including cost savings from increased energy and resource efficiency, strengthened reputation from reduced emissions, and new business opportunities. While carbon neutrality is a long-term strategic target, companies communicate about sustainability targets and developing low-carbon products. Carbon neutrality can be achieved through investing in local renewable energy production rather than just offsetting emissions, providing opportunities for companies to offer renewable energy products to customers. Positive impacts from products that help customers reduce emissions, known as positive handprint, can exceed a company's own footprint and be considered when aiming for carbon neutrality. Both companies and society must work together to develop carbon neutrality through financial support, common rules and definitions, and innovative policies.
The document discusses current industrial practices that harm the environment and waste resources, as well as opportunities for industries to save money through more sustainable practices. It provides examples of industries like Busch and Pratt & Whitney that have saved hundreds of thousands of dollars by reducing waste and implementing more eco-friendly production methods. The document calls for open discussion between industries to share successful green strategies and incentives to inspire broader adoption of sustainability practices that benefit both the environment and business profits.
This document discusses green marketing and sustainable marketing. Green marketing aims to satisfy human needs and wants with minimal environmental impact. Sustainable marketing creates value for customers and companies while preserving natural and human capital. Companies that develop green products can access new markets and enjoy competitive advantages over those that do not. Some challenges to green products include higher costs and a lack of consumer awareness and willingness to pay more. The document provides examples of LG and HCL introducing eco-friendly electronics products in India.
【Set your green business idea to success】
Climate Launchpad is an EU-supported initiative that helps people like you to scale their green ideas into successful businesses.
It's not just a competition but a business school in disguise.
Enter the world’s biggest green business competition!
We are looking for applicants and also sponsors.
For more info visit: https://www.facebook.com/CLPJapan
Greenobile was founded in 1980 in California by Mr. Arain as a public limited company. It aims to recognize hindrances in automobiles and provide eco-friendly technological solutions. Greenobile's Algite exhaust system uses algae to convert 73% of carbon dioxide from vehicle exhaust into oxygen, helping curb global warming. The system costs $300 on average to install, much lower than a complete exhaust system. Greenobile plans to promote the Algite system through NGOs, advertisements, and awareness programs to target automobile manufacturers and governments.
Green marketing strategies in E-commerce by Frahim AdajaniaFrahim Adajania
Green Marketing Strategies in E-commerce - a brief presentation about the upcoming trend, that is green marketing; in relation with or with resoect to another flourishing and upcoming model of business, which is E-commerce. A gist of a small research conducted in my MBA programme.
The presentation of Professor Greg Norris, adjunct lecturer of Harvard and chief scientist of Living Future Institute in the workshop of Carbon Game –event. It was organised by Sitra in collaboration with Climate Partners and SYKE. In the event the definition and rules of carbon neutrality were discussed as well as how carbon neutrality is seen in business both in Finland and globally.
See also the separate presentations of the event by Katriina Alhola and Jáchym Judl (SYKE) and Professor Greg Norris.
Over the last few decades, consumer trends have shifted towards green and renewable products. Green products are those that are biodegradable, contain recycled materials, reduce waste, and conserve energy and water. There are three main types of green practices in marketing: energy trends which involve more sustainable manufacturing like solar and wind power; green marketing where companies promote eco-friendly products and services; and greenwashing where businesses deceptively advertise products as environmentally friendly when they provide little benefit.
Carbon neutrality provides several benefits for businesses, including cost savings from increased energy and resource efficiency, strengthened reputation from reduced emissions, and new business opportunities. While carbon neutrality is a long-term strategic target, companies communicate about sustainability targets and developing low-carbon products. Carbon neutrality can be achieved through investing in local renewable energy production rather than just offsetting emissions, providing opportunities for companies to offer renewable energy products to customers. Positive impacts from products that help customers reduce emissions, known as positive handprint, can exceed a company's own footprint and be considered when aiming for carbon neutrality. Both companies and society must work together to develop carbon neutrality through financial support, common rules and definitions, and innovative policies.
The document discusses current industrial practices that harm the environment and waste resources, as well as opportunities for industries to save money through more sustainable practices. It provides examples of industries like Busch and Pratt & Whitney that have saved hundreds of thousands of dollars by reducing waste and implementing more eco-friendly production methods. The document calls for open discussion between industries to share successful green strategies and incentives to inspire broader adoption of sustainability practices that benefit both the environment and business profits.
This document discusses green marketing and sustainable marketing. Green marketing aims to satisfy human needs and wants with minimal environmental impact. Sustainable marketing creates value for customers and companies while preserving natural and human capital. Companies that develop green products can access new markets and enjoy competitive advantages over those that do not. Some challenges to green products include higher costs and a lack of consumer awareness and willingness to pay more. The document provides examples of LG and HCL introducing eco-friendly electronics products in India.
【Set your green business idea to success】
Climate Launchpad is an EU-supported initiative that helps people like you to scale their green ideas into successful businesses.
It's not just a competition but a business school in disguise.
Enter the world’s biggest green business competition!
We are looking for applicants and also sponsors.
For more info visit: https://www.facebook.com/CLPJapan
Greenobile was founded in 1980 in California by Mr. Arain as a public limited company. It aims to recognize hindrances in automobiles and provide eco-friendly technological solutions. Greenobile's Algite exhaust system uses algae to convert 73% of carbon dioxide from vehicle exhaust into oxygen, helping curb global warming. The system costs $300 on average to install, much lower than a complete exhaust system. Greenobile plans to promote the Algite system through NGOs, advertisements, and awareness programs to target automobile manufacturers and governments.
Green marketing strategies in E-commerce by Frahim AdajaniaFrahim Adajania
Green Marketing Strategies in E-commerce - a brief presentation about the upcoming trend, that is green marketing; in relation with or with resoect to another flourishing and upcoming model of business, which is E-commerce. A gist of a small research conducted in my MBA programme.
The Business Case for Low Carbon CompaniesSasin SEC
The document discusses the business case for low carbon companies in Asia. It finds that becoming a low carbon company can result in cost savings from energy efficiency improvements, appeal to customers concerned about supply chain emissions, and prepare companies for upcoming carbon regulations. A case study shows one supermarket chain saved over $17 million annually through a 40% carbon reduction target, while its competitor without carbon targets missed out on these savings.
Benefits of Ambitious Sustainability Goals and Evolving Levels of Data Transp...Sustainable Brands
Don Bain, Software Evaluation Services, GHG Institute
Saleem Van Groenou, Global Environmental Initiatives Manager, HP
Kevin Moss, Head of Net Good Program, BT
Roberta Barbieri, Global Environmental Manager, Diageo
Is it wise and value-adding to announce specific bold sustainability goals without necessarily having a play-by-play road map for how you will get there? How does the value of intentionality manifest itself and how do big goals inspire big ideas? How does the voluntary release of total environmental impacts across the supply chain, operations and portfolio of products add brand value to a global company? Are the benefits of such transparency a no-brainer?
The World Circular Economy Forum presents the world’s best circular economy solutions and gathers together the most recognised experts and decision makers in the field. The event is organised by the Finnish Innovation Fund Sitra. Read more: www.wcef2019.com
Session 2 - Presentation by Dermott Crombie on behalf of Paul CamutiOECD Environment
Emerging technologies present opportunities and challenges for green growth. Global trends like urbanization will increase demand for sustainable housing, food, and infrastructure, as 75% of infrastructure and 85% of buildings in India by 2050 have yet to be built. Innovating new technologies faces tensions between control and creativity, and managing innovation portfolios through multiple "gates" can balance focus and exploration. The private sector also faces dilemmas in innovating early versus waiting years for regulatory certainty. In response, Ingersoll Rand is committed to reducing greenhouse gas emissions from its products by 50% by 2020 through $500 million in research, and reducing emissions from its operations by 35% by 2020.
Corporate Social Responsibility: A new business assetJeff Spencer
This document discusses Bull's approach to corporate social responsibility (CSR). It defines CSR and outlines Bull's pragmatic two-part CSR approach of managing operations responsibly and being an active player in green IT and IT for social change. Bull's CSR focuses on eight key themes, including employee development, environmental impact reduction, and ethics. The summary establishes that Bull aims to create value for stakeholders through its CSR strategy and initiatives.
CLICKNL DRIVE 2018 | 25 OCT | Design for Sustainability - Past and FutureCLICKNL
This document summarizes discussions from a conference on design for sustainability held in 2018. It discusses how the concepts of sustainability in design have not fundamentally changed since the first such conference in 1990, but focuses on three main topics:
1) Combining inspiring sustainability concepts like circular economy with quantitative metrics like lifecycle assessment.
2) Shifting focus from sustainable products to sustainable consumption and limiting overall resource use and environmental impact.
3) Considering social impacts of products in addition to environmental impacts, using a framework of product social metrics.
The document also briefly summarizes the perspectives shared by several speakers at the conference on their long experience with and visions for sustainable design.
The document discusses the company's strategy to develop efficient on-site renewable energy generation. The strategy has three parts: 1) reducing their direct carbon footprint, 2) working with suppliers to reduce emissions, and 3) empowering customers to reduce their carbon footprint. They discuss trials of various renewable technologies for on-site generation including solar, wind, biomass, and combined heat and power. The appropriate technology depends on factors like the scale, financial impacts, and proven effectiveness. A mix of technologies is needed for different locations. Government incentives can help drive more efficient on-site generation.
This document discusses green marketing and provides examples. It defines green marketing as marketing products that are environmentally friendly according to the American Marketing Association. Green marketing incorporates product modifications, changes to production processes and packaging, and modifying advertising to be more environmentally sustainable. The document then provides reasons for green marketing like growing environmental awareness, regulations, and competitive advantages. It also lists the 3 R's of environmentalism and provides examples of green marketing strategies from different industries like electronics, education, retail, and more. Finally, it outlines benefits of green marketing like sustained long term growth and profitability.
Interface is a carpet tile manufacturer that has made significant progress in sustainability. It has reduced waste sent to landfill by 82% and water and energy use by over 80% through efficiency efforts. The company sees sustainability not just as corporate social responsibility but as core to its business strategy and competitive advantage through innovation to expand into adjacent markets with closed-loop systems.
The document discusses lean and green concepts and initiatives. It defines key terms like carbon footprint and environmental waste. It provides examples of companies like Walmart, Baxter Healthcare, and Dell that have implemented lean thinking to reduce waste and environmental impact. Through techniques like value stream mapping and targeting reductions in energy use and emissions, these companies have seen benefits like cost savings, increased efficiency, and improved sustainability.
This is a final training report of the training course provided by MOCC, World Bank.
Simplify the ISO 14001 concept to explain how a company in the business sector can act to the global warming with limited resources.
Green HR aims to make human resource policies and practices more environmentally friendly in order to promote sustainability. Some ways companies are going green include providing incentives for employees to use public transportation, installing more efficient cooling systems, and transitioning to paperless processes. Educational institutions are also helping by offering online degree programs to reduce commuting, paper usage, and other environmental impacts. Overall, green HR initiatives help companies reduce costs while preserving resources through small changes that can collectively make a significant difference.
Sustainability at Constellium is based on clear commitments in four key areas – products, people, operations and governance – each of them backed by 12 concrete targets and associated metrics for monitoring performance. These commitments are set out in the company’s Sustainability Charter, which builds on the continuity of Constellium’s sustainability efforts over many years.
Recycling and innovation are the hallmarks of Constellium’s strategy for products, while safety performance is clearly the overriding concern for our people. Energy efficiency based on recognized management systems, along with significant improvement plans for waste are the main priorities for operations. Our action on governance involves partnerships with suppliers, customers, industry associations and multi-stakeholder initiatives – the company is clear about the need for transparency over the impact of its activities.
Given its importance for every company, delivering customer satisfaction is woven into our actions in all four of these areas.
Constellium’s ambition is to develop its sustainability agenda through teamwork, both internally and with its external partners. With this collective effort, we can achieve our goal of being “Altogether more sustainable”.
Prioritizing Green Materials and Practices in ConstructionWoda Management
Woda Group, Inc. received a LEED award in 2012 for its environmentally friendly practices. It oversees more than 190 properties and 8,500 units through its subsidiary Woda Management and Real Estate LLC. Construction has a large environmental impact due to its high consumption of materials and creation of waste, so considering factors like energy and pollution in production and the durability and recyclability of materials promotes sustainability, especially for construction companies.
Green business counseling, sustainable Project development, environmental capacity development courses, Import & export of sustainable/certified food & non-food products. Thus making the way achieving SDGs. Promoting environmental friendly business around the globe.
Major working areas include:
Single-use-plastic reduction in Asia
Eco-smart City
Bio-cotton & sustainable fashion
The solar cold storage facility
Ecological restoration & sustainable fisheries
Waste-recycling market
Electric car & Bike friendly Infrastructure
Pollution minimization & disaster adaptation
Sustainable urban development
The document provides guidance on developing and marketing green products. It discusses why companies should pursue green design due to competitive advantages and growing customer demand. It recommends starting by fulfilling a business need and establishing a cross-functional green design team. Key challenges include aligning with company vision and finding the right customers, while effective marketing requires showing relevance, transparency, and results through strategic partnerships and engagement.
Eco-Shift Power Corp. is an energy management consulting firm that provides solutions to reduce clients' energy consumption and costs through emerging eco-friendly lighting technologies. It creates long-term partnerships with clients to conduct energy analyses and make recommendations. Eco-Shift aims to establish itself as a trusted advisor in the lighting industry and help clients lower emissions and improve business performance through energy efficiency.
Johnson Diversey/ EcoLab Strategic Managementcrmowbray
The document provides an analysis of the institutional and industrial cleaning industry, focusing on two major companies: Ecolab and JohnsonDiversey. It discusses the history and operations of both companies, compares their financial performance in 2008, and analyzes their competitive environment using Porter's Five Forces model. The document concludes by recommending various strategic options for each company, including potential mergers or partnerships.
Sustainability corporate social responsibility (ss)Trevor Shelton
ECOFLO's Sustainabiltiy Committee presents "Corporate Environmental Responsibility". The first session exploring the three pillars of sustainability (Planet, People, and Profits) and our internal and external expectations to be stewards of the environment.
10 Great Climate Change Marketing CampaignsRohit Bhargava
A presentation for Blog Action Day featuring ten of the best marketing campaigns promoting awareness of climate change, along with some lessons for marketers on what works when it comes to oot
I delivered a talk on -Open source branding and marketing on the eve of Software Freedom Day 2k16 at Goregaon, Mumbai, on behalf of Mozilla India Community.
The Business Case for Low Carbon CompaniesSasin SEC
The document discusses the business case for low carbon companies in Asia. It finds that becoming a low carbon company can result in cost savings from energy efficiency improvements, appeal to customers concerned about supply chain emissions, and prepare companies for upcoming carbon regulations. A case study shows one supermarket chain saved over $17 million annually through a 40% carbon reduction target, while its competitor without carbon targets missed out on these savings.
Benefits of Ambitious Sustainability Goals and Evolving Levels of Data Transp...Sustainable Brands
Don Bain, Software Evaluation Services, GHG Institute
Saleem Van Groenou, Global Environmental Initiatives Manager, HP
Kevin Moss, Head of Net Good Program, BT
Roberta Barbieri, Global Environmental Manager, Diageo
Is it wise and value-adding to announce specific bold sustainability goals without necessarily having a play-by-play road map for how you will get there? How does the value of intentionality manifest itself and how do big goals inspire big ideas? How does the voluntary release of total environmental impacts across the supply chain, operations and portfolio of products add brand value to a global company? Are the benefits of such transparency a no-brainer?
The World Circular Economy Forum presents the world’s best circular economy solutions and gathers together the most recognised experts and decision makers in the field. The event is organised by the Finnish Innovation Fund Sitra. Read more: www.wcef2019.com
Session 2 - Presentation by Dermott Crombie on behalf of Paul CamutiOECD Environment
Emerging technologies present opportunities and challenges for green growth. Global trends like urbanization will increase demand for sustainable housing, food, and infrastructure, as 75% of infrastructure and 85% of buildings in India by 2050 have yet to be built. Innovating new technologies faces tensions between control and creativity, and managing innovation portfolios through multiple "gates" can balance focus and exploration. The private sector also faces dilemmas in innovating early versus waiting years for regulatory certainty. In response, Ingersoll Rand is committed to reducing greenhouse gas emissions from its products by 50% by 2020 through $500 million in research, and reducing emissions from its operations by 35% by 2020.
Corporate Social Responsibility: A new business assetJeff Spencer
This document discusses Bull's approach to corporate social responsibility (CSR). It defines CSR and outlines Bull's pragmatic two-part CSR approach of managing operations responsibly and being an active player in green IT and IT for social change. Bull's CSR focuses on eight key themes, including employee development, environmental impact reduction, and ethics. The summary establishes that Bull aims to create value for stakeholders through its CSR strategy and initiatives.
CLICKNL DRIVE 2018 | 25 OCT | Design for Sustainability - Past and FutureCLICKNL
This document summarizes discussions from a conference on design for sustainability held in 2018. It discusses how the concepts of sustainability in design have not fundamentally changed since the first such conference in 1990, but focuses on three main topics:
1) Combining inspiring sustainability concepts like circular economy with quantitative metrics like lifecycle assessment.
2) Shifting focus from sustainable products to sustainable consumption and limiting overall resource use and environmental impact.
3) Considering social impacts of products in addition to environmental impacts, using a framework of product social metrics.
The document also briefly summarizes the perspectives shared by several speakers at the conference on their long experience with and visions for sustainable design.
The document discusses the company's strategy to develop efficient on-site renewable energy generation. The strategy has three parts: 1) reducing their direct carbon footprint, 2) working with suppliers to reduce emissions, and 3) empowering customers to reduce their carbon footprint. They discuss trials of various renewable technologies for on-site generation including solar, wind, biomass, and combined heat and power. The appropriate technology depends on factors like the scale, financial impacts, and proven effectiveness. A mix of technologies is needed for different locations. Government incentives can help drive more efficient on-site generation.
This document discusses green marketing and provides examples. It defines green marketing as marketing products that are environmentally friendly according to the American Marketing Association. Green marketing incorporates product modifications, changes to production processes and packaging, and modifying advertising to be more environmentally sustainable. The document then provides reasons for green marketing like growing environmental awareness, regulations, and competitive advantages. It also lists the 3 R's of environmentalism and provides examples of green marketing strategies from different industries like electronics, education, retail, and more. Finally, it outlines benefits of green marketing like sustained long term growth and profitability.
Interface is a carpet tile manufacturer that has made significant progress in sustainability. It has reduced waste sent to landfill by 82% and water and energy use by over 80% through efficiency efforts. The company sees sustainability not just as corporate social responsibility but as core to its business strategy and competitive advantage through innovation to expand into adjacent markets with closed-loop systems.
The document discusses lean and green concepts and initiatives. It defines key terms like carbon footprint and environmental waste. It provides examples of companies like Walmart, Baxter Healthcare, and Dell that have implemented lean thinking to reduce waste and environmental impact. Through techniques like value stream mapping and targeting reductions in energy use and emissions, these companies have seen benefits like cost savings, increased efficiency, and improved sustainability.
This is a final training report of the training course provided by MOCC, World Bank.
Simplify the ISO 14001 concept to explain how a company in the business sector can act to the global warming with limited resources.
Green HR aims to make human resource policies and practices more environmentally friendly in order to promote sustainability. Some ways companies are going green include providing incentives for employees to use public transportation, installing more efficient cooling systems, and transitioning to paperless processes. Educational institutions are also helping by offering online degree programs to reduce commuting, paper usage, and other environmental impacts. Overall, green HR initiatives help companies reduce costs while preserving resources through small changes that can collectively make a significant difference.
Sustainability at Constellium is based on clear commitments in four key areas – products, people, operations and governance – each of them backed by 12 concrete targets and associated metrics for monitoring performance. These commitments are set out in the company’s Sustainability Charter, which builds on the continuity of Constellium’s sustainability efforts over many years.
Recycling and innovation are the hallmarks of Constellium’s strategy for products, while safety performance is clearly the overriding concern for our people. Energy efficiency based on recognized management systems, along with significant improvement plans for waste are the main priorities for operations. Our action on governance involves partnerships with suppliers, customers, industry associations and multi-stakeholder initiatives – the company is clear about the need for transparency over the impact of its activities.
Given its importance for every company, delivering customer satisfaction is woven into our actions in all four of these areas.
Constellium’s ambition is to develop its sustainability agenda through teamwork, both internally and with its external partners. With this collective effort, we can achieve our goal of being “Altogether more sustainable”.
Prioritizing Green Materials and Practices in ConstructionWoda Management
Woda Group, Inc. received a LEED award in 2012 for its environmentally friendly practices. It oversees more than 190 properties and 8,500 units through its subsidiary Woda Management and Real Estate LLC. Construction has a large environmental impact due to its high consumption of materials and creation of waste, so considering factors like energy and pollution in production and the durability and recyclability of materials promotes sustainability, especially for construction companies.
Green business counseling, sustainable Project development, environmental capacity development courses, Import & export of sustainable/certified food & non-food products. Thus making the way achieving SDGs. Promoting environmental friendly business around the globe.
Major working areas include:
Single-use-plastic reduction in Asia
Eco-smart City
Bio-cotton & sustainable fashion
The solar cold storage facility
Ecological restoration & sustainable fisheries
Waste-recycling market
Electric car & Bike friendly Infrastructure
Pollution minimization & disaster adaptation
Sustainable urban development
The document provides guidance on developing and marketing green products. It discusses why companies should pursue green design due to competitive advantages and growing customer demand. It recommends starting by fulfilling a business need and establishing a cross-functional green design team. Key challenges include aligning with company vision and finding the right customers, while effective marketing requires showing relevance, transparency, and results through strategic partnerships and engagement.
Eco-Shift Power Corp. is an energy management consulting firm that provides solutions to reduce clients' energy consumption and costs through emerging eco-friendly lighting technologies. It creates long-term partnerships with clients to conduct energy analyses and make recommendations. Eco-Shift aims to establish itself as a trusted advisor in the lighting industry and help clients lower emissions and improve business performance through energy efficiency.
Johnson Diversey/ EcoLab Strategic Managementcrmowbray
The document provides an analysis of the institutional and industrial cleaning industry, focusing on two major companies: Ecolab and JohnsonDiversey. It discusses the history and operations of both companies, compares their financial performance in 2008, and analyzes their competitive environment using Porter's Five Forces model. The document concludes by recommending various strategic options for each company, including potential mergers or partnerships.
Sustainability corporate social responsibility (ss)Trevor Shelton
ECOFLO's Sustainabiltiy Committee presents "Corporate Environmental Responsibility". The first session exploring the three pillars of sustainability (Planet, People, and Profits) and our internal and external expectations to be stewards of the environment.
10 Great Climate Change Marketing CampaignsRohit Bhargava
A presentation for Blog Action Day featuring ten of the best marketing campaigns promoting awareness of climate change, along with some lessons for marketers on what works when it comes to oot
I delivered a talk on -Open source branding and marketing on the eve of Software Freedom Day 2k16 at Goregaon, Mumbai, on behalf of Mozilla India Community.
This document outlines the course Branding 101 for the Spring Semester. It covers the brief history of brands from symbols to commodities to modern brands. It discusses why brands matter through examples of how much brand value contributes to market capitalization for well-known companies. The document also covers definitions of brands and what makes a great brand. It discusses how branding is evolving in the current environment, with the rise of brand and product saturation, consumer empowerment, distribution efficiencies, and niche markets.
Marketing can be a solution to the environmental crisis, and clever marketers realize that it is in their best interest to be truly "green." This presentation discusses why green marketing and production processes are a key competitive advantage, and how marketers can successfully market "green" products.
A brand is simply a person’s emotional connection to a product, service, or company. We will discuss how to forge this relationship through design and personal experience with your brand. The session will include a general overview of the principles of marketing and branding, and delve deeper into topics such as brand strategy, research and positioning, design elements and naming, as well as brand extensions. Logos and naming are the two most basic elements of any brand, and we will discuss them at length.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
A brand is a name, symbol or design that identifies a company's products and differentiates them from competitors. It creates an emotional connection with customers. Developing a strong brand identity involves defining key brand elements like the name, promise, personality and visual style. Building a brand takes careful planning and consistency across all communications to create memorable and positive associations over time.
The document discusses the marketing mix, also known as the 7Ps of marketing. It describes each element of the marketing mix (product, price, place, promotion, people, physical evidence, and process) and how marketers use the marketing mix to satisfy customers and gain a competitive advantage. It also discusses how marketers analyze buyer behavior, assemble the appropriate marketing mix based on target customers, and develop a marketing plan to implement marketing strategies and achieve marketing objectives.
This document provides an introduction to guerrilla marketing. It defines guerrilla marketing as an unconventional form of promotion that aims to generate buzz and viral engagement. The term was coined in 1984 based on concepts like small companies competing with larger rivals using unexpected tactics. Common guerrilla marketing techniques include undercover marketing, astroturfing, ambush marketing, ambient marketing, and experiential marketing. Examples of successful guerrilla campaigns are described for companies like 3M, UNICEF, McDonald's, and Fitness First.
"100+ guerrilla marketing examples" was presented at #onlinetuesday in Amsterdam in 5 minutes. A twitter reaction: 'fantastic, hilarious, chaotic and I want that game!' (@martinebruins). These are the best guerrilla marketing examples I could find rated according to my own rating system. I invite everybody to send me their favorites!
Marketing involves identifying and meeting human needs through exchange between buyers and sellers. There are three key elements in the marketing process: marketers, products being marketed, and target markets. The goal of marketing is to establish long-term, profitable relationships with customers by delivering superior value compared to competitors. This is achieved through understanding customer needs and wants, creating appropriate products and services, and engaging in effective exchanges to satisfy customers.
This document provides 25 marketing ideas for real estate businesses, including using Google Places and online presence, writing compelling property listings, creating viral videos, developing a target market niche, using Google Adwords, leveraging Facebook, implementing drip email campaigns, producing email newsletters, taking video property tours, hosting open houses, giving seminars, sponsoring local events, sending postcards, blogging, utilizing Twitter, distributing door hangers, publishing white papers, having a Pinterest page, following social media tips, seeking local media coverage, making different video types, using banner ads cautiously, learning SEO fundamentals, and identifying top real estate keywords.
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
The document discusses P&G's strategies around product innovation, operations, social responsibility, employees, and stakeholders to achieve sustainability. It provides examples of initiatives across P&G's value chain to reduce environmental footprint through product formulation changes, packaging innovations, manufacturing efficiencies, logistics optimization, and partnerships. These initiatives aim to enable a better quality of life for current and future generations.
The document discusses green strategies and environmental sustainability in business. It begins by defining a green strategy as having a positive environmental impact while complementing existing business strategies. It then discusses the evolution of green consumerism and environmental regulations. Various models for determining a company's green position are presented. The core pressures model identifies three main pressures driving green strategies: cost cutting, CSR, and legal. It also discusses centralization vs decentralization of environmental decision making. Factors for a successful triple bottom line model include community, environment, financial, supportability, practicality, and economics. Case studies of specific companies' green strategies in different industries are provided. The conclusion emphasizes that a comprehensive approach considering all stakeholders leads to true sustainability.
This document provides information on becoming a more sustainable business. It discusses key reasons for sustainability such as cost savings, environmental benefits, and regulatory compliance. It outlines positioning approaches companies take regarding sustainability from non-compliance to leading edge. Opportunities for sustainability are presented in areas like lighting, heating/cooling, water use, waste management. Specific strategies are described for reducing energy use through lighting choices, insulation, and standby power management. Water and waste reduction strategies are also presented.
How can food and beverage businesses reduce packaging footprint? Carbon Smart outlines four key areas in the product design and use stages where businesses can have a meaningful impact
Oportunidades para el sector privado en el marco de la ecoeficiencia. Casos e...Libelula
Oportunidades para el sector privado en el marco de la ecoeficiencia. Casos exitosos alrededor del mundo.
Presentado por Alessandro Casoli, Asociado Estratégico en Política y Mercados - The Carbon Trust.
1) Over the past 5 years, 42 companies worked together through IGD's ECR group to eliminate 260,000 tonnes of product and packaging waste from the UK supply chain, exceeding their original target of 200,000 tonnes.
2) The initiative focused on preventing waste at source rather than recycling, recovering or disposing of waste. Companies collaborated and shared hundreds of changes like improving forecasts, redesigning packaging, and redistributing surpluses to reduce waste.
3) Measuring the different types of changes allowed the group to identify the most effective solutions and encourage other companies to join, with process changes and redistributing surpluses to animals having the biggest impact on waste reduction.
The document summarizes Grundfos' strategic approach to corporate social responsibility (CSR) which is integrated into its business strategy. It discusses how Grundfos addresses increasing stakeholder expectations through a shared value model focused on sustainability. Key initiatives include a climate strategy to reduce emissions, a supplier code of conduct, and a global water access program called Water2Life in partnership with the Red Cross to fund water projects in Kenya. The Water2Life program engages employees, raises awareness of water issues, and creates shared value for both society and Grundfos.
The document summarizes Grundfos' strategic approach to corporate social responsibility (CSR) which is integrated into its business strategy. It discusses how Grundfos addresses increasing stakeholder expectations through a shared value model focused on sustainability. Key initiatives include a climate strategy to reduce emissions, a supplier code of conduct, and a global water access program called Water2Life in partnership with the Red Cross to fund water projects in Kenya. The Water2Life program engages employees, raises disease prevention awareness, and demonstrates Grundfos water solutions while creating shared value for society and the company.
GreenBiz 16 Workshop Slides: "Closing the Loop to Advance a New Economy"GreenBiz Group
Slides for "Closing the Loop to Advance a New Economy". With the take-make-waste linear model no longer viable, companies are actively pursuing alternative models such as the circular economy, which has captured the imagination of the private sector as a viable approach for decoupling economic growth from resource constraints. The circular economy, an industrial model that is restorative or regenerative by design and intent, aims to keep products, components, and materials at their highest utility at all times, and represents an opportunity worth in excess of $1 trillion for the global economy. In this session, we will explore how companies can leverage circular economy principles and best practices to help eliminate waste throughout the value chain and improve the bottom line.
Richard Ellis at the Asia Pacific Summit 2011Telstra Global
AllianceBoots recognizes the importance of stakeholder dialogue in developing successful and sustainable CSR strategies. They use a "Wheel of Fortune" process that involves ongoing dialogue with stakeholders from various groups to ensure their CSR activities remain relevant. This includes discussions with NGOs, media, academics, government, investors and employees. AllianceBoots has also taken several practical steps to reduce their environmental impact, such as decreasing air freight and packaging to cut costs and emissions.
The document summarizes a presentation on commercial reasons for Cornish businesses to reduce their carbon footprint and become more environmentally sustainable. It discusses the Green Cornwall program which aims to make Cornwall a leader in low carbon initiatives. Examples are given of local businesses that have improved their bottom line through reducing energy use, waste, and transportation emissions. Attendees are encouraged to use tools to measure their carbon footprint and ideas for how superfast broadband could help decrease emissions.
A Better Retailing Climate April 30 LaunchJane Milne
Retailers recognise the need to act on climate change. This sector-wide initiative addresses business risks and consumer needs, setting sector targets for delivery.
Jane Milne, director of business environment at the British Retail Consortium, presents at the CBI climate change sectoral exchange workshop on 13 February 2009
The objective outline was for the creation of a Global Marketing
Strategy for P&G’s Tide Coldwater/ Ariel (Focusing on product
packaging; in store campaigns and social media only).
The GMS had to kept with P&G’s set of 2020 Sustainability
Goals. http://www.pg.com/en_US/sustainability/overview.shtml
The objective: convert 70% of wash loads into cold water by 2020Challenge: I was required to work with colleagues in NKU (Haile US Bank College of Business) on
a Global Marketing Strategy project for the client, Tide Coldwater/Ariel
(P&G) and was responsible to update its existing marketing strategy to
make it more global by accounting for the global and cultural challenges.
The primary focus was placed on developing specific strategies related
to product packaging, in-store campaigns, and social media and
require to create mock-ups (e.g., mock up of
packaging, in-store campaign, and/or social media use).
Commercial grew its revenue by 25% in 2010 even as the overall market grew more slowly. It has invested in sustainability initiatives since 2006 to reduce its environmental impact. Some highlights include reducing electricity usage by 35%, carbon emissions by 75%, and waste by 90%. Over 40% of staff participated in the Green Ambassadors program in the first year, and the program has helped save over 500 tonnes of carbon. A survey found 96% of staff feel involved in the sustainability program and 92% are proud to share it with others. The company has also helped customers implement sustainability programs and plans to continue investing in people and systems to sustain its growth trajectory.
This document discusses how addressing climate change makes business sense for retailers and other companies. It provides examples of large retailers like Walmart, Carrefour, Tesco, and Ikea committing to reduce their energy use and increase renewable energy to cut costs and improve their brands. The Co-operative Group is highlighted for sourcing 99% of its electricity from renewables, reducing its energy use and packaging, and offsetting carbon for some products. Addressing climate change through energy efficiency saves these companies money while gaining positive publicity.
The document discusses making business sense of climate change and provides strategies for reducing the environmental impact of conferences and meetings. It provides case studies of the European Medical Congress and ExCeL London conference center that implemented sustainability practices like reducing carbon emissions, using local and sustainable food options, and encouraging public transportation. The outcomes included energy savings, positive PR, new business opportunities, and helping organizations align their sustainability efforts with proven methods and tools.
This document discusses Ball Corporation's sustainability efforts and goals. It focuses on Ball's Cut/4CArboN campaign to reduce greenhouse gas emissions across its value chain by 25% by 2020. The campaign focuses on innovation to reduce material usage in cans, improving energy efficiency in operations, increasing metal recycling rates, and sustainable sourcing. It provides examples of projects in each area, such as a new B-Can design that uses 5% less metal, energy savings from new equipment, and partnerships to boost recycling. The document aims to showcase Ball's commitment to sustainability and progress toward its emission reduction target.
Similar to CBI climate change forum: Peter White, Procter and Gamble global sustainability director (20)
In a lecture at the London School of Economics, Carolyn Fairbairn, CBI Director-General, and Rain Newton-Smith, CBI Chief Economist, argue that uncertainty is biting on our economy and our firms. The complexities of 21st century trade and the prospect of serious disruption from a ‘no deal’ outcome means businesses are changing plans and slowing investment now. The lecture can be viewed here - https://www.youtube.com/watch?v=Zy6fz0tPcbg
Medium-sized businesses make up an important but undervalued part of the economy, representing around 16% of total employment and 23% of private sector revenue. While medium-sized businesses express confidence in growth over the next five years, they face challenges scaling up operations and accessing patient capital for investment. To better support these businesses, efforts are needed to boost capabilities, improve access to long-term financing, and develop the medium-sized business sector's identity and community.
This document discusses an apprenticeship program between Dalehead Foods and Linton Village College.
Dalehead Foods is a pork and lamb supplier dedicated to Waitrose. It employs 1500 people across four manufacturing sites. Linton Village College is a secondary school with a focus on business and enterprise. The school has a strong record of academic success and developing business partnerships.
Representatives from Dalehead Foods and Linton Village College discuss their existing relationship and partnership, as well as opportunities to further develop apprenticeship programs between the business and school to provide work experience and skills training for students.
The CBI/KPMG infrastructure survey, conducted in June and July 2012, provides a business-wide assessment of the state of the UK’s economic infrastructure networks. The survey underlines the critical role that infrastructure plays in making the UK an attractive place to do business and in helping firms to take advantage of growth opportunities both here and abroad.
The document discusses Ian Lamond, who is the Head of Planning and Environment at Stephens Scown LLP, a law firm located in Cornwall, UK. It provides Lamond's contact information and then discusses several topics related to localism in planning, including what constitutes "local", localism and the National Planning Policy Framework, localism and mineral plans, and localism and the duty to cooperate. It also briefly mentions Richard Trevithick, the inventor of the steam engine, and includes a quote from Trevithick about attempting innovations.
The document discusses the importance of mineral resources like phosphorus and potash for food security and economic growth. It notes that while phosphorus reserves are large, improved sustainability is needed. Potash production needs to double to meet global demand. Fertilizer minerals present a challenge to ensure affordable access for growing populations, particularly in Africa. More research is needed to develop alternatives if conventional fertilizers become inaccessible.
Rapid economic growth in China, India, Brazil and other nations is driving increased global demand for minerals. However, mineral supply is constrained, keeping prices high. This geopolitical context increases risks for countries dependent on foreign mineral imports like the UK. The UK government is taking steps to understand its strategic mineral vulnerabilities and options to improve security of supply through stockpiling, recycling and potentially developing domestic resources. International approaches include bilateral trade agreements, investment in alternative supplies and technologies, and national strategic stockpiles.
The document is an agenda for an event titled "Living with minerals 4: Shaping UK minerals policy - Globalism to localism". The agenda includes:
- An opening address and introduction by Nigel Jackson, Chairman of the CBI Minerals Group.
- A speech on the economic outlook and prospects for UK business by John Cridland, Director-General of the CBI.
- A keynote speech by Bob Neill MP, Parliamentary Under Secretary of State for the Department for Communities & Local Government.
- A presentation on global mineral geopolitics by Michael Lynch-Bell of Ernst & Young.
The agenda also includes panel discussions, case studies, and reports from
Taken from the CBI's report "Tax and British Business: Making the case". These graphics illustrate the contribution UK businesses make to the British economy
The document summarizes trends in the UK manufacturing sector from 2000-2012. It describes how manufacturing output fell sharply during the recession in 2008-2009 due to declining domestic and foreign demand. Export orders recovered in 2010 as sterling depreciated, and manufacturers replenished inventories. While output grew strongly in the recovery, rising costs led to inflation. Sentiment deteriorated in late 2011 due to concerns about political and economic conditions abroad. The outlook is that manufacturing output will continue rising modestly, supported by export orders, but long-term challenges remain around higher commodity prices.
Invest NI aims to reduce business costs through more sustainable practices. Its goals are to lower energy, water, and materials usage and grow renewable energy supply chains. From 2011-2015 it identified over £60 million in savings and £30 million in economic impact. Invest NI provides expertise, advice, and project management support. It has completed 60 projects since 2011/2012, identifying £14 million in cost savings with £18 million in investments and a 1.3 year payback period. Support includes workshops, training, and individual consultancy within state aid limits. Invest NI seeks industry input to engage more sector groups.
The document summarizes key issues regarding energy supply in Northern Ireland. It notes that Northern Ireland is highly dependent on natural gas imports and prices are correlated with UK gas prices. The UK natural gas market is facing challenges of declining domestic production and rising imports and exports. Factors such as weather, geopolitics, and economic conditions influence global gas and electricity prices. When procuring energy, customers should understand market drivers and their risk tolerance to determine the best pricing strategy and products.
The wind turbine project installed an Enercon E-70 turbine in 2011 that is 99.5 meters tall with a 71 meter rotor diameter. It is expected to generate over 3 million units annually, contributing 15% of the site's energy and reducing carbon emissions. Operations are monitored remotely and maintenance is covered under a 15 year contract. The project involved extensive planning and approvals over several years from 2005-2010 before the turbine was installed.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.